India Water Purifiers Market

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,500	78 Pages	TechSci Research	June, 2023	TCSI18012986

Best Price Guarantee
Price	from $3,500
Length	78 Pages
Publisher	TechSci Research
Published Date	June, 2023
SKU	TCSI18012986

India Water Purifiers Market By Type (Counter Top, Floor Standing, Under Sink, Faucet Mount & Others (Filter Pitchers, Water Dispenser with Purifier, etc.)), By Technology Market Share Analysis (RO, UF, UV, Media & Others (RO+UV+UF, Nanofiltration, etc.)) By End Use (Commercial, Residential), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, and Others (Distributor/Dealer Sales, Direct Sales, etc.), By Region, By Company, Forecast & Opportunities, 2018-2028F

India's Water Purifiers Market is anticipated to project robust growth in the forecast period because of increasing health consciousness among the population, government initiatives, new product launches by water purifier companies, etc.

Water purifiers are gaining popularity among consumers since they offer various advantages, such as the removal of dissolved solids and toxic metal impurities, elimination of different disease-causing microorganisms, retention of essential materials, removal of iron from water, high-speed filtration, etc. Reverse osmosis (RO), ultrafiltration (UF), TDS controller, and important minerals technology are among the few technologies used by water purifiers to clean water and preserve its essential minerals.

Moreover, several market players focus on improving their marketing strategies to attract more consumers. For instance, in 2020, a new digital campaign was launched by Livpure to address the issue of water scarcity. The company launched an advertisement for a smart RO purifier that claims to save around 20,000 liters of water annually.

Growing Health Consciousness Among Consumers Fueling the Market Growth

The rise in health awareness among consumers regarding the increase in waterborne diseases and the lack of safe drinking water are contributing to the water purifier market in India. Over 6% of the Indian population does not have access to clean water. It is estimated that the cost of waterborne infections in India is around USD600 million annually. Water is chemically contaminated in approximately 1.96 million homes, primarily by fluoride and arsenic. According to the World Health Organization, tens of millions across 19 states in India may be affected by excess fluoride. In contrast, up to 15 million people in West Bengal may be affected by excess arsenic, which is similarly concerning. These factors encourage the population to purchase water purifiers, boosting the overall growth of this market in the country.

New Product Launches by Market Players Aiding the Market Growth

To obtain high-quality products, consumers are increasingly looking for a wide range of possibilities. Therefore, the key players in the water purifier market are introducing new products and expanding their product lines to meet the growing demand. For instance, in 2022, LG launched UF+UV water purifiers in India, which offer seven stage filtration process. Similarly, in 2022, Kelwon launched a range of health water machines in India using Korean technology. The range includes Copper RO water purifiers, Alkaline RO water purifiers, etc. Also, in 2022, Sharp launched water purifiers with unique disruptor technology equipped with a 6-stage filtration process. Additionally, in 2022, Pureit launched its Pureit Vital Series, a new range of RO + UV + Minerals-based water purifiers with FiltraPower Technology. These factors are anticipated to further enhance the water purifiers market growth in the forecast period.

Government Initiatives Boosting the Market Growth

In 2021, the Central Pollution Control Board (CPCB) was ordered by the National Green Tribunal to issue orders to all RO manufacturers, banning water purifiers in circumstances when the amount of total dissolved solids (TDS) in the water is less than 500 milligrams per liter. Also, in 2021, the Environment Ministry announced the regulation on the use of water purification systems, which states that each water purifier must have a 'conformance label,' similar to a star rating, declaring its efficiency level as well as water rejection and waste levels. Additionally, through advertising and public awareness initiatives, all agencies and organizations engaged in the water supply are obligated to educate consumers on the quality of the water being delivered, along with their TDS level. These initiatives also spread awareness among people regarding the benefits of water purifiers. This factor is projected to expand the market growth of water purifiers during the forecast period in India.

Market Segmentation

The India water purifier market is segmented based on type, technology, end-user, distribution channel, region, and competitional landscape. Based on type, the market is further fragmented into the countertop, floor standing, under sink, faucet mount & others (filter pitchers, water dispensers with purifiers, etc.) Based on technology, the market is segmented into RO, UF, UV, media & others (RO+UV+UF, nanofiltration, etc.). Based on end user, the market is segmented into commercial and residential. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, multi-branded stores, exclusive stores, online, and others (distributor/dealer sales, direct sales, etc. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North India, South India, East India, and West India.

Company Profiles

Eureka Forbes Limited, Kent Ro Systems Ltd, Hindustan Unilever Limited, Livpure Smart Homes Private Limited, A. O. Smith Corporation, Franke Faber India Private Limited, Havells India Limited, V-Guard Industries Ltd., Brita India Water Solutions Private Limited, Usha Shriram Enterprises Pvt. Ltd. are among the major market players in the India platform that lead the market growth of the India water purifiers market.

Report Scope:

In this report, the India water purifiers market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

India Water Purifiers Market, By Type:
Counter Top
Floor Standing
Under Sink
Faucet Mount
Others
India Water Purifiers Market, By Technology:
RO
UF
UV
Media
Others
India Water Purifiers Market, By End User:
Commercial
Residential
India Water Purifiers Market, By Distribution Channel:
Supermarkets/Hypermarkets
Multi-Branded Stores
Exclusive Stores
Online
Others
India Water Purifiers Market, By Region:
North India
South India
West India
East India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India water purifiers market.

Company Information

Detailed analysis and profiling of additional market players (up to five).

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights

1. Introduction: 1.1. Product Overview; 1.2. Key Highlights of the Report; 1.3. Market Coverage; 1.4. Market Segments Covered; 1.5. Research Tenure Considered
2. Research Methodology: 2.1. Objective of the Study; 2.2. Baseline Methodology; 2.3. Key Industry Partners; 2.4. Major Association and Secondary Sources; 2.5. Forecasting Methodology; 2.6. Data Triangulation & Validation; 2.7. Assumptions and Limitations
3. Executive Summary: 3.1. Market Overview; 3.2. Market Forecast; 3.3. Key Regions; 3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis): 4.1. Sample Size Determination; 4.2. Respondent Demographics; 4.2.1. By Gender; 4.2.2. By Age; 4.2.3. By Occupation; 4.3. Brand Awareness; 4.4. Factors Influencing Purchase Decision; 4.5. Sources of Information
5. India Water Purifiers Market Outlook: 5.1. Market Size & Forecast; 5.1.1. By Value & Volume; 5.2. Market Share & Forecast; 5.2.1. By Type Market Share Analysis (Counter Top, Floor Standing, Under Sink, Faucet Mount & Others (Filter Pitchers, Water Dispenser with Purifier, etc.)); 5.2.2. By Technology Market Share Analysis (RO, UF, UV, Media & Others ( RO+UV+UF, Nanofiltration, etc.)); 5.2.3. By End Use Market Share Analysis (Commercial, Residential); 5.2.4. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, and Others (Distributor/Dealer Sales, Direct Sales, etc.); 5.2.5. By Region Market Share Analysis; 5.2.5.1. North India Market Share Analysis; 5.2.5.2. South India Market Share Analysis; 5.2.5.3. West India Market Share Analysis; 5.2.5.4. East India Market Share Analysis; 5.2.6. By Company Market Share Analysis; 5.3. India Water Purifiers Market Mapping & Opportunity Assessment; 5.3.1. By Type Market Mapping & Opportunity Assessment; 5.3.2. By Technology Market Mapping & Opportunity Assessment; 5.3.3. By End Use Market Mapping & Opportunity Assessment; 5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment; 5.3.5. By Region Market Mapping & Opportunity Assessment
6. India Counter Top Water Purifiers Market Outlook: 6.1. Market Size & Forecast; 6.1.1. By Value & Volume; 6.2. Market Share & Forecast; 6.2.1. By Technology Market Share Analysis; 6.2.2. By End Use Market Share Analysis; 6.2.3. By Distribution Channel Market Share Analysis; 6.3. Pricing Analysis (Best Selling SKUs)
7. India Floor Standing Water Purifiers Market Outlook: 7.1. Market Size & Forecast; 7.1.1. By Value & Volume; 7.2. Market Share & Forecast; 7.2.1. By Technology Market Share Analysis; 7.2.2. By End Use Market Share Analysis; 7.2.3. By Distribution Channel Market Share Analysis; 7.3. Pricing Analysis (Best Selling SKUs)
8. India Under Sink Water Purifiers Market Outlook: 8.1. Market Size & Forecast; 8.1.1. By Value & Volume; 8.2. Market Share & Forecast; 8.2.1. By Technology Market Share Analysis; 8.2.2. By End Use Market Share Analysis; 8.2.3. By Distribution Channel Market Share Analysis; 8.3. Pricing Analysis (Best Selling SKUs)
9. India Faucet Mount Water Purifiers Market Outlook: 9.1. Market Size & Forecast; 9.1.1. By Value & Volume; 9.2. Market Share & Forecast; 9.2.1. By Technology Market Share Analysis; 9.2.2. By End Use Market Share Analysis; 9.2.3. By Distribution Channel Market Share Analysis; 9.3. Pricing Analysis (Best Selling SKUs)
10. Market Dynamics: 10.1. Drivers; 10.1.1. Rising Health Consciousness Among Consumers; 10.1.2. New Product Launches by Market Players; 10.1.3. Government Initiatives; 10.2. Challenges; 10.2.1. Fierce Competition; 10.2.2. High Replacement Costs of Filters
11. Impact of COVID-19 on India Water Purifiers Market: 11.1. Impact Assessment Model; 11.1.1. Key Segments Impacted; 11.1.2. Key Regions Impacted; 11.1.3. Key Sales Channel Impacted
12. Market Trends & Developments: 12.1. Increasing Demand for Smart Water Purifiers; 12.2. Rising Prevalence of Waterborne Diseases; 12.3. Growing Marketing Campaigns by Companies; 12.4. Rising Demand from Online Channels; 12.5. Increasing Water Pollution
13. Import & Export Analysis: 13.1. Top 5 Exporting Countries; 13.1.1. By Value; 13.2. Top 5 Importing Countries; 13.2.1. By Value
14. Porter’s Five Forces Model: 14.1. Competitive Rivalry; 14.2. Bargaining Power of Buyers; 14.3. Bargaining Power of Suppliers; 14.4. Threat of New Entrants; 14.5. Threat of Substitutes
15. SWOT Analysis: 15.1. Strengths; 15.2. Weaknesses; 15.3. Opportunities; 15.4. Threats
16. Policy & Regulatory Landscape
17. India Economic Profile
18. Competitive Landscape: 18.1. Company Profiles; 18.1.1. Eureka Forbes Limited; 18.1.1.1. Company Details; 18.1.1.2. Product & Services; 18.1.1.3. Financials (As Reported); 18.1.1.4. Key Market Focus & Geographical Presence; 18.1.1.5. Recent Developments; 18.1.1.6. Key Management Personnel; 18.1.2. Kent Ro Systems Ltd; 18.1.2.1. Company Details; 18.1.2.2. Product & Services; 18.1.2.3. Financials (As Reported); 18.1.2.4. Key Market Focus & Geographical Presence; 18.1.2.5. Recent Developments; 18.1.2.6. Key Management Personnel; 18.1.3. Hindustan Unilever Limited; 18.1.3.1. Company Details; 18.1.3.2. Product & Services; 18.1.3.3. Financials (As Reported); 18.1.3.4. Key Market Focus & Geographical Presence; 18.1.3.5. Recent Developments; 18.1.3.6. Key Management Personnel; 18.1.4. Livpure Smart Homes Private Limited; 18.1.4.1. Company Details; 18.1.4.2. Product & Services; 18.1.4.3. Financials (As Reported); 18.1.4.4. Key Market Focus & Geographical Presence; 18.1.4.5. Recent Developments; 18.1.4.6. Key Management Personnel; 18.1.5. A. O. Smith Corporation; 18.1.5.1. Company Details; 18.1.5.2. Product & Services; 18.1.5.3. Financials (As Reported); 18.1.5.4. Key Market Focus & Geographical Presence; 18.1.5.5. Recent Developments; 18.1.5.6. Key Management Personnel; 18.1.6. Franke Faber India Private Limited; 18.1.6.1. Company Details; 18.1.6.2. Product & Services; 18.1.6.3. Financials (As Reported); 18.1.6.4. Key Market Focus & Geographical Presence; 18.1.6.5. Recent Developments; 18.1.6.6. Key Management Personnel; 18.1.7. Havells India Limited; 18.1.7.1. Company Details; 18.1.7.2. Product & Services; 18.1.7.3. Financials (As Reported); 18.1.7.4. Key Market Focus & Geographical Presence; 18.1.7.5. Recent Developments; 18.1.7.6. Key Management Personnel; 18.1.8. V-Guard Industries Ltd.; 18.1.8.1. Company Details; 18.1.8.2. Product & Services; 18.1.8.3. Financials (As Reported); 18.1.8.4. Key Market Focus & Geographical Presence; 18.1.8.5. Recent Developments; 18.1.8.6. Key Management Personnel; 18.1.9. Brita India Water Solutions Private Limited; 18.1.9.1. Company Details; 18.1.9.2. Product & Services; 18.1.9.3. Financials (As Reported); 18.1.9.4. Key Market Focus & Geographical Presence; 18.1.9.5. Recent Developments; 18.1.9.6. Key Management Personnel; 18.1.10. Usha Shriram Enterprises Pvt. Ltd.; 18.1.10.1. Company Details; 18.1.10.2. Product & Services; 18.1.10.3. Financials (As Reported); 18.1.10.4. Key Market Focus & Geographical Presence; 18.1.10.5. Recent Developments; 18.1.10.6. Key Management Personnel
19. Strategic Recommendations/Action Plan: 19.1. Key Focus Areas; 19.2. Target Regions; 19.3. Target Type; 19.4. Target Distribution Channel
20. About Us & Disclaimer: (Note: The companies list can be customized based on the client requirements.)