Live Streaming Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F
Segmented By Streaming Type (Audio, Video), By Application (Media & Entertainment, Esports, Events, Education) By Region
The global live-streaming market is witnessing significant growth during the forecasted period, owing to the increasing number of smartphone users in different countries. Moreover, the rising penetration of the internet through a fast broadband connection and the growing connectivity without any physical presence is driving the global live streaming market demand.
As per the data provided by Data Report, there are approximately 5.31 billion smartphone users, which is about 67.1% of the total global population. Moreover, there are about 4.95 billion internet users with 4.62 billion active social media users. Thus, the rise in the increasing number of smartphone users and the internet is significantly boosting the demand for live streaming in several countries.
Live streaming is a social media tool that allows businesses and consumers to post unedited, live videos in real-time on websites such as Facebook and Instagram. Live streaming can teach an online lesson, launch and market new goods and services, and share important company news. Through live streaming, brands can connect with and engage with millions of people worldwide.
Live streams can help brands and influencers reach a large audience base on social media platforms and are more similar to crowd-pullers. These live broadcasts allow viewers to witness the event in its authentic setting, which obtains additional interest.
Previously due to lockdown, this video format has also become an essential component of brand social media marketing. People now prefer to watch live sessions online from the comfort of their homes instead of going on outings. Brands now have the chance to experiment with their content strategy. Nowadays, brands engage experts and influencers for live video since it improves the quality of the content and attracts more viewers. Moreover, live streaming is being utilized for various ranges, including tutorials and Q&A sessions.
Expansion of E-Sports and Video Games Propelling the Market's Expansion
The main factors anticipated to drive the growth of the live streaming market during the forecast period include the rising popularity of video games, increasing awareness of eSports among children, large-scale investments, and adoption of advanced gaming technologies, thanks to the growing number of gamers. There have been around 22,987 e-sports players in the United States, with a 29.6 million monthly viewership in 2022. Thus, with the increase in players, tournaments, and viewership, the live-streaming market is expected to grow significantly in the forecasted years.
Rising Broadband Penetration is Driving the Market Growth
As per the data provided by Organization for Economic Co-operation and Development (OECD), in the year December 2021, fiber subscriptions grew by 18.6%, surpassing cable, which currently accounts for 32.4% of fixed broadband connections in OECD countries. Moreover, according to the report “US Telecom Industry Metrics & Trends 2020,” around 85% of households in the United States have a fixed broadband connection. Thus, the increasing penetration of broadband connections in different countries that provide high-speed internet will significantly drive the live streaming market in other countries.
Rise in Live Streaming Preference Over Social Posts to Fuel Market Growth
Since most people prefer watching a live video over reading blogs or social media posts, live streaming draws enormous viewers. Lockdowns were imposed in numerous nations because of the COVID-19 outbreak. As a result, several events and television programs were postponed, significantly increasing the amount of live-streaming activity worldwide. Live viewership on several OTT channels, including YouTube and Facebook games, has increased dramatically on a global scale.
Users' increasing video streaming habits across all industries fuel market expansion. Additionally, the market is expanding due to the increased demand for more significant brand interaction and reach through live videos. Along with the rising numbers of Internet and smartphone users, other factors anticipated to impact the growth of the live-streaming market include increased viewership of OTT platforms and live-streaming content.
Market Segmentation
The live streaming market is segmented into streaming types, streaming platforms, and applications. Based on streaming type, the market is divided into audio and video. Further, based on application, the market is fragmented into media & entertainment, esports, events, and education. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
Google LLC, Meta Platforms, Inc., Twitch Interactive, Inc., Discord Inc., Vimeo, Inc., International Business Machines Corp., Empire Video Productions, LLC, Huya Inc., Vidizmo LLC, AfreecaTV Co., Ltd. are among the major market players in the global platform that lead the market growth of the global live streaming market.
