Craft Soda Market– Global Industry Size, Share, Trends, Competition Forecast and Opportunities, 2018-2028F

Craft Soda Market– Global Industry Size, Share, Trends, Competition Forecast and Opportunities, 2018-2028F

Global Craft Soda Market is expected to grow in the forecast period as sodas cater to people looking for pure and healthy beverage options and are becoming a more popular replacement for conventional/traditional soft drinks. Throughout the forecast period, this tendency is anticipated to play a significant role in driving product demand. Additionally, to capture the largest possible revenue share, important corporations have expanded their product portfolios by combining fresh and cutting-edge offerings modern offerings from the market.

Soft drinks are the overarching category for craft soda. In other words, craft sodas are flavored, carbonated drinks. However, because they are made in small batches and contain few or no additives, craft sodas offer a healthful alternative to conventional carbonated drinks. There are many different tastes of craft sodas on the market, and fewer calories than regular sodas.

The size of the world's craft soda industry was estimated at USD641.24 million in 2021, and it is anticipated to rise to USD768.08 million by 2027. "Craft sodas" refers to sodas produced in smaller quantities and using more natural ingredients. Reed's, Inc., The Original Craft Soda Company, Wild Poppy Company, Crooked Beverage Co., and Jones Soda Co. are some of the major companies in the global craft soda market.

Due to their low-calorie count, natural sweeteners like stevia, agave nectar, and honey are becoming increasingly popular in craft beverages. The industry has seen significant changes in introducing new products using natural sweeteners. Many companies have benefited from such trends by providing the market with healthier substitute beverages. For instance, Sprecher Brewing, a U.S.-based business, introduced its first canned sodas with zero sugar in September 2020. An all-natural sweetener combination of monk fruit, stevia, and sugar is used in these handcrafted items. Such advancements are probably good news for the expansion of the market in the future.

According to Fortune, PepsiCo is the largest manufacturer of food and beverages in North America, making it one of the most well-known corporations in the world. For instance, Statista estimates that PepsiCo spent USD3.5 billion on advertising in 2021.

Craft soda sales and demand have increased due to a growing trend toward healthy lifestyles and mindful eating during the COVID-19 pandemic. Consumers' choices for more nutritious products, especially beverages, are causing them to reevaluate their diets. During the pandemic, people started to choose creative product launches from brands and businesses that used innovative packaging. For example, during the COVID-19 pandemic in June 2020, Jones Soda Co., a premium craft beverage producer, expanded its product line by introducing limited-edition "Messages of Hope" cream soda labels that featured motivational artwork made by consumers. This was done to increase consumer awareness of the COVID-19 pandemic.

Key businesses are changing their marketing tactics and bringing in new clients because of the always-changing consumer demand. For instance, Utmost Brands, Inc., a U.S. company that makes Gus - Grown-up Soda, debuted its unique Mango Peach flavor during the Summer Fancy Food Show in New York City in June 2022. The item is gluten-free, Kosher, and Non-GMO verified and is made of sweet peach juice, luscious mango puree, and a tiny bit of cane sugar.

Growing Trends Toward Conscious Eating and Healthy Living

Due to the growing popularity of a healthy lifestyle, rising health concerns and young adults' desire for authentic beverages there has been increased demand for craft soda market. Nowadays, consumers take a holistic approach to well-being and prefer beverages that offer tremendous health advantages. The trend of functional and healthful drinks is becoming increasingly popular among consumers. Consumers are prepared to opt for healthier alternatives to traditional soft drinks as they have grown more health conscious. Craft soda that has been enhanced is acquiring significant market share, especially with consumers who are looking for items that are beneficial to their health.

Change in Taste and Preferences Will Lead the Market Growth

Young individuals favor healthy beverages that support their busy schedules and lack of time for exercise. A change in awareness and conduct can currently be seen in the young generation's growing interest in preventive measures. These younger customers are the most prepared to take charge of their well-being and are willing to pay higher rates if that is what it takes to accomplish their objectives. Moreover, the global craft soda market will expand more over the forecast period.

Rising Consumer Knowledge of the Harmful Substances Utilized in Soft Drinks

The craft soda business is expanding because of consumers' growing knowledge of the hazardous additives used in soft drinks. Soft drinks have significant sugar content, raising insulin levels and feeding tumors. The chemicals used to color soft drinks can increase the likelihood of developing breast cancer, prostate cancer, and pancreatic cancer. An increased risk of diabetes can result from greater sugar consumption. One of the significant adverse health impacts of carbonated beverages is tooth decay due to the hydrolytic and cytotoxic additives found in soft drinks, which leads to weight gain. Consequently, during the forecast period, there is expected to be a growth of the Craft Soda Market.

Market Segmentation

The global craft soda market is segmented based on product type, packaging, distribution channel, region, and competitional landscape. The market is further fragmented into natural and organic based on product type. Based on packaging, it is further divided into bottles, cands, and others. Based on distribution channel, the market is segmented into supermarket/hypermarket, food services and drinking places, convenience stores, online, and others (direct sales, counter shops & modern grocery.

Company Profiles

Jones Soda Co., PepsiCo, Inc., The Coca-Cola Company, The Original Craft Soda Company, Crooked Beverage Co., Appalachian Craft Soda, Rocket Fizz Soda Pop & Candy Shop, Reed’s Inc., Wild Poppy Company, Boylan Bottling Co. are among the major market players in the global craft soda market.

Report Scope:

In this report, the global craft soda market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Craft Soda Market, By Product Type:
  • Natural
  • Organic
  • Craft Soda Market, By Packaging:
  • Bottles
  • Cans
  • Others
  • Craft Soda Market, By Distribution Channel:
  • Supermarket/Hypermarket
  • Food Services and Drinking Places
  • Convenience Stores
  • Online
  • Others
  • Craft Soda Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Europe
  • Russia
  • Italy
  • France
  • Spain
  • United Kingdom
  • Asia-Pacific
  • China
  • Japan
  • India
  • Indonesia
  • Vietnam
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Turkey
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global craft soda market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Brand Satisfaction
4.6. Customer Satisfaction
4.7. Challenges Faced Post Purchase
5. Global Craft Soda Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Natural and Organic)
5.2.2. By Packaging Market Share Analysis (Bottles, Cans and Others)
5.2.3. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Food Services and Drinking Places, Convenience Stores, Online and other (Direct Sales, Counter Shops & Modern Grocery)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Analysis
5.2.4.2. South America Market Analysis
5.2.4.3. Europe Market Analysis
5.2.4.4. Asia-Pacific Market Analysis
5.2.4.5. Middle East & Africa Market Analysis
5.2.5. By Company Market Share Analysis
5.3. Global Craft Soda Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Packaging Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Craft Soda Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Packaging Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.2.4. By Country
6.2.4.1. United States Craft Soda Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By Packaging Market Share Analysis
6.2.4.1.2.3. By Distribution Channel Market Share Analysis
6.2.4.2. Canada Craft Soda Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By Packaging Market Share Analysis
6.2.4.2.2.3. By Distribution Channel Market Share Analysis
6.2.4.3. Mexico Craft Soda Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By Packaging Market Share Analysis
6.2.4.3.2.3. By Distribution Channel Market Share Analysis
7. South America Craft Soda Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Packaging Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
7.2.4. By Country
7.2.4.1. Brazil Craft Soda Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By Packaging Market Share Analysis
7.2.4.1.2.3. By Distribution Channel Market Share Analysis
7.2.4.2. Argentina Craft Soda Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Type Market Share Analysis
7.2.4.2.2.2. By Packaging Market Share Analysis
7.2.4.2.2.3. By Distribution Channel Market Share Analysis
7.2.4.3. Colombia Craft Soda Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By Packaging Market Share Analysis
7.2.4.3.2.3. By Distribution Channel Market Share Analysis
8. Europe Craft Soda Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Packaging Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
8.2.4. By Country
8.2.4.1. Russia Craft Soda Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By Packaging Market Share Analysis
8.2.4.1.2.3. By Distribution Channel Market Share Analysis
8.2.4.2. Italy Craft Soda Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By Packaging Market Share Analysis
8.2.4.2.2.3. By Distribution Channel Market Share Analysis
8.2.4.3. France Craft Soda Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By Packaging Market Share Analysis
8.2.4.3.2.3. By Distribution Channel Market Share Analysis
8.2.4.4. Spain Craft Soda Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By Packaging Market Share Analysis
8.2.4.4.2.3. By Distribution Channel Market Share Analysis
8.2.4.5. United Kingdom Craft Soda Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By Packaging Market Share Analysis
8.2.4.5.2.3. By Distribution Channel Market Share Analysis
9. Asia-Pacific Craft Soda Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Packaging Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
9.2.4. By Country
9.2.4.1. China Craft Soda Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By Packaging Market Share Analysis
9.2.4.1.2.3. By Distribution Channel Market Share Analysis
9.2.4.2. Japan Craft Soda Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By Packaging Market Share Analysis
9.2.4.2.2.3. By Distribution Channel Market Share Analysis
9.2.4.3. India Craft Soda Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By Packaging Market Share Analysis
9.2.4.3.2.3. By Distribution Channel Market Share Analysis
9.2.4.4. Indonesia Craft Soda Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Product Type Market Share Analysis
9.2.4.4.2.2. By Packaging Market Share Analysis
9.2.4.4.2.3. By Distribution Channel Market Share Analysis
9.2.4.5. Vietnam Craft Soda Market Outlook
9.2.4.5.1. Market Size & Forecast
9.2.4.5.1.1. By Value
9.2.4.5.2. Market Share & Forecast
9.2.4.5.2.1. By Product Type Market Share Analysis
9.2.4.5.2.2. By Packaging Market Share Analysis
9.2.4.5.2.3. By Distribution Channel Market Share Analysis
10. Middle East & Africa Craft Soda Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Packaging Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
10.2.4. By Country
10.2.4.1. Saudi Arabia Craft Soda Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By Packaging Market Share Analysis
10.2.4.1.2.3. By Distribution Channel Market Share Analysis
10.2.4.2. South Africa Craft Soda Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By Packaging Market Share Analysis
10.2.4.2.2.3. By Distribution Channel Market Share Analysis
10.2.4.3. UAE Craft Soda Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By Packaging Market Share Analysis
10.2.4.3.2.3. By Distribution Channel Market Share Analysis
10.2.4.4. Turkey Craft Soda Market Outlook
10.2.4.4.1. Market Size & Forecast
10.2.4.4.1.1. By Value
10.2.4.4.2. Market Share & Forecast
10.2.4.4.2.1. By Product Type Market Share Analysis
10.2.4.4.2.2. By Packaging Market Share Analysis
10.2.4.4.2.3. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Change in taste and preferences
11.1.2. Growing Demand from Youth population
11.1.3. Rising consumer knowledge of the harmful products
11.2. Challenges
11.2.1. Availability of Alternatives products
11.2.2. Increasing social awareness towards energy conservation
12. Impact of COVID-19 on Global Craft Soda Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Growing trends towards conscious eating
13.2. Availability of verities of products
13.3. Increasing demand for healthy beverages
13.4. Growing willingness of the young adults for authentic beverages
14. SWOT Analysis
14.1. Strength
14.2. Weakness
14.3. Opportunities
14.4. Threats
15. Porter’s Five Forces Model
15.1. Competition Landscape
15.2. Buyer Power
15.3. Supplier Power
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. Competitive Landscape
16.1. Competition Outlook
16.2. Company Profiles
16.2.1. Jones Soda Co.
16.2.1.1. Company Details
16.2.1.2. Products & Services
16.2.1.3. Financials (As Reported)
16.2.1.4. Key Market Focus & Geographical Presence
16.2.1.5. Recent Developments
16.2.1.6. Key Management Personnel
16.2.2. PepsiCo, Inc.
16.2.2.1. Company Details
16.2.2.2. Products & Services
16.2.2.3. Financials (As Reported)
16.2.2.4. Key Market Focus & Geographical Presence
16.2.2.5. Recent Developments
16.2.2.6. Key Management Personnel
16.2.3. The Coca-Cola Company
16.2.3.1. Company Details
16.2.3.2. Products & Services
16.2.3.3. Financials (As Reported)
16.2.3.4. Key Market Focus & Geographical Presence
16.2.3.5. Recent Developments
16.2.3.6. Key Management Personnel
16.2.4. The Original Craft Soda Company
16.2.4.1. Company Details
16.2.4.2. Products & Services
16.2.4.3. Financials (As Reported)
16.2.4.4. Key Market Focus & Geographical Presence
16.2.4.5. Recent Developments
16.2.4.6. Key Management Personnel
16.2.5. Crooked Beverage Co.
16.2.5.1. Company Details
16.2.5.2. Products & Services
16.2.5.3. Financials (As Reported)
16.2.5.4. Key Market Focus & Geographical Presence
16.2.5.5. Recent Developments
16.2.5.6. Key Management Personnel
16.2.6. Appalachian Craft Soda
16.2.6.1. Company Details
16.2.6.2. Products & Services
16.2.6.3. Financials (As Reported)
16.2.6.4. Key Market Focus & Geographical Presence
16.2.6.5. Recent Developments
16.2.6.6. Key Management Personnel
16.2.7. Rocket Fizz Soda Pop & Candy Shop
16.2.7.1. Company Details
16.2.7.2. Products & Services
16.2.7.3. Financials (As Reported)
16.2.7.4. Key Market Focus & Geographical Presence
16.2.7.5. Recent Developments
16.2.7.6. Key Management Personnel
16.2.8. Reed’s Inc.
16.2.8.1. Company Details
16.2.8.2. Products & Services
16.2.8.3. Financials (As Reported)
16.2.8.4. Key Market Focus & Geographical Presence
16.2.8.5. Recent Developments
16.2.8.6. Key Management Personnel
16.2.9. Wild Poppy Company
16.2.9.1. Company Details
16.2.9.2. Products & Services
16.2.9.3. Financials (As Reported)
16.2.9.4. Key Market Focus & Geographical Presence
16.2.9.5. Recent Developments
16.2.9.6. Key Management Personnel
16.2.10. Boylan Bottling Co.
16.2.10.1. Company Details
16.2.10.2. Products & Services
16.2.10.3. Financials (As Reported)
16.2.10.4. Key Market Focus & Geographical Presence
16.2.10.5. Recent Developments
16.2.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Regions & Countries
17.3. Target Product Type
17.4. Target Packaging
17.5. Target Distribution Channel
18. About Us Disclaimer
(Note: The companies list can be customized based on the client requirements.)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings