The India Air Purifier Market size is anticipated to grow at an impressive CAGR during the forecast period. The main drivers of the air purifier market growth are the rising prevalence of airborne diseases and the rising pollution levels in metropolitan areas. Additionally, greater health consciousness, a higher standard of living, and rising disposable income are the other major drivers anticipated to fuel the industry's expansion. In the upcoming years, there will be an increasing need for air pollution control technology.
The air purifier reduces the risk of health issues brought on by indoor pollutants, which can worsen asthma symptoms and cause respiratory infections. Several forms of indoor air contaminants are eliminated by a high-quality air purifier.
The manufacturers of air purifiers, which are thriving to reduce the impacts of pollution, reported sales growth of up to 25–30% in 2021 as compared to 2020. They anticipate sales to be robust in the upcoming years as well, and some of the manufacturers have increased their investment in advertising to have an edge over their respective competitors.
According to a World Health Organization (WHO) report, about 93% of people in India reside in places with PM2.5 pollution levels that are higher than even the lowest tier of the WHO’s new air quality criteria, which were published in 2021. The study also found that air pollution had shortened the life expectancy rate by 1.5 years in India. This is greater than the reduction in life expectancy caused by all types of cancer, which is 1.39 years.
Government Initiatives are Fueling Market Growth
In India, attention is hardly ever paid to air pollution. Governments and other authorities are taking initiatives to avoid or control air pollution since people are unaware of its risks. The usage of fossil fuels, industries, factories, automobile emissions, fires, construction site dust, etc., is just a few of the many sources of air pollution that are present in the nation today. The National Clean Air Program (NCAP) was started in 2019 in India with the intention of reducing particulate matter levels in 132 cities by 20–30% by 2024. The government claims to have allocated USD 5820 million for the scheme. Since the Government of India is taking initiatives and investing money to support the air purifiers industry, there is expected to be growth in the market in the forecast period.in India.
Wi-Fi-enabled Air Purifiers Drive the Market Growth.
Manufacturers are trying to cater to new and innovative technologies in air purifiers. An air purifier that purifies the air with a few buttons is now available with features like real-time control systems and Wi-Fi connectivity. A Dyson air purifier, for instance, combines sophisticated detection with a cutting-edge HEPA H13 filtering system to collect gases and 99.95% of particles as small as 0.1 microns. With Wi-Fi and strong Air Multiplier technology, Dyson air purifiers can be controlled, and the air quality can be monitored virtually from anywhere using the Dyson Link application.
Rising Air Pollution Fuels Market Growth
The State of Global Air Report 2022 ranked three of India's largest cities among the nations with the poorest air quality. According to the survey, Delhi is the city with the worst air pollution, followed by Kolkata and Mumbai. The three cities were listed among the world's most polluted locations in the World Air Quality Index 2022, along with a number of smaller cities like Kanpur and Rohtak. In 2021, India might account for up to 12 of the 15 cities in Central and South Asia with the worst air quality. Not just the major cities are contaminated. According to the survey, more than 76% of Indians reside in areas where ambient air quality standards are routinely exceeded. The rising air pollution is encouraging consumers to buy air purifiers in India. Due to this, the demand for air purifiers is anticipated to increase during the forecast period.
Market Segmentation
India Air Purifier market is segmented into filter type, coverage area, end-use, region, and company. Based on Filter Type, the market is segmented into HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA, and others. Based on coverage area, the market is divided into ≤ 300 sq. ft, 301-600 sq. ft, 601-900 sq. ft, and >900 sq. ft. By end use, the market is divided into residential, commercial and industrial, and by distribution channel into direct sales, multi-branded electronics store, online, supermarket/hypermarket, others.
Market Players
Philips India Limited, Eureka Forbes Limited, Sharp Business System India Pvt. Ltd., Panasonic India Pvt. Ltd., Daikin Airconditioning India Pvt. Ltd., Kent RO Systems Ltd., Xiaomi Technology India Private Limited, Crusaders Technologies India Private Limited, Dyson Technology India Pvt Ltd and Secure Connections Pvt. Ltd. (Honeywell Connections) are the major market players in India Air Purifier market.
