China Water Purifiers Market

China Water Purifiers Market By Type (Counter Top, Under Sink, Faucet Mount and Others (Tank Filter, Jug Filter etc.)), By Technology (Reverse Osmosis, UF, UV and Others (Media, Nanofiltration, etc.)), By End User (Residential and Commercial), By Distribution Channel (Distributor/Dealer, Multi-Branded Stores, Online, Hypermarkets/Supermarkets and Others (Direct Sales, Plumbers etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F


The China water purifiers market is anticipated to project robust growth in the forecast period on account of increasing industrial waste, increasing health awareness, rising initiatives by the government, and increasing affordability. New product innovation with a significant number of smart features by various competitors is a prominent trend that is anticipated to affect new product launches throughout the projected period.

China's water supply has been polluted by the discharge of hazardous industrial and human waste in lakes. As a result, the surface of China's lakes has turned bright green due to pollution-induced algae blooms, but this is not restricted to a lake, but the issue is vast as 90 percent of China's cities have contaminated groundwater.

The most polluted area of China is its coastal industrial belt. One-third of the river still has water quality that is significantly below the government's modest criteria despite the closure of thousands of polluting sources. Most rural communities in China lack a system for treating wastewater.

Due to the government's failure to consider the effects of agricultural waste, water contamination in China has doubled from the originally expected. The primary cause of water contamination is agricultural fertilizer. As a result of pollution, China's high rates of liver, stomach, and esophageal cancer have been connected to the country's deadly levels of arsenic, fluorine, and sulfates in its water supplies.

Increasing Government Concern Will Fuel the Market Growth


Rising water pollution levels are a big concern for the government. The World Economic Forum estimates that China has around 20% of the world's population, out of which 7% is consuming freshwater. The nation's water supplies are under increasing stress due to growing agricultural and industrial needs, in addition to the daily demands of 1.3 billion people. China's valuable water supplies are increasingly limited by ongoing water pollution. As a result, the Chinese government has enacted preventive measures against water pollution, such as the "Water Pollution Prevention Law" and the "Water Pollution Prevention Action Plan," to achieve certain effects. Thus, increasing government concern will lead to the market growth of water purifiers in China.

Deteriorating Water Quality Will Foster the Market Growth


Water with declining quality is a severe health risk. It causes serious health concerns and contributes to several water-borne illnesses. Untreated sewage, chemicals, pesticides, nutrients, and rubbish from businesses, agriculture, and governmental entities are dumped into waterbodies, leading to a decline in water quality. Agriculture is responsible for around 70% of water pollution in China, including runoff from fertilizers, pesticides, and animal feces. It is now more typical to find heavy metals in shellfish and rice, which spreads water contamination through the food supply. In metropolitan regions, municipal water supplies are typically dangerous to drink and need to be further cleaned of heavy metals, viruses, cysts, bacteria, and other pollutants. The demand for water purifiers is predicted to rise in the next years because of rising industrialization and increased water pollution.

New Product Launches Will Fuel the Market Growth


Water purifier companies are integrating innovations into their products to boost technological advancement. For instance, in 2022, Xiaomi launched the Xiaomi Water Purifier H800G Pro in China, which has an RO filter element and comes with a life span of 5 years. It uses Reverse Osmosis (RO) filtration technology, two composite filter elements, six stages of filtration, and two composite filter elements to efficiently remove lead, cadmium, mercury, rust, and bacteria from tap water. It complies with China's water efficiency requirements with a pure wastewater ratio of 2:1. The device may be linked to the Mijia app via the NFC tap, from which users can adjust the water output and keep track of the quality and temperature of the water entering the device, as well as other factors like water consumption. Thus, to remain competitive in the market, companies are launching various products, and this will fuel the market growth of water purifiers in China.

Market Segmentation

The China water purifier market is segmented based on type, technology, end-use, distribution channel, region, and competitional landscape. Based on type, the market is further fragmented into countertops, under-sink, faucet mounts, and others (tank filters, jug filters, etc.). Based on technology, the market is segmented into Reverse Osmosis, UF, UV, and others (Media, Nanofiltration, etc.). Based on end use, the market is segmented into residential and commercial. Based on distribution channels, the market is segmented into distributor/dealer, multi-branded stores, online, hypermarkets/supermarkets, and others (direct sales, plumbers, etc.). Based on region, the market is divided into North China, East China, North-East China, South Central China, North-West China, and South-West China.

Company Profiles

Midea Electric (Hong Kong) Co., Ltd., Haier Group, Xiaomi Group, A.O.Smith (China) Water Heater Co., Ltd, Unilever (China) Co., Ltd., Shenzhen Angel Drinking Water Equipment Co ., Ltd., Toray Industries, Inc., Greenwave China, Ningbo Hidrotek Co., Ltd, and Yuyao Yadong Plastic Co., Ltd. are some of the leading market players of the China water purifiers market. New market players are also actively entering the market in recent years and further strengthening the market growth.

