The Europe air purifiers market is anticipated to grow at an impressive CAGR during the forecast period owing to the rising adoption of air pollution control equipment, and air purifiers are increasingly being integrated with cutting-edge technology like IoT, wi-fi, and Bluetooth features.
An air purifier is a device that eliminates impurities from the air in a space to enhance indoor air quality. These products are frequently marketed as helping allergy and asthmatic sufferers and reducing or eliminating secondhand smoke. A serious and urgent threat to the public's health is air pollution. According to the World Health Organization (WHO), exposure to fine particles in contaminated air causes an estimated 7 million deaths annually and is linked to conditions like pneumonia, heart disease, lung cancer, stroke, and chronic obstructive pulmonary disease.
Commercially rated air purifiers can be found in the medical, industrial, and commercial sectors. They can be produced as small stand-alone units or bigger units that can be attached to an air handler unit (AHU) or an HVAC unit. In the industrial setting, air purifiers can be utilized to clean the air before processing. For this, pressure swing adsorbers or other adsorption methods are frequently employed.
Grim readings were generated by the air pollution levels observed in major European cities in March 2022. As per the report by the scientists at Cleantech Airly, the NO2 (nitrogen dioxide) and PM10 (particulate matter) components of air pollution are witnessing a peak in air pollution levels among the European towns and countries such as Newcastle upon Tyne, a city of England in the north with the highest NO2 concentration, and the country like Spain had registered the highest PM10 concentrations.
Therefore, the requirement of an air purifier is propelling as it helps in lowering the concentration of dangerous chemicals, gases, smoke, particle matter, TVOCs, and other air pollutants. The most prevalent filtration technology used in these purifiers is High-efficiency Particulate Air (HEPA), which has a minimum 99.97% trapping capacity. The market offers a variety of purifiers that are based on several filtration technologies to satisfy the varied needs of consumers.
According to the World Health Organization (WHO), the recommended average PM2.5 exposure level should be less than 10 mg/m3, as higher exposure increases the risk of contracting a number of diseases. Therefore, the use of these air purifiers is significantly observing a surge in demand from commercial and residential sectors, as the market offers various purifiers based on several filtration technologies to satisfy the varied needs of consumers.
New Products Launches Fuel the Market Growth
With the rising competition in the air purifiers market within European countries, various companies are focusing on manufacturing and launching innovative products for customers. For instance, in 2022, Coway launched the Airmega 150 air purifier, which has a maximum power usage of 35 watts. It has a whisper-quiet mode that is only 22 dB loud for a peaceful night's sleep with pure air. It not only filters out up to 99.999% of dangerous particles with a nano-size of up to 0.01 m, including allergens, bacteria, animal hair, fine dust, mites, mildew, odors, pollen, and viruses, but it also renders those particles inactive by trapping them in the GreenHEPA. Therefore, the launches of new air purifiers are crucial in the European market.
Technological Advancements Fuel the Market Growth
In modern times, companies use new and different technologies in their products to attract consumers in the market. For instance, the MC55W air purifier from Daikin utilizes streamer technology and has been found effective against respiratory viruses, as its Streamer technology helps in improving the quality of the air by removing irritating odors and breaking down allergens like pollen and fungal allergens using electrons to start chemical reactions with airborne particles. According to tests conducted by the renowned French laboratory Institute Pasteur de Lille, Daikin's line of air purifiers removes more than 99.98% of the human coronavirus HCoV-229E in under 2.5 minutes. Moreover, the science company Molekule introduced its ground-breaking PECO technology-based air purifier in the United Kingdom and Europe in 2021. In small chamber and swatch lab testing, the molecule inactivates the H1N1 flu virus by up to 99.99% and destroys the COVID-19 virus by over 99% in an hour. Technology-based air purifiers are further influencing the growth of the air purifiers market in Europe.
Surging Air Pollution Aids Market Growth
People with allergies and respiratory problems are the major users of air purification devices. However, the sales of air purifiers are increasing in direct proportion to Europe's rising air pollution levels. Moreover, the increased spending on high-end air purifiers to make the environment pathogen-free is another factor supporting market expansion. According to the Central Office of Public Interest (COPI) and Imperial College London, dirty air affects 97% of UK homes. Therefore, rising air pollution drives the market for air purifiers in Europe.
Market Segmentation
Europe air purifiers market is segmented into filter type, end-use, country, and company. Based on filter type, the market is segmented into HEPA & activated carbon, ion & ozone generator, HEPA, activated carbon and ion & ozone generator, electrostatic precipitators, HEPA, activated carbon, & others. Based on end use, the market is segmented into commercial, industrial, and residential. Based on country, the market is segmented into Germany, United Kingdom, France, Italy, Netherlands, Spain, Russia, Switzerland, Ukraine, and Poland.
Market Players
IQAir AG, Blueair AB, Jarden Consumer Solutions (Europe) Limited, Koninklijke Philips N.V., Daikin Europe N.V., Winix Europe B.V., Camfil AB, Airfree - Produtos Electrónicos, Lda, Boneco AG, NatéoSanté SA are the major market players in Europe air purifiers market.
Report Scope:
In this report, Europe air purifiers market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
- Europe Air Purifiers Market, By Filter Type:
- HEPA
- Prefilter + HEPA
- Prefilter + HEPA + Activated Carbon
- Others
- Europe Air Purifiers Market, By End Use:
- Commercial
- Industrial
- Residential
- Europe Air Purifiers Market, By Distribution Channel:
- Direct/Institutional Sales
- Exclusive Brand Outlets
- Multi-Branded Electronic Stores
- Supermarkets/Hypermarkets
- Online Channels
- Europe Air Purifiers Market, By Country:
- Germany
- United Kingdom
- France
- Italy
- Netherlands
- Spain
- Russia
- Switzerland
- Ukraine
- Poland
Company Profiles: Detailed analysis of the major companies present in Europe air purifiers market.
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.2. Respondent Demographics
- 4.2.1. By Gender
- 4.2.2. By Age
- 4.2.3. By Occupation
- 4.3. Brand Awareness
- 4.4. Frequency Of Usage
- 4.5. Brand Satisfaction
- 4.6. Factors Influencing Purchase Decision
- 4.7. Customer Satisfaction
- 4.8. Challenges Faced Post Purchase
- 5. Europe Air Purifiers Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
- 5.2. Market Share & Forecast
- 5.2.1. By Filter Type Market Share Analysis (HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others (HEPA + Ionizer, Prefilter, etc.))
- 5.2.2. By End Use Market Share Analysis (Commercial, Industrial & Residential)
- 5.2.3. By Distribution Channel Market Share Analysis (Direct/Institutional Sales, Exclusive Brand Outlets, Multi Branded, Electronic Stores, Supermarkets/Hypermarkets and Online Channels)
- 5.2.4. By Country Market Share Analysis
- 5.2.4.1. Germany Market Share Analysis
- 5.2.4.2. United Kingdom Market Share Analysis
- 5.2.4.3. France Market Share Analysis
- 5.2.4.4. Italy Market Share Analysis
- 5.2.4.5. Netherlands Market Share Analysis
- 5.2.4.6. Spain Market Share Analysis
- 5.2.4.7. Russia Market Share Analysis
- 5.2.4.8. Switzerland Market Share Analysis
- 5.2.4.9. Ukraine Market Share Analysis
- 5.2.4.10. Poland Market Share Analysis
- 5.2.5. By Company Market Share Analysis
- 5.3. Europe Air Purifiers Market Mapping & Opportunity Assessment
- 5.3.1. By Filter Type Market Mapping & Opportunity Assessment
- 5.3.2. By End Use Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Country Market Mapping & Opportunity Assessment
- 6. Germany Air Purifiers Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share & Forecast
- 6.2.1. By Filter Type Market Share Analysis
- 6.2.2. By End Use Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 7. United Kingdom Air Purifiers Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.1.2. By Volume
- 7.2. Market Share & Forecast
- 7.2.1. By Filter Type Market Share Analysis
- 7.2.2. By End Use Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 8. France Air Purifiers Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.1.2. By Volume
- 8.2. Market Share & Forecast
- 8.2.1. By Filter Type Market Share Analysis
- 8.2.2. By End Use Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 9. Italy Air Purifiers Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.1.2. By Volume
- 9.2. Market Share & Forecast
- 9.2.1. By Filter Type Market Share Analysis
- 9.2.2. By End Use Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 10. Netherlands Air Purifiers Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.1.2. By Volume
- 10.2. Market Share & Forecast
- 10.2.1. By Filter Type Market Share Analysis
- 10.2.2. By End Use Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 11. Spain Air Purifiers Market Outlook
- 11.1. Market Size & Forecast
- 11.1.1. By Value
- 11.1.2. By Volume
- 11.2. Market Share & Forecast
- 11.2.1. By Filter Type Market Share Analysis
- 11.2.2. By End Use Market Share Analysis
- 11.2.3. By Distribution Channel Market Share Analysis
- 12. Russia Air Purifiers Market Outlook
- 12.1. Market Size & Forecast
- 12.1.1. By Value
- 12.1.2. By Volume
- 12.2. Market Share & Forecast
- 12.2.1. By Filter Type Market Share Analysis
- 12.2.2. By End Use Market Share Analysis
- 12.2.3. By Distribution Channel Market Share Analysis
- 13. Switzerland Air Purifiers Market Outlook
- 13.1. Market Size & Forecast
- 13.1.1. By Value
- 13.1.2. By Volume
- 13.2. Market Share & Forecast
- 13.2.1. By Filter Type Market Share Analysis
- 13.2.2. By End Use Market Share Analysis
- 13.2.3. By Distribution Channel Market Share Analysis
- 14. Ukraine Air Purifiers Market Outlook
- 14.1. Market Size & Forecast
- 14.1.1. By Value
- 14.1.2. By Volume
- 14.2. Market Share & Forecast
- 14.2.1. By Filter Type Market Share Analysis
- 14.2.2. By End Use Market Share Analysis
- 14.2.3. By Distribution Channel Market Share Analysis
- 15. Poland Air Purifiers Market Outlook
- 15.1. Market Size & Forecast
- 15.1.1. By Value
- 15.1.2. By Volume
- 15.2. Market Share & Forecast
- 15.2.1. By Filter Type Market Share Analysis
- 15.2.2. By End Use Market Share Analysis
- 15.2.3. By Distribution Channel Market Share Analysis
- 16. Market Dynamics
- 16.1. Drivers
- 16.1.1. Increase in Building and construction activities
- 16.1.2. Rising demand from Commercial sector
- 16.1.3. Growing health consciousness
- 16.2. Challenges
- 16.2.1. Increasing demand for Humidifier
- 16.2.2. High maintenance cost
- 17. Impact of COVID-19 on Europe Air Purifiers Market
- 17.1. Impact Assessment Model
- 17.1.1. Key Segments Impacted
- 17.1.2. Key Countries Impacted
- 17.1.3. Key Distribution Channel Impacted
- 18. Market Trends & Developments
- 18.1. Rising Pollution Concerns
- 18.2. Increasing Fatalities due to respiratory diseases
- 18.3. Surging Use of HEPA Technology
- 18.4. Product Innovations
- 19. SWOT Analysis
- 19.1. Strengths
- 19.2. Weaknesses
- 19.3. Opportunities
- 19.4. Threats
- 20. Import & Export Analysis
- 20.1. Top 5 Exporting Countries
- 20.1.1. By Value
- 20.2. Top 5 Importing Countries
- 20.2.1. By Value
- 21. Porter’s Five Forces Model
- 21.1. Competitive Rivalry
- 21.2. Bargaining Power of Buyers
- 21.3. Bargaining Power of Suppliers
- 21.4. Threat of New Entrants
- 21.5. Threat of Substitutes
- 22. Competitive Landscape
- 22.1. Company Profiles
- 22.1.1. IQAir AG
- 22.1.1.1. Company Details
- 22.1.1.2. Products & Services
- 22.1.1.3. Financials (As Reported)
- 22.1.1.4. Key Market Focus & Geographical Presence
- 22.1.1.5. Recent Developments
- 22.1.1.6. Key Management Personnel
- 22.1.2. Blueair AB
- 22.1.2.1. Company Details
- 22.1.2.2. Products & Services
- 22.1.2.3. Financials (As Reported)
- 22.1.2.4. Key Market Focus & Geographical Presence
- 22.1.2.5. Recent Developments
- 22.1.2.6. Key Management Personnel
- 22.1.3. Jarden Consumer Solutions (Europe) Limited
- 22.1.3.1. Company Details
- 22.1.3.2. Products & Services
- 22.1.3.3. Financials (As Reported)
- 22.1.3.4. Key Market Focus & Geographical Presence
- 22.1.3.5. Recent Developments
- 22.1.3.6. Key Management Personnel
- 22.1.4. Koninklijke Philips N.V.
- 22.1.4.1. Company Details
- 22.1.4.2. Products & Services
- 22.1.4.3. Financials (As Reported)
- 22.1.4.4. Key Market Focus & Geographical Presence
- 22.1.4.5. Recent Developments
- 22.1.4.6. Key Management Personnel
- 22.1.5. Daikin Europe N.V.
- 22.1.5.1. Company Details
- 22.1.5.2. Products & Services
- 22.1.5.3. Financials (As Reported)
- 22.1.5.4. Key Market Focus & Geographical Presence
- 22.1.5.5. Recent Developments
- 22.1.5.6. Key Management Personnel
- 22.1.6. Winix Europe B.V.
- 22.1.6.1. Company Details
- 22.1.6.2. Products & Services
- 22.1.6.3. Financials (As Reported)
- 22.1.6.4. Key Market Focus & Geographical Presence
- 22.1.6.5. Recent Developments
- 22.1.6.6. Key Management Personnel
- 22.1.7. Camfil AB
- 22.1.7.1. Company Details
- 22.1.7.2. Products & Services
- 22.1.7.3. Financials (As Reported)
- 22.1.7.4. Key Market Focus & Geographical Presence
- 22.1.7.5. Recent Developments
- 22.1.7.6. Key Management Personnel
- 22.1.8. Airfree - Produtos Electrónicos, Lda
- 22.1.8.1. Company Details
- 22.1.8.2. Products & Services
- 22.1.8.3. Financials (As Reported)
- 22.1.8.4. Key Market Focus & Geographical Presence
- 22.1.8.5. Recent Developments
- 22.1.8.6. Key Management Personnel
- 22.1.9. Boneco AG
- 22.1.9.1. Company Details
- 22.1.9.2. Products & Services
- 22.1.9.3. Financials (As Reported)
- 22.1.9.4. Key Market Focus & Geographical Presence
- 22.1.9.5. Recent Developments
- 22.1.9.6. Key Management Personnel
- 22.1.10. NatéoSanté SA
- 22.1.10.1. Company Details
- 22.1.10.2. Products & Services
- 22.1.10.3. Financials (As Reported)
- 22.1.10.4. Key Market Focus & Geographical Presence
- 22.1.10.5. Recent Developments
- 22.1.10.6. Key Management Personnel
- 23. Strategic Recommendations/Action Plan
- 23.1. Key Focus Areas
- 23.2. Target Country
- 23.3. Target Filter Type
- 23.4. Target End Use
- 24. About Us & Disclaimer
- (Note: The companies list can be customized based on the client requirements.)
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook