Beard Grooming Product Market By Product Type (Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Others (Equipment and Accessories, etc.)), By End User (Personal, Professional), By Sales Channel (Direct Sales, Online, Supermarkets/Hypermarkets, Convenience Stores, Others (Multi-Branded Stores, etc.)), By Region, By Competition Forecast & Opportunities, 2018-2028F
The Global Beard Grooming Product Market reached a value of USD 22.01 billion in 2022 and is expected to exhibit strong growth in the forecast period, projecting a Compound Annual Growth Rate (CAGR) of 6.9% through 2028. The global beard grooming product industry has witnessed significant growth in recent years, reflecting the increasing popularity of facial hair among men worldwide. This trend has given rise to a thriving market offering a wide range of beard care solutions to cater to the diverse preferences and needs of consumers.
Beard grooming products encompass a wide array of items, including beard oils, balms, waxes, combs, brushes, and trimmers. These products serve a dual purpose, enhancing the aesthetic appeal of facial hair while promoting overall beard health. For instance, beard oils and balms moisturize and condition the beard, reducing itchiness and flakiness while imparting a pleasant scent.
The beard grooming product industry goes beyond cosmetics; it reflects evolving male grooming standards and the celebration of self-expression. As the trend of facial hair continues to gain traction, this industry is poised for further growth, offering a wide array of choices for men seeking to maintain their beards in style and comfort, whether for a rugged look or a sophisticated finish. Beard grooming products have become essential tools in the modern man's grooming routine.
Key Market Drivers
Changing Social Norms and Trends: One of the primary drivers behind the growth of the global beard grooming product industry is the evolving landscape of social norms and trends. There has been a notable shift in societal perceptions of facial hair, with beards now symbolizing masculinity, individuality, and self-expression. The influence of celebrities, athletes, and social media influencers sporting well-groomed beards has played a significant role in popularizing facial hair grooming.
Rising Awareness of Personal Grooming: The global emphasis on personal grooming and self-care has fueled the growth of the beard grooming product industry. Men are becoming more conscious of their appearance and are willing to invest time and money in maintaining their beards. Beard care products cater to evolving grooming standards, providing specialized solutions for various beard types and styles.
Product Innovation and Diversification: Innovation within the beard grooming product industry has been a significant driver of its global expansion. Manufacturers are continually developing new and improved products, enhancing their formulations, and introducing unique features to meet the diverse needs of consumers. Ingredient innovation and product diversification have played pivotal roles in driving growth.
E-Commerce and Direct-to-Consumer Channels: The growth of e-commerce and the rise of direct-to-consumer (DTC) brands have revolutionized the distribution and accessibility of beard grooming products. Online platforms provide a convenient and efficient way for consumers to browse, compare, and purchase a wide variety of products from different brands. DTC brands, in particular, have disrupted traditional retail channels, offering personalized shopping experiences and global accessibility.
Key Market Challenges
Supply Chain Challenges: The beard grooming product industry faces supply chain complexities, with many products relying on ingredients sourced from different parts of the world. Disruptions in the supply chain, whether due to climate change, natural disasters, or geopolitical tensions, can lead to production delays and increased costs. Ethical sourcing is also increasingly important to consumers.
Regulatory and Certification Hurdles: The industry grapples with regulatory hurdles and certification complexities that vary from country to country. Ensuring compliance with safety, labeling, and ingredient restrictions in different regions can be a challenging task. The emergence of CBD-infused products adds additional regulatory challenges.
Intense Market Competition and Brand Differentiation: With the industry's growth, competition among manufacturers and brands intensifies. Differentiating products in a crowded market can be challenging. Effective branding, marketing, and customer engagement strategies are essential to establish a loyal customer base.
Sustainability and Environmental Concerns: The global trend toward sustainability and environmental consciousness presents both opportunities and challenges. Sustainable packaging and responsible ingredient sourcing are essential, but transitioning to eco-friendly practices can be costly.
Key Market Trends
Sustainability and Eco-Friendly Products: The industry is witnessing a growing emphasis on sustainability and eco-friendly products as consumers seek grooming items that align with their environmental values. Manufacturers are incorporating sustainable practices into product development and packaging, reducing their carbon footprint and using natural, ethically sourced ingredients.
CBD-Infused Beard Care Products: CBD-infused beard grooming products are gaining popularity due to their reported benefits, including anti-inflammatory and moisturizing properties. However, they face regulatory challenges in different regions.
Personalized and Tailored Beard Care: Consumers are increasingly looking for personalized beard grooming solutions tailored to their specific needs. Some companies offer customization options and subscription services to meet these demands.
Inclusivity and Diversity in Marketing: Modern marketing campaigns are embracing diversity and inclusivity, featuring models and influencers with a wide range of beard styles and appearances. Some brands are addressing the needs of underrepresented groups.
Segmental Insights
Product Type Insights: Gel and wax products are the fastest-growing segment, catering to men's desire for precise shaping and control of facial hair. The trend of meticulous beard grooming is driving the demand for these products.
Sales Channel Insights: The online marketplace is the fastest-growing segment, revolutionizing how consumers shop for grooming products. Online platforms offer convenience and accessibility, and direct-to-consumer brands have capitalized on this trend.
Regional Insights: Europe dominates the global beard grooming product industry due to its rich grooming heritage and diverse consumer preferences. European consumers value premium quality and sustainability, driving innovation in the industry.
Key Market Players
Wahl Clipper Corporation
Beiersdorf AG
Revlon Group
Unilever
Edgewell Personal Care
L'Oréal S.A
Wild Willies
Shiseido Company
Estée Lauder Companies Inc.
The American Beard Company
Report Scope:
In this report, the global Beard Grooming Product market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Beard Grooming Product Market, By Product Type:
- Oil and Serum
- Cream and Balm
- Gel and Wax
- Cleanser
- Others
- Beard Grooming Product Market, By End User:
- Personal
- Professional
- Beard Grooming Product Market, By Sales Channel:
- Direct Sales
- Online
- Supermarkets/Hypermarkets
- Convenience Stores
- Others
- Beard Grooming Product Market, By Region:
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
Company Profiles: Detailed analysis of the major companies present in the global Beard Grooming Product market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer
- 4.1. Brand Awareness
- 4.2. Factors Influencing Purchase Decision
- 4.3. Sources of Information
- 5. Global Beard Grooming Product Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Others (Equipment and Accessories, etc.))
- 5.2.2. By End User Market Share Analysis (Personal, Professional)
- 5.2.3. By Sales Channel Market Share Analysis (Direct Sales, Online, Supermarkets/Hypermarkets, Convenience Stores, Others (Multi-Branded Stores, etc.))
- 5.2.4. By Regional Market Share Analysis
- 5.2.4.1. Europe Market Share Analysis
- 5.2.4.2. Asia-Pacific Market Share Analysis
