Headwear Market By Product Type (Beanies, Hats & Caps, Others), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Specialty Stores, Multi Branded Stores, Others) By Region, By Competition Forecast & Opportunities, 2018-2028F

Headwear Market By Product Type (Beanies, Hats & Caps, Others), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Specialty Stores, Multi Branded Stores, Others) By Region, By Competition Forecast & Opportunities, 2018-2028F


The Global Headwear Market achieved a valuation of USD 28.5 billion in 2022 and is poised for substantial growth in the forecast period, with a projected Compound Annual Growth Rate (CAGR) of 6.7% through 2028. This market represents a dynamic and steadily expanding sector within the fashion and accessories industry. Headwear encompasses a diverse range of products, including caps, hats, beanies, and headbands, serving both functional and fashion purposes. Several key factors contribute to the market's growth and diversity.

Firstly, fashion trends wield significant influence in shaping the headwear market. Caps and hats have evolved from mere practical accessories for sun protection or warmth into stylish additions to outfits. Celebrities, athletes, and influencers often drive trends by showcasing unique and branded headwear, thereby influencing consumer choices.

Secondly, the surging popularity of outdoor activities and sports has fueled demand for specialized headwear. Performance-oriented caps and moisture-wicking hats are highly sought after by athletes and outdoor enthusiasts, with this market segment expected to continue expanding as more individuals embrace active lifestyles.

Furthermore, customization has emerged as a prominent trend in the headwear industry. Many consumers prefer personalized headwear through methods like embroidery, screen printing, or custom designs. Brands and retailers have responded by offering customization options to cater to this demand, creating a niche market within the industry.

Lastly, sustainability is gaining prominence in the headwear market, with consumers seeking eco-friendly and sustainable options. This includes hats made from recycled materials or produced using ethical and environmentally responsible practices. Sustainability is expected to influence purchasing decisions and drive product innovation in the headwear industry.

In summary, the global headwear market thrives due to fashion trends, outdoor activities, customization, and sustainability. The market's versatility and adaptability make it a compelling sector within the broader fashion and accessories industry.

Key Market Drivers:

1. Fashion Trends and Style Evolution: Fashion trends play a pivotal role in shaping the headwear market, with headwear items evolving into integral elements of personal style. Influencers, celebrities, and fashion icons drive consumer choices by showcasing stylish headwear that complements their overall look.

2. Outdoor Activities and Sports: The rise in outdoor activities and sports participation has significantly boosted the headwear market. Functional headwear provides protection and comfort, making it essential for individuals engaged in various outdoor pursuits.

3. Customization and Personalization: Customization is a defining trend in the headwear market, with consumers seeking unique and personalized headwear items that reflect their individual style and preferences.

4. Sustainability and Eco-Friendly Options: Sustainability has emerged as a significant driver, with consumers increasingly seeking eco-friendly and sustainable headwear options made from recycled materials or produced with ethical practices.

5. Digitalization and E-Commerce: The digitalization of commerce has transformed the headwear market, making it easier for consumers to access a wide range of headwear products and styles through online channels.

Key Market Challenges:

1. Supply Chain Disruptions: Supply chain disruptions, including those caused by the COVID-19 pandemic, natural disasters, and transportation bottlenecks, have affected the production and distribution of headwear products, impacting costs and availability.

2. Evolving Consumer Preferences: Evolving consumer preferences, particularly a demand for sustainable and customizable headwear, pose challenges for brands and retailers to adapt and meet changing demands.

3. Competition and Brand Differentiation: The headwear market is highly competitive, with numerous brands vying for consumer attention. Brands must differentiate themselves through innovation, sustainability, and marketing strategies.

4. Seasonal Variability and Inventory Management: Seasonal fluctuations in demand require effective inventory management to avoid overstocking or understocking of headwear products.

Key Market Trends:

1. Sustainable and Eco-Friendly Materials: The use of sustainable and eco-friendly materials, such as organic cotton and recycled fibers, has become a prominent trend in response to consumers' environmental consciousness.

2. Customization and Personalization: Personalization and customization options continue to grow, allowing consumers to create unique headwear items that reflect their style.

3. Fashion and Streetwear Influence: Fashion trends influenced by streetwear culture play a significant role in shaping headwear styles, with classic and trendy designs gaining popularity.

4. Technical and Performance Headwear: Technical and performance-oriented headwear designed for outdoor activities and sports is on the rise, catering to athletes and fitness enthusiasts.

5. Digitalization and E-Commerce Growth: The digitalization of commerce and the growth of e-commerce platforms have transformed the way headwear is marketed and sold, offering convenience and global reach.

6. Heritage and Vintage Revival: Heritage and vintage styles are making a comeback, with consumers seeking classic and timeless headwear designs.

Segmental Insights:

Product Type Insights:

Hats and caps represent a growing segment within the headwear market, driven by evolving fashion trends, practical benefits, customization options, and the convenience of online shopping.

Sales Channel Insights:

The online segment of the headwear market has witnessed remarkable growth due to its convenience, accessibility, and the influence of digital marketing and advertising.

Regional Insights:

Europe stands out as a growing segment within the global headwear market, driven by evolving fashion preferences, cultural diversity, sustainability awareness, and the convenience of online shopping. Europe's influence on global fashion further solidifies its significance in the industry.

Key Market Players

Adidas AG

New Era Cap

Guccio Gucci S.p.A.

Calvin Klein

Gianni Versace S.r.l.

Nike, Inc.

Ralph Lauren Media Llc

Puma Se

Superdry PLC

Lacoste

Report Scope:

In this report, the Global Headwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Headwear Market, By Product Type:
  • Beanies
  • Hats & Caps
  • Others
  • Headwear Market, By Sales Channel:
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Multi Branded Stores
  • Others
  • Headwear Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • South America
  • Brazil
  • Argentina
  • Colombia
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Headwear Market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Headwear Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Beanies, Hats & Caps, Others)
5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Specialty Stores, Multi Branded Stores, Others)
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Share Analysis
5.2.3.2. Europe Market Share Analysis
5.2.3.3. Asia-Pacific Market Share Analysis
5.2.3.4. Middle East & Africa Market Share Analysis
5.2.3.5. South America Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Headwear Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. North America Headwear Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Sales Channel Market Share Analysis
6.2.3. By Country Market Share Analysis
6.2.3.1. United States Headwear Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Product Type Market Share Analysis
6.2.3.1.2.2. By Sales Channel Market Share Analysis
6.2.3.2. Canada Headwear Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Product Type Market Share Analysis
6.2.3.2.2.2. By Sales Channel Market Share Analysis
6.2.3.3. Mexico Headwear Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Product Type Market Share Analysis
6.2.3.3.2.2. By Sales Channel Market Share Analysis
7. Europe Headwear Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Sales Channel Market Share Analysis
7.2.3. By Country Market Share Analysis
7.2.3.1. France Headwear Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Product Type Market Share Analysis
7.2.3.1.2.2. By Sales Channel Market Share Analysis
7.2.3.2. Germany Headwear Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Product Type Market Share Analysis
7.2.3.2.2.2. By Sales Channel Market Share Analysis
7.2.3.3. Spain Headwear Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Product Type Market Share Analysis
7.2.3.3.2.2. By Sales Channel Market Share Analysis
7.2.3.4. Italy Headwear Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Product Type Market Share Analysis
7.2.3.4.2.2. By Sales Channel Market Share Analysis
7.2.3.5. United Kingdom Headwear Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Product Type Market Share Analysis
7.2.3.5.2.2. By Sales Channel Market Share Analysis
8. Asia-Pacific Headwear Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Sales Channel Market Share Analysis
8.2.3. By Country Market Share Analysis
8.2.3.1. China Headwear Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Product Type Market Share Analysis
8.2.3.1.2.2. By Sales Channel Market Share Analysis
8.2.3.2. Japan Headwear Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Product Type Market Share Analysis
8.2.3.2.2.2. By Sales Channel Market Share Analysis
8.2.3.3. India Headwear Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Product Type Market Share Analysis
8.2.3.3.2.2. By Sales Channel Market Share Analysis
8.2.3.4. Vietnam Headwear Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Product Type Market Share Analysis
8.2.3.4.2.2. By Sales Channel Market Share Analysis
8.2.3.5. South Korea Headwear Market Outlook
8.2.3.5.1. Market Size & Forecast
8.2.3.5.1.1. By Value
8.2.3.5.2. Market Share & Forecast
8.2.3.5.2.1. By Product Type Market Share Analysis
8.2.3.5.2.2. By Sales Channel Market Share Analysis
9. Middle East & Africa Headwear Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Sales Channel Market Share Analysis
9.2.3. By Country Market Share Analysis
9.2.3.1. South Africa Headwear Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Product Type Market Share Analysis
9.2.3.1.2.2. By Sales Channel Market Share Analysis
9.2.3.2. Saudi Arabia Headwear Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Product Type Market Share Analysis
9.2.3.2.2.2. By Sales Channel Market Share Analysis
9.2.3.3. UAE Headwear Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Product Type Market Share Analysis
9.2.3.3.2.2. By Sales Channel Market Share Analysis
10. South America Headwear Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Sales Channel Market Share Analysis
10.2.3. By Country Market Share Analysis
10.2.3.1. Argentina Headwear Market Outlook
10.2.3.1.1. Market Size & Forecast
10.2.3.1.1.1. By Value
10.2.3.1.2. Market Share & Forecast
10.2.3.1.2.1. By Product Type Market Share Analysis
10.2.3.1.2.2. By Sales Channel Market Share Analysis
10.2.3.2. Colombia Headwear Market Outlook
10.2.3.2.1. Market Size & Forecast
10.2.3.2.1.1. By Value
10.2.3.2.2. Market Share & Forecast
10.2.3.2.2.1. By Product Type Market Share Analysis
10.2.3.2.2.2. By Sales Channel Market Share Analysis
10.2.3.3. Brazil Headwear Market Outlook
10.2.3.3.1. Market Size & Forecast
10.2.3.3.1.1. By Value
10.2.3.3.2. Market Share & Forecast
10.2.3.3.2.1. By Product Type Market Share Analysis
10.2.3.3.2.2. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Headwear Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Adidas AG
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. New Era Cap
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Guccio Gucci S.p.A.
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Calvin Klein
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Gianni Versace S.r.l.
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Nike, Inc.
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Ralph Lauren Media Llc
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Puma Se
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Superdry PLC
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Lacoste
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
About Us & Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings