Mobile Analytics Market – Global Industry Size, Share, Trends, Opportunity, and Forecast. 2018-2028F
Mobile Analytics Market is anticipated to thrive in the forecast period 2024-2028. The market for mobile analytics is mostly driven by the increase in smartphone shipments. The market for smartphones has expanded quickly during the past several years. As the use of smartphones increases, businesses are discovering that reaching their customers is simpler. It is anticipated that the industry would see new opportunities as a result of the increased need for appropriate app management. The app provides new business potential because it can use mobile analytics to deliver useful information about customer behavior.
The market for mobile analytics will expand due to the rise in mobile apps. The demand for mobile analytics in e-commerce is another element boosting market growth for mobile analytics. Businesses must comprehend the needs and expectations of their clients along with how they discovered their app in order to boost revenue. In addition to e-commerce, the banking industry is a significant market driver for mobile analytics. Government initiatives and increasing digitization implementation are driving trends in mobile analytics market.
Mobile analytics is the process of collecting information on user behaviour from a variety of sources, including mobile apps, websites, and online applications, in order to ascertain intent or spot patterns. The retention, engagement, and conversion of customers and service providers are driven by this data. Additionally, mobile analytics is used to capture end user journey information, analyse consumer behavior, identify unique users, and provide statistics on the installation performance of applications.Moreover, data that is exclusively generated from mobile sources, such as mobile applications, mobile platforms, and mobile internet browsing, can be usefully analysed using mobile analytics tools. Various firms utilise mobile analytics to define various sorts of data discovery in the current market environment.
E-commerce Data Explosion Is Expected to Drive the Market
The explosion of data from e-commerce makes it possible to measure how users interact with products throughout their shopping experience. These interactions can include product impressions, product clicks, viewing product details, adding a product to a shopping cart, starting the checkout process, transactions, and refunds. Moreover, a smartphone app requires enterprises and online retailers because of the booming e-commerce industry. More and more desktop users are switching to mobile usage in this age of digital transformation, where e-commerce sites are gradually becoming mobile apps. Additionally, a lot of consumers are currently observed spending an increasing amount of time on mobile e-commerce apps.. Mobile analytics solutions can measure e-commerce activity, transactions, refunds, checkout processes, and internal promotions as a result of the rise in the use of e-commerce applications on mobile devices. SaleCycle indicates that when it comes to online purchasing, mobile traffic is much greater than desktop traffic. All these factors are driving the market growth for global Mobile Analytics Market.
Rise In Smartphone To Produce Enormous Data Driving the Market Growth
Globally, the increase in mobile data traffic per smartphone can be ascribed to a number of factors, including better device capabilities, a rise in data-intensive content, and rising data consumption as a result of ongoing network performance improvements. The number of smartphone users is skyrocketing in many Asia-Pacific nations, including India, as well as in rural regions and in terms of average smartphone usage. Smartphones will produce enormous amounts of data each day in the future when 5G cellular connections are widely adopted, even in developing nations. In 2026, 5G networks will be used to handle more than half of all smartphone traffic worldwide, predicts Ericsson. The average global smartphone usage already surpasses 10GB per person, and by the end of 2026, it is expected to reach 35GB per person. Currently, 66% of all mobile data traffic is video traffic, and that percentage is projected to rise to 77% in 2026.
Market Segmentation
The Mobile Analytics market is segmented into Offering, Type, and End User Vertical. Based on Offering, the market is segmented into Solution and Services. Based on Type the market is segmented into Application Analytics, Campaign Analytics, and Service Analytics. Based on End User Vertical, the market is segment into Retail, BFSI, Government, IT and Telecom, Media and Entertainment, and Others.
Market Player
Major market players in the global Mobile Analytics market are OpenText Corporation, Facebook Inc., GoodData Corporation, Google LLC, Contentsquare SaaS, Microsoft Corporation, Oracle Corp., Adobe Inc., Salesforce.com Inc., AppsFlyer Ltd.
