India Passenger Car Market

India Passenger Car Market Segmented By Vehicle Type (Sedan, SUV, MPV, Hatchback), By Propulsion (Petrol, Diesel, CNG, Hybrid, Electric), By Transmission Type (Automatic, Manual), By Price Segment (Ultra Budget, Budget, Premium), By Region (North, West, South, East), By Top 10 Cities, By Competition Forecast & Opportunities, 2019- 2029F


India Passenger Car Market is expected to grow at an impressive CAGR in the forecast period.

India Passenger Car Market Overview

In India, the automobile industry is crucial to both macroeconomic growth and technological development. The automobile industry depends on a number of factors, including the affordable availability of trained labor, strong R&D facilities, and steel manufacturing. After two-wheeler segments, the Indian automobile industry is being led by passenger cars. Additionally, emerging trends such as the electrification of vehicles, particularly compact passenger cars, are expected to propel market expansion in the future. Several automakers have started making significant investments in the passenger car segments of the market in order to keep up with the escalating demand. For example, Maruti Suzuki India stated in November 2022 that it intended to spend around to Rs. 7,000 crore (US$ 865.12 million) on several initiatives this year, including the construction of its new factory in Haryana and the launch of new passenger vehicles.

India's economy is experiencing a slowdown due to COVID-19 disruption, which had a severe negative impact on domestic sales. Even though the Indian car industry has experienced hardship, it is beginning to recover and return to its pre-pandemic sales volume levels. The passenger car industry has already started to recover in 2022. Furthermore, the demand would increase as a result of strong purchasing in semi-urban and rural areas. Despite the challenges such as rising fuel costs, a shortfall of semiconductors, and supply chain interruptions, the sector has proven resilient.

Increasing Demand for Compact SUV in the Market

In India, sports utility vehicles have replaced hatchbacks as the dominant segment of the market for passenger cars. With a sales share of over 22%, compact SUVs have grown to become the largest category of the Passenger car market. In 2022 financial year, the top-selling sector in the Indian passenger car industry is expected to be compact SUVs, surpassing premium small cars. As sport utility vehicles (SUVs) are becoming more and more popular with consumers, the SUV market has splintered, with compact SUVs taking the lead in terms of sales and market share. 664,000 small SUVs were sold in 2022, thereby increasing the whole SUV segment's size to surpass that of hatchback vehicles. Rising utility vehicle affordability has been positively accepted by the general public, and manufacturers have met consumer demand for a competitively priced product offering.

Rise in Raw Material Cost and Production Cost

The cost of raw materials for essential components, notably metals, has considerably increased in recent times. Market participants are managing advertising and marketing expenses in order to maintain the vehicle cost effectiveness and optimizing the production process to combat growing raw material prices. The Indian passenger vehicle industry is also faced with a significant problem due to the increase in gasoline prices. Additionally, the market is hampered by supply chain delays and a rise in component costs overall, and it is projected that the Indian passenger car market will grow more slowly in the initial years.

Increasing Electrical Vehicle Adoption

Customers' preferences are shifting towards electric vehicles due to recent breakthroughs and government initiatives. A significant group of individuals prioritizing functionality, ergonomics, and technology, results in more investment in electric vehicles and increasing demand. The Indian EV market appears to be on the rise. Both the private and public sectors have made significant investments in this industry. The sales of electric vehicles are increasing due to their increasing features and specifications, as well as their long range. Battery electric passenger car sales have surpassed 18,000 units in the first half of 2023, according to the Federation of Automobile Dealers Associations (FADA), and they are anticipated to rise in the upcoming years.

Recent Development

Tata Motors files a record amount of 158 Patents and 79 Designs in 2023, making it the Indian OEM with the most cumulative patent filings in the nation for both commercial and passenger vehicles.

Tata Motors, India's top car manufacturer and the pioneer of India's EV evolution, obtained an order in 2023 to provide 1000 XPRES-T EVs to OHM E Logistics Pvt. Ltd. in Hyderabad for their electric cab transportation services.

Tata Motors and Uber, the top ridesharing service in India, inked a memorandum of understanding in 2023 to integrate 25,000 XPRES-T EVs into Uber's premium category service.

In order to fulfil its commitments to sustainable mobility, Tata Motors introduced Re.Wi.Re - Recycle with Respect, its first Registered Vehicle Scrapping Facility (RVSF), in Jaipur, Rajasthan, in 2023.