- 5.2.4.3. North America Market Share Analysis
- 5.2.4.4. South America Market Share Analysis
- 5.2.4.5. Middle East & Africa Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
- 5.3. Global Beard Grooming Product Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By End User Market Mapping & Opportunity Assessment
- 5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment
- 6. Europe Beard Grooming Product Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By End User Market Share Analysis
- 6.2.3. By Sales Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
- 6.2.4.1. France Beard Grooming Product Market Outlook
- 6.2.4.1.1. Market Size & Forecast
- 6.2.4.1.1.1. By Value
- 6.2.4.1.2. Market Share & Forecast
- 6.2.4.1.2.1. By Product Type Market Share Analysis
- 6.2.4.1.2.2. By End User Market Share Analysis
- 6.2.4.1.2.3. By Sales Channel Market Share Analysis
- 6.2.4.2. Germany Beard Grooming Product Market Outlook
- 6.2.4.2.1. Market Size & Forecast
- 6.2.4.2.1.1. By Value
- 6.2.4.2.2. Market Share & Forecast
- 6.2.4.2.2.1. By Product Type Market Share Analysis
- 6.2.4.2.2.2. By End User Market Share Analysis
- 6.2.4.2.2.3. By Sales Channel Market Share Analysis
- 6.2.4.3. Spain Beard Grooming Product Market Outlook
- 6.2.4.3.1. Market Size & Forecast
- 6.2.4.3.1.1. By Value
- 6.2.4.3.2. Market Share & Forecast
- 6.2.4.3.2.1. By Product Type Market Share Analysis
- 6.2.4.3.2.2. By End User Market Share Analysis
- 6.2.4.3.2.3. By Sales Channel Market Share Analysis
- 6.2.4.4. Italy Beard Grooming Product Market Outlook
- 6.2.4.4.1. Market Size & Forecast
- 6.2.4.4.1.1. By Value
- 6.2.4.4.2. Market Share & Forecast
- 6.2.4.4.2.1. By Product Type Market Share Analysis
- 6.2.4.4.2.2. By End User Market Share Analysis
- 6.2.4.4.2.3. By Sales Channel Market Share Analysis
- 6.2.4.5. United Kingdom Beard Grooming Product Market Outlook
- 6.2.4.5.1. Market Size & Forecast
- 6.2.4.5.1.1. By Value
- 6.2.4.5.2. Market Share & Forecast
- 6.2.4.5.2.1. By Product Type Market Share Analysis
- 6.2.4.5.2.2. By End User Market Share Analysis
- 6.2.4.5.2.3. By Sales Channel Market Share Analysis
- 7. Asia-Pacific Beard Grooming Product Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By End User Market Share Analysis
- 7.2.3. By Sales Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
- 7.2.4.1. China Beard Grooming Product Market Outlook
- 7.2.4.1.1. Market Size & Forecast
- 7.2.4.1.1.1. By Value
- 7.2.4.1.2. Market Share & Forecast
- 7.2.4.1.2.1. By Product Type Market Share Analysis
- 7.2.4.1.2.2. By End User Market Share Analysis
- 7.2.4.1.2.3. By Sales Channel Market Share Analysis
- 7.2.4.2. Japan Beard Grooming Product Market Outlook
- 7.2.4.2.1. Market Size & Forecast
- 7.2.4.2.1.1. By Value
- 7.2.4.2.2. Market Share & Forecast
- 7.2.4.2.2.1. B By Product Type Market Share Analysis
- 7.2.4.2.2.2. By End User Market Share Analysis
- 7.2.4.2.2.3. By Sales Channel Market Share Analysis
- 7.2.4.3. India Beard Grooming Product Market Outlook
- 7.2.4.3.1. Market Size & Forecast
- 7.2.4.3.1.1. By Value
- 7.2.4.3.2. Market Share & Forecast
- 7.2.4.3.2.1. By Product Type Market Share Analysis
- 7.2.4.3.2.2. By End User Market Share Analysis
- 7.2.4.3.2.3. By Sales Channel Market Share Analysis
- 7.2.4.4. Vietnam Beard Grooming Product Market Outlook
- 7.2.4.4.1. Market Size & Forecast
- 7.2.4.4.1.1. By Value
- 7.2.4.4.2. Market Share & Forecast
- 7.2.4.4.2.1. By Product Type Market Share Analysis
- 7.2.4.4.2.2. By End User Market Share Analysis
- 7.2.4.4.2.3. By Sales Channel Market Share Analysis
- 7.2.4.5. South Korea Beard Grooming Product Market Outlook
- 7.2.4.5.1. Market Size & Forecast
- 7.2.4.5.1.1. By Value
- 7.2.4.5.2. Market Share & Forecast
- 7.2.4.5.2.1. By Product Type Market Share Analysis
- 7.2.4.5.2.2. By End User Market Share Analysis
- 7.2.4.5.2.3. By Sales Channel Market Share Analysis
- 8. North America Beard Grooming Product Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By End User Market Share Analysis
- 8.2.3. By Sales Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
- 8.2.4.1. United States Beard Grooming Product Market Outlook
- 8.2.4.1.1. Market Size & Forecast
- 8.2.4.1.1.1. By Value
- 8.2.4.1.2. Market Share & Forecast
- 8.2.4.1.2.1. By Product Type Market Share Analysis
- 8.2.4.1.2.2. By End User Market Share Analysis
- 8.2.4.1.2.3. By Sales Channel Market Share Analysis
- 8.2.4.2. Canada Beard Grooming Product Market Outlook
- 8.2.4.2.1. Market Size & Forecast
- 8.2.4.2.1.1. By Value
- 8.2.4.2.2. Market Share & Forecast
- 8.2.4.2.2.1. By Product Type Market Share Analysis
- 8.2.4.2.2.2. By End User Market Share Analysis
- 8.2.4.2.2.3. By Sales Channel Market Share Analysis
- 8.2.4.3. Mexico Beard Grooming Product Market Outlook
- 8.2.4.3.1. Market Size & Forecast
- 8.2.4.3.1.1. By Value
- 8.2.4.3.2. Market Share & Forecast
- 8.2.4.3.2.1. By Product Type Market Share Analysis
- 8.2.4.3.2.2. By End User Market Share Analysis
- 8.2.4.3.2.3. By Sales Channel Market Share Analysis
- 9. South America Beard Grooming Product Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By End User Market Share Analysis
- 9.2.3. By Sales Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
- 9.2.4.1. Argentina Beard Grooming Product Market Outlook
- 9.2.4.1.1. Market Size & Forecast
- 9.2.4.1.1.1. By Value
- 9.2.4.1.2. Market Share & Forecast
- 9.2.4.1.2.1. By Product Type Market Share Analysis
- 9.2.4.1.2.2. By End User Market Share Analysis
- 9.2.4.1.2.3. By Sales Channel Market Share Analysis
- 9.2.4.2. Colombia Beard Grooming Product Market Outlook
- 9.2.4.2.1. Market Size & Forecast
- 9.2.4.2.1.1. By Value
- 9.2.4.2.2. Market Share & Forecast
- 9.2.4.2.2.1. By Product Type Market Share Analysis
- 9.2.4.2.2.2. By End User Market Share Analysis
- 9.2.4.2.2.3. By Sales Channel Market Share Analysis
- 9.2.4.3. Brazil Beard Grooming Product Market Outlook
- 9.2.4.3.1. Market Size & Forecast
- 9.2.4.3.1.1. By Value
- 9.2.4.3.2. Market Share & Forecast
- 9.2.4.3.2.1. By Product Type Market Share Analysis
- 9.2.4.3.2.2. By End User Market Share Analysis
- 9.2.4.3.2.3. By Sales Channel Market Share Analysis
- 10. Middle East & Africa Beard Grooming Product Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By End User Market Share Analysis
- 10.2.3. By Sales Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
- 10.2.4.1. South Africa Beard Grooming Product Market Outlook
- 10.2.4.1.1. Market Size & Forecast
- 10.2.4.1.1.1. By Value
- 10.2.4.1.2. Market Share & Forecast
- 10.2.4.1.2.1. By Product Type Market Share Analysis
- 10.2.4.1.2.2. By End User Market Share Analysis
- 10.2.4.1.2.3. By Sales Channel Market Share Analysis
- 10.2.4.2. Saudi Arabia Beard Grooming Product Market Outlook
- 10.2.4.2.1. Market Size & Forecast
- 10.2.4.2.1.1. By Value
- 10.2.4.2.2. Market Share & Forecast
- 10.2.4.2.2.1. By Product Type Market Share Analysis
- 10.2.4.2.2.2. By End User Market Share Analysis
- 10.2.4.2.2.3. By Sales Channel Market Share Analysis
- 10.2.4.3. UAE Beard Grooming Product Market Outlook
- 10.2.4.3.1. Market Size & Forecast
- 10.2.4.3.1.1. By Value
- 10.2.4.3.2. Market Share & Forecast
- 10.2.4.3.2.1. By Product Type Market Share Analysis
- 10.2.4.3.2.2. By End User Market Share Analysis
- 10.2.4.3.2.3. By Sales Channel Market Share Analysis
- 11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
- 12. Impact of COVID-19 on Global Beard Grooming Product Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 13. Market Trends & Developments
- 14. Competitive Landscape
- 14.1. Company Profiles
- 14.1.1. Wahl Clipper Corporation
- 14.1.1.1. Company Details
- 14.1.1.2. Products
- 14.1.1.3. Financials (As Per Availability)
- 14.1.1.4. Key Market Focus & Geographical Presence
- 14.1.1.5. Recent Developments
- 14.1.1.6. Key Management Personnel
- 14.1.2. Beiersdorf AG
- 14.1.2.1. Company Details
- 14.1.2.2. Products
- 14.1.2.3. Financials (As Per Availability)
- 14.1.2.4. Key Market Focus & Geographical Presence
- 14.1.2.5. Recent Developments
- 14.1.2.6. Key Management Personnel
- 14.1.3. Revlon Group
- 14.1.3.1. Company Details
- 14.1.3.2. Products
- 14.1.3.3. Financials (As Per Availability)
- 14.1.3.4. Key Market Focus & Geographical Presence
- 14.1.3.5. Recent Developments
- 14.1.3.6. Key Management Personnel
- 14.1.4. Unilever
- 14.1.4.1. Company Details
- 14.1.4.2. Products
- 14.1.4.3. Financials (As Per Availability)
- 14.1.4.4. Key Market Focus & Geographical Presence
- 14.1.4.5. Recent Developments
- 14.1.4.6. Key Management Personnel
- 14.1.5. Edgewell Personal Care
- 14.1.5.1. Company Details
- 14.1.5.2. Products
- 14.1.5.3. Financials (As Per Availability)
- 14.1.5.4. Key Market Focus & Geographical Presence
- 14.1.5.5. Recent Developments
- 14.1.5.6. Key Management Personnel
- 14.1.6. L'Oréal S.A
- 14.1.6.1. Company Details
- 14.1.6.2. Products
- 14.1.6.3. Financials (As Per Availability)
- 14.1.6.4. Key Market Focus & Geographical Presence
- 14.1.6.5. Recent Developments
- 14.1.6.6. Key Management Personnel
- 14.1.7. Wild Willies
- 14.1.7.1. Company Details
- 14.1.7.2. Products
- 14.1.7.3. Financials (As Per Availability)
- 14.1.7.4. Key Market Focus & Geographical Presence
- 14.1.7.5. Recent Developments
- 14.1.7.6. Key Management Personnel
- 14.1.8. Shiseido Company
- 14.1.8.1. Company Details
- 14.1.8.2. Products
- 14.1.8.3. Financials (As Per Availability)
- 14.1.8.4. Key Market Focus & Geographical Presence
- 14.1.8.5. Recent Developments
- 14.1.8.6. Key Management Personnel
- 14.1.9. Estée Lauder Companies Inc.
- 14.1.9.1. Company Details
- 14.1.9.2. Products
- 14.1.9.3. Financials (As Per Availability)
- 14.1.9.4. Key Market Focus & Geographical Presence
- 14.1.9.5. Recent Developments
- 14.1.9.6. Key Management Personnel
- 14.1.10. The American Beard Company
- 14.1.10.1. Company Details
- 14.1.10.2. Products
- 14.1.10.3. Financials (As Per Availability)
- 14.1.10.4. Key Market Focus & Geographical Presence
- 14.1.10.5. Recent Developments
- 14.1.10.6. Key Management Personnel
- 15. Strategic Recommendations/Action Plan
- 15.1. Key Focus Areas
- 15.2. Target Product Type
- 15.3. Target Sales Channel
- About Us & Disclaimer
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