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China Lingerie Market

Publisher TechSci Research
Published Sep 05, 2023
Length 80 Pages
SKU # TCSI18181332

Description

China Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), By Region, By Company, Forecast & Opportunities, 2018-2028F


China Lingerie market is anticipated to grow during the forecast period due to rising usage of social media platforms, increasing consumer spending on clothing items, and growing consumer awareness regarding skin-friendly clothes.

The French word lingerie refers to everything people wear under their clothes, such as underwear, swimwear, etc. Lingerie is a category of undergarments worn by ladies under their clothing. Women wear lingerie with undergarments including underwear, bras, sleepwear, light robes, etc. It is made up of silk, nylon, polyester, satin, or lace. They are lightweight and simple to wear. The word “lingerie” is purposely chosen with the goal to suggest that the clothing is attractive, stylish, or both. Shopping for lingerie is a personal decision, and the best option will often depend on the budget and the availability of the products, for the best fit and comfort. The greatest underwear should fit well, be made of high-quality materials, be affordable, and be available in a variety of sizes.

According to the 2022 White Paper on Chinese Lingerie, published jointly by the Underwear Committee of the China Textile Commerce Association and the Qianzhan Industry Research Institute, women in China only buy lingerie on average four times a year.

Rising Social Media Platforms and Internet Penetration Will Boost the Market Demand

An increase in consumer awareness of lingerie in China is largely attributed to the country's high internet usage. The nation has the most active users across all social media platforms, including QZone (190 million active users), RenRen (over 130 million users), etc. According to the 50th China Statistical Report on Internet Development published by China Internet Network Information Center, there were 1.05 billion internet users in China in June 2022, with 99.6 percent of them using cell phones (CNNIC). Therefore, the rising internet penetration and the rising popularity of social media platforms fuel the market demand for lingerie in China.

Increasing Company’s Spending on R&D & Marketing Strategies Will Fuel the Market Growth

Companies investing in R&D activities and market strategies to increase the growth of products is a significant aspect that fuels the market for lingerie in China during the forecast period. According to a report in the Chinese business media outlet 36Kr, one of China's lingerie businesses, Neiwai, just finished a USD100 million Series D fundraising round that was organized by an unidentified international investment firm. According to the brand, the money will be spent on R&D, brand development, and domestic and international sales channel expansion. Each season, Neiwai apparently introduces 400 to 500 SKUs. The company has opened more than 120 offline outlets in 32 first- and second-tier cities around the nation, in addition to e-commerce platforms. Therefore, the increasing investments by the companies for increasing revenue fuels the China lingerie market during the forecast period.

Companies Expanding their Presence Ultimately Fueling the Market Growth

Chinese companies are implementing innovative marketing methods such as mergers and acquisitions with rival businesses to attract customers, thereby, driving the demand for China lingerie during the projection period. For instance, in 2022, in collaboration with the Underwear Committee of the China Textile Commerce Association, Cosmo Lady, China's "top underwear stock" and producer of women's underwear, published a white paper on the domestic women's underwear market. Five essential elements form the foundation of Cosmo Lady's underwear: molded cups, functionality, premium fabrics, research and development, and stringent testing. Also, in 2021, Victoria's Secret collaborated with Chinese lingerie manufacturer, Regina Miracle International, for a 49% share in its Chinese operations. According to the terms of the arrangement, Regina Miracle International will provide USD45 million in cash to Victoria's Secret, which will hold 51% of the joint venture. To expand through product development, distribution, and marketing, two corporations have formed a joint venture to run all Victoria's Secret stores and associated e-commerce enterprises in China. Therefore, expanding presence of the companies fuels the demand for lingerie in China during the forecast period.

Company’s Initiatives for Women’s Welfare Drives the Market Growth

Chinese lingerie companies are also working to improve the health and welfare of women. For instance, Crystal International has moved to improve its community participation initiatives. A community engagement program was started by the intimate factory of Crystal International in China to give 16,000 pieces of professional lingerie and provide underprivileged women in Jiangxi province with healthcare knowledge and assistance. The bags contain QR codes that women may use to learn more about women's health and care. As a result, corporate initiatives for consumer health care will drive the expansion of the China lingerie market during the projected period.

Market Segmentation

The China lingerie market is segmented into product type, distribution channel, region, and company. Based on product type, the market is segmented into bras, knickers & panties, loungewear, shapewear, and others. Based on distribution channels, the market is segmented into online, offline (hypermarkets/ supermarkets, independent retailers, and others). The market analysis also studies regional segmentation to devise regional market segmentation.

Market Players

Shenzhen Huijie Group Co., Ltd., Cosmo Lady (China) Holdings Company Limited, Victoria’s Secret & Co., Yancheng International Women's Fashion Co., Ltd., 6IXTY 8IGHT LIMITED, Aimer Group, Wacoal (China) Fashion Co., Ltd., Etam Group, Chun Wing Intimate Factory Ltd., Embry Holdings Limited are the major market players in China lingerie market.

Report Scope:

In this report, the China lingerie market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • China Lingerie Market, By Product Type:
  • Bra
  • Knickers & Panties
  • Lounge Wear
  • Shape Wear
  • Others
  • China Lingerie Market, By Distribution Channel:
  • Online
  • Offline
  • Hypermarkets/ Supermarkets
  • Independent Retailers
  • Others
  • China Lingerie Market, By Region:
  • South-Central
  • South-West
  • East
  • North-East
  • North-West
  • North
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the China lingerie market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights

Table of Contents

80 Pages
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Brand Awareness
4.2. Brand Satisfaction
4.3. Factors Influencing Purchase Decision
4.4. Sources of Awareness
4.5. Challenges Faced After Purchase
5. China Lingerie Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others)
5.2.2. By Distribution Channel Market Share Analysis (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others))
5.2.3. By Regional Market Share Analysis
5.2.3.1. South-Central Market Share Analysis
5.2.3.2. South-West Market Share Analysis
5.2.3.3. East Market Share Analysis
5.2.3.4. North-East Market Share Analysis
5.2.3.5. North-West Market Share Analysis
5.2.3.6. North Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. China Lingerie Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. China Bra Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis (Push-Up Bra, Padded Bra, Sports Bra, Underwire Bra, Full Cup Bra & Others)
6.2.2. By Distribution Channel Market Share Analysis
6.3. Best Selling SKUs
7. China Knickers & Panties Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis (Boy Shorts, Classic Briefs, French Cut Panties, Seamless Panties, Bikini & Others)
7.2.2. By Distribution Channel Market Share Analysis
7.3. Best Selling SKUs
8. China Lounge Wear Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis (Mini Dress, Capris, Shorts, Pajama Set, Nighty & Others)
8.2.2. By Distribution Channel Market Share Analysis
8.3. Best Selling SKUs
9. China Shape Wear Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis (Bikini Shaper, Body Shaper, Tummy Shaper & Thigh Shaper)
9.2.2. By Distribution Channel Market Share Analysis
9.3. Best Selling SKUs
10. Market Dynamics
10.1. Drivers
10.1.1. Increasing internet penetration
10.1.2. Rising mergers & acquisitions among companies
10.1.3. Growing number of product launches
10.2. Challenges
10.2.1. Higher competition
10.2.2. Higher production cost
11. Impact of COVID-19 on the China Lingerie Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Distribution Channel Impacted
12. Market Trends & Developments
12.1. Rising working women population
12.2. Growing popularity of social media platforms
12.3. Increasing consumer spending on physical appearance
12.4. Rising demand from a younger generation
12.5. Growing adoption of the western lifestyle
13. Porter’s Five Forces Model
13.1. Competitive Rivalry
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Shenzhen Huijie Group Co., Ltd.
15.1.1.1. Company Details
15.1.1.2. Product
15.1.1.3. Financials (As Per Availability)
15.1.1.4. Key Market Focus & Geographical Presence
15.1.1.5. Recent Developments
15.1.1.6. Key Management Personnel
15.1.2. Cosmo Lady (China) Holdings Company Limited
15.1.2.1. Company Details
15.1.2.2. Product
15.1.2.3. Financials (As Per Availability)
15.1.2.4. Key Market Focus & Geographical Presence
15.1.2.5. Recent Developments
15.1.2.6. Key Management Personnel
15.1.3. Victoria’s Secret & Co.
15.1.3.1. Company Details
15.1.3.2. Product
15.1.3.3. Financials (As Per Availability)
15.1.3.4. Key Market Focus & Geographical Presence
15.1.3.5. Recent Developments
15.1.3.6. Key Management Personnel
15.1.4. Yancheng International Women's Fashion Co., Ltd.
15.1.4.1. Company Details
15.1.4.2. Product
15.1.4.3. Financials (As Per Availability)
15.1.4.4. Key Market Focus & Geographical Presence
15.1.4.5. Recent Developments
15.1.4.6. Key Management Personnel
15.1.5. 6IXTY 8IGHT LIMITED
15.1.5.1. Company Details
15.1.5.2. Product
15.1.5.3. Financials (As Per Availability)
15.1.5.4. Key Market Focus & Geographical Presence
15.1.5.5. Recent Developments
15.1.5.6. Key Management Personnel
15.1.6. Aimer Group
15.1.6.1. Company Details
15.1.6.2. Product
15.1.6.3. Financials (As Per Availability)
15.1.6.4. Key Market Focus & Geographical Presence
15.1.6.5. Recent Developments
15.1.6.6. Key Management Personnel
15.1.7. Wacoal (China) Fashion Co., Ltd.
15.1.7.1. Company Details
15.1.7.2. Product
15.1.7.3. Financials (As Per Availability)
15.1.7.4. Key Market Focus & Geographical Presence
15.1.7.5. Recent Developments
15.1.7.6. Key Management Personnel
15.1.8. Etam Group
15.1.8.1. Company Details
15.1.8.2. Product
15.1.8.3. Financials (As Per Availability)
15.1.8.4. Key Market Focus & Geographical Presence
15.1.8.5. Recent Developments
15.1.8.6. Key Management Personnel
15.1.9. Chun Wing Intimate Factory Ltd.
15.1.9.1. Company Details
15.1.9.2. Product
15.1.9.3. Financials (As Per Availability)
15.1.9.4. Key Market Focus & Geographical Presence
15.1.9.5. Recent Developments
15.1.9.6. Key Management Personnel
15.1.10. Embry Holdings Limited
15.1.10.1. Company Details
15.1.10.2. Product
15.1.10.3. Financials (As Per Availability)
15.1.10.4. Key Market Focus & Geographical Presence
15.1.10.5. Recent Developments
15.1.10.6. Key Management Personnel
16. Strategic Recommendations/Action Plan
16.1. Key Focus Areas
16.2. Target Product Type
16.3. Target Distribution Channel
17. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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