The adoption of electric vehicles (EVs) in the nation will be aided by a partnership between Tata Motors and ICICI Bank in 2023 which provides financing for EV dealers for faster purchase.

Mahindra Research Valley (MRV) has been awarded 210 patents in 2023, more than any other Indian Original Equipment Manufacturer (OEM) in the previous six quarters.

Mahindra & Mahindra Ltd. (M&M Ltd.) declared in 2022 that the Maharashtra Government's industrial promotion scheme for Electric Vehicles had approved their investment of Rs. 10,000 Crore (about USD 1.2 Billion) for electric vehicles.

In 2022, Tech Mahindra declared that they have joined forces with the open EV coalition MIH (Mobility in Harmony) Consortium, which was founded by Foxconn and fosters cooperation in the mobility sector.

In 2022, Mahindra & Mahindra's new design centre of excellence, Mahindra Advanced Design Europe (M.A.D.E), will open and be used to build the company's range of electric vehicle products.

To increase Hyundai's brand recognition in rural regions, Hyundai Motor India Ltd. announced in 2023 a novel corporate relationship with ITC Agro Business Division (ABD).

Market Segmentation

The India passenger car market is segmented based on vehicle type, by propulsion, by transmission type, by price segment, by region, and Top 10 Cities. On the basis of vehicle type, the market is segmented into Sedan, SUV, MPV, Hatchback. Based on the propulsion, it is further segmented into Petrol, Diesel, CNG, Hybrid, Electric. Based on the Transmission Type, the market is segmented into Automatic and Manual. Based on Price Segment, the market is segmented into Ultra Budget, Budget, and Premium. Furthermore, the market is also divided into region-wise, mainly north, west, south and east.

Company Insights

In 2023, Tata Motors is expected to introduce the Altroz iCNG, India's first two-cylinder CNG technology, in an effort to revolutionize the CNG market.

The Mahindra Company released its first electric SUV, the XUV400. According to the Indian Driving Cycle (MIDC), this vehicle can go 456 km on a single full charge. It also boasts the highest functional safety for an India-made EV, created in accordance with ISO requirements.

Hyundai Motor India Ltd. announced the introduction of the GRAND i10 NIOS Corporate Edition in May 2022.

Company Profiles

Some of the major players which are leading in India Passenger Car Market are Maruti Suzuki India Limited, Hyundai Motor India Limited, Mahindra & Mahindra Ltd, Honda Cars India Ltd., Tata Motors Limited, Toyota Kirloskar Motor Pvt Ltd., Ford India Private Limited, Volkswagen India Private Limited, Mitsubishi Motor India Private Limited, FCA India Private Limited.

Report Scope:

In this report, India Passenger Car Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • India Passenger Car Market, By Vehicle Type:
  • Sedan
  • SUV
  • MPV
  • Hatchback
  • India Passenger Car Market, By Propulsion:
  • Petrol
  • Diesel
  • CNG
  • Hybrid
  • Electric
  • India Passenger Car Market, By Transmission Type:
  • Automatic
  • Manual
  • India Passenger Car Market, By Price Segment:
  • Ultra Budget
  • Budget
  • Premium
  • India Passenger Car Market, By Region:
  • North
  • South
  • West
  • East
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Passenger Car Market