Report Scope:
In this report, the global live-streaming market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
- Global Live Streaming Market, By Streaming Type:
- Audio
- Video
- Global Live Streaming Market, By Application:
- Media & Entertainment
- Esports
- Events
- Education
- Global Live Streaming Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- Spain
- Netherlands
- United Kingdom
- Asia-Pacific
- China
- India
- Japan
- Vietnam
- South Korea
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Company Profiles: Detailed analysis of the major companies present in the global live-streaming market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Market Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.2. Respondent Demographics
- 4.2.1. By Gender
- 4.2.2. By Age
- 4.2.3. By Occupation
- 4.3. Factors Influencing Subscription Purchase Decision
- 4.4. Challenges Faced
- 5. Global Live Streaming Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Streaming Type Market Share Analysis (Audio, Video)
- 5.2.2. By Application Market Share Analysis (Media & Entertainment, Esports, Events, Education)
- 5.2.3. By Region Market Share Analysis
- 5.2.3.1. North America Market Share Analysis
- 5.2.3.2. South America Market Share Analysis
- 5.2.3.3. Middle East & Africa Market Share Analysis
- 5.2.3.4. Europe Market Share Analysis
- 5.2.3.5. Asia-Pacific Market Share Analysis
- 5.2.4. By Company Market Share Analysis
- 5.3. Global Live Streaming Market Mapping & Opportunity Assessment
- 5.3.1. By Streaming Type Market Mapping & Opportunity Assessment
- 5.3.2. By Application Market Mapping & Opportunity Assessment
- 5.3.3. By Region Market Mapping & Opportunity Assessment
- 6. North America Live Streaming Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Streaming Type Market Share Analysis
- 6.2.2. By Application Market Share Analysis
- 6.2.3. By Country Market Share Analysis
- 6.2.3.1. United States Live Streaming Market Outlook
- 6.2.3.1.1. Market Size & Forecast
- 6.2.3.1.1.1. By Value
- 6.2.3.1.2. Market Share & Forecast
- 6.2.3.1.2.1. By Streaming Type Market Share Analysis
- 6.2.3.1.2.2. By Application Market Share Analysis
- 6.2.3.2. Canada Live Streaming Market Outlook
- 6.2.3.2.1. Market Size & Forecast
- 6.2.3.2.1.1. By Value
- 6.2.3.2.2. Market Share & Forecast
- 6.2.3.2.2.1. By Streaming Type Market Share Analysis
- 6.2.3.2.2.2. By Application Market Share Analysis
- 6.2.3.3. Mexico Live Streaming Market Outlook
- 6.2.3.3.1. Market Size & Forecast
- 6.2.3.3.1.1. By Value
- 6.2.3.3.2. Market Share & Forecast
- 6.2.3.3.2.1. By Streaming Type Market Share Analysis
- 6.2.3.3.2.2. By Application Market Share Analysis
- 7. Europe Live Streaming Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Streaming Type Market Share Analysis
- 7.2.2. By Application Market Share Analysis
- 7.2.3. By Country Market Share Analysis
- 7.2.3.1. France Live Streaming Market Outlook
- 7.2.3.1.1. Market Size & Forecast
- 7.2.3.1.1.1. By Value
- 7.2.3.1.2. Market Share & Forecast
- 7.2.3.1.2.1. By Streaming Type Market Share Analysis
- 7.2.3.1.2.2. By Application Market Share Analysis
- 7.2.3.2. Germany Live Streaming Market Outlook
- 7.2.3.2.1. Market Size & Forecast
- 7.2.3.2.1.1. By Value
- 7.2.3.2.2. Market Share & Forecast
- 7.2.3.2.2.1. By Streaming Type Market Share Analysis
- 7.2.3.2.2.2. By Application Market Share Analysis
- 7.2.3.3. Spain Live Streaming Market Outlook
- 7.2.3.3.1. Market Size & Forecast
- 7.2.3.3.1.1. By Value
- 7.2.3.3.2. Market Share & Forecast
- 7.2.3.3.2.1. By Streaming Type Market Share Analysis
- 7.2.3.3.2.2. By Application Market Share Analysis
- 7.2.3.4. Netherlands Live Streaming Market Outlook
- 7.2.3.4.1. Market Size & Forecast
- 7.2.3.4.1.1. By Value
- 7.2.3.4.2. Market Share & Forecast
- 7.2.3.4.2.1. By Streaming Type Market Share Analysis
- 7.2.3.4.2.2. By Application Market Share Analysis
- 7.2.3.5. United Kingdom Live Streaming Market Outlook
- 7.2.3.5.1. Market Size & Forecast
- 7.2.3.5.1.1. By Value
- 7.2.3.5.2. Market Share & Forecast
- 7.2.3.5.2.1. By Streaming Type Market Share Analysis
- 7.2.3.5.2.2. By Application Market Share Analysis
- 8. Asia-Pacific Live Streaming Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Streaming Type Market Share Analysis
- 8.2.2. By Application Market Share Analysis
- 8.2.3. By Country Market Share Analysis
- 8.2.3.1. China Live Streaming Market Outlook
- 8.2.3.1.1. Market Size & Forecast
- 8.2.3.1.1.1. By Value
- 8.2.3.1.2. Market Share & Forecast
- 8.2.3.1.2.1. By Streaming Type Market Share Analysis
- 8.2.3.1.2.2. By Application Market Share Analysis
- 8.2.3.2. Japan Live Streaming Market Outlook
- 8.2.3.2.1. Market Size & Forecast
- 8.2.3.2.1.1. By Value
- 8.2.3.2.2. Market Share & Forecast
- 8.2.3.2.2.1. By Streaming Type Market Share Analysis
- 8.2.3.2.2.2. By Application Market Share Analysis
- 8.2.3.3. India Live Streaming Market Outlook
- 8.2.3.3.1. Market Size & Forecast
- 8.2.3.3.1.1. By Value
- 8.2.3.3.2. Market Share & Forecast
- 8.2.3.3.2.1. By Streaming Type Market Share Analysis
- 8.2.3.3.2.2. By Application Market Share Analysis
- 8.2.3.4. Vietnam Live Streaming Market Outlook
- 8.2.3.4.1. Market Size & Forecast
- 8.2.3.4.1.1. By Value
- 8.2.3.4.2. Market Share & Forecast
- 8.2.3.4.2.1. By Streaming Type Market Share Analysis
- 8.2.3.4.2.2. By Application Market Share Analysis
- 8.2.3.5. South Korea Live Streaming Market Outlook
- 8.2.3.5.1. Market Size & Forecast
- 8.2.3.5.1.1. By Value
- 8.2.3.5.2. Market Share & Forecast
- 8.2.3.5.2.1. By Streaming Type Market Share Analysis
- 8.2.3.5.2.2. By Application Market Share Analysis
- 9. Middle East & Africa Live Streaming Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Streaming Type Market Share Analysis
- 9.2.2. By Application Market Share Analysis
- 9.2.3. By Country Market Share Analysis
- 9.2.3.1. South Africa Live Streaming Market Outlook
- 9.2.3.1.1. Market Size & Forecast
- 9.2.3.1.1.1. By Value
- 9.2.3.1.2. Market Share & Forecast
- 9.2.3.1.2.1. By Streaming Type Market Share Analysis
- 9.2.3.1.2.2. By Application Market Share Analysis
- 9.2.3.2. Saudi Arabia Live Streaming Market Outlook
- 9.2.3.2.1. Market Size & Forecast
- 9.2.3.2.1.1. By Value
- 9.2.3.2.2. Market Share & Forecast
- 9.2.3.2.2.1. By Streaming Type Market Share Analysis
- 9.2.3.2.2.2. By Application Market Share Analysis
- 9.2.3.3. UAE Live Streaming Market Outlook
- 9.2.3.3.1. Market Size & Forecast
- 9.2.3.3.1.1. By Value
- 9.2.3.3.2. Market Share & Forecast
- 9.2.3.3.2.1. By Streaming Type Market Share Analysis
- 9.2.3.3.2.2. By Application Market Share Analysis
- 9.2.3.4. Turkey Live Streaming Market Outlook
- 9.2.3.4.1. Market Size & Forecast
- 9.2.3.4.1.1. By Value
- 9.2.3.4.2. Market Share & Forecast
- 9.2.3.4.2.1. By Streaming Type Market Share Analysis
- 9.2.3.4.2.2. By Application Market Share Analysis
- 10. South America Live Streaming Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Streaming Type Market Share Analysis
- 10.2.2. By Application Market Share Analysis
- 10.2.3. By Country Market Share Analysis
- 10.2.3.1. Argentina Live Streaming Market Outlook
- 10.2.3.1.1. Market Size & Forecast
- 10.2.3.1.1.1. By Value
- 10.2.3.1.2. Market Share & Forecast
- 10.2.3.1.2.1. By Streaming Type Market Share Analysis
- 10.2.3.1.2.2. By Application Market Share Analysis
- 10.2.3.2. Colombia Live Streaming Market Outlook
- 10.2.3.2.1. Market Size & Forecast
- 10.2.3.2.1.1. By Value
- 10.2.3.2.2. Market Share & Forecast
- 10.2.3.2.2.1. By Streaming Type Market Share Analysis
- 10.2.3.2.2.2. By Application Market Share Analysis
- 10.2.3.3. Brazil Live Streaming Market Outlook
- 10.2.3.3.1. Market Size & Forecast
- 10.2.3.3.1.1. By Value
- 10.2.3.3.2. Market Share & Forecast
- 10.2.3.3.2.1. By Streaming Type Market Share Analysis
- 10.2.3.3.2.2. By Application Market Share Analysis
- 11. Market Dynamics
- 11.1. Drivers
- 11.1.1. Increasing number of smartphones users
- 11.1.2. Expansion of Esports and video games
- 11.2. Challenges
- 11.2.1. High cost
- 11.2.2. Network Connectivity Issue
- 12. Impact of COVID-19 on Global Live Streaming Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 12.1.4. Key Distribution Channel Impacted
- 13. Market Trends & Developments
- 13.1. Rising popularity among millennials
- 13.2. Increasing usage for brand promotions
- 13.3. High demand for educational purposes
- 13.4. Usage of artificial intelligence
- 14. Porter’s Five Forces Model
- 14.1. Competitive Rivalry
- 14.2. Bargaining Power of Buyers
- 14.3. Bargaining Power of Suppliers
- 14.4. Threat of New Entrants
- 14.5. Threat of Substitutes
- 15. SWOT Analysis
- 15.1. Strengths
- 15.2. Weaknesses
- 15.3. Opportunities
- 15.4. Threats
- 16. Competitive Landscape
- 16.1. Company Profiles
- 16.1.1. Google LLC
- 16.1.1.1. Company Details
- 16.1.1.2. Product & Services
- 16.1.1.3. Financials (As Reported)
- 16.1.1.4. Key Market Focus & Geographical Presence
- 16.1.1.5. Recent Developments
- 16.1.1.6. Key Management Personnel
- 16.1.2. Meta Platforms, Inc.
