The global false eyelashes market is anticipated to grow during the forecast period due to increasing demand for makeup products, a growing number of product launches, and the rising popularity of false eyelashes among the younger population.
False lashes are designed to draw attention to the eyes. They are joined to the eyelid just above the lashes with temporary glue. Women use false eyelashes to thicken their upper lashes. The individual, group, or strip false eyelashes are offered in multipack containers of false eyelashes. Individual or group lashes, thin or at the outside part of the eyelid, work well to create a specific impression. A skilled beautician can apply natural fake eyelashes, which are typically semi-permanent.
Following the escalating fashion trends, millennials and young people have increased their use of fake eyelashes. Additionally, salons and beauty practitioners employ fake eyelashes for wedding cosmetics. Today., numerous manufacturers offer fake eyelashes equipped with synthetic and silk hair for party and club attire.
Social Media Usage for Promotion Fuels the Market Growth
Businesses have heavily relied on social media influencers to build their brand's reputation among consumers. Public personalities routinely promote these goods on YouTube, Instagram, or other social media platforms; some even publish videos on how to use them correctly. For instance, Doe Lashes uses Twitter to connect with influencers and solicit their endorsement and product reviews. Influencers are offered products by the brand to review. Influencers decide whether to review a product or not and then accordingly write these reviews. Also, HUDA Beauty promoted its products on Instagram. HUDA Beauty is the most-followed beauty brand on Instagram, with more than 50 million followers, so it's no surprise that their digital approach is strong. Huda Kattan, a financier-turned-makeup artist, launched the company. What began as a high-end lash brand has now grown into a billion-dollar enterprise. Therefore, social media is one of the critical factors in increasing the demand and growth of the false eyelashes market globally.
Increasing the Number of Product Launches Fuels the Market Growth
Companies are launching new products to attract customers, thereby increasing the global demand and growth of the false lashes market. KISS has introduced a brand-new product to its exquisite cosmetics line. Without the drama of an average false lash, the new "My Lash But Better" fake eyelashes provide wearable daily volume. With the help of cutting-edge Superfine Band Technology, customers won't be able to feel or see the band, making these the ideal everyday-wear lashes. This product released by the brand is easy to use and essential for any makeup bag. Tresluce introduced a 15-piece collection that includes an eyeshadow palette, vibrant liners, brushes, fake lashes, and lash accessories. Three fake eyelashes, such as 3D Sueo, 5D Fantasy, and 6D Deseo, were included in the launch.
Strategic Collaborations & Partnerships among Companies Drive the Market Growth
Increasing strategic collaborations and partnerships among companies to satisfy consumer needs drive the market for false eyelashes worldwide. Huda Beauty and Lottie Tomlinson (a British influencer with more than 4 million followers on Instagram) have collaborated to develop a range of artificial eyelashes. Huda Kattan's cosmetic company produced the third collection of lashes. Tomlinson, a professional makeup artist, and influencer, is the "inspiration and partner" behind the product's design that delivers 3D volume and can have customers prepared for every selfie opportunity. KISS Lashes collaborates on its first-ever lash product with mega beauty content creator Meredith Duxbury. The Meredith Duxbury x KISS Limited Edition Holiday Collection has been officially launched. This innovative project is KISS Lashes' first-ever influencer product partnership. KISS has long been a favorite band of Meredith Duxbury, one of the most well-liked beauty content producers on TikTok and Instagram, with a combined following of about 17 million.
Market Segmentation
The global false eyelashes market is segmented into product type, material, end-use, distribution channel, and region. Based on the product type, the market is segmented into colored lashes, regular lashes, decorative lashes, and others. Based on material, the market is segmented into human hair, synthetic hair, and others. Based on end-use, the market is segmented into salons/parlors, individuals, and the fashion & entertainment industry. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, exclusive stores, cosmetic stores, departmental stores, online, and others (direct, distributors & dealers). The market analysis also studies regional segmentation to devise regional market segmentation.
