Medicated Shampoo Market By Product Type (Dandruff & Seborrheic Dermatitis, Psoriasis, and Others), By Sales Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Departmental Stores, Online, and Others (Direct Sales etc.)), By Region, By Competitio

Medicated Shampoo Market By Product Type (Dandruff & Seborrheic Dermatitis, Psoriasis, and Others), By Sales Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Departmental Stores, Online, and Others (Direct Sales etc.)), By Region, By Competition Forecast & Opportunities, 2018-2028F


The global medicated shampoo market is currently experiencing steady growth. This growth is primarily driven by factors such as the increasing prevalence of scalp-related issues, rising awareness of hair health, and advancements in formulation technology. Medicated shampoos are specifically formulated to address conditions such as dandruff, psoriasis, and seborrheic dermatitis, making them a crucial segment in the haircare industry.

The market offers a wide range of products that cater to various hair and scalp concerns. Commonly used key ingredients in these shampoos include ketoconazole, coal tar, zinc pyrithione, and salicylic acid, known for their therapeutic benefits. Besides over-the-counter options, prescription-based medicated shampoos also contribute significantly to the market's growth.

The expansion of e-commerce and the increasing global prevalence of hair and scalp issues have expanded the market's consumer base. Regions like North America, Europe, and Asia Pacific are major contributors to the market's growth due to higher awareness levels and rising disposable incomes. As consumers continue to prioritize hair health, the medicated shampoo market is expected to maintain its upward trajectory, prompting manufacturers to innovate and enhance their product offerings.

Key Market Drivers

1. Increasing Prevalence of Scalp Conditions: The growth of the medicated shampoo market is driven by the rising prevalence of scalp and hair-related problems. Factors like pollution, stress, genetics, and unhealthy lifestyles contribute to issues such as dandruff, itching, and inflammation. Medicated shampoos offer precise solutions to address these concerns, providing relief and treatment for those with persistent scalp issues.

2. Growing Awareness of Hair Health: Consumers have become more aware of the importance of hair health in their overall well-being. This awareness has led to a growing demand for solutions to various hair-related issues. Medicated shampoos play a crucial role in meeting this demand by offering formulations specifically designed to address and rectify underlying scalp concerns.

3. Advancements in Formulation Technology: Manufacturers have made significant advancements in formulation technology, creating innovative and potent formulations for medicated shampoos. These formulations incorporate active ingredients chosen to address specific scalp and hair conditions while minimizing potential side effects. This has led to the development of effective shampoos that provide targeted relief from issues like dandruff and itching.

4. Expanding Range of Product Offerings: The medicated shampoo market has experienced a notable expansion in its product offerings to cater to diverse consumer needs. Brands have introduced a wide range of shampoos tailored to address various hair and scalp concerns, including different hair types, colors, and textures. This diversification empowers consumers to find suitable and targeted solutions that match their individual needs.

5. Influence of Media and Advertising: Media and advertising play a pivotal role in shaping consumer perceptions and purchase decisions in the medicated shampoo market. Brands strategically leverage media platforms, endorsements by celebrities, and endorsements by healthcare experts to showcase the benefits of medicated shampoos. These endorsements enhance the perceived reliability and authenticity of these products, particularly for those seeking evidence-based solutions.

6. Prescription-Based Medicated Shampoos: Prescription-based medicated shampoos have become a significant contributor to the market's growth. These specialized products are distinguished by their formulation strength and therapeutic potency, making them suitable for individuals with severe scalp conditions. Dermatologists and healthcare professionals frequently prescribe these shampoos as a key component of comprehensive treatment plans.

Key Market Challenges

1. Competition and Product Saturation: The rapid growth of the medicated shampoo market has led to increased competition among brands. This saturation poses a challenge for consumers in selecting the appropriate medicated shampoo for their individual needs. Manufacturers must employ innovative marketing tactics and product differentiation strategies to stand out in this competitive landscape.

2. Regulation and Safety Concerns: Due to the active ingredients in medicated shampoos, adhering to regulatory standards and ensuring consumer safety is essential. Striking a balance between providing effective therapeutic benefits and minimizing potential risks is a challenge. Rigorous testing, proper labeling, and clear usage instructions are essential to address safety concerns.

3. Price Sensitivity: Price sensitivity is a significant challenge in the medicated shampoo market. Medicated shampoos often come with a higher price tag due to their specialized formulations, deterring price-sensitive customers from purchasing them. Brands must balance providing quality and affordability to cater to a broader consumer base.