Report Scope:

In this report, China water purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • China Water Purifiers Market, By Type:
  • Counter Top
  • Under Sink
  • Faucet Mount
  • Others
  • China Water Purifiers Market, By Technology:
  • Reverse Osmosis
  • UF
  • UV
  • Others
  • China Water Purifiers Market, By End Use:
  • Residential
  • Commercial
  • China Water Purifiers Market, By Distribution Channel:
  • Distributor/Dealer
  • Multi-Branded Stores
  • Online
  • Hypermarkets/Supermarkets
  • Others
  • China Water Purifiers Market, By Region:
  • North China
  • East China
  • North-East China
  • South Central China
  • North-West China
  • South-West China
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in China Water purifiers market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors influencing Purchase Decisions
4.5. Source of Information
5. China Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Counter Top, Under Sink, Faucet Mount and Others (Tank Filter, Jug Filter etc.))
5.2.2. By Technology Market Share Analysis (Reverse Osmosis, UF, UV and Others (Media, Nanofiltration etc.))
5.2.3. By End Use Market Share Analysis (Residential and Commercial)
5.2.4. By Distribution Channel Market Share Analysis (Distributor/Dealer, Multi-Branded Stores, Online, Hypermarkets/Supermarkets and Others (Direct Sales, Plumbers etc.))
5.2.5. By Region Market Share Analysis
5.2.5.1. North China Market Share Analysis
5.2.5.2. East China Market Share Analysis
5.2.5.3. North-East China Market Share Analysis
5.2.5.4. South Central China Market Share Analysis
5.2.5.5. North-West China Market Share Analysis
5.2.5.6. South-West China Market Share Analysis
5.2.6. By Company Market Share Analysis
5.3. China Water Purifiers Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Technology Market Mapping & Opportunity Assessment
5.3.3. By End Use Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Region Market Mapping & Opportunity Assessment
6. China Counter Top Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Technology Market Share Analysis
6.2.2. By End Use Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
7. China Under Sink Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Technology Market Share Analysis
7.2.2. By End Use Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
8. China Faucet Mount Water Purifiers Market Outlook
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Technology Market Share Analysis
8.2.2. By End Use Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
9. Pricing Analysis
10. Market Dynamics
10.1. Drivers
10.1.1. Increasing agricultural waste
10.1.2. Rising affordability of water purifiers
10.1.3. Rising health awareness among population
10.2. Challenges
10.2.1. High competition
10.2.2. High installation cost
11. Impact of COVID-19 on China Water Purifiers Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
11.1.3. Key Distribution Channel Impacted
12. Market Trends & Developments
12.1. Technological advancements
12.2. Increasing prevalence of domestic companies
12.3. Surging demand of smart home appliances
12.4. Rapid urbanization leading to changing lifestyle
12.5. Increasing industrialization
13. Import/ Export Analysis
13.1. Top 5 Exporting Countries
13.1.1. By Value
13.2. Top 5 importing Countries
13.2.1. By Value
14. SWOT Analysis
14.1. Strength
14.2. Weakness
14.3. Opportunities
14.4. Threat
15. Porter’s Five Forces Model
15.1. Competitive Rivalry
15.2. Bargaining Power of Buyers
15.3. Bargaining Power of Suppliers
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. Policy & Regulatory Landscape
17. China Economic Profile
18. Competitive Landscape
18.1. Company Profiles
18.1.1. Midea Electric (Hong Kong) Co., Ltd.
18.1.1.1. Company Details
18.1.1.2. Product & Services
18.1.1.3. Financials (As Reported)
18.1.1.4. Key market Focus & Geographical Presence
18.1.1.5. Recent Developments
18.1.1.6. Key Management Personnel
18.1.2. Haier Group
18.1.2.1. Company Details
18.1.2.2. Product & Services
18.1.2.3. Financials (As Reported)
18.1.2.4. Key market Focus & Geographical Presence
18.1.2.5. Recent Developments
18.1.2.6. Key Management Personnel
18.1.3. Xiaomi Group
18.1.3.1. Company Details
18.1.3.2. Product & Services
18.1.3.3. Financials (As Reported)
18.1.3.4. Key market Focus & Geographical Presence
18.1.3.5. Recent Developments
18.1.3.6. Key Management Personnel
18.1.4. A.O.Smith (China) Water Heater Co., Ltd
18.1.4.1. Company Details
18.1.4.2. Product & Services
18.1.4.3. Financials (As Reported)
18.1.4.4. Key market Focus & Geographical Presence
18.1.4.5. Recent Developments
18.1.4.6. Key Management Personnel
18.1.5. Unilever (China) Co., Ltd.
18.1.5.1. Company Details
18.1.5.2. Product & Services
18.1.5.3. Financials (As Reported)
18.1.5.4. Key market Focus & Geographical Presence
18.1.5.5. Recent Developments
18.1.5.6. Key Management Personnel
18.1.6. Shenzhen Angel Drinking Water Equipment Co .,Ltd.
18.1.6.1. Company Details
18.1.6.2. Product & Services
18.1.6.3. Financials (As Reported)
18.1.6.4. Key market Focus & Geographical Presence
18.1.6.5. Recent Developments
18.1.6.6. Key Management Personnel
18.1.7. Toray Industries, Inc.
18.1.7.1. Company Details
18.1.7.2. Product & Services
18.1.7.3. Financials (As Reported)
18.1.7.4. Key market Focus & Geographical Presence
18.1.7.5. Recent Developments
18.1.7.6. Key Management Personnel
18.1.8. Greenwave China
18.1.8.1. Company Details
18.1.8.2. Product & Services
18.1.8.3. Financials (As Reported)
18.1.8.4. Key market Focus & Geographical Presence
18.1.8.5. Recent Developments
18.1.8.6. Key Management Personnel
18.1.9. Ningbo Hidrotek Co., Ltd
18.1.9.1. Company Details
18.1.9.2. Product & Services
18.1.9.3. Financials (As Reported)
18.1.9.4. Key market Focus & Geographical Presence
18.1.9.5. Recent Developments
18.1.9.6. Key Management Personnel
18.1.10. Yuyao Yadong Plastic Co., Ltd.
18.1.10.1. Company Details
18.1.10.2. Product & Services
18.1.10.3. Financials (As Reported)
18.1.10.4. Key market Focus & Geographical Presence
18.1.10.5. Recent Developments
18.1.10.6. Key Management Personnel
19. Strategic Recommendations/Action Plan
19.1. Key Focus Areas
19.2. Target Type
19.3. Target Technology
19.4. Target Regions
20. About Us & Disclaimer

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