Company Profile
Ardell International, Inc., KISS Products, Inc., Parfums de Coeur, Ltd, Kosé Corporation, The Beauty Box Cosmetics LLP, House of Lashes A, Inc., L’Oreal S.A., PAC Cosmetics LLP, Huda Beauty FZ-LLC, M.A.C Cosmetics Inc. are the major market players in the global platform that lead the market of the false eyelashes globally.
Report Scope:
In this report, the global false eyelashes market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
- False Eyelashes Market, By Product Type:
- Colored Lashes
- Regular Lashes
- Decorative Lashes
- Others
- False Eyelashes Market, By Material:
- Human Hair
- Synthetic Hair
- Others
- False Eyelashes Market, By End-Use:
- Salons/Parlors
- Individuals
- Fashion & Entertainment Industry
- False Eyelashes Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Exclusive Stores
- Cosmetic Stores
- Departmental Stores
- Online
- Others
- False Eyelashes Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- Russia
- France
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- Indonesia
- Vietnam
- Middle East & Africa
- Saudi Arabia
- Egypt
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Company Profiles: Detailed analysis of the major companies present in the global false eyelashes market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.2. Respondent Demographics
- 4.2.1. By Gender
- 4.2.2. By Age
- 4.2.3. By Occupation
- 4.3. Brand Awareness
- 4.4. Factors Influencing Purchase Decision
- 4.5. Customer Satisfaction
- 4.6. Challenges Faced After Purchase
- 5. Global Electric Massager Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Body, Leg & Foot, Neck & Shoulder, Head, and Others (Face, Palm etc.))
- 5.2.2. By End-User Market Share Analysis (Residential and Commercial)
- 5.2.3. By Distribution Channel Market Share Analysis (Hypermarkets/ Supermarkets, Multi-Branded, Exclusive Stores, Online, and Others (Direct Sales and Distributor/Dealers etc.))
- 5.2.4. By Regional Market Share Analysis
- 5.2.4.1. Asia -Pacific Market Share Analysis
- 5.2.4.2. North America Market Share Analysis
- 5.2.4.3. Europe Market Share Analysis
- 5.2.4.4. Middle East & Africa Market Share Analysis
- 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Company Market Share Analysis
- 5.3. Global Electric Massager Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By End-User Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment
- 6. Asia-Pacific Electric Massager Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By End-User Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
- 6.2.4.1. China Electric Massager Market Outlook
- 6.2.4.1.1. Market Size & Forecast
- 6.2.4.1.1.1. By Value
- 6.2.4.1.1.2. By Volume
- 6.2.4.1.2. Market Share & Forecast
- 6.2.4.1.2.1. By Product Type Market Share Analysis
- 6.2.4.1.2.2. By End-User Market Share Analysis
- 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.2. India Electric Massager Market Outlook
- 6.2.4.2.1. Market Size & Forecast
- 6.2.4.2.1.1. By Value
- 6.2.4.2.1.2. By Volume
- 6.2.4.2.2. Market Share & Forecast
- 6.2.4.2.2.1. By Product Type Market Share Analysis
- 6.2.4.2.2.2. By End-User Market Share Analysis
- 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.3. Japan Electric Massager Market Outlook
- 6.2.4.3.1. Market Size & Forecast
- 6.2.4.3.1.1. By Value
- 6.2.4.3.1.2. By Volume
- 6.2.4.3.2. Market Share & Forecast
- 6.2.4.3.2.1. By Product Type Market Share Analysis
- 6.2.4.3.2.2. By End-User Market Share Analysis
- 6.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.4. South Korea Electric Massager Market Outlook
- 6.2.4.4.1. Market Size & Forecast
- 6.2.4.4.1.1. By Value
- 6.2.4.4.1.2. By Volume
- 6.2.4.4.2. Market Share & Forecast
- 6.2.4.4.2.1. By Product Type Market Share Analysis
- 6.2.4.4.2.2. By End-User Market Share Analysis
- 6.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.5. Indonesia Electric Massager Market Outlook
- 6.2.4.5.1. Market Size & Forecast
- 6.2.4.5.1.1. By Value
- 6.2.4.5.1.2. By Volume
- 6.2.4.5.2. Market Share & Forecast
- 6.2.4.5.2.1. By Product Type Market Share Analysis
- 6.2.4.5.2.2. By End-User Market Share Analysis
- 6.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 7. North America Electric Massager Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.1.2. By Volume
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By End-User Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
- 7.2.4.1. United States Electric Massager Market Outlook
- 7.2.4.1.1. Market Size & Forecast
- 7.2.4.1.1.1. By Value
- 7.2.4.1.1.2. By Volume
- 7.2.4.1.2. Market Share & Forecast
- 7.2.4.1.2.1. By Product Type Market Share Analysis
- 7.2.4.1.2.2. By End-User Market Share Analysis
- 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.2. United States Electric Massager Market Outlook
- 7.2.4.2.1. Market Size & Forecast
- 7.2.4.2.1.1. By Value
- 7.2.4.2.1.2. By Volume
- 7.2.4.2.2. Market Share & Forecast
- 7.2.4.2.2.1. By Product Type Market Share Analysis
- 7.2.4.2.2.2. By End-User Market Share Analysis
- 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.3. Mexico Electric Massager Market Outlook
- 7.2.4.3.1. Market Size & Forecast
- 7.2.4.3.1.1. By Value
- 7.2.4.3.1.2. By Volume
- 7.2.4.3.2. Market Share & Forecast
- 7.2.4.3.2.1. By Product Type Market Share Analysis
- 7.2.4.3.2.2. By End-User Market Share Analysis
- 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 8. Europe Electric Massager Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.1.2. By Volume
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By End-User Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
- 8.2.4.1. Germany Electric Massager Market Outlook
- 8.2.4.1.1. Market Size & Forecast
- 8.2.4.1.1.1. By Value
- 8.2.4.1.1.2. By Volume
- 8.2.4.1.2. Market Share & Forecast
- 8.2.4.1.2.1. By Product Type Market Share Analysis
- 8.2.4.1.2.2. By End-User Market Share Analysis
- 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.2. France Electric Massager Market Outlook
- 8.2.4.2.1. Market Size & Forecast
- 8.2.4.2.1.1. By Value
- 8.2.4.2.1.2. By Volume
- 8.2.4.2.2. Market Share & Forecast
- 8.2.4.2.2.1. By Product Type Market Share Analysis
- 8.2.4.2.2.2. By End-User Market Share Analysis
- 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.3. United Kingdom Electric Massager Market Outlook
- 8.2.4.3.1. Market Size & Forecast
- 8.2.4.3.1.1. By Value
- 8.2.4.3.1.2. By Volume
- 8.2.4.3.2. Market Share & Forecast
- 8.2.4.3.2.1. By Product Type Market Share Analysis
- 8.2.4.3.2.2. By End-User Market Share Analysis
- 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.4. Italy Electric Massager Market Outlook
- 8.2.4.4.1. Market Size & Forecast
- 8.2.4.4.1.1. By Value
- 8.2.4.4.1.2. By Volume
- 8.2.4.4.2. Market Share & Forecast
- 8.2.4.4.2.1. By Product Type Market Share Analysis
- 8.2.4.4.2.2. By End-User Market Share Analysis
- 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.5. Spain Electric Massager Market Outlook
