Japan Pet Grooming Products Market

Japan Pet Grooming Products Market By Pet Type (Dogs, Cats, Horse, Others ((Bird, Reptiles, Small Mammals, etc.), By Product Type (Shampoo & Conditioners, Comb & Brushes, Clippers & Scissors, and Others (Pet Wet Sheet Gloves, Wipes, Hair Dryers, etc.)), By Distribution Channel (Supermarket/Hypermarket, Groomers Mall, Online, and Others (Retail & Pharmacy), By Region, By Company, Forecast & Opportunities, 2018-2028F


The Japan pet grooming products market size is anticipated to register an impressive CAGR during the forecast period owing to factors such as rising pet humanization, increasing pet ownership, and growing e-commerce channels.

The act of bathing, combing, clipping, styling, and trimming a pet's nails is referred to as "pet grooming." The entire health and cleanliness of dogs and other household animals depend on proper pet grooming. According to a survey conducted by the Pet Food Association, the number of dogs increased from 350,000 in 2019 to 397,000 in 2021 in Japan, while the number of cats increased dramatically from 394,000 to 489,000. Therefore, increasing the number of cats and dog pets is driving the market growth. Regular pet grooming keeps the animals clean and can reveal symptoms and signs of disease or injury. It can also help prevent some health problems. Dogs, who are the most often groomed pets, undergo a variety of operations to care for their coats, teeth, and ears. Brushes, blades, clippers or scissors, combs, rakes, shampoos and conditioners, and dental care instruments are some examples of pet grooming supplies. In Japan, the number of registered dogs is about 6.09 million in 2021. The Rabies Prevention Act states that only dogs must be registered; cats are exempt from this requirement. Hence, the increase in the number of registered dogs in Japan is also driving the growth and demand for pet grooming products in the nation.

The Ministry of the Environment states that in fiscal 2020, 72,433 dogs and cats were either taken in by unknown owners or were brought in by their owners to animal welfare and public health facilities in Japan. Therefore, increasing spending by the owners on pets and increasing adoption of pets in the nation are further raising the demand for pet grooming products.

New Product Launches Fuel the Market Growth

Japanese manufacturers are focusing on manufacturing as well as offering new products for pets. For Instance, in 2022, the mitten style was introduced by Lion Shoji Co., Ltd. so that dogs' and cats' bodies could be readily cleaned. With an outer and an inner layer, the two-ply bag type makes it challenging for dirt to transfer to the hands. Due to its mitten design, it can be removed using the palm of the hand. It thoroughly removes dirt, bacteria, and odors from the pet's body, leaving it soft and smooth. Wide regions such as the back and abdomen of pets are also cleaned, as well as hands, feet, and tails. Therefore, new product launches by various companies are driving the market growth of pet grooming products in Japan.

Rising Pet Humanization Aids the Market Growth

Pet owners are becoming more and more eager to take whatever necessary measures to safeguard and prolong the lives of their animals due to the pet humanization trend. The "pets as family" movement, in which pet owners treat their animals like children and are extremely receptive to products comparable to those they use for themselves, is a natural expression of pet humanization. Undoubtedly, an increasing number of pet owners treat their animals like family. The tendency toward pet humanization is driving the sales of pet care items in the country. However, people are not only spending more money on their dogs; they're also actively looking for high-end, luxury goods. Pet humanization definitely supports increased expenditure on pet supplies and accessories. As a result, people spend more money on grooming products and other things to improve the health and hygiene of their pets. Sales of pet-related goods and services are on the rise more than ever before as a result of the desire to treat dogs as members of the family. Therefore, pet humanization is driving the demand and growth of the pet grooming products market in Japan.

Increasing Popularity of Pet Spas Boosts the Market Growth

The idea of pet spas has become extremely popular in the country. The spas provide grooming services such as paw massages, ear, and eye cleaning, flea and tick removal, and shampooing and conditioning for fluffy animals. Moreover, mobile pet grooming has become increasingly popular, especially in Japan, as it is a very practical concept for owners with mobility concerns. Additionally, mobile vans serve as service centers, and clients' pets can make appointments just outside their homes. Hence, this factor is anticipated to further expand the market growth during the forecast period.

Organic Pet Grooming Products Aid the Market Growth

Pet owners are shifting toward greener, healthier, and more organic solutions for their pets. There is a growing demand for organic and environment-friendly pet grooming products as people become more aware of the negative consequences of the substances and chemicals used in pet shampoos and conditioners. Cannabidiol (CBD) oil for pets offers numerous health advantages leading to an increase in demand for grooming products containing this type of oil. For Instance, in Japan, My Organic brand offers dog shampoo made with organic components that are safe. The shampoo also performs foaming quite well. The amount of time it takes to shampoo is decreased since it is foaming and lathering. Even for a brief period after shampooing, it can significantly lessen the dog's smell as it is made with 8 organic plant oils. Therefore, the demand for organic pet grooming products in Japan is further aiding the market growth.

Market Segmentation

Japan pet grooming products market is segmented into pet type, product type, distribution channel, region, and company. Based on pet type, the market is segmented into dogs, cats, horses, and others (birds, reptiles, and small mammals). Based on product type, the market is segmented into shampoo & conditioners, comb & brushes, clippers & scissors, and others (pet wet sheet gloves, wipes, hair dryers, etc.). Based on distribution channel, the market is segmented into supermarkets/hypermarkets, groomers malls, online, and others (retail & pharmacy). Based on region, the market is segmented into Hokkaido & Tohoku, Chubu, Chugoku, Kyushu, and the Rest of Japan.

Market Players

Genhai Co., Ltd. (Neakasa), Neabot Co., Ltd., Takakura Shinsangyo Co., Ltd. (A.P.D.C.), Fluffurry (Petio),., Honda Yoko Co., Ltd., DoggyMan H.A. Co Ltd, Earth Pet Co., Ltd. (Joypet), Spectrum Brands Japan Co., Ltd., and PAWS CLUB are the major market players in Japan pet grooming products market.

Report Scope:

In this report, Japan pet grooming products market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
  • Japan Pet Grooming Products Market, By Pet Type:
  • Dogs
  • Cats
  • Horses
  • Others
  • Japan Pet Grooming Products Market, By Product Type:
  • Shampoo & Conditioners
  • Comb & Brushes
  • Clippers & Scissors
  • Others
  • Japan Pet Grooming Products Market, By Distribution Channel:
  • Supermarket/Hypermarket
  • Groomers Mall
  • Online
  • Others
  • Japan Pet Grooming Products Market, By Region:
  • Hokkaido & Tohoku
  • Chubu
  • Chugoku
  • Kyushu
  • Rest of Japan
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Japan pet grooming products market.

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Impact of Pet Ownership on Life
4.4. Major Concern of Pet Ownership
5. Japan Pet Grooming Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Pet Type Market Share Analysis (Dogs, Cats, Horse, Others (Bird, Reptiles, Small Mammals, etc.))
5.2.2. By Product Type Market Share Analysis (Shampoo & Conditioners, Comb & Brushes, Clippers & Scissors, and Others (Pet Wet Sheet Gloves, Wipes, Hair Dryers, etc.))
5.2.3. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Groomers Mall, Online, and Others (Retail & Pharmacy)
5.2.4. By Region Market Share Analysis
5.2.4.1. Hokkaido & Tohoku Market Share Analysis
5.2.4.2. Chubu Market Share Analysis
5.2.4.3. Chugoku Market Share Analysis
5.2.4.4. Kyushu Market Share Analysis
5.2.4.5. Rest of Japan North Market Share Analysis
5.2.5. By Company Market Share Analysis
5.3. Japan Pet Grooming Products Market Mapping & Opportunity Assessment
5.3.1. By Pet Type Market Mapping & Opportunity Assessment
5.3.2. By Product Type Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Mapping & Opportunity Assessment
5.3.4. By Region Market Mapping & Opportunity Assessment
6. Japan Dog Grooming Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
7. Japan Cat Grooming Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
8. Japan Horse Grooming Products Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
9. Market Dynamics
9.1. Drivers
9.1.1. Increase in the Number of Product Launches
9.1.2. Rising Pet Ownership
9.1.3. Growing Number of Pet Adoption
9.2. Challenges
9.2.1. High Cost of Grooming Products
9.2.2. Chemical Based Grooming Products Can Be Harmful
10. Impact of COVID-19 on Japan Pet Grooming Products Market
10.1. Impact Assessment Model
10.1.1. Key Segments Impacted
10.1.2. Key Regions Impacted
11. Market Trends & Developments
11.1. Rising Humanization
11.2. Growing Demand for Anti Tick & Flea Products
11.3. Technological Upgradation
11.4. Surging Trend of Pet Wet Sheet Gloves
12. SWOT Analysis
12.1. Strengths
12.2. Weaknesses
12.3. Opportunities
12.4. Threats
13. Porter’s Five Forces Model
13.1. Competitive Landscape
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Genhai Co., Ltd. (Neakasa)
14.1.1.1. Company Details
14.1.1.2. Products & Services
14.1.1.3. Financials (As Reported)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Neabot Co., Ltd.
14.1.2.1. Company Details
14.1.2.2. Products & Services
14.1.2.3. Financials (As Reported)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Takakura Shinsangyo Co., Ltd. (A.P.D.C.)
14.1.3.1. Company Details
14.1.3.2. Products & Services
14.1.3.3. Financials (As Reported)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Fluffurry (Petio)
14.1.4.1. Company Details
14.1.4.2. Products & Services
14.1.4.3. Financials (As Reported)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Honda Yoko Co., Ltd.
14.1.5.1. Company Details
14.1.5.2. Products & Services
14.1.5.3. Financials (As Reported)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. DoggyMan H.A. Co Ltd
14.1.6.1. Company Details
14.1.6.2. Products & Services
14.1.6.3. Financials (As Reported)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Earth Pet Co., Ltd. (Joypet)
14.1.7.1. Company Details
14.1.7.2. Products & Services
14.1.7.3. Financials (As Reported)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Spectrum Brands Japan Co., Ltd.
14.1.8.1. Company Details
14.1.8.2. Products & Services
14.1.8.3. Financials (As Reported)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Pet Type
15.3. Target Distribution Channel
16. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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