4. Misuse and Overuse: Misuse and overuse of medicated shampoos pose a significant challenge. Some consumers may resort to excessive usage in their eagerness for rapid results, inadvertently causing adverse effects. Effective consumer education is vital to address this challenge and promote responsible use.

Key Market Trends

1. Natural and Organic Ingredients: Consumers are gravitating towards medicated shampoos formulated with natural and organic ingredients. Brands are incorporating ingredients like tea tree oil, aloe vera, botanical extracts, and herbal remedies known for their therapeutic properties. This trend aligns with the preference for clean, sustainable, and environmentally conscious options.

2. Customization and Personalization: Consumers seek personalized solutions for their hair and scalp concerns. Brands are offering customizable options within the medicated shampoo category, allowing consumers to curate their haircare routines by mixing and matching ingredients to suit their unique requirements.

3. Smart and Tech-Driven Solutions: Technology is being integrated into medicated shampoos, with the emergence of smart shampoos equipped with sensors or linked to apps. These products monitor scalp conditions and provide real-time feedback. AI-driven solutions and 3D printing are also used to create tailor-made shampoos.

4. Digital Marketing and E-Commerce: Brands are leveraging digital marketing strategies and e-commerce platforms to reach a wider audience and showcase the benefits of their medicated shampoo products. Influencer collaborations and online channels play a crucial role in consumer engagement.

5. Rise of Self-Care and Wellness: Medicated shampoos are positioned as tools for enhancing overall well-being. Consumers seek products that contribute to relaxation and stress relief alongside addressing hair and scalp concerns. This trend aligns with the rise of self-care and holistic wellness.

Segmental Insights

1. Product Type Insights: Dandruff and seborrheic dermatitis shampoos are dominant segments within the medicated shampoo market. These common scalp conditions drive the demand for specialized solutions, and medicated shampoos formulated for these conditions offer targeted relief from symptoms like flaking and itching.

2. Sales Channel Insights: Online sales dominate the medicated shampoo market due to the convenience and accessibility of e-commerce platforms. Online channels enable consumers to research, compare, and make informed decisions about medicated shampoos. Digital marketing and influencer collaborations play a crucial role in reaching consumers through online platforms.

Regional Insights

1. North America: North America is a dominant segment within the global medicated shampoo market due to a high prevalence of scalp issues, a well-developed healthcare infrastructure, and strong consumer awareness of hair health. Consumers in North America actively seek effective solutions for their hair and scalp concerns, contributing to the region's dominance in the market.

The medicated shampoo market is dynamic, with several driving factors, challenges, and trends shaping its growth. Brands that can effectively navigate these factors while meeting consumer needs and preferences are well-positioned for success in this competitive market.

Key Market Players

Procter & Gamble

Johnson & Johnson Consumer Inc.

Himalaya Herbal Healthcare

Farnam Companies, Inc.

Sanofi-Aventis Groupe

Summers Laboratories Inc.

Maruho Co. Ltd.

Kao Corporation

Coty Inc.

Avalon Natural Products, Inc.

Report Scope:

In this report, the Global Medicated Shampoo Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Medicated Shampoo Market, By Product Type:
  • Dandruff & Seborrheic Dermatitis
  • Psoriasis
  • Others
  • Medicated Shampoo Market, By Sales Channel:
  • Supermarkets/Hypermarkets
  • Pharmacy & Drug Stores
  • Departmental Stores
  • Online
  • Others
  • Medicated Shampoo Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • South America
  • Brazil
  • Argentina
  • Colombia
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Medicated Shampoo Market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Medicated Shampoo Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Dandruff & Seborrheic Dermatitis, Psoriasis, and Others)
5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Departmental Stores, Online, and Others (Direct Sales etc.))
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Share Analysis
5.2.3.2. Europe Market Share Analysis
5.2.3.3. Asia-Pacific Market Share Analysis
5.2.3.4. Middle East & Africa Market Share Analysis
5.2.3.5. South America Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Medicated Shampoo Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. North America Medicated Shampoo Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Sales Channel Market Share Analysis
6.2.3. By Country Market Share Analysis
6.2.3.1. United States Medicated Shampoo Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Product Type Market Share Analysis
6.2.3.1.2.2. By Sales Channel Market Share Analysis
6.2.3.2. Canada Medicated Shampoo Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Product Type Market Share Analysis
6.2.3.2.2.2. By Sales Channel Market Share Analysis
6.2.3.3. Mexico Medicated Shampoo Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Product Type Market Share Analysis
6.2.3.3.2.2. By Sales Channel Market Share Analysis
7. Europe Medicated Shampoo Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Sales Channel Market Share Analysis
7.2.3. By Country Market Share Analysis
7.2.3.1. France Medicated Shampoo Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Product Type Market Share Analysis
7.2.3.1.2.2. By Sales Channel Market Share Analysis
7.2.3.2. Germany Medicated Shampoo Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Product Type Market Share Analysis
7.2.3.2.2.2. By Sales Channel Market Share Analysis
7.2.3.3. Spain Medicated Shampoo Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Product Type Market Share Analysis
7.2.3.3.2.2. By Sales Channel Market Share Analysis
7.2.3.4. Italy Medicated Shampoo Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Product Type Market Share Analysis
7.2.3.4.2.2. By Sales Channel Market Share Analysis
7.2.3.5. United Kingdom Medicated Shampoo Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Product Type Market Share Analysis
7.2.3.5.2.2. By Sales Channel Market Share Analysis
8. Asia-Pacific Medicated Shampoo Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Sales Channel Market Share Analysis
8.2.3. By Country Market Share Analysis
8.2.3.1. China Medicated Shampoo Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Product Type Market Share Analysis
8.2.3.1.2.2. By Sales Channel Market Share Analysis
8.2.3.2. Japan Medicated Shampoo Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Product Type Market Share Analysis
8.2.3.2.2.2. By Sales Channel Market Share Analysis
8.2.3.3. India Medicated Shampoo Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Product Type Market Share Analysis
8.2.3.3.2.2. By Sales Channel Market Share Analysis
8.2.3.4. Vietnam Medicated Shampoo Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Product Type Market Share Analysis
8.2.3.4.2.2. By Sales Channel Market Share Analysis
8.2.3.5. South Korea Medicated Shampoo Market Outlook
8.2.3.5.1. Market Size & Forecast
8.2.3.5.1.1. By Value
8.2.3.5.2. Market Share & Forecast
8.2.3.5.2.1. By Product Type Market Share Analysis
8.2.3.5.2.2. By Sales Channel Market Share Analysis
9. Middle East & Africa Medicated Shampoo Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Sales Channel Market Share Analysis
9.2.3. By Country Market Share Analysis
9.2.3.1. South Africa Medicated Shampoo Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Product Type Market Share Analysis
9.2.3.1.2.2. By Sales Channel Market Share Analysis
9.2.3.2. Saudi Arabia Medicated Shampoo Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Product Type Market Share Analysis
9.2.3.2.2.2. By Sales Channel Market Share Analysis
9.2.3.3. UAE Medicated Shampoo Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Product Type Market Share Analysis
9.2.3.3.2.2. By Sales Channel Market Share Analysis
10. South America Medicated Shampoo Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Sales Channel Market Share Analysis
10.2.3. By Country Market Share Analysis
10.2.3.1. Argentina Medicated Shampoo Market Outlook
10.2.3.1.1. Market Size & Forecast
10.2.3.1.1.1. By Value
10.2.3.1.2. Market Share & Forecast
10.2.3.1.2.1. By Product Type Market Share Analysis
10.2.3.1.2.2. By Sales Channel Market Share Analysis
10.2.3.2. Colombia Medicated Shampoo Market Outlook
10.2.3.2.1. Market Size & Forecast
10.2.3.2.1.1. By Value
10.2.3.2.2. Market Share & Forecast
10.2.3.2.2.1. By Product Type Market Share Analysis
10.2.3.2.2.2. By Sales Channel Market Share Analysis
10.2.3.3. Brazil Medicated Shampoo Market Outlook
10.2.3.3.1. Market Size & Forecast
10.2.3.3.1.1. By Value
10.2.3.3.2. Market Share & Forecast
10.2.3.3.2.1. By Product Type Market Share Analysis
10.2.3.3.2.2. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Medicated Shampoo Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Procter & Gamble
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Johnson & Johnson Consumer Inc.
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Himalaya Herbal Healthcare
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Farnam Companies, Inc.
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Sanofi-Aventis Groupe
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Summers Laboratories Inc.
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Kao Corporation
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Coty Inc.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Avalon Natural Products, Inc.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Maruho Co. Ltd.
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
About Us & Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings