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Global Television Market, By Screen Size (Below 39’’, 40"-47", 50"-57", And Above), By Display Type ((LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets / Hypermarkets, Online, Others (Institutional Sales, Ex

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from $4,900 110 Pages TechSci Research May, 2022 TCSI17149419
Best Price Guarantee
Price from $4,900
Length 110 Pages
Publisher TechSci Research
Published Date May, 2022
SKU TCSI17149419

Global Television Market, By Screen Size (Below 39’’, 40"-47", 50"-57", And Above), By Display Type ((LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets / Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.), By Region, By Company, Competition, Forecast and Opportunities, 2027

The global television market was valued at USD125.63 billion in 2021 and is expected to grow at a steady CAGR of 6.65% in terms of value to reach a value of USD182.79 billion by 2027. Rapid urbanization improved living standards, and high per capita income is enabling them to invest in electronic products. Consumers prefer to buy large screen, high-quality televisions as they have become a status symbol at present. Also, the introduction of slim and better-quality televisions by the market players and the emergence of online sales channels is expected to create lucrative growth opportunities for the global television market over the next five years.

There is high demand for video-on-demand services among consumers due to the rise in the number of OTT service providing platforms delivering quality content. Consumers opt to watch quality shows on big televisions, boosting television sales. Also, there is a rise in the number of nuclear families, increasing the number of households. The number of households matches the number of televisions sold, which positively influences the market demand. The high-end investments by the market players in research and development activities to upgrade the existing infrastructure and find innovative solutions to increase the quality of television displays are expected to fuel the global television market demand through the forecast period.

The global television market is segmented on the basis of screen size, display type, distribution channel, region, and company. Based on screen size, the market is divided into below 39’’, 40’’-49’’, 50’’-57’’, and above. The below 39’’ segment dominated the market in 2021 with 44.88% of the overall market share. The segment is expected to maintain its dominance through the next five years as the majority of the market players are offering affordable televisions belonging to this segment.

Samsung Electronics Co. Ltd., LG Electronics, Sony Corporation, TCL Electronic Holding Ltd., Hisense International Co. Ltd., Sharp Corporation, Skyworth Group Co. Ltd., Panasonic Corporation, Xiaomi Group, Toshiba Corporation are the key players operating in the global television market.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022

Forecast Period: 2023-2027

Objective of the Study:

  • To analyze the historical growth and the market size of the global television market from 2017 to 2021.
  • To estimate and forecast the market size of the global television market from 2022 to 2027 and growth rate until 2027.
  • To classify and forecast the global television market is divided into screen size, display type, distribution channel, regional distribution, and competitive landscape.
  • To identify drivers and challenges for the global television market.
  • To examine competitive developments such as expansions, new product launches, mergers, and acquisitions, etc., in the global television market.
  • To conduct pricing analysis for the global television market.
  • To identify and analyze the profile of leading players operating in global television market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading television manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the television manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the television manufacturers, distribution channels and presence of all major players operating in the global television market all over the world.

TechSci Research calculated the global television market size using a bottom-up approach, where data for various regions was recorded and forecasted for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Television manufacturers/ suppliers/ distributors
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to television
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as television manufacturers, suppliers, distributors, and other stakeholders. The report would enable the stakeholders in strategizing investments and capitalizing on emerging market opportunities.

Report Scope:

In this report, global television market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Television Market, By Screen Type:
Below 39’’

40-47 And Above
  • Television Market, By Display Type:
LED

OLED

Others

  • Television Market, By Region:
    • Asia-Pacific
    China

    India

    Japan

    Indonesia

    South Korea
    • North America
    United States

    Canada

    Mexico
    • Europe
    Russia

    Germany

    United Kingdom

    France

    Italy
    • Middle East & Africa
    South Africa

    Saudi Arabia

    Egypt

    UAE

    Turkey
    • South America
    Brazil

    Argentina

    Colombia

    Competitive Landscape

    Company Profiles: Detailed analysis of the major companies present in global television market.The following customization options are available for the report:

    Company Information
    • Detailed analysis and profiling of additional market players (up to five).
    Companies Mentioned

    1.Samsung Electronics Co. Ltd.
    2.LG Corporation
    3.Sony Corporation
    4.TCL Electronic Holding Ltd
    5.Hisense International Co. Ltd.
    6.Sharp Corporation
    7.Skyworth Group Co. Ltd.
    8.Panasonic Corporation
    9.Xiaomi Group
    10.Toshiba Corporation

    Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


    1. Product Overview
    2. Research Methodology
    3. Executive Summary
    4. Voice of Customer
    4.1. Brand Awareness
    4.2. Factors Affecting Purchasing Decision
    4.3. Brand Satisfaction
    4.4. Challenges Faced Post Purchasing
    5. Global Television Market outlook
    5.1. Market Size & Forecast
    5.1.1. By Value & Volume
    5.2. Market Share & Forecast
    5.2.1. By Screen Size (Below 39", 40"-47", 50"-57", and Above)
    5.2.2. By Display type (LED, OLED, Others (LCD, QLED, etc.))
    5.2.3. By Distribution channel (Multi Branded Stores, Supermarkets/Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.)
    5.2.4. By Region
    5.2.5. By Company (2021)
    5.2.6. Market Map (By Screen Size, By Display Type, By Distribution Channel, and By Region)
    6. Asia-Pacific Television Market Outlook
    6.1. Market Size & Forecast
    6.1.1. By Value & Volume
    6.2. Market Share & Forecast
    6.2.1. By Screen Size
    6.2.2. By Display type
    6.2.3. By Distribution channel
    6.2.4. By Country
    6.2.4.1. China Television Market Outlook
    6.2.4.1.1. Market Size & Forecast
    6.2.4.1.1.1. By Value & Volume
    6.2.4.1.2. Market Share & Forecast
    6.2.4.1.2.1. By Screen Size
    6.2.4.1.2.2. By Display type
    6.2.4.1.2.3. By Distribution channel
    6.2.4.2. India Television Market Outlook
    6.2.4.2.1. Market Size & Forecast
    6.2.4.2.1.1. By Value & Volume
    6.2.4.2.2. Market Share & Forecast
    6.2.4.2.2.1. By Screen Size
    6.2.4.2.2.2. By Display type
    6.2.4.2.2.3. By Distribution channel
    6.2.4.3. Japan Television Market Outlook
    6.2.4.3.1. Market Size & Forecast
    6.2.4.3.1.1. By Value & Volume
    6.2.4.3.2. Market Share & Forecast
    6.2.4.3.2.1. By Screen Size
    6.2.4.3.2.2. By Display type
    6.2.4.3.2.3. By Distribution channel
    6.2.4.4. Indonesia Television Market Outlook
    6.2.4.4.1. Market Size & Forecast
    6.2.4.4.1.1. By Value & Volume
    6.2.4.4.2. Market Share & Forecast
    6.2.4.4.2.1. By Screen Size
    6.2.4.4.2.2. By Display type
    6.2.4.4.2.3. By Distribution channel
    6.2.4.5. South Korea Television Market Outlook
    6.2.4.5.1. Market Size & Forecast
    6.2.4.5.1.1. By Value & Volume
    6.2.4.5.1.2. By Screen Size
    6.2.4.5.1.3. By Display type
    6.2.4.5.1.4. By Distribution channel
    7. North America Television Market Outlook
    7.1. Market Size & Forecast
    7.1.1. By Value & Volume
    7.2. Market Share & Forecast
    7.2.1. By Value & Volume
    7.2.2. By Screen Size
    7.2.3. By Display type
    7.2.4. By Distribution channel
    7.2.5. By Country
    7.2.5.1. United States Television Market Outlook
    7.2.5.1.1. Market Size & Forecast
    7.2.5.1.1.1. By Value & Volume
    7.2.5.1.2. Market Share & Forecast
    7.2.5.1.2.1. By Value & Volume
    7.2.5.1.2.2. By Screen Size
    7.2.5.1.2.3. By Display type
    7.2.5.1.2.4. By Distribution channel
    7.2.5.2. Canada Television Market Outlook
    7.2.5.2.1. Market Size & Forecast
    7.2.5.2.1.1. By Value & Volume
    7.2.5.2.2. Market Share & Forecast
    7.2.5.2.2.1. By Value & Volume
    7.2.5.2.2.2. By Screen Size
    7.2.5.2.2.3. By Display type
    7.2.5.2.2.4. By Distribution channel
    7.2.5.3. Mexico Television Market Outlook
    7.2.5.3.1. Market Size & Forecast
    7.2.5.3.1.1. By Value & Volume
    7.2.5.3.2. Market Share & Forecast
    7.2.5.3.2.1. By Screen Size
    7.2.5.3.2.2. By Display type
    7.2.5.3.2.3. By Distribution channel
    8. Europe Television Market Outlook
    8.1. Market Size & Forecast
    8.1.1. By Value & Volume
    8.2. Market Share & Forecast
    8.2.1. By Screen Size
    8.2.2. By Display type
    8.2.3. By Distribution channel
    8.2.4. By Country
    8.2.4.1. Russia Television Market Outlook
    8.2.4.1.1. Market Size & Forecast
    8.2.4.1.1.1. By Value & Volume
    8.2.4.1.2. Market Share & Forecast
    8.2.4.1.2.1. By Screen Size
    8.2.4.1.2.2. By Display type
    8.2.4.1.2.3. By Distribution channel
    8.2.4.2. Germany Television Market Outlook
    8.2.4.2.1. Market Size & Forecast
    8.2.4.2.1.1. By Value & Volume
    8.2.4.2.2. Market Share & Forecast
    8.2.4.2.2.1. By Screen Size
    8.2.4.2.2.2. By Display type
    8.2.4.2.2.3. By Distribution channel
    8.2.4.3. United Kingdom Television Market Outlook
    8.2.4.3.1. Market Size & Forecast
    8.2.4.3.1.1. By Value & Volume
    8.2.4.3.2. Market Share & Forecast
    8.2.4.3.2.1. By Screen Size
    8.2.4.3.2.2. By Display type
    8.2.4.3.2.3. By Distribution channel
    8.2.4.4. France Television Market Outlook
    8.2.4.4.1. Market Size & Forecast
    8.2.4.4.1.1. By Value & Volume
    8.2.4.4.2. Market Share & Forecast
    8.2.4.4.2.1. By Screen Size
    8.2.4.4.2.2. By Display type
    8.2.4.4.2.3. By Distribution channel
    8.2.4.5. Italy Television Market Outlook
    8.2.4.5.1. Market Size & Forecast
    8.2.4.5.1.1. By Value & Volume
    8.2.4.5.2. Market Share & Forecast
    8.2.4.5.2.1. By Screen Size
    8.2.4.5.2.2. By Display type
    8.2.4.5.2.3. By Distribution channel
    9. Middle East & Africa Television Market Outlook
    9.1. Market Size & Forecast
    9.1.1. By Value & Volume
    9.2. Market Share & Forecast
    9.2.1. By Screen Size
    9.2.2. By Display type
    9.2.3. By Distribution channel
    9.2.4. By Country
    9.2.4.1. South Africa Television Market Outlook
    9.2.4.1.1. Market Size & Forecast
    9.2.4.1.1.1. By Value & Volume
    9.2.4.1.2. Market Share & Forecast
    9.2.4.1.2.1. By Screen Size
    9.2.4.1.2.2. By Display type
    9.2.4.1.2.3. By Distribution channel
    9.2.4.2. Saudi Arabia Television Market Outlook
    9.2.4.2.1. Market Size & Forecast
    9.2.4.2.1.1. By Value & Volume
    9.2.4.2.2. Market Share & Forecast
    9.2.4.2.2.1. By Screen Size
    9.2.4.2.2.2. By Display type
    9.2.4.2.2.3. By Distribution channel
    9.2.4.3. Egypt Television Market Outlook
    9.2.4.3.1. Market Size & Forecast
    9.2.4.3.1.1. By Value & Volume
    9.2.4.3.2. Market Share & Forecast
    9.2.4.3.2.1. By Screen Size
    9.2.4.3.2.2. By Display type
    9.2.4.3.2.3. By Distribution channel
    9.2.4.4. UAE Television Market Outlook
    9.2.4.4.1. Market Size & Forecast
    9.2.4.4.1.1. By Value & Volume
    9.2.4.4.2. Market Share & Forecast
    9.2.4.4.2.1. By Screen Size
    9.2.4.4.2.2. By Display type
    9.2.4.4.2.3. By Distribution channel
    9.2.4.5. Turkey Television Market Outlook
    9.2.4.5.1. Market Size & Forecast
    9.2.4.5.1.1. By Value & Volume
    9.2.4.5.2. Market Share & Forecast
    9.2.4.5.2.1. By Screen Size
    9.2.4.5.2.2. By Display type
    9.2.4.5.2.3. By Distribution channel
    10. South America Television Market Outlook
    10.1. Market Size & Forecast
    10.1.1. By Value & Volume
    10.2. Market Share & Forecast
    10.2.1. By Screen Size
    10.2.2. By Display type
    10.2.3. By Distribution channel
    10.2.4. By Country
    10.2.4.1. Brazil Television Market Outlook
    10.2.4.1.1. Market Size & Forecast
    10.2.4.1.1.1. By Value & Volume
    10.2.4.1.2. Market Share & Forecast
    10.2.4.1.2.1. By Screen Size
    10.2.4.1.2.2. By Display type
    10.2.4.1.2.3. By Distribution channel
    10.2.4.2. Argentina Television Market Outlook
    10.2.4.2.1. Market Size & Forecast
    10.2.4.2.1.1. By Value & Volume
    10.2.4.2.2. Market Share & Forecast
    10.2.4.2.2.1. By Screen Size
    10.2.4.2.2.2. By Display type
    10.2.4.2.2.3. By Distribution channel
    10.2.4.3. Colombia Television Market Outlook
    10.2.4.3.1. Market Size & Forecast
    10.2.4.3.1.1. By Value & Volume
    10.2.4.3.2. Market Share & Forecast
    10.2.4.3.2.1. By Screen Size
    10.2.4.3.2.2. By Display type
    10.2.4.3.2.3. By Distribution channel
    11. Market Dynamics
    11.1. Drivers
    11.2. Challenges
    12. Impact of COVID-19 on Global Television Market
    13. SWOT Analysis
    14. Market Trends and Developments
    15. Competitive Landscape
    15.1. Competition Outlook
    15.2. Company Profiles
    15.2.1. Samsung Electronics Co. Ltd.
    15.2.2. LG Corporation
    15.2.3. Sony Corporation
    15.2.4. TCL Electronic Holding Ltd
    15.2.5. Hisense International Co. Ltd.
    15.2.6. Sharp Corporation
    15.2.7. Skyworth Group Co. Ltd.
    15.2.8. Panasonic Corporation
    15.2.9. Xiaomi Group
    15.2.10. Toshiba Corporation
    16. Strategic Recommendations

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