Report Scope:
In this report, the Global Mobile Analytics market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Mobile Analytics Market, By Offering
- Solution
- Services
- Mobile Analytics Market, By Type
- Application Analytics
- Campaign Analytics
- Service Analytics
- Mobile Analytics Market, By End User Vertical:
- Retail
- BFSI
- Government
- T and Telecom
- Media and Entertainment
- Others
- Mobile Analytics Market, By Region:
- North America
- United States
- Canada
- Mexico
- Asia-Pacific
- India
- China
- Japan
- South Korea
- Australia
- Singapore
- Malaysia
- Europe
- Germany
- United Kingdom
- France
- Russia
- Spain
- Belgium
- Italy
- South America
- Brazil
- Argentina
- Colombia
- Peru
- Chile
- Middle East
- Saudi Arabia
- South Africa
- UAE
- Israel
- Turkey
Company Profiles: Detailed analysis of the major companies present in the Global Mobile Analytics market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Service Overview
- 1.1. Market Definition
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Impact of COVID-19 on Global Mobile Analytics Market
- 4. Executive Summary
- 5. Voice of Customers
- 6. Global Mobile Analytics Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Offering (Solution, Services)
- 6.2.2. By Type (Application Analytics, Campaign Analytics, Service Analytics)
- 6.2.3. By End User Vertical (Retail, BFSI, Government, IT and Telecom, Media and Entertainment, Other)
- 6.2.4. By Region
- 6.3. By Company (2022)
- 6.4. Market Map
- 7. North America Mobile Analytics Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Offering
- 7.2.2. By Type
- 7.2.3. By End User Vertical
- 7.2.4. By Country
- 7.3. North America: Country Analysis
- 7.3.1. United States Mobile Analytics Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Offering
- 7.3.1.2.2. By Type
- 7.3.1.2.3. By End User Vertical
- 7.3.2. Canada Mobile Analytics Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.1.1. By Value
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Offering
- 7.3.2.2.2. By Type
- 7.3.2.2.3. By End User Vertical
- 7.3.3. Mexico Mobile Analytics Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.1.1. By Value
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Offering
- 7.3.3.2.2. By Type
- 7.3.3.2.3. By End User Vertical
- 8. Asia-Pacific Mobile Analytics Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Offering
- 8.2.2. By Type
- 8.2.3. By End User Vertical
- 8.2.4. By Country
- 8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Mobile Analytics Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.1.1. By Value
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Offering
- 8.3.1.2.2. By Type
- 8.3.1.2.3. By End User Vertical
- 8.3.2. India Mobile Analytics Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.1.1. By Value
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Offering
- 8.3.2.2.2. By Type
- 8.3.2.2.3. By End User Vertical
- 8.3.3. Japan Mobile Analytics Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.1.1. By Value
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Offering
- 8.3.3.2.2. By Type
- 8.3.3.2.3. By End User Vertical
- 8.3.4. South Korea Mobile Analytics Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.1.1. By Value
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Offering
- 8.3.4.2.2. By Type
- 8.3.4.2.3. By End User Vertical
- 8.3.5. Australia Mobile Analytics Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.1.1. By Value
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Offering
- 8.3.5.2.2. By Type
- 8.3.5.2.3. By End User Vertical
- 8.3.6. Singapore Mobile Analytics Market Outlook
