Baby Stroller Market – Global Industry Size, Share, Trends, Competition Opportunities and Forecast, 2018-2028F
The global baby stroller market was valued at USD 3211.36 million in 2022 and is projected to grow at a CAGR of 5.07% through 2028 on account of increasing technological advancement in the baby care sector coupled with increasing use of baby travel products and rising nuclear families. Smart-connected strollers are a prominent trend that is anticipated to affect new product launches throughout the projected period.
A stroller is a small carriage on wheels that is used to carry small babies. It is sometimes referred to as a pram or a pushchair. On the market, there are four types of strollers with single and double seats: standard, lightweight, travel systems, and jogging.
Travel systems that are handy and reasonably priced are available from several companies. The "GB Pockit" stroller, which weighs only 9.5 pounds and is certified by the Guinness Book of World Records as the world's most compact stroller, is one such item. The stroller may be folded so that it can fit both under the seat and in the overhead compartment of an airline.
Growing Nuclear Families and Rising Female Employment
The growing number of nuclear families, as well as the increased employment of women, are pushing the market growth for baby care products such as strollers. The strollers are more handy, simple to operate, and effective for on-the-go needs. Nuclear families are becoming common in India. For instance, the number of nuclear families climbed from 135 million in 2001 to 172 million in 2011, according to the most recent Indian census data release. Thus, with the increase in the number of nuclear families, the need for strollers is increasing at a high rate.
Technological Product Innovation Will Drive the Market Growth
With the world moving toward automation and IoT, the use of smart and electronic technologies in consumer goods has gained traction in the last few years. Vendors battle with other companies in competitive markets such as baby strollers to maintain their leading position with innovative technologies and clever improvements. One such innovation is the development of e-strollers by Emmaljunga and Cybex, which are expected to be game changers. For instance, Smartbe is the first connected intelligent baby stroller. A smart bed is an all-in-one system that offers over ten safety, security, comfort, and convenience-enhancing functionalities that are controlled by Android and iOS smartphones and smartwatches.
Growing Demand for Travel Products for Children will Fuel the Market Growth
Car seats have been used since the 1960s when they were enhanced with features such as the harness feature, metal frame feature, and rear-facing choice. For many years, the car seat segment was regarded as a large market where products were sold individually, and it remains so today. The increased popularity of traveling with babies and toddlers has prepared the path for growth in a new market known as travel system strollers. For instance, Mercedes-AMG GT unveiled its limited-edition stroller in collaboration with Hartan. The design is reported to be influenced by AMG vehicles. Another company Bugaboo, in 2021, introduced Bugaboo Flex, a monthly subscription service for its strollers. Customers can pay a monthly fee to access their products rather than making a one-time payment. Flexible contracts with durations of 6 to 24 months are available for using these services. Thus, with the growing demand for travel products, the market will grow at a faster rate.
Market Segmentation
The global baby stroller market is segmented based on product type, technology, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into lightweight, standard, jogging, and travel systems. Based on technology, the market is further fragmented into smart and non-smart. based on distribution channels, the market is segmented into specialty stores, supermarkets and hypermarkets, online, multi-branded stores, and others (distributors & dealers, etc.).
Company Profiles
Goodbaby International Holdings Limited, Artsana S.p.A., Monahan Products, LLC, Newell Brands Inc., Dorel Industries Inc., Bugaboo International B.V., Brevi Milano S.P.A., BumbleRide Inc., Britax Child Safety, Inc., and Baby Trend Inc. are among the major market players in the global baby stroller market. To remain competitive in the market companies are focusing on innovations and launches.
Report Scope:
In this report, the global baby stroller market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Baby Stroller Market, By Product Type:
- Lightweight
- Standard
- Jogging
- Travel Systems
- Baby Stroller Market, By Technology:
- Non-Smart
- Smart
- Baby Stroller Market, By Distribution Channel:
- Specialty Stores
- Supermarkets and Hypermarkets
- Online
- Multi-Branded Stores
- Others
- Baby Stroller Market, By Region:
- Europe
France
United Kingdom
Italy
Spain
- North America
Canada
Mexico
- Asia-Pacific
Australia
Japan
South Korea
India
- Middle East & Africa
UAE
Saudi Arabia
Turkey
- South America
Brazil
Argentina
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global baby stroller market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Market Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.1.1. Respondent Demographics
- 4.1.2. By Gender
- 4.1.3. By Age
- 4.1.4. By Occupation
- 4.2. Brand Awareness
- 4.3. Frequency of Usage
- 4.4. Factors Influencing Purchase Decision
- 4.5. Brand Satisfaction
- 4.6. Customer Satisfaction
- 4.7. Challenges Faced Post Purchase
- 5. Global Baby Stroller Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type (Lightweight, Standard, Jogging and Travel Systems)
- 5.2.2. By Technology (Smart and Non-Smart)
- 5.2.3. By Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, Multi-Branded Stores, and Others (Distributors & Dealers, etc.))
- 5.2.4. By Regional Market Share Analysis
- 5.2.4.1. Europe Market Analysis
- 5.2.4.2. North America Market Analysis
- 5.2.4.3. Asia -Pacific Market Analysis
- 5.2.4.4. Middle East & Africa Market Analysis
- 5.2.4.5. South America Market Analysis
- 5.2.5. By Company Market Share Analysis
- 5.3. Global Baby Stroller Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Technology Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment
- 6. Europe Baby Stroller Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Technology Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country
- 6.2.4.1. Germany Baby Stroller Market Outlook
- 6.2.4.1.1. Market Size & Forecast
- 6.2.4.1.1.1. By Value
- 6.2.4.1.1.2. By Volume
- 6.2.4.1.2. Market Share & Forecast
- 6.2.4.1.2.1. By Product Type Market Share Analysis
- 6.2.4.1.2.2. By Technology Market Share Analysis
- 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.2. France Baby Stroller Market Outlook
- 6.2.4.2.1. Market Size & Forecast
- 6.2.4.2.1.1. By Value
- 6.2.4.2.1.2. By Volume
- 6.2.4.2.2. Market Share & Forecast
- 6.2.4.2.2.1. By Product Type Market Share Analysis
- 6.2.4.2.2.2. By Technology Market Share Analysis
- 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.3. United Kingdom Baby Stroller Market Outlook
- 6.2.4.3.1. Market Size & Forecast
- 6.2.4.3.1.1. By Value
- 6.2.4.3.1.2. By Volume
- 6.2.4.3.2. Market Share & Forecast
- 6.2.4.3.2.1. By Product Type Market Share Analysis
- 6.2.4.3.2.2. By Technology Market Share Analysis
- 6.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.4. Italy Baby Stroller Market Outlook
- 6.2.4.4.1. Market Size & Forecast
- 6.2.4.4.1.1. By Value
- 6.2.4.4.1.2. By Volume
- 6.2.4.4.2. Market Share & Forecast
- 6.2.4.4.2.1. By Product Type Market Share Analysis
- 6.2.4.4.2.2. By Technology Market Share Analysis
- 6.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.5. Spain Baby Stroller Market Outlook
- 6.2.4.5.1. Market Size & Forecast
- 6.2.4.5.1.1. By Value
- 6.2.4.5.1.2. By Volume
- 6.2.4.5.2. Market Share & Forecast
- 6.2.4.5.2.1. By Product Type Market Share Analysis
- 6.2.4.5.2.2. By Technology Market Share Analysis
- 6.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 7. North America Baby Stroller Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.1.2. By Volume
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Technology Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country
- 7.2.4.1. United States Baby Stroller Market Outlook
- 7.2.4.1.1. Market Size & Forecast
- 7.2.4.1.1.1. By Value
- 7.2.4.1.1.2. By Volume
- 7.2.4.1.2. Market Share & Forecast
- 7.2.4.1.2.1. By Product Type Market Share Analysis
- 7.2.4.1.2.2. By Technology Market Share Analysis
- 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.2. Canada Baby Stroller Market Outlook
- 7.2.4.2.1. Market Size & Forecast
- 7.2.4.2.1.1. By Value
- 7.2.4.2.1.2. By Volume
- 7.2.4.2.2. Market Share & Forecast
- 7.2.4.2.2.1. By Product Type Market Share Analysis
- 7.2.4.2.2.2. By Technology Market Share Analysis
- 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.3. Mexico Baby Stroller Market Outlook
- 7.2.4.3.1. Market Size & Forecast
- 7.2.4.3.1.1. By Value
- 7.2.4.3.1.2. By Volume
- 7.2.4.3.2. Market Share & Forecast
- 7.2.4.3.2.1. By Product Type Market Share Analysis
- 7.2.4.3.2.2. By Technology Market Share Analysis
- 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 8. Asia-Pacific Baby Stroller Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.1.2. By Volume
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Technology Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country
- 8.2.4.1. China Baby Stroller Market Outlook
- 8.2.4.1.1. Market Size & Forecast
- 8.2.4.1.1.1. By Value
- 8.2.4.1.1.2. By Volume
- 8.2.4.1.2. Market Share & Forecast
- 8.2.4.1.2.1. By Product Type Market Share Analysis
- 8.2.4.1.2.2. By Technology Market Share Analysis
- 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.2. Australia Baby Stroller Market Outlook
- 8.2.4.2.1. Market Size & Forecast
- 8.2.4.2.1.1. By Value
- 8.2.4.2.1.2. By Volume
- 8.2.4.2.2. Market Share & Forecast
- 8.2.4.2.2.1. By Product Type Market Share Analysis
- 8.2.4.2.2.2. By Technology Market Share Analysis
- 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.3. Japan Baby Stroller Market Outlook
- 8.2.4.3.1. Market Size & Forecast
- 8.2.4.3.1.1. By Value
- 8.2.4.3.1.2. By Volume
- 8.2.4.3.2. Market Share & Forecast
- 8.2.4.3.2.1. By Product Type Market Share Analysis
- 8.2.4.3.2.2. By Technology Market Share Analysis
- 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.4. South Korea Baby Stroller Market Outlook
- 8.2.4.4.1. Market Size & Forecast
- 8.2.4.4.1.1. By Value
- 8.2.4.4.1.2. By Volume
- 8.2.4.4.2. Market Share & Forecast
- 8.2.4.4.2.1. By Product Type Market Share Analysis
- 8.2.4.4.2.2. By Technology Market Share Analysis
- 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.5. India Baby Stroller Market Outlook
- 8.2.4.5.1. Market Size & Forecast
- 8.2.4.5.1.1. By Value
- 8.2.4.5.1.2. By Volume
- 8.2.4.5.2. Market Share & Forecast
- 8.2.4.5.2.1. By Product Type Market Share Analysis
- 8.2.4.5.2.2. By Technology Market Share Analysis
- 8.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 9. Middle East & Africa Baby Stroller Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.1.2. By Volume
- 9.2. Market Share & Forecast
- 9.2.1. By End Use Market Share Analysis
- 9.2.2. By Distribution Channel Market Share Analysis
- 9.2.3. By Country
- 9.2.3.1. South Africa Baby Stroller Market Outlook
- 9.2.3.1.1. Market Size & Forecast
- 9.2.3.1.1.1. By Value
- 9.2.3.1.1.2. By Volume
- 9.2.3.1.2. Market Share & Forecast
- 9.2.3.1.2.1. By Product Type Market Share Analysis
- 9.2.3.1.2.2. By Technology Market Share Analysis
- 9.2.3.1.2.3. By Distribution Channel Market Share Analysis
- 9.2.3.2. UAE Baby Stroller Market Outlook
- 9.2.3.2.1. Market Size & Forecast
- 9.2.3.2.1.1. By Value
- 9.2.3.2.1.2. By Volume
- 9.2.3.2.2. Market Share & Forecast
- 9.2.3.2.2.1. By Product Type Market Share Analysis
- 9.2.3.2.2.2. By Technology Market Share Analysis
- 9.2.3.2.2.3. By Distribution Channel Market Share Analysis
- 9.2.3.3. Saudi Arabia Baby Stroller Market Outlook
- 9.2.3.3.1. Market Size & Forecast
- 9.2.3.3.1.1. By Value
- 9.2.3.3.1.2. By Volume
- 9.2.3.3.2. Market Share & Forecast
- 9.2.3.3.2.1. By Product Type Market Share Analysis
- 9.2.3.3.2.2. By Technology Market Share Analysis
- 9.2.3.3.2.3. By Distribution Channel Market Share Analysis
- 9.2.3.4. Turkey Baby Stroller Market Outlook
- 9.2.3.4.1. Market Size & Forecast
- 9.2.3.4.1.1. By Value
- 9.2.3.4.1.2. By Volume
- 9.2.3.4.2. Market Share & Forecast
- 9.2.3.4.2.1. By Product Type Market Share Analysis
- 9.2.3.4.2.2. By Technology Market Share Analysis
- 9.2.3.4.2.3. By Distribution Channel Market Share Analysis
- 10. South America Baby Stroller Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.1.2. By Volume
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Technology Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country
- 10.2.4.1. Colombia Baby Stroller Market Outlook
- 10.2.4.1.1. Market Size & Forecast
- 10.2.4.1.1.1. By Value
- 10.2.4.1.1.2. By Volume
- 10.2.4.1.2. Market Share & Forecast
- 10.2.4.1.2.1. By Product Type Market Share Analysis
- 10.2.4.1.2.2. By Technology Market Share Analysis
- 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.2. Brazil Baby Stroller Market Outlook
- 10.2.4.2.1. Market Size & Forecast
- 10.2.4.2.1.1. By Value
- 10.2.4.2.1.2. By Volume
- 10.2.4.2.2. Market Share & Forecast
- 10.2.4.2.2.1. By Product Type Market Share Analysis
- 10.2.4.2.2.2. By Technology Market Share Analysis
- 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.3. Argentina Baby Stroller Market Outlook
- 10.2.4.3.1. Market Size & Forecast
- 10.2.4.3.1.1. By Value
- 10.2.4.3.1.2. By Volume
- 10.2.4.3.2. Market Share & Forecast
- 10.2.4.3.2.1. By Product Type Market Share Analysis
- 10.2.4.3.2.2. By Technology Market Share Analysis
- 10.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 11. Market Dynamics
- 11.1. Drivers
- 11.1.1. Ease of Use and Convenience
- 11.1.2. Expanding Nuclear families
- 11.1.3. Increasing Baby Travel Products
- 11.2. Challenges
- 11.2.1. Availability of Counterfeit products
- 11.2.2. High Cost & Low Penetration
- 12. Impact of COVID-19 on Global Baby Stroller Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 12.1.4. Key Distribution Channel Impacted
- 13. Market Trends & Developments
- 13.1. Technological Advancement
- 13.2. Rise in eco-friendly strollers
- 13.3. Changing Lifestyle
- 13.4. Emergence of Easy Financing and Different Payment Methods
- 13.5. Rising Female Employment
- 14. SWOT Analysis
- 14.1. Strength
- 14.2. Weakness
- 14.3. Opportunity
- 14.4. Threat
- 15. Porter’s Five Forces Model
- 15.1. Competitive Rivalry
- 15.2. Bargaining Power of Buyers
- 15.3. Bargaining power of Suppliers
- 15.4. Threat of New Entrants
- 15.5. Threat of Substitutes
- 16. Import & Export Analysis
- 17. Competitive Landscape
- 17.1. Company Profiles
- 17.1.1. Goodbaby International Holdings Limited
- 17.1.1.1. Company Details
- 17.1.1.2. Product & Services
- 17.1.1.3. Financials (As Per Availability)
- 17.1.1.4. Key market Focus & Geographical Presence
- 17.1.1.5. Recent Developments
- 17.1.1.6. Key Management Personnel
- 17.1.2. Artsana S.p.A.
- 17.1.2.1. Company Details
- 17.1.2.2. Product & Services
- 17.1.2.3. Financials (As Per Availability)
- 17.1.2.4. Key market Focus & Geographical Presence
- 17.1.2.5. Recent Developments
- 17.1.2.6. Key Management Personnel
- 17.1.3. Monahan Products, LLC
- 17.1.3.1. Company Details
- 17.1.3.2. Product & Services
- 17.1.3.3. Financials (As Per Availability)
- 17.1.3.4. Key market Focus & Geographical Presence
- 17.1.3.5. Recent Developments
- 17.1.3.6. Key Management Personnel
- 17.1.4. Newell Brands Inc.
- 17.1.4.1. Company Details
- 17.1.4.2. Product & Services
- 17.1.4.3. Financials (As Per Availability)
- 17.1.4.4. Key market Focus & Geographical Presence
- 17.1.4.5. Recent Developments
- 17.1.4.6. Key Management Personnel
- 17.1.5. Dorel Industries Inc.
- 17.1.5.1. Company Details
- 17.1.5.2. Product & Services
- 17.1.5.3. Financials (As Per Availability)
- 17.1.5.4. Key market Focus & Geographical Presence
- 17.1.5.5. Recent Developments
- 17.1.5.6. Key Management Personnel
- 17.1.6. Bugaboo International B.V.
- 17.1.6.1. Company Details
- 17.1.6.2. Product & Services
- 17.1.6.3. Financials (As Per Availability)
- 17.1.6.4. Key market Focus & Geographical Presence
- 17.1.6.5. Recent Developments
- 17.1.6.6. Key Management Personnel
- 17.1.7. Brevi Milano S.P.A.
- 17.1.7.1. Company Details
- 17.1.7.2. Product & Services
- 17.1.7.3. Financials (As Per Availability)
- 17.1.7.4. Key market Focus & Geographical Presence
- 17.1.7.5. Recent Developments
- 17.1.7.6. Key Management Personnel
- 17.1.8. BumbleRide Inc.
- 17.1.8.1. Company Details
- 17.1.8.2. Product & Services
- 17.1.8.3. Financials (As Per Availability)
- 17.1.8.4. Key market Focus & Geographical Presence
- 17.1.8.5. Recent Developments
- 17.1.8.6. Key Management Personnel
- 17.1.9. Britax Child Safety, Inc.
- 17.1.9.1. Company Details
- 17.1.9.2. Product & Services
- 17.1.9.3. Financials (As Per Availability)
- 17.1.9.4. Key market Focus & Geographical Presence
- 17.1.9.5. Recent Developments
- 17.1.9.6. Key Management Personnel
- 17.1.10. Baby Trend Inc.
- 17.1.10.1. Company Details
- 17.1.10.2. Product & Services
- 17.1.10.3. Financials (As Per Availability)
- 17.1.10.4. Key market Focus & Geographical Presence
- 17.1.10.5. Recent Developments
- 17.1.10.6. Key Management Personnel
- 18. Strategic Recommendations/Action Plan
- 18.1. Key Focus Areas
- 18.2. Target Regions & Countries
- 18.3. Target Product Type
- 18.4. Target End Use
- 19. About Us & Disclaimer
- (Note: The companies list can be customized based on the client requirements.)
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