Global Digital Printing Packaging Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028
Global digital printing packaging market is estimated to grow at an impressive rate through 2028. Digital printing is a method of printing digital-based images directly onto various packaging media substrates. Unlike offset printing, there is no requirement for a printing plate for printing on the substrate. Digital files, such as PDFs or other format files, can be immediately transmitted to a digital printing machine to be printed on various substrates such as paper, canvas, fabric, synthetics, cardboard, and others. Digital printing packaging helps in enhancing the color accuracy and quality of the final printed output compared to traditional printing.
Due to its affordability and faster output, it is highly demanded by the end-user for its packaging and aesthetic appeal to buy or use that product. Additionally, this is eco-friendly also. Growing trends towards sustainable packaging are expected to drive the demand for digital printing packaging in the forecasted period due to its eco-friendly nature.
Increasing Demand from End Users for Packaging Purposes
Digital printing may assist an organization in providing adequate packaging to attract customers to purchase the product. Packaging is a sometimes-overlooked chance to convey a brand's marketing message or information, which is much more impactful than logos, color palettes, and slogans. Marketing is a method of how the items are packaged and can spread crucial information that conveys a message to the clients when an effective and ecological packaging method is used. Thus, demand for flexible packaging and a rising, increasing interest in ecologically friendly printing have propelled the growth of the digitally printed packaging market. Apart from these, speedy turnaround time, excellent color accuracy, customizable, and affordability, it is highly demanded by the end-user, such as food & beverage, pharmaceutical, consumer goods, and cosmetic products, and others. Thus, it increased demand for the digital printing packaging market.
Printing plays an important role in the food and beverages industries providing accurate data about food conditions. These led to saving many foods and human life by providing data such as date of manufacturing, types of foods, composition, and others. Here, digital packaging helps manufacturers and consumers to print and read detail clearly. All the above factors led to the growing demand for digital printing packaging market products and are expected to drive the market share development worldwide.
Recent Developments
Huge investment made by various players operating in the market has significantly increased the research & development activities in the field of digital printing packaging. This, in turn, is leading to advancements in existing offerings and new product launches, thereby driving the growth of the global digital printing packaging market. In addition, to acquire new customers, organizations are collaborating and acquiring small companies to use their proficiencies and increase market growth & revenue share. Other key developments happening in the market include product launches. Various companies are following the above-mentioned strategies in order to stay competitive and have the edge over other players operating in the market.
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