- 8.3.6.1. Market Size & Forecast
- 8.3.6.1.1. By Value
- 8.3.6.2. Market Share & Forecast
- 8.3.6.2.1. By Offering
- 8.3.6.2.2. By Type
- 8.3.6.2.3. By End User Vertical
- 8.3.7. Malaysia Mobile Analytics Market Outlook
- 8.3.7.1. Market Size & Forecast
- 8.3.7.1.1. By Value
- 8.3.7.2. Market Share & Forecast
- 8.3.7.2.1. By Offering
- 8.3.7.2.2. By Type
- 8.3.7.2.3. By End User Vertical
- 9. Europe Mobile Analytics Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Offering
- 9.2.2. By Type
- 9.2.3. By End User Vertical
- 9.2.4. By Country
- 9.3. Europe: Country Analysis
- 9.3.1. Germany Mobile Analytics Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.1.1. By Value
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Offering
- 9.3.1.2.2. By Type
- 9.3.1.2.3. By End User Vertical
- 9.3.2. United Kingdom Mobile Analytics Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.1.1. By Value
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Offering
- 9.3.2.2.2. By Type
- 9.3.2.2.3. By End User Vertical
- 9.3.3. France Mobile Analytics Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.1.1. By Value
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Offering
- 9.3.3.2.2. By Type
- 9.3.3.2.3. By End User Vertical
- 9.3.4. Russia Mobile Analytics Market Outlook
- 9.3.4.1. Market Size & Forecast
- 9.3.4.1.1. By Value
- 9.3.4.2. Market Share & Forecast
- 9.3.4.2.1. By Offering
- 9.3.4.2.2. By Type
- 9.3.4.2.3. By End User Vertical
- 9.3.5. Spain Mobile Analytics Market Outlook
- 9.3.5.1. Market Size & Forecast
- 9.3.5.1.1. By Value
- 9.3.5.2. Market Share & Forecast
- 9.3.5.2.1. By Offering
- 9.3.5.2.2. By Type
- 9.3.5.2.3. By End User Vertical
- 9.3.6. Belgium Mobile Analytics Market Outlook
- 9.3.6.1. Market Size & Forecast
- 9.3.6.1.1. By Value
- 9.3.6.2. Market Share & Forecast
- 9.3.6.2.1. By Offering
- 9.3.6.2.2. By Type
- 9.3.6.2.3. By End User Vertical
- 9.3.7. Italy Mobile Analytics Market Outlook
- 9.3.7.1. Market Size & Forecast
- 9.3.7.1.1. By Value
- 9.3.7.2. Market Share & Forecast
- 9.3.7.2.1. By Offering
- 9.3.7.2.2. By Type
- 9.3.7.2.3. By End User Vertical
- 10. South America Mobile Analytics Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Offering
- 10.2.2. By Type
- 10.2.3. By End User Vertical
- 10.2.4. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Mobile Analytics Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.1.1. By Value
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Offering
- 10.3.1.2.2. By Type
- 10.3.1.2.3. By End User Vertical
- 10.3.2. Argentina Mobile Analytics Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.1.1. By Value
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Offering
- 10.3.2.2.2. By Type
- 10.3.2.2.3. By End User Vertical
- 10.3.3. Colombia Mobile Analytics Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.1.1. By Value
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Offering
- 10.3.3.2.2. By Type
- 10.3.3.2.3. By End User Vertical
- 10.3.4. Peru Mobile Analytics Market Outlook
- 10.3.4.1. Market Size & Forecast
- 10.3.4.1.1. By Value
- 10.3.4.2. Market Share & Forecast
- 10.3.4.2.1. By Offering
- 10.3.4.2.2. By Type
- 10.3.4.2.3. By End User Vertical
- 10.3.5. Chile Mobile Analytics Market Outlook
- 10.3.5.1. Market Size & Forecast
- 10.3.5.1.1. By Value
- 10.3.5.2. Market Share & Forecast
- 10.3.5.2.1. By Offering
- 10.3.5.2.2. By Type
- 10.3.5.2.3. By End User Vertical
- 11. Middle East & Africa Mobile Analytics Market Outlook
- 11.1. Market Size & Forecast
- 11.1.1. By Value
- 11.2. Market Share & Forecast
- 11.2.1. By Offering
- 11.2.2. By Type
- 11.2.3. By End User Vertical
