India Mobile Accessories Market

India Mobile Accessories Market, By Product Type (Headphones & Earphones, TWS (True Wireless Stereo), Protective Cases, Power Banks, Charges, Others (Data Cards, Selfie Sticks, etc.)) By Price Range (Low, Medium, and High), By Distribution Channel (Local Shops, Online, Supermarkets/Hypermarkets, Multi Branded Stores, Exclusive Stores, Others (Counter Shops, Direct Sales, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F


The Indian mobile accessories market is poised to achieve a noteworthy Compound Annual Growth Rate (CAGR) throughout the projected period. This growth is primarily fueled by the escalating number of smartphone users, increasing internet penetration, and continuous product innovation.

In the context of mobile phones, any hardware that isn't an integral part of the phone's body is categorized as a mobile accessory. These accessories are often acquired for purposes of safeguarding mobile devices and optimizing their functionality. They contribute to enhancing usability, efficiency, and aesthetic appeal. With trends like the expanding urban population and the proliferation of e-commerce, the market for mobile phone accessories in India is expected to flourish over the forecasted timeframe. For instance, the urban population in India reached around 400 million in 2021, making metropolitan areas prime hubs for accessory purchases.

Furthermore, the market is being driven by the growing number of social network users. In 2020, India had an estimated 500 million social network users, a number projected to exceed 1 billion by 2040. As user engagement increases, so does the rate of product advertisements on social platforms, thereby propelling the industry's rapid growth. Additionally, the market is expanding thanks to the widespread acceptance of online shopping.

Market Growth Driven by Unique and Stylish Protective Cases

A significant trend in the Indian market is the increasing demand for stylish protective cases, particularly among urban consumers. Fashionable protective cases have become a focal point for many businesses, catering to the fashion-conscious Indian consumers. This surge in demand has prompted Indian fashion brands to offer fashionable protective cases. For instance, Samsung Electronics Co. Ltd. introduced innovative protective covers featuring LED displays and slots for cards or cash storage. The LED display functions to alert users about messages, calls, and the time.

Increasing Smartphone Penetration as a Growth Driver

With more than 1.2 billion mobile phone users and 600 million smartphone users in 2022, according to the Ministry of Information and Broadcasting, the widespread adoption of smartphones is a key growth driver. Smartphones have become versatile utilities for various daily tasks, from alarms to remote appliance control. Their entertainment and media functionalities, such as large touch displays, speakers, voice control, and more, add value to the market. Consequently, smartphones have essentially replaced laptops, cameras, and other devices.

Market Growth Impeded by Lack of Standardization

A significant hurdle for the global mobile accessories market is the absence of standardized technologies and components. The lack of clear market standards for mobile accessories leads to significant pricing variations and product differentiation, hindering market expansion.

Strong Distribution Channels Boosting Market Prospects

The presence of robust distribution networks, including multi-brand stores and online retailers specializing in mobile phones and accessories, is projected to significantly boost the expansion of the Indian mobile accessories market. This is particularly evident as middle-class and lower-income consumers are drawn to accessory purchases due to decreasing average selling prices.

Market Segmentation

India's Mobile Accessories market is segmented on the basis of product type, price range, distribution channels, and regions. In terms of product type, the market is further segmented into headphones & earphones, TWS (True Wireless Stereo), smart wearables, protective cases, power banks, chargers, and others. In terms of price range, the market is divided into low, medium, and high. In terms of distribution channels, the market is further segmented into local shops, multi branded stores, exclusive stores, supermarkets/hypermarkets, online, and others.

Market Players

Apple India Private Limited, Samsung India Electronics Pvt. Ltd., Xiaomi Technology India Private Limited, Imagine Marketing Limited (boAt), Sony India Private Limited, Intex Technologies (India) Ltd., Philips India Limited, Bose Corporation India Private Limited, Portronics Digital Private Limited, and Belkin India Pvt Ltd. are the major market players in India Mobile Accessories market.

Report Scope:

In this report, India mobile accessories market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • India Mobile Accessories Market, by Product Type:
  • Headphones & Earphones
  • TWS (True Wireless Stereo)
  • Protective Cases
  • Power Banks
  • Chargers
  • Others
  • India Mobile Accessories Market, by Price Range:
  • Low
  • Medium
  • High
  • India Mobile Accessories Market, by Distribution Channel:
  • Local Shops
  • Online
  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Others
  • India Mobile Accessories Market, by Region:
  • North
  • West
  • South
  • East
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India mobile accessories market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis
4.1. By Type of Accessory Used
4.2. By Brand of Headphones/Earphones Used
4.3. By Buying Mode of Headphones/Earphones
4.4. By Satisfaction of Headphones/Earphones Used
4.5. By Brand of Power Banks Used
4.6. By Buying Mode for Power Banks
4.7. By Satisfaction Level of Power Banks Used
5. India Mobile Accessories Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Headphones & Earphones, TWS (True Wireless Stereo), Protective Cases, Power Banks, Charges, and Others (Data Cards, Selfie Sticks, etc.))
5.2.2. By Price Range Market Share Analysis (Low, Medium, and High)
5.2.3. By Distribution Channel Market Share Analysis (Local Shops, Multi Branded Stores, Exclusive Stores, Supermarkets/Hypermarkets, Online, Others (Direct Sales, Counter Shops))
5.2.4. By Regional Market Share Analysis
5.2.4.1. North India Market Share Analysis
5.2.4.2. West India Market Share Analysis
5.2.4.3. South India Market Share Analysis
5.2.4.4. East India Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. India Mobile Accessories Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Price Range Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. India Headphones/Earphones Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis (In-Ear & Over-Ear)
6.2.2. By Type Market Share Analysis (Wired & Wireless)
6.2.3. By Distribution Channel Market Share Analysis
7. India TWS (True Wireless Stereo) Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Distribution Channel Market Share Analysis
7.3. Best Selling SKU’s
8. India Protective Cases Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis (SlimCases, Ruggedcases, Flipcases, Foliocases, and Others (Silicone Cases, Phone Skins, etc.))
8.2.2. By Distribution Channel Market Share Analysis
8.3. Best Selling SKU’s
9. India Power Banks Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Battery Capacity Market Share Analysis (Below 10,000 mAH and Above 10,000 mAH)
9.2.2. By Distribution Channel Market Share Analysis
9.3. Best Selling SKU’s
10. India Charges Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Type Market Share Analysis (USB and Type C)
10.2.2. By Distribution Channel Market Share Analysis
10.3. Best Selling SKU’s
11. Market Dynamics
11.1. Drivers
11.1.1. Increasing Smartphone Penetration
11.1.2. Rising Number of Online Stores
11.1.3. Growing Influence from social media
11.2. Challenges
11.2.1. Pirated Products
11.2.2. Lack of Standardization
12. Impact of COVID-19 on India Mobile Accessories Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Technologically Advanced Mobile Accessories
13.2. Integration of Memory Card Slots in Charging Cables
13.3. Rising Sales of Power Banks
13.4. Increasing R&D Investments
13.5. Enhanced Mobile Screen Protectors
14. Import/ Export Analysis
14.1. Top 5 Exporting Countries
14.1.1. By Value
14.2. Top 5 importing Countries.
14.2.1. By Value
15. Porter’s Five Forces Model
15.1. Competitive Rivalry
15.2. Bargaining Power of Buyers
15.3. Bargaining Power of Suppliers
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. SWOT Analysis
16.1. Strengths
16.2. Weaknesses
16.3. Opportunities
16.4. Threats
17. Competitive Landscape
17.1. Company Profiles
17.1.1. Apple India Private Limited
17.1.1.1. Company Details
17.1.1.2. Product & Services
17.1.1.3. Financials (As Per Availability)
17.1.1.4. Key market Focus & Geographical Presence
17.1.1.5. Recent Developments
17.1.1.6. Key Management Personnel
17.1.2. Samsung India Electronics Pvt. Ltd.
17.1.2.1. Company Details
17.1.2.2. Product & Services
17.1.2.3. Financials (As Per Availability)
17.1.2.4. Key market Focus & Geographical Presence
17.1.2.5. Recent Developments
17.1.2.6. Key Management Personnel
17.1.3. Xiaomi Technology India Private Limited
17.1.3.1. Company Details
17.1.3.2. Product & Services
17.1.3.3. Financials (As Per Availability)
17.1.3.4. Key market Focus & Geographical Presence
17.1.3.5. Recent Developments
17.1.3.6. Key Management Personnel
17.1.4. Imagine Marketing Limited (boat)
17.1.4.1. Company Details
17.1.4.2. Product & Services
17.1.4.3. Financials (As Per Availability)
17.1.4.4. Key market Focus & Geographical Presence
17.1.4.5. Recent Developments
17.1.4.6. Key Management Personnel
17.1.5. Sony India Private Limited
17.1.5.1. Company Details
17.1.5.2. Product & Services
17.1.5.3. Financials (As Per Availability)
17.1.5.4. Key market Focus & Geographical Presence
17.1.5.5. Recent Developments
17.1.5.6. Key Management Personnel
17.1.6. Intex Technologies (India) Ltd.
17.1.6.1. Company Details
17.1.6.2. Product & Services
17.1.6.3. Financials (As Per Availability)
17.1.6.4. Key market Focus & Geographical Presence
17.1.6.5. Recent Developments
17.1.6.6. Key Management Personnel
17.1.7. Philips India Limited
17.1.7.1. Company Details
17.1.7.2. Product & Services
17.1.7.3. Financials (As Per Availability)
17.1.7.4. Key market Focus & Geographical Presence
17.1.7.5. Recent Developments
17.1.7.6. Key Management Personnel
17.1.8. Bose Corporation India Private Limited
17.1.8.1. Company Details
17.1.8.2. Product & Services
17.1.8.3. Financials (As Per Availability)
17.1.8.4. Key market Focus & Geographical Presence
17.1.8.5. Recent Developments
17.1.8.6. Key Management Personnel
17.1.9. Portronics Digital Private Limited
17.1.9.1. Company Details
17.1.9.2. Product & Services
17.1.9.3. Financials (As Per Availability)
17.1.9.4. Key market Focus & Geographical Presence
17.1.9.5. Recent Developments
17.1.9.6. Key Management Personnel
17.1.10. Belkin India Pvt Ltd.
17.1.10.1. Company Details
17.1.10.2. Product & Services
17.1.10.3. Financials (As Per Availability)
17.1.10.4. Key market Focus & Geographical Presence
17.1.10.5. Recent Developments
17.1.10.6. Key Management Personnel
18. Strategic Recommendations/Action Plan
18.1. Key Focus Areas
18.2. Target Product Type
18.3. Target End Use
19. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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