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Impact of COVID-19 on India Passenger Car Market
4.1. Key Segments Impacted
4.2. Key Regions Impacted
5. Voice of Customer Analysis
5.1. Factors Influencing Purchase Decision
5.2. Brand Awareness
5.3. Brand Satisfaction Level
5.4. Challenges and Unmet Needs
6. India Passenger Car Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type Market Share Analysis (Sedan, SUV, MPV, Hatchback)
6.2.2. By Propulsion Market Share Analysis (Petrol, Diesel, CNG, Hybrid, Electric)
6.2.3. By Transmission Type Market Share Analysis (Automatic, Manual)
6.2.4. By Price Segment Market Share Analysis (Ultra Budget, Budget, Premium)
6.2.5. By Regional Market Share Analysis
6.2.5.1. North Region Market Share Analysis
6.2.5.2. West Region Market Share Analysis
6.2.5.3. South Region Market Share Analysis
6.2.5.4. East Region Market Share Analysis
6.2.6. By Top 10 Leading Cities Market Share Analysis
6.3. India Passenger Car Market Mapping & Opportunity Assessment
6.3.1. By Vehicle Type Market Mapping & Opportunity Assessment
6.3.2. By Propulsion Type Mapping & Opportunity Assessment
6.3.3. By Transmission Type Mapping & Opportunity Assessment
6.3.4. By Price Segment Mapping & Opportunity Assessment
6.3.5. By Regional Market Mapping & Opportunity Assessment
7. India Sedan Car Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Propulsion Market Share Analysis
7.2.2. By Transmission Type Market Share Analysis
7.2.3. By Price Segment Market Share Analysis
7.2.4. By Regional Market Share Analysis
7.2.5. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2023)
7.3. Product Benchmarking
7.4. Top 10 Models
8. India Hatchback Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Propulsion Market Share Analysis
8.2.2. By Transmission Type Market Share Analysis
8.2.3. By Price Segment Market Share Analysis
8.2.4. By Regional Market Share Analysis
8.2.5. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2023)
8.3. Product Benchmarking
8.4. Top 10 Models
9. India MPV Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Propulsion Market Share Analysis
9.2.2. By Transmission Type Market Share Analysis
9.2.3. By Price Segment Market Share Analysis
9.2.4. By Regional Market Share Analysis
9.2.5. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2023)
9.3. Product Benchmarking
9.4. Top 10 Models
10. India SUV Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Propulsion Market Share Analysis
10.2.2. By Transmission Type Market Share Analysis
10.2.3. By Price Segment Market Share Analysis
10.2.4. By Regional Market Share Analysis
10.2.5. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2023)
10.3. Product Benchmarking
10.4. Top 10 Models
11. Porter’s Five Forces Model
11.1. Competitive Rivalry
11.2. Bargaining Power of Buyers
11.3. Bargaining Power of Suppliers
11.4. Threat of New Entrants
11.5. Threat of Substitutes
12. SWOT Analysis
12.1. Strength
12.2. Weakness
12.3. Threats
12.4. Opportunities
13. Market Dynamics
13.1. Market Drivers
13.2. Market Challenges
14. Market Trends and Developments
15. Policy & Regulatory Landscape
16. Import-Export Dynamics
17. India Economic Profile
18. Competitive Landscape
18.1. Company Profiles (Up To 10 Major Companies)
18.1.1. Maruti Suzuki India Limited
18.1.1.1. Company Details
18.1.1.2. Products & Services
18.1.1.3. Recent Development
18.1.1.4. Key Management Personnel
18.1.2. Hyundai Motor India Limited
18.1.2.1. Company Details
18.1.2.2. Products & Services
18.1.2.3. Recent Development
18.1.2.4. Key Management Personnel
18.1.3. Mahindra & Mahindra Limited
18.1.3.1. Company Details
18.1.3.2. Products & Services
18.1.3.3. Recent Development
18.1.3.4. Key Management Personnel
18.1.4. Honda Cars India Ltd.
18.1.4.1. Company Details
18.1.4.2. Products & Services
18.1.4.3. Recent Development
18.1.4.4. Key Management Personnel
18.1.5. Tata Motors Limited
18.1.5.1. Company Details
18.1.5.2. Products & Services
18.1.5.3. Recent Development
18.1.5.4. Key Management Personnel
18.1.6. Toyota Kirloskar Motor Pvt Ltd.
18.1.6.1. Company Details
18.1.6.2. Products & Services
18.1.6.3. Recent Development
18.1.6.4. Key Management Personnel
18.1.7. Ford India Private Limited
18.1.7.1. Company Details
18.1.7.2. Products & Services
18.1.7.3. Recent Development
18.1.7.4. Key Management Personnel
18.1.8. Volkswagen India Private Limited
18.1.8.1. Company Details
18.1.8.2. Products & Services
18.1.8.3. Recent Development
18.1.8.4. Key Management Personnel
18.1.9. Mitsubishi Motor India Private Limited
18.1.9.1. Company Details
18.1.9.2. Products & Services
18.1.9.3. Recent Development
18.1.9.4. Key Management Personnel
18.1.10. FCA India Private Limited
18.1.10.1. Company Details
18.1.10.2. Products & Services
18.1.10.3. Recent Development
18.1.10.4. Key Management Personnel
19. Strategic Recommendations
19.1. Target Regions
19.2. Target Vehicle Type
19.3. Target Propulsion
20. About Us & Disclaimer
Note: The data given for any year represents the market during the fiscal year, i.e., 1st April to 31st March of that year. e.g., For 2023, the data represents the period, 1st April 2022 to 31st March 2023.

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