Report Scope:
In this report, the India Air Purifier market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
- India Air Purifier Market, By Filter Type:
- HEPA + Activated Carbon
- Prefilter + HEPA + Activated Carbon
- Prefilter + HEPA
- HEPA
- Others
- India Air Purifier Market, By Coverage Area
- ≤ 300 sq. ft
- 301-600 sq. ft
- 601-900 sq. ft
- >900 sq. ft
- India Air Purifier Market by End Use:
- Residential
- Commercial
- Industrial
- India Air Purifier Market, by Distribution Channel:
- Direct Sales
- Multi-Branded Electronics Store
- Online
- Supermarket/Hypermarket
- Others
- India Air Purifier Market by Region:
- North
- West
- South
- East
Company Profiles: Detailed analysis of the major companies present in India Air Purifiers market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.2. Respondent Demographics
- 4.2.1. By Gender
- 4.2.2. By Age
- 4.2.3. By Occupation
- 4.3. Brand Awareness
- 4.4. Frequency of Usage
- 4.5. Factors Influencing Purchase Decision
- 4.6. Brand Satisfaction
- 4.7. Customer Satisfaction
- 4.8. Challenges Faced Post Purchase
- 5. India Air Purifier Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
- 5.2. Market Share & Forecast
- 5.2.1. By Filter Type Market Share Analysis (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and Others)
- 5.2.2. By Coverage Area Market Share Analysis (≤ 300 sq. ft, 301-600 sq. ft, 601-900 sq. ft and >900 sq. ft)
- 5.2.3. By End Use Market Share Analysis (Residential, Commercial, and Industrial)
- 5.2.4. By Distribution Channel Market Share Analysis (Direct Sales, Multi-Branded Electronic Sales, Online, Supermarket/Hypermarket and Others)
- 5.2.5. By Region Market Share Analysis
- 5.2.5.1. North India Market Share Analysis
- 5.2.5.2. West India Market Share Analysis
- 5.2.5.3. South India Market Share Analysis
- 5.2.5.4. East India Market Share Analysis
- 5.2.6. By Leading Cities Market Share Analysis
- 5.2.7. By Company Market Share Analysis
- 5.3. India Air Purifier Market Mapping & Opportunity Assessment
- 5.3.1. By Filter Type Market Mapping & Opportunity Assessment
- 5.3.2. By Coverage Area Market Mapping & Opportunity Assessment
- 5.3.3. By End Use Market Mapping & Opportunity Assessment
- 5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.5. By Region Market Mapping & Opportunity Assessment
- 6. India HEPA + Activated Carbon Air Purifier Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share & Forecast
- 6.2.1. By End Use Market Share Analysis
- 6.2.2. By Distribution Channel Market Share Analysis
- 6.3. Product Benchmarking (Best Selling SKU’s)
- 7. India Prefilter + HEPA + Activated Carbon Air Purifier Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.1.2. By Volume
- 7.2. Market Share & Forecast
- 7.2.1. By End Use Market Share Analysis
- 7.2.2. By Distribution Channel Market Share Analysis
- 7.3. Product Benchmarking (Best Selling SKU’s)
- 8. India Prefilter + HEPA Air Purifier Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.1.2. By Volume
- 8.2. Market Share & Forecast
- 8.2.1. By End Use Market Share Analysis
- 8.2.2. By Distribution Channel Market Share Analysis
- 8.3. Product Benchmarking (Best Selling SKU’s)
- 9. India HEPA Air Purifier Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.1.2. By Volume
- 9.2. Market Share & Forecast
- 9.2.1. By End Use Market Share Analysis
- 9.2.2. By Distribution Channel Market Share Analysis
- 9.3. Product Benchmarking (Best Selling SKU’s)
- 10. Market Dynamics
- 10.1. Drivers
- 10.1.1. Increasing air pollution
- 10.1.2. Rising number of respiratory diseases
- 10.1.3. Availability of wide range of products
- 10.2. Challenges
- 10.2.1. Lack of market reach in Rural Areas
- 10.2.2. Seasonal sale
- 11. Impact of COVID-19 on India Air Purifier Market
- 11.1. Impact Assessment Model
- 11.1.1. Key Segments Impacted
- 11.1.2. Key Regions Impacted
- 11.1.3. Key Distribution Channel Impacted
- 12. Market Trends & Developments
- 12.1. Technological Advancements
- 12.2. Rising Demand from Residential Sector
- 12.3. Increasing Focus on Health and Wellbeing
- 12.4. Growing Demand from Tier II Cities
- 12.5. Increasing Government Initiatives
- 13. Import/ Export Analysis
- 13.1. Top 5 Exporting Countries
- 13.1.1. By Value
- 13.2. Top 5 importing Countries
- 13.2.1. By Value
- 14. Porter’s Five Forces Model
- 14.1. Competitive Rivalry
- 14.2. Bargaining Power of Buyers
- 14.3. Bargaining Power of Suppliers
- 14.4. Threat of New Entrants
- 14.5. Threat of Substitutes
- 15. SWOT Analysis
- 15.1. Strengths
- 15.2. Weaknesses
- 15.3. Opportunities
- 15.4. Threats
- 16. Policy & Regulatory Landscape
- 17. India Economic Profile
- 18. Competitive Landscape
- 18.1. Company Profiles
- 18.1.1. Philips India Limited
- 18.1.1.1. Company Details
- 18.1.1.2. Product & Services
- 18.1.1.3. Financials (As Reported)
- 18.1.1.4. Key market Focus & Geographical Presence
- 18.1.1.5. Recent Developments
- 18.1.1.6. Key Management Personnel
- 18.1.2. Eureka Forbes Limited
- 18.1.2.1. Company Details
- 18.1.2.2. Product & Services
- 18.1.2.3. Financials (As Reported)
- 18.1.2.4. Key market Focus & Geographical Presence
- 18.1.2.5. Recent Developments
- 18.1.2.6. Key Management Personnel
- 18.1.3. Sharp Business System India Pvt. Ltd.
- 18.1.3.1. Company Details
- 18.1.3.2. Product & Services
- 18.1.3.3. Financials (As Reported)
- 18.1.3.4. Key market Focus & Geographical Presence
- 18.1.3.5. Recent Developments
- 18.1.3.6. Key Management Personnel
- 18.1.4. Panasonic India Pvt. Ltd.
- 18.1.4.1. Company Details
- 18.1.4.2. Product & Services
- 18.1.4.3. Financials (As Reported)
- 18.1.4.4. Key market Focus & Geographical Presence
- 18.1.4.5. Recent Developments
- 18.1.4.6. Key Management Personnel
- 18.1.5. Daikin Airconditioning India Pvt. Ltd.
- 18.1.5.1. Company Details
- 18.1.5.2. Product & Services
- 18.1.5.3. Financials (As Reported)
- 18.1.5.4. Key market Focus & Geographical Presence
- 18.1.5.5. Recent Developments
- 18.1.5.6. Key Management Personnel
- 18.1.6. Kent RO Systems Ltd.
- 18.1.6.1. Company Details
- 18.1.6.2. Product & Services
- 18.1.6.3. Financials (As Reported)
- 18.1.6.4. Key market Focus & Geographical Presence
- 18.1.6.5. Recent Developments
- 18.1.6.6. Key Management Personnel
- 18.1.7. Xiaomi Technology India Private Limited
- 18.1.7.1. Company Details
- 18.1.7.2. Product & Services
- 18.1.7.3. Financials (As Reported)
- 18.1.7.4. Key market Focus & Geographical Presence
- 18.1.7.5. Recent Developments
- 18.1.7.6. Key Management Personnel
- 18.1.8. Crusaders Technologies India Private Limited
- 18.1.8.1. Company Details
- 18.1.8.2. Product & Services
- 18.1.8.3. Financials (As Reported)
- 18.1.8.4. Key market Focus & Geographical Presence
- 18.1.8.5. Recent Developments
- 18.1.8.6. Key Management Personnel
- 18.1.9. Dyson Technology India Pvt Ltd
- 18.1.9.1. Company Details
- 18.1.9.2. Product & Services
- 18.1.9.3. Financials (As Reported)
- 18.1.9.4. Key market Focus & Geographical Presence
- 18.1.9.5. Recent Developments
- 18.1.9.6. Key Management Personnel
- 18.1.10. Secure Connections Pvt. Ltd (Honeywell Connections)
- 18.1.10.1. Company Details
- 18.1.10.2. Product & Services
- 18.1.10.3. Financials (As Reported)
- 18.1.10.4. Key market Focus & Geographical Presence
- 18.1.10.5. Recent Developments
- 18.1.10.6. Key Management Personnel
- 19. Strategic Recommendations/Action Plan
- 19.1. Key Focus Areas
- 19.2. Target Regions & Countries
- 19.3. Target Product Type
- 19.4. Target End Use
- 20. About Us & Disclaimer
- Note: The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022.
- (Note: The companies list can be customized based on the client requirements.)
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