Malaysia Air Purifiers Market By Filter Type (Prefilter+HEPA, Prefilter + HEPA+AC, HEPA, HEPA+ AC, and Others (Ion & Ozone Generator, Electrostatic Precipitator, Prefilter + Activated Carbon, etc.), By Sales Channel (Multi-Branded Stores, Online, Exclusiv

Malaysia Air Purifiers Market By Filter Type (Prefilter+HEPA, Prefilter + HEPA+AC, HEPA, HEPA+ AC, and Others (Ion & Ozone Generator, Electrostatic Precipitator, Prefilter + Activated Carbon, etc.), By Sales Channel (Multi-Branded Stores, Online, Exclusive Stores, and Others (Direct Sales, Distributors/Dealers, etc.)), By End Use (Commercial, Residential and Industrial), By Region, Competition, Forecast & Opportunities, 2017-2027F

Malaysia air purifier market is forecast to register a CAGR of 10.19% through 2027 to reach USD 133 million by 2027 on account of growing prevalence of respiratory and allergy-related diseases, and the increasing concept of smart air purifiers. Additionally, other factors such as increased purchasing power, and latest technology trends such as six-step filtration which helps in efficiently removing indoor pollutants, etc., are expected to further boost the Malaysia air purifiers market during the forecast period.

Rapid increase in air pollution, particularly in urban areas, is leading to an abundance of airborne diseases. Growing public awareness of the advantages of installing air purifiers in residential as well as commercial sector is expected to drive market expansion during the forecast period. The demand for air purifiers in the market is being fueled by high-end investments made by the leading industry players in technical innovation of air purifiers to improve the air purifiers' efficiency and performance.

Moreover, the COVID-19 pandemic has positively influenced the market growth. The pandemic has also considerably raised awareness for clean air, especially as people were spending more time at home, which increased demand for air purifiers. The pandemic increased demand for air purifiers overall as people were looking for ways to improve the quality of the air around them.

Rising Focus on Health and Wellbeing to Fuel the Market Growth

The risk of airborne diseases is rising with increased exposure to airborne irritants and contaminants. Therefore, individuals across the country are now paying more attention to their health and general wellbeing. According to estimates, asthma has affected approximately 1.5 million Malaysians of all ages. There has been significant surge in the demand for air purifiers across Malaysia as a result of their ability to clean the air and protect consumers from air borne diseases. Furthermore, social networking websites are also expanding the consumer awareness regarding the diversity of products offered by different air purifier brands, which is also projected to contribute to the market growth of air purifiers in the country throughout the forecast period.

New Product Launches to Expand the Market Growth

In order to satisfy increasing consumer demand, air purifier businesses are emphasizing on broadening their product offerings. For instance, in 2021 Acer Malaysia introduced the Acerpure Cool, a new 2-in-1 air purifier device that can function as both a circulator and a purifier at the same time and is equipped with a 3-in-1 HEPA filter and Ag+ Silver Coated Filter. Similarly, Coway introduced a noble air purifier in 2022 that has a 6-step filtering system with UVC sterilization. A 4D filter and a double HEPA filter are also equipped in the product. It features four different mode settings: smart, turbo, silent, and eco. Furthermore, the rising disposable income is also a factor prompting consumers to purchase high quality air purifiers. This factor is projected to significantly contribute to the growing demand of air purifiers in the country.

Smart Air Purifiers to Boost the Market Growth

Since smart technologies offer a range of functionality, such as control via Wi-Fi and Bluetooth through a smartphone app, etc., which makes them convenient to use, the market demand for air purifiers by consumers is changing toward such products. For instance, Xiaomi introduced its Smart Air Purifier 4 series in Malaysia in the year 2022. The air quality index (AQI), temperature, and humidity are displayed on the OLED touch display that comes with this product. Moreover, quick modifications can be performed immediately on the device or through the Xiaomi Home App. Additionally, it offers a sophisticated smart feature that enables users to create routines. Furthermore, the smart air purifiers aids in monitoring indoor air quality over time, allowing users to notice the air quality level at different intervals of day. These factors are further expected to drive the market growth of air purifiers around the nation.

Market Segmentation

The Malaysia air purifiers market is segmented on the basis of filter type, sales channel, end use and region. The market is segmented into Prefilter+HEPA, Prefilter+HEPA+AC, HEPA, HEPA+ AC, and others, based on filter type. The sales channel segment is divided into multi-branded stores, online, exclusive stores, and others (direct sales, distributors/dealers, etc.) The market is further segregated into residential, commercial and industrial, on the basis of end use.

Company Profiles

Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., Sharp Electronics (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., Arcelik Hitachi Home Appliances Sales Malaysia Sdn. Bhd., Philips Malaysia Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Xiaomi Malaysia Sdn. Bhd., Dyson Malaysia Sdn. Bhd., Samsung Malaysia Electronics (SME) Sdn. Bhd. are some of the leading market players in the Malaysia air purifiers market. New market players have also been actively entering the market in recent years, further strengthening future market growth.

Report Scope:

In this report, Malaysia air purifiers market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Malaysia Air Purifiers Market, By Filter Type:
• Prefilter + HEPA
• Prefilter + HEPA + Activated Carbon
• HEPA
• HEPA + Activated Carbon
• Others
• Malaysia Air Purifiers Market, By Sales Channel:
• Multi-Branded Stores
• Online
• Exclusive Stores
• Others
• Malaysia Air Purifiers Market, By End Use:
• Commercial
• Residential
• Industrial
• Malaysia Air Purifiers Market, By Region:
• West Malaysia
• East Malaysia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Malaysia air purifiers market.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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