- 11.2.4. By Country
- 11.3. Middle East & Africa: Country Analysis
- 11.3.1. Saudi Arabia Mobile Analytics Market Outlook
- 11.3.1.1. Market Size & Forecast
- 11.3.1.1.1. By Value
- 11.3.1.2. Market Share & Forecast
- 11.3.1.2.1. By Offering
- 11.3.1.2.2. By Type
- 11.3.1.2.3. By End User Vertical
- 11.3.2. South Africa Mobile Analytics Market Outlook
- 11.3.2.1. Market Size & Forecast
- 11.3.2.1.1. By Value
- 11.3.2.2. Market Share & Forecast
- 11.3.2.2.1. By Offering
- 11.3.2.2.2. By Type
- 11.3.2.2.3. By End User Vertical
- 11.3.3. UAE Mobile Analytics Market Outlook
- 11.3.3.1. Market Size & Forecast
- 11.3.3.1.1. By Value
- 11.3.3.2. Market Share & Forecast
- 11.3.3.2.1. By Offering
- 11.3.3.2.2. By Type
- 11.3.3.2.3. By End User Vertical
- 11.3.4. Israel Mobile Analytics Market Outlook
- 11.3.4.1. Market Size & Forecast
- 11.3.4.1.1. By Value
- 11.3.4.2. Market Share & Forecast
- 11.3.4.2.1. By Offering
- 11.3.4.2.2. By Type
- 11.3.4.2.3. By End User Vertical
- 11.3.5. Turkey Mobile Analytics Market Outlook
- 11.3.5.1. Market Size & Forecast
- 11.3.5.1.1. By Value
- 11.3.5.2. Market Share & Forecast
- 11.3.5.2.1. By Offering
- 11.3.5.2.2. By Type
- 11.3.5.2.3. By End User Vertical
- 12. Market Dynamics
- 12.1. Drivers
- 12.1.1. E-commerce Data Explosion Is Expected to Drive the Market
- 12.1.2. Rise In Smartphone To Produce Enormous Data
- 12.1.3. Popularity of tools for cloud-based analytics and computing
- 12.2. Challenges
- 12.2.1. Challenges Regarding Security Breach
- 12.2.2. Changing environments of big data technology
- 13. Market Trends & Developments
- 13.1. Increase in awareness about the significance of data privacy
- 13.2. Rise In Technological Development
- 13.3. Government Initiatives
- 14. Company Profiles
- 14.1. OpenText Corporation
- 14.1.1. Business Overview
- 14.1.2. Key Revenue and Financials
- 14.1.3. Recent Developments
- 14.1.4. Key Personnel
- 14.1.5. Key Product/Services
- 14.2. Facebook Inc.
- 14.2.1. Business Overview
- 14.2.2. Key Revenue and Financials
- 14.2.3. Recent Developments
- 14.2.4. Key Personnel
- 14.2.5. Key Product/Services
- 14.3. GoodData Corporation
- 14.3.1. Business Overview
- 14.3.2. Key Revenue and Financials
- 14.3.3. Recent Developments
- 14.3.4. Key Personnel
- 14.3.5. Key Product/Services
- 14.4. Google LLC
- 14.4.1. Business Overview
- 14.4.2. Key Revenue and Financials
- 14.4.3. Recent Developments
- 14.4.4. Key Personnel
- 14.4.5. Key Product/Services
- 14.5. Contentsquare SaaS
- 14.5.1. Business Overview
- 14.5.2. Key Revenue and Financials
- 14.5.3. Recent Developments
- 14.5.4. Key Personnel
- 14.5.5. Key Product/Services
- 14.6. Microsoft Corporation
- 14.6.1. Business Overview
- 14.6.2. Key Revenue and Financials
- 14.6.3. Recent Developments
- 14.6.4. Key Personnel
- 14.6.5. Key Product/Services
- 14.7. Oracle Corp.
- 14.7.1. Business Overview
- 14.7.2. Key Revenue and Financials
- 14.7.3. Recent Developments
- 14.7.4. Key Personnel
- 14.7.5. Key Product/Services
- 14.8. Adobe Inc.
- 14.8.1. Business Overview
- 14.8.2. Key Revenue and Financials
- 14.8.3. Recent Developments
- 14.8.4. Key Personnel
- 14.8.5. Key Product/Services
- 14.9. Salesforce.com Inc.
- 14.9.1. Business Overview
- 14.9.2. Key Revenue and Financials
- 14.9.3. Recent Developments
- 14.9.4. Key Personnel
- 14.9.5. Key Product/Services
- 14.10. AppsFlyer Ltd
- 14.10.1. Business Overview
- 14.10.2. Key Revenue and Financials
- 14.10.3. Recent Developments
- 14.10.4. Key Personnel
- 14.10.5. Key Product/Services
- 15. Strategic Recommendations
- 16. About Us & Disclaimer
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