- 16.1.2.1. Company Details
- 16.1.2.2. Product & Services
- 16.1.2.3. Financials (As Reported)
- 16.1.2.4. Key Market Focus & Geographical Presence
- 16.1.2.5. Recent Developments
- 16.1.2.6. Key Management Personnel
- 16.1.3. Twitch Interactive, Inc.
- 16.1.3.1. Company Details
- 16.1.3.2. Product & Services
- 16.1.3.3. Financials (As Reported)
- 16.1.3.4. Key Market Focus & Geographical Presence
- 16.1.3.5. Recent Developments
- 16.1.3.6. Key Management Personnel
- 16.1.4. Discord Inc.
- 16.1.4.1. Company Details
- 16.1.4.2. Product & Services
- 16.1.4.3. Financials (As Reported)
- 16.1.4.4. Key Market Focus & Geographical Presence
- 16.1.4.5. Recent Developments
- 16.1.4.6. Key Management Personnel
- 16.1.5. Vimeo, Inc.
- 16.1.5.1. Company Details
- 16.1.5.2. Product & Services
- 16.1.5.3. Financials (As Reported)
- 16.1.5.4. Key Market Focus & Geographical Presence
- 16.1.5.5. Recent Developments
- 16.1.5.6. Key Management Personnel
- 16.1.6. International Business Machines Corp.
- 16.1.6.1. Company Details
- 16.1.6.2. Product & Services
- 16.1.6.3. Financials (As Reported)
- 16.1.6.4. Key Market Focus & Geographical Presence
- 16.1.6.5. Recent Developments
- 16.1.6.6. Key Management Personnel
- 16.1.7. Empire Video Productions, LLC
- 16.1.7.1. Company Details
- 16.1.7.2. Product & Services
- 16.1.7.3. Financials (As Reported)
- 16.1.7.4. Key Market Focus & Geographical Presence
- 16.1.7.5. Recent Developments
- 16.1.7.6. Key Management Personnel
- 16.1.8. Huya Inc.
- 16.1.8.1. Company Details
- 16.1.8.2. Product & Services
- 16.1.8.3. Financials (As Reported)
- 16.1.8.4. Key Market Focus & Geographical Presence
- 16.1.8.5. Recent Developments
- 16.1.8.6. Key Management Personnel
- 16.1.9. Vidizmo LLC
- 16.1.9.1. Company Details
- 16.1.9.2. Product & Services
- 16.1.9.3. Financials (As Reported)
- 16.1.9.4. Key Market Focus & Geographical Presence
- 16.1.9.5. Recent Developments
- 16.1.9.6. Key Management Personnel
- 16.1.10. AfreecaTV Co., Ltd.
- 16.1.10.1. Company Details
- 16.1.10.2. Product & Services
- 16.1.10.3. Financials (As Reported)
- 16.1.10.4. Key Market Focus & Geographical Presence
- 16.1.10.5. Recent Developments
- 16.1.10.6. Key Management Personnel
- 17. Strategic Recommendations/Action Plan
- 17.1. Key Focus Areas
- 17.2. Target Regions
- 17.3. Target Streaming Platform
- 18. About Us & Disclaimer
- (Note: The companies list can be customized based on the client requirements.)
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook