Global Smart Sex Toys Market, By Type (Vibrator, Massager, Stimulators, Rings, Others), By End User (Male, Female), By Distribution Channel (Offline, Online), By Region, Competition Forecast and Opportunities, 2017-2027

Global Smart Sex Toys Market, By Type (Vibrator, Massager, Stimulators, Rings, Others), By End User (Male, Female), By Distribution Channel (Offline, Online), By Region, Competition Forecast and Opportunities, 2017-2027

The global smart sex toys market is projected to grow at a significant rate during the forecast period, 2022-2027. The growth can be attributed to the increasing popularity of adult products in the sexual wellness industry. The growing disposable income of consumers and increasing need for personalized sexual experiences are accelerating the growth of the global smart sex toys market. Smart sex toys provide information about what consumers find pleasurable and satisfying. Thus, market players are introducing smart sex toys that can be integrated with built-in applications and compatible mobile applications, which can help consumers learn and improve their orgasms. Moreover, the growing openness of consumers regarding their sexual preferences and increased inclination towards leading a healthy sexual lifestyle are driving the growth of the global smart sex toys market. People in long-distance relationships are utilizing smart sex toys from remote locations to optimize the solo experience based on past sexual experiences, contributing to their significant demand. Manufacturers of smart sex toys are making investments in introducing innovation in female- and male-centric products, fueling the growth of the smart sex toys market. Manufacturers are investing in developing female- and male-centric products such as vibrators, massagers, stimulators, and rings, which is expected to drive the global smart sex toys market. The growing use of blockchain technology for manufacturing smart sex toys and sharing real-time intimate sensations is anticipated to boost the smart sex toys market in the coming years.

The growing number of sales channels offering smart sex toys to expand their consumer base and accelerate the sales of their products are propelling the demand for smart sex toys. Market players are changing consumer perception using social media campaigns to reduce the social stigma related to sex and sex toys, propelling the growth of smart sex toys.

The global smart sex toys market is segmented by type, end user, distribution channel, regional distribution, and competition landscape. Based on the type, the market is fragmented into vibrators, massagers, stimulators, rings, and others. The vibrator segment is expected to dominate the global smart sex toys market during the forecast period due to the launch of vibrators of different intensities and the emergence of market players introducing vibrators.

Major market players operating in the global smart sex toys market are LELO, We-Vibe, Elvie, Lioness, Lovehoney, Lovely, OhMiBod, Womanizer, Fantasy for Her, The Cowgirl, among others.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022

Forecast Period: 2023-2027

Objective of the Study:

  • To analyze the historical growth in the market size of global smart sex toys market from 2017 to 2021.
  • To estimate and forecast the market size of global smart sex toys market from 2022 to 2027 and growth rate until 2027.
  • To classify and forecast global smart sex toys market based on product type, application, fuel type, region, and competitive landscape.
  • To identify dominant region or segment in the global smart sex toys market.
  • To identify drivers and challenges for global smart sex toys market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global smart sex toys market.
  • To identify and analyze the profile of leading players operating in the global smart sex toys market.
  • To identify key sustainable strategies adopted by market players in the global smart sex toys market.
Report Scope:

In this report, global smart sex toys market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Smart Sex Toys Market, By Type:
  • Vibrators
  • Massagers
  • Stimulators
  • Rings
  • Others
  • Smart Sex Toys Market, By End User:
  • Male
  • Female
  • Smart Sex Toys Market, By Distribution Channel:
  • Offline
  • Online
  • Smart Sex Toys Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • Germany
  • United Kingdom
  • Italy
  • Spain
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • South America
  • Brazil
  • Argentina
  • Colombia
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of the global smart sex toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Smart sex toys manufacturing companies/partners
  • Suppliers/Distributers
  • End-Users
  • Government bodies such as regulating authorities and policy makers
  • Organizations, industry associations, forums and alliances related to global smart sex toys market
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, partners, end users, etc. besides allowing them in strategizing investments and capitalizing on market opportunities.

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global smart sex toys market.

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Smart Sex Toys Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Vibrator, Massager, Stimulators, Rings, Others)
5.2.2. By End User (Male, Female)
5.2.3. By Distribution Channel (Offline, Online)
5.2.4. By Region
5.2.5. By Company (2021)
5.3. Market Map
6. North America Smart Sex Toys Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By End User
6.2.3. By Distribution Channel
6.2.4. By Country (United States; Canada; Mexico and Rest of North America)
6.3. North America: Country Analysis
6.3.1. United States Smart Sex Toys Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type
6.3.1.2.2. By End User
6.3.1.2.3. By Distribution Channel
6.3.2. Canada Smart Sex Toys Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type
6.3.2.2.2. By End User
6.3.2.2.3. By Distribution Channel
6.3.3. Mexico Smart Sex Toys Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type
6.3.3.2.2. By End User
6.3.3.2.3. By Distribution Channel
7. Europe Smart Sex Toys Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By End User
7.2.3. By Distribution Channel
7.2.4. By Country (France; Germany; UK; Italy; Spain and Rest of Europe)
7.3. Europe: Country Analysis
7.3.1. France Smart Sex Toys Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By End User
7.3.1.2.3. By Distribution Channel
7.3.2. Germany Smart Sex Toys Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By End User
7.3.2.2.3. By Distribution Channel
7.3.3. United Kingdom Smart Sex Toys Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By End User
7.3.3.2.3. By Distribution Channel
7.3.4. Italy Smart Sex Toys Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type
7.3.4.2.2. By End User
7.3.4.2.3. By Distribution Channel
7.3.5. Spain Smart Sex Toys Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type
7.3.5.2.2. By End User
7.3.5.2.3. By Distribution Channel
8. Asia-Pacific Smart Sex Toys Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By End User
8.2.3. By Distribution Channel
8.2.4. By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)
8.3. Asia-Pacific: Country Analysis
8.3.1. China Smart Sex Toys Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By End User
8.3.1.2.3. By Distribution Channel
8.3.2. India Smart Sex Toys Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By End User
8.3.2.2.3. By Distribution Channel
8.3.3. Japan Smart Sex Toys Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By End User
8.3.3.2.3. By Distribution Channel
8.3.4. South Korea Smart Sex Toys Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By End User
8.3.4.2.3. By Distribution Channel
8.3.5. Australia Smart Sex Toys Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By End User
8.3.5.2.3. By Distribution Channel
9. Middle East and Africa Smart Sex Toys Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By End User
9.2.3. By Distribution Channel
9.2.4. By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)
9.3. MEA: Country Analysis
9.3.1. South Africa Smart Sex Toys Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By End User
9.3.1.2.3. By Distribution Channel
9.3.2. Saudi Arabia Smart Sex Toys Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By End User
9.3.2.2.3. By Distribution Channel
9.3.3. UAE Smart Sex Toys Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type
9.3.3.2.2. By End User
9.3.3.2.3. By Distribution Channel
10. South America Smart Sex Toys Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By End User
10.2.3. By Distribution Channel
10.2.4. By Country (Brazil; Argentina; Colombia; and Rest of South America)
10.3. South America: Country Analysis
10.3.1. Brazil Smart Sex Toys Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type
10.3.1.2.2. By End User
10.3.1.2.3. By Distribution Channel
10.3.2. Argentina Smart Sex Toys Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type
10.3.2.2.2. By End User
10.3.2.2.3. By Distribution Channel
10.3.3. Colombia Smart Sex Toys Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type
10.3.3.2.2. By End User
10.3.3.2.3. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends and Developments
13. Competitive Landscape
13.1. Company Profiles
13.1.1. Company Details
13.1.2. Financials (As reported)
13.1.3. Key Market Focus and Geographical Presence
13.1.4. Pricing of Target Products
13.1.5. Market positioning
13.2. LELO
13.3. We-Vibe
13.4. Elvie
13.5. Lioness
13.6. Lovehoney
13.7. Lovely
13.8. OhMiBod
13.9. Womanizer
13.10. Fantasy for Her
13.11. The Cowgirl
14. Strategic Recommendations

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