- 8.2.4.5.1. Market Size & Forecast
- 8.2.4.5.1.1. By Value
- 8.2.4.5.1.2. By Volume
- 8.2.4.5.2. Market Share & Forecast
- 8.2.4.5.2.1. By Product Type Market Share Analysis
- 8.2.4.5.2.2. By End-User Market Share Analysis
- 8.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 9. Middle East & Africa Electric Massager Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.1.2. By Volume
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By End-User Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
- 9.2.4.1. Saudi Arabia Electric Massager Market Outlook
- 9.2.4.1.1. Market Size & Forecast
- 9.2.4.1.1.1. By Value
- 9.2.4.1.1.2. By Volume
- 9.2.4.1.2. Market Share & Forecast
- 9.2.4.1.2.1. By Product Type Market Share Analysis
- 9.2.4.1.2.2. By End-User Market Share Analysis
- 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.2. UAE Electric Massager Market Outlook
- 9.2.4.2.1. Market Size & Forecast
- 9.2.4.2.1.1. By Value
- 9.2.4.2.1.2. By Volume
- 9.2.4.2.2. Market Share & Forecast
- 9.2.4.2.2.1. By Product Type Market Share Analysis
- 9.2.4.2.2.2. By End-User Market Share Analysis
- 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.3. South Africa Electric Massager Market Outlook
- 9.2.4.3.1. Market Size & Forecast
- 9.2.4.3.1.1. By Value
- 9.2.4.3.1.2. By Volume
- 9.2.4.3.2. Market Share & Forecast
- 9.2.4.3.2.1. By Product Type Market Share Analysis
- 9.2.4.3.2.2. By End-User Market Share Analysis
- 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.4. Turkey Electric Massager Market Outlook
- 9.2.4.4.1. Market Size & Forecast
- 9.2.4.4.1.1. By Value
- 9.2.4.4.1.2. By Volume
- 9.2.4.4.2. Market Share & Forecast
- 9.2.4.4.2.1. By Product Type Market Share Analysis
- 9.2.4.4.2.2. By End-User Market Share Analysis
- 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 10. South America Electric Massager Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.1.2. By Volume
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By End-User Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
- 10.2.4.1. Brazil Electric Massager Market Outlook
- 10.2.4.1.1. Market Size & Forecast
- 10.2.4.1.1.1. By Value
- 10.2.4.1.1.2. By Volume
- 10.2.4.1.2. Market Share & Forecast
- 10.2.4.1.2.1. By Product Type Market Share Analysis
- 10.2.4.1.2.2. By End-User Market Share Analysis
- 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.2. Argentina Electric Massager Market Outlook
- 10.2.4.2.1. Market Size & Forecast
- 10.2.4.2.1.1. By Value
- 10.2.4.2.1.2. By Volume
- 10.2.4.2.2. Market Share & Forecast
- 10.2.4.2.2.1. By Product Type Market Share Analysis
- 10.2.4.2.2.2. By End-User Market Share Analysis
- 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.3. Colombia Electric Massager Market Outlook
- 10.2.4.3.1. Market Size & Forecast
- 10.2.4.3.1.1. By Value
- 10.2.4.3.1.2. By Volume
- 10.2.4.3.2. Market Share & Forecast
- 10.2.4.3.2.1. By Product Type Market Share Analysis
- 10.2.4.3.2.2. By End-User Market Share Analysis
- 10.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 11. Market Dynamics
- 11.1. Drivers
- 11.1.1. Rising stress and anxiety levels
- 11.1.2. Increasing standard of living
- 11.1.3. Rising concern for well-being
- 11.2. Challenges
- 11.2.1. Availability of alternative products
- 11.2.2. Low penetration of electric massagers
- 12. Impact of COVID-19 on Global Electric Massager Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 12.1.4. Key Distribution Channel Impacted
- 13. Market Trends & Developments
- 13.1. Increasing penetration of smart phone and internet
- 13.2. Rapid technological advancement
- 13.3. Changing Lifestyle
- 13.4. Increasing awareness of usage in residential sector
- 14. Porter’s Five Forces Model
- 14.1. Competitive Rivalry
- 14.2. Bargaining Power of Buyers
- 14.3. Bargaining Power of Suppliers
- 14.4. Threat of New Entrants
- 14.5. Threat of Substitutes
- 15. SWOT Analysis
- 15.1. Strengths
- 15.2. Weaknesses
- 15.3. Opportunities
- 15.4. Threats
- 16. Competitive Landscape
- 16.1. Company Profiles
- 16.1.1. Medi Mall, Inc. (MedMassager)
- 16.1.1.1. Company Details
- 16.1.1.2. Product & Services
- 16.1.1.3. Financials (As Per Availability)
- 16.1.1.4. Key Market Focus & Geographical Presence
- 16.1.1.5. Recent Developments
- 16.1.1.6. Key Management Personnel
- 16.1.2. Panasonic Corporation
- 16.1.2.1. Company Details
- 16.1.2.2. Product & Services
- 16.1.2.3. Financials (As Per Availability)
- 16.1.2.4. Key Market Focus & Geographical Presence
- 16.1.2.5. Recent Developments
- 16.1.2.6. Key Management Personnel
- 16.1.3. Nureca Limited (Dr Trust)
- 16.1.3.1. Company Details
- 16.1.3.2. Product & Services
- 16.1.3.3. Financials (As Per Availability)
- 16.1.3.4. Key Market Focus & Geographical Presence
- 16.1.3.5. Recent Developments
- 16.1.3.6. Key Management Personnel
- 16.1.4. Omron Corporation
- 16.1.4.1. Company Details
- 16.1.4.2. Product & Services
- 16.1.4.3. Financials (As Per Availability)
- 16.1.4.4. Key Market Focus & Geographical Presence
- 16.1.4.5. Recent Developments
- 16.1.4.6. Key Management Personnel
- 16.1.5. Medisana GmbH
- 16.1.5.1. Company Details
- 16.1.5.2. Product & Services
- 16.1.5.3. Financials (As Per Availability)
- 16.1.5.4. Key Market Focus & Geographical Presence
- 16.1.5.5. Recent Developments
- 16.1.5.6. Key Management Personnel
- 16.1.6. Luraco Technologies
- 16.1.6.1. Company Details
- 16.1.6.2. Product & Services
- 16.1.6.3. Financials (As Per Availability)
- 16.1.6.4. Key Market Focus & Geographical Presence
- 16.1.6.5. Recent Developments
- 16.1.6.6. Key Management Personnel
- 16.1.7. JSB Healthcare
- 16.1.7.1. Company Details
- 16.1.7.2. Product & Services
- 16.1.7.3. Financials (As Per Availability)
- 16.1.7.4. Key Market Focus & Geographical Presence
- 16.1.7.5. Recent Developments
- 16.1.7.6. Key Management Personnel
- 16.1.8. Samsung Electronics Co., Ltd
- 16.1.8.1. Company Details
- 16.1.8.2. Product & Services
- 16.1.8.3. Financials (As Per Availability)
- 16.1.8.4. Key Market Focus & Geographical Presence
- 16.1.8.5. Recent Developments
- 16.1.8.6. Key Management Personnel
- 16.1.9. Zillion Inc.
- 16.1.9.1. Company Details
- 16.1.9.2. Product & Services
- 16.1.9.3. Financials (As Per Availability)
- 16.1.9.4. Key Market Focus & Geographical Presence
- 16.1.9.5. Recent Developments
- 16.1.9.6. Key Management Personnel
- 16.1.10. Nureca Ltd
- 16.1.10.1. Company Details
- 16.1.10.2. Product & Services
- 16.1.10.3. Financials (As Per Availability)
- 16.1.10.4. Key Market Focus & Geographical Presence
- 16.1.10.5. Recent Developments
- 16.1.10.6. Key Management Personnel
- 17. Strategic Recommendations/Action Plan
- 17.1. Key Focus Areas
- 17.2. Target Regions & Countries
- 17.3. Target Product Type
- 17.4. Target Distribution Channel
- 18. About Us & Disclaimer
- (Note: The companies list can be customized based on the client requirements.)
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook