Hand Hygiene Products Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Soaps, Hand Wash, Hand Sanitizers, Lotion & Creams and Others), By End Use (Residential, Educational Institutions, Hotels &

Hand Hygiene Products Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F


The global market for hand hygiene products reached a value of USD 6.42 billion in 2022 and is expected to experience strong growth in the forecast period, with a Compound Annual Growth Rate (CAGR) of 7.10% projected through 2028. Several factors have contributed to the significant growth of the global hand hygiene products market, including shifts in consumer behavior, industry trends, and global events.

One key driver of growth in the hand hygiene products market is the increased awareness of the importance of hand hygiene, particularly in response to the COVID-19 pandemic. The pandemic brought global attention to the critical role of hand hygiene in preventing the spread of infectious diseases, resulting in a surge in demand for hand hygiene products. Regulatory bodies and health organizations emphasized the need for proper hand hygiene, leading to higher adoption of hand hygiene products across various settings, including healthcare facilities, food service establishments, and households.

Hospitals and healthcare facilities are significant consumers of hand hygiene products, as they play a crucial role in preventing healthcare-associated infections. The market includes various product types, such as alcohol-based hand sanitizers, which gained popularity due to their convenience and effectiveness, especially when soap and water are not readily available. Traditional bar soaps and liquid hand soaps remain fundamental products in hand hygiene, with a growing demand for liquid soaps, particularly those with antibacterial properties. Disposable wipes infused with disinfectants found utility in various settings, including households, offices, and public spaces. Additionally, hand wash stations became essential in maintaining hygiene in public spaces, events, and healthcare settings.

Key Market Drivers:

1. Public Health Awareness and Crises: Public health awareness and crises have played a pivotal role in driving demand for hand hygiene products. Events like the COVID-19 pandemic have underscored the critical role of hand hygiene in preventing disease transmission, leading to increased adoption of hand hygiene practices.

2. Rise in Global Travel and Tourism: Global travel and tourism have contributed to the growing demand for hand hygiene products. Travelers encounter various environments and populations, increasing the risk of disease transmission. Hand hygiene products have become essential in airports, train stations, accommodations, and during global events, boosting confidence in travel safety.

3. Health and Wellness Trend: The health and wellness trend has driven demand for hand hygiene products as individuals recognize the connection between proper hand hygiene and overall well-being. Hand hygiene is viewed as a proactive measure that aligns with a holistic approach to health, promoting self-care practices.

Key Market Challenges:

1. Lack of Awareness and Education: Raising awareness and educating the public about the importance of proper hand hygiene remains a challenge. Many individuals do not fully grasp the significance of hand hygiene, necessitating targeted educational campaigns and culturally sensitive messaging.

2. Quality and Safety Concerns: Ensuring the quality and safety of hand hygiene products is crucial, given the risk of substandard or counterfeit products entering the market. Regulatory frameworks, quality control measures, and industry vigilance are essential to maintain product integrity.

3. Market Saturation and Competition: Increasing competition in the hand hygiene products market can lead to market saturation and price wars. Product differentiation, innovation, and effective marketing strategies are needed to stand out in a crowded market.

Key Market Trends:

1. Rise of Eco-Friendly and Sustainable Solutions: Consumers are increasingly seeking eco-friendly and sustainable hand hygiene products. Manufacturers are responding with biodegradable options, refillable containers, and natural ingredients to align with consumer values.

2. Technological Advancements and Touchless Solutions: Touchless and smart hand hygiene solutions are gaining prominence, driven by the need to minimize cross-contamination risks. Sensors, IoT integration, and data-driven insights are shaping the market.

3. Health and Wellness Integration: Hand hygiene products are becoming integral to overall health and wellness initiatives, with formulations that nourish and protect the skin. Hand hygiene is positioned as an act of self-care in the context of holistic well-being.

Segmental Insights:

- Product Type: Hand sanitizers dominate the market, driven by their effectiveness and awareness campaigns by health organizations. The inclusion of organic ingredients and calming fragrances has contributed to their popularity.

- Sales Channel: Supermarkets and hypermarkets are the primary distribution channels for hand hygiene products. The demand surged during the initial stages of the COVID-19 pandemic, with retailers struggling to maintain inventory.

Regional Insights:

- North America: North America leads the hand hygiene products market due to strict regulations in healthcare and heightened awareness of hand hygiene's importance among the population.

In summary, the global hand hygiene products market is experiencing robust growth driven by factors like public health awareness, increased travel, and the health and wellness trend. However, challenges include the need for education, ensuring product quality, and competition. Sustainable solutions, technological advancements, and health integration are key trends shaping the market, with North America as a significant regional leader.

Key Market Players

Reckitt Benckiser Group Plc

Unilever Group

Smith & Nephew plc

3M

Johnson & Son, Inc.

Whiteley Corporation

GOJO Industries, Inc.

Kimberly-Clark Corporation

Medline Industries, Inc

Procter & Gamble Co.

Report Scope:

In this report, the global Hand Hygiene products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Global Hand Hygiene Products Market, By Product Type:
  • Soaps
  • Hand Wash
  • Hand Sanitizers
  • Lotion & Creams
  • Others
  • Global Hand Hygiene Products Market, By End Use:
  • Residential
  • Educational
  • Institutions
  • Hotels & Restaurants
  • Hospitals & Health Centers
  • Corporate Offices
  • Others
  • Global Hand Hygiene Products Market, By Sales Channel:
  • Supermarkets & Hypermarkets
  • Pharmacies/Drug Stores
  • Convenience Stores
  • Online
  • Others
  • Global Hand Hygiene Products Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Turkey
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Hand Hygiene products market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Challenges Faced
5. Global Hand Hygiene Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Soaps, Hand Wash, Hand Sanitizers, Lotion & Creams and Others)
5.2.2. By End Use Market Share Analysis (Residential, Educational Institutions, Hotels & Restaurants, Hospitals & Health Centers, Corporate Offices and Others)
5.2.3. By Sales Channel Industry Market Share Analysis (Supermarkets & Hypermarkets, Pharmacies/Drug Stores, Convenience Stores, Online and Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia-Pacific Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Hand Hygiene Products Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By End Use Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Industry Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Hand Hygiene Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By End Use Market Share Analysis
6.2.3. By Sales Channel Industry Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Hand Hygiene Products Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value & Volume
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By End Use Market Share Analysis
6.2.4.1.2.3. By Sales Channel Industry Market Share Analysis
6.2.4.2. Canada Hand Hygiene Products Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value & Volume
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By End Use Market Share Analysis
6.2.4.2.2.3. By Sales Channel Industry Market Share Analysis
6.2.4.3. Mexico Hand Hygiene Products Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value & Volume
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By End Use Market Share Analysis
6.2.4.3.2.3. By Sales Channel Industry Market Share Analysis
7. Europe Hand Hygiene Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By End Use Market Share Analysis
7.2.3. By Country Market Share Analysis
7.2.3.1. France Hand Hygiene Products Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value & Volume
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Product Type Market Share Analysis
7.2.3.1.2.2. By End Use Market Share Analysis
7.2.3.1.2.3. By Sales Channel Industry Market Share Analysis
7.2.3.2. Germany Hand Hygiene Products Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value & Volume
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Product Type Market Share Analysis
7.2.3.2.2.2. By End Use Market Share Analysis
7.2.3.2.2.3. By Sales Channel Industry Market Share Analysis
7.2.3.3. Spain Hand Hygiene Products Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value & Volume
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Product Type Market Share Analysis
7.2.3.3.2.2. By End Use Market Share Analysis
7.2.3.3.2.3. By Sales Channel Industry Market Share Analysis
7.2.3.4. Italy Hand Hygiene Products Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value & Volume
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Product Type Market Share Analysis
7.2.3.4.2.2. By End Use Market Share Analysis
7.2.3.4.2.3. By Sales Channel Industry Market Share Analysis
7.2.3.5. United Kingdom Hand Hygiene Products Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value & Volume
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Product Type Market Share Analysis
7.2.3.5.2.2. By End Use Market Share Analysis
7.2.3.5.2.3. By Sales Channel Industry Market Share Analysis
8. Asia-Pacific Hand Hygiene Products Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By End Use Market Share Analysis
8.2.3. By Sales Channel Industry Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Hand Hygiene Products Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value & Volume
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By End Use Market Share Analysis
8.2.4.1.2.3. By Sales Channel Industry Market Share Analysis
8.2.4.2. Japan Hand Hygiene Products Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value & Volume
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By End Use Market Share Analysis
8.2.4.2.2.3. By Sales Channel Industry Market Share Analysis
8.2.4.3. India Hand Hygiene Products Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value & Volume
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By End Use Market Share Analysis
8.2.4.3.2.3. By Sales Channel Industry Market Share Analysis
8.2.4.4. Australia Hand Hygiene Products Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value & Volume
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By End Use Market Share Analysis
8.2.4.4.2.3. By Sales Channel Industry Market Share Analysis
8.2.4.5. South Korea Hand Hygiene Products Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value & Volume
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By End Use Market Share Analysis
8.2.4.5.2.3. By Sales Channel Industry Market Share Analysis
9. Middle East & Africa Hand Hygiene Products Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By End Use Market Share Analysis
9.2.3. By Sales Channel Industry Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. South Africa Hand Hygiene Products Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value & Volume
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By End Use Market Share Analysis
9.2.4.1.2.3. By Sales Channel Industry Market Share Analysis
9.2.4.2. Saudi Arabia Hand Hygiene Products Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value & Volume
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By End Use Market Share Analysis
9.2.4.2.2.3. By Sales Channel Industry Market Share Analysis
9.2.4.3. UAE Hand Hygiene Products Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value & Volume
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By End Use Market Share Analysis
9.2.4.3.2.3. By Sales Channel Industry Market Share Analysis
9.2.4.4. Turkey Hand Hygiene Products Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value & Volume
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Product Type Market Share Analysis
9.2.4.4.2.2. By End Use Market Share Analysis
9.2.4.4.2.3. By Sales Channel Industry Market Share Analysis
10. South America Hand Hygiene Products Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By End Use Market Share Analysis
10.2.3. By Sales Channel Industry Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Argentina Hand Hygiene Products Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value & Volume
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By End Use Market Share Analysis
10.2.4.1.2.3. By Sales Channel Industry Market Share Analysis
10.2.4.2. Colombia Hand Hygiene Products Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value & Volume
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By End Use Market Share Analysis
10.2.4.2.2.3. By Sales Channel Industry Market Share Analysis
10.2.4.3. Brazil Hand Hygiene Products Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value & Volume
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By End Use Market Share Analysis
10.2.4.3.2.3. By Sales Channel Industry Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Competitive Landscape
13.1. Business Overview
13.2. Application Offerings
13.3. Recent Developments
13.4. Key Personnel
13.5. SWOT Analysis
13.5.1. Reckitt Benckiser Group Plc
13.5.2. Unilever Group
13.5.3. Smith & Nephew plc
13.5.4. 3M
13.5.5. Johnson & Son, Inc.
13.5.6. Whiteley Corporation
13.5.7. GOJO Industries, Inc.
13.5.8. Kimberly-Clark Corporation
13.5.9. Medline Industries, Inc
13.5.10. Procter & Gamble Co.
14. Strategic Recommendations/Action Plan
14.1. Key Focus Areas
14.2. Target Product Type
14.3. Target Sales Channel
15. About Us & Disclaimer

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