Augmented Reality & Virtual Reality Market

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from $4,900	182 Pages	TechSci Research	September, 2023	TCSI18180788

Best Price Guarantee
Price	from $4,900
Length	182 Pages
Publisher	TechSci Research
Published Date	September, 2023
SKU	TCSI18180788

Augmented Reality & Virtual Reality Market – Global Industry Size, Share, Trends, Opportunity, and Forecast. 2018-2028Segmented By Product Type (Head-Mounted Display, Head-Up Display, Smart Glass, Handheld Device Applications), By Organization Size (Large Enterprises, Small & Medium-sized Enterprises), By Offering (Hardware & Software), By Application (Consumer, Enterprise), By End User (Entertainment, Manufacturing, Healthcare, Defense, Consumer Electronics, Automotive, & Others), By Region

Global Augmented Reality & Virtual Reality Market is anticipated to grow at a robust pace in the forecast period, 2023-2028. The global augmented reality & virtual reality market is primarily driven by the expansion of the mobile gaming sector and rising internet connectivity. Additionally, it is anticipated that rising consumer electronics devices usage will support market expansion on a global scale.

The augmented and virtual reality solutions are designed to provide a digitally immersive user experience that can be used for commercial and entertainment purposes across a variety of industrial verticals. A multi-sensory computer-generated experience that allows individuals to engage and interact with a simulated environment is referred to as virtual reality. Contrarily, augmented reality uses digitally created perceptual overlays to improve the real environment. When compared to alternative solutions, training and simulation solutions have greater initial expenditures and development costs among diverse end-user sectors. In contrast to conventional tools and approaches, augmented and virtual technology-based solutions offer improved training possibilities. The developers of the solutions concentrate on the tiniest aspects of actual situations when creating them, allowing users to receive practical training with the least amount of financial, human, and physical waste.

Moreover, increase in the number of gamers and a better understanding of the advantages of augmented and virtual reality technology-based solutions among end users in many industries are leading to market growth. Leading companies in the augmented and virtual reality space are drawn to creating augmented and virtual content that can run on a range of devices, including mobile phones, game consoles, tablets, and personal computers.

Expansion of the Gaming Community

One of the most primary applications of augmented and virtual reality technologies is in video games. The number of gamers in the world has previously been growing quickly. Applications for augmented reality and virtual reality are evolving quickly and penetrating many industries. Instead of smartphone manufacturers, startups and game businesses have been mostly responsible for the latest trends in AR and VR. In order to give players who are continually seeking for the optimal gaming experience what they want, video games continue to expand and evolve alongside the advent of new technological developments. Additionally, AR and VR are expanding the field of video gaming by providing gamers with captivating experiences, which is fueling the market's expansion.

Growth in the Use of Smartphones

Users can now view virtual graphics embedded in real situations because of growing smartphone penetration and technological improvements. Customers may also interact with these images and objects by just utilizing the camera on their smartphone devices, which is another important reason driving the AR and VR market's expansion. Moreover, mobile devices are anticipated to increase demand for these technologies as augmented reality (AR) and virtual reality (VR) are becoming important components of contemporary smartphones. Additionally, smartphone manufacturers are currently working to create the new generation of ground-breaking computing devices, which is anticipated to create new market expansion chances. Additionally, owing to location-based AR apps, AR can now be delivered solely through smartphones. Even though AR adoption is still in its early stages, there are many prospects for its widespread use because smartphone use is expanding quickly in developing nations like India. For instance, it is anticipated that by 2020, there will be over 400 million users, up from the current 300 million users, which would present an opportunity for the AR and VR business to flourish. Additionally, Samsung has already filed for patents on the display technologies that should allow holograms or holographic icons to be shown in three dimensions on smartphones and TVs.

Market Segmentation

Global Augmented Reality & Virtual Reality market is segmented by product type, by organization size, by offering, by application, by end user, by region and competitional landscape. Based on product type, the market is segmented into head-mounted display, head-up display, smart glass, handheld device applications. Based on organization size, the market is segmented into SMEs, large enterprises. Based on offering, the market is segmented into hardware & software. Based on application, the market is segmented into consumer, enterprise. Based on end user, the market is segmented into entertainment, manufacturing, healthcare, defense, consumer electronics, automotive, & others.

Market players

Major market players in the global augmented reality & virtual reality market are Alphabet Inc., DAQRI LLC, Facebook Inc., HP Inc., HTC Corporation, Magic Leap Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Sony Corporation, Toshiba Corporation.

Report Scope:

In this report, the Global Augmented Reality & Virtual Reality market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Augmented Reality & Virtual Reality Market, By Product Type:
Head-Mounted Display
Head-Up Display
Smart Glass
Handheld Device Applications
Augmented Reality & Virtual Reality Market, By Organization Size:
SMEs
Large Enterprises
Augmented Reality & Virtual Reality Market, By Offering:
Hardware
Software
Augmented Reality & Virtual Reality Market, By Application:
Consumer
Enterprise
Augmented Reality & Virtual Reality Market, By End User:
Entertainment
Manufacturing
Healthcare
Defense
Consumer Electronics
Automotive
Others
Augmented Reality & Virtual Reality Market, By Region:
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Singapore
Malaysia
Europe
Germany
United Kingdom
France
Russia
Spain
Belgium
Italy
South America
Brazil
Argentina
Colombia
Peru
Chile
Middle East
Saudi Arabia
South Africa
UAE
Israel
Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Augmented Reality & Virtual Reality market.

Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights

1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Global Augmented Reality & Virtual Reality Market
4. Executive Summary
5. Voice of Customers
6. Global Augmented Reality & Virtual Reality Market Outlook: 6.1. Market Size & Forecast; 6.1.1. By Value; 6.2. Market Share & Forecast; 6.2.1. By Product Type (Head-Mounted Display, Head-Up Display, Smart Glass, Handheld Device Applications); 6.2.2. By Organization Size (SMEs, Large Enterprises); 6.2.3. By Offering (Hardware & Software); 6.2.4. By Application (Consumer, Enterprise); 6.2.5. By End User (Entertainment, Manufacturing, Healthcare, Defense, Consumer Electronics, Automotive, & Others); 6.2.6. By Region; 6.3. By Company (2022); 6.4. Market Map
7. North America Augmented Reality & Virtual Reality Market Outlook: 7.1. Market Size & Forecast; 7.1.1. By Value; 7.2. Market Share & Forecast; 7.2.1. By Product Type; 7.2.2. By Organization Size; 7.2.3. By Offering; 7.2.4. By Application; 7.2.5. By End User; 7.2.6. By Country; 7.3. North America: Country Analysis; 7.3.1. United States Augmented Reality & Virtual Reality Market Outlook; 7.3.1.1. Market Size & Forecast; 7.3.1.1.1. By Value; 7.3.1.2. Market Share & Forecast; 7.3.1.2.1. By Product Type; 7.3.1.2.2. By Organization Size; 7.3.1.2.3. By Offering; 7.3.1.2.4. By Application; 7.3.1.2.5. By End User; 7.3.2. Canada Augmented Reality & Virtual Reality Market Outlook; 7.3.2.1. Market Size & Forecast; 7.3.2.1.1. By Value; 7.3.2.2. Market Share & Forecast; 7.3.2.2.1. By Product Type; 7.3.2.2.2. By Organization Size; 7.3.2.2.3. By Offering; 7.3.2.2.4. By Application; 7.3.2.2.5. By End User; 7.3.3. Mexico Augmented Reality & Virtual Reality Market Outlook; 7.3.3.1. Market Size & Forecast; 7.3.3.1.1. By Value; 7.3.3.2. Market Share & Forecast; 7.3.3.2.1. By Product Type; 7.3.3.2.2. By Organization Size; 7.3.3.2.3. By Offering; 7.3.3.2.4. By Application; 7.3.3.2.5. By End User
8. Asia-Pacific Augmented Reality & Virtual Reality Market Outlook: 8.1. Market Size & Forecast; 8.1.1. By Value; 8.2. Market Share & Forecast; 8.2.1. By Product Type; 8.2.2. By Organization Size; 8.2.3. By Offering; 8.2.4. By Application; 8.2.5. By End User; 8.2.6. By Country; 8.3. Asia-Pacific: Country Analysis; 8.3.1. China Augmented Reality & Virtual Reality Market Outlook; 8.3.1.1. Market Size & Forecast; 8.3.1.1.1. By Value; 8.3.1.2. Market Share & Forecast; 8.3.1.2.1. By Product Type; 8.3.1.2.2. By Organization Size; 8.3.1.2.3. By Offering; 8.3.1.2.4. By Application; 8.3.1.2.5. By End User; 8.3.2. India Augmented Reality & Virtual Reality Market Outlook; 8.3.2.1. Market Size & Forecast; 8.3.2.1.1. By Value; 8.3.2.2. Market Share & Forecast; 8.3.2.2.1. By Product Type; 8.3.2.2.2. By Organization Size; 8.3.2.2.3. By Offering; 8.3.2.2.4. By Application; 8.3.2.2.5. By End User; 8.3.3. Japan Augmented Reality & Virtual Reality Market Outlook; 8.3.3.1. Market Size & Forecast; 8.3.3.1.1. By Value; 8.3.3.2. Market Share & Forecast; 8.3.3.2.1. By Product Type; 8.3.3.2.2. By Organization Size; 8.3.3.2.3. By Offering; 8.3.3.2.4. By Application; 8.3.3.2.5. By End User; 8.3.4. South Korea Augmented Reality & Virtual Reality Market Outlook; 8.3.4.1. Market Size & Forecast; 8.3.4.1.1. By Value; 8.3.4.2. Market Share & Forecast; 8.3.4.2.1. By Product Type; 8.3.4.2.2. By Organization Size; 8.3.4.2.3. By Offering; 8.3.4.2.4. By Application; 8.3.4.2.5. By End User; 8.3.5. Australia Augmented Reality & Virtual Reality Market Outlook; 8.3.5.1. Market Size & Forecast; 8.3.5.1.1. By Value; 8.3.5.2. Market Share & Forecast; 8.3.5.2.1. By Product Type; 8.3.5.2.2. By Organization Size; 8.3.5.2.3. By Offering; 8.3.5.2.4. By Application; 8.3.5.2.5. By End User; 8.3.6. Singapore Augmented Reality & Virtual Reality Market Outlook; 8.3.6.1. Market Size & Forecast; 8.3.6.1.1. By Value; 8.3.6.2. Market Share & Forecast; 8.3.6.2.1. By Product Type; 8.3.6.2.2. By Organization Size; 8.3.6.2.3. By Offering; 8.3.6.2.4. By Application; 8.3.6.2.5. By End User; 8.3.7. Malaysia Augmented Reality & Virtual Reality Market Outlook; 8.3.7.1. Market Size & Forecast; 8.3.7.1.1. By Value; 8.3.7.2. Market Share & Forecast; 8.3.7.2.1. By Product Type; 8.3.7.2.2. By Organization Size; 8.3.7.2.3. By Offering; 8.3.7.2.4. By Application; 8.3.7.2.5. By End User
9. Europe Augmented Reality & Virtual Reality Market Outlook: 9.1. Market Size & Forecast; 9.1.1. By Value; 9.2. Market Share & Forecast; 9.2.1. By Product Type; 9.2.2. By Organization Size; 9.2.3. By Offering; 9.2.4. By Application; 9.2.5. By End User; 9.2.6. By Country; 9.3. Europe: Country Analysis; 9.3.1. Germany Augmented Reality & Virtual Reality Market Outlook; 9.3.1.1. Market Size & Forecast; 9.3.1.1.1. By Value; 9.3.1.2. Market Share & Forecast; 9.3.1.2.1. By Product Type; 9.3.1.2.2. By Organization Size; 9.3.1.2.3. By Offering; 9.3.1.2.4. By Application; 9.3.1.2.5. By End User; 9.3.2. United Kingdom Augmented Reality & Virtual Reality Market Outlook; 9.3.2.1. Market Size & Forecast; 9.3.2.1.1. By Value; 9.3.2.2. Market Share & Forecast; 9.3.2.2.1. By Product Type; 9.3.2.2.2. By Organization Size; 9.3.2.2.3. By Offering; 9.3.2.2.4. By Application; 9.3.2.2.5. By End User; 9.3.3. France Augmented Reality & Virtual Reality Market Outlook; 9.3.3.1. Market Size & Forecast; 9.3.3.1.1. By Value; 9.3.3.2. Market Share & Forecast; 9.3.3.2.1. By Product Type; 9.3.3.2.2. By Organization Size; 9.3.3.2.3. By Offering; 9.3.3.2.4. By Application; 9.3.3.2.5. By End User; 9.3.4. Russia Augmented Reality & Virtual Reality Market Outlook; 9.3.4.1. Market Size & Forecast; 9.3.4.1.1. By Value; 9.3.4.2. Market Share & Forecast; 9.3.4.2.1. By Product Type; 9.3.4.2.2. By Organization Size; 9.3.4.2.3. By Offering; 9.3.4.2.4. By Application; 9.3.4.2.5. By End User; 9.3.5. Spain Augmented Reality & Virtual Reality Market Outlook; 9.3.5.1. Market Size & Forecast; 9.3.5.1.1. By Value; 9.3.5.2. Market Share & Forecast; 9.3.5.2.1. By Product Type; 9.3.5.2.2. By Organization Size; 9.3.5.2.3. By Offering; 9.3.5.2.4. By Application; 9.3.5.2.5. By End User; 9.3.6. Belgium Augmented Reality & Virtual Reality Market Outlook; 9.3.6.1. Market Size & Forecast; 9.3.6.1.1. By Value; 9.3.6.2. Market Share & Forecast; 9.3.6.2.1. By Product Type; 9.3.6.2.2. By Organization Size; 9.3.6.2.3. By Offering; 9.3.6.2.4. By Application; 9.3.6.2.5. By End User; 9.3.7. Italy Augmented Reality & Virtual Reality Market Outlook; 9.3.7.1. Market Size & Forecast; 9.3.7.1.1. By Value; 9.3.7.2. Market Share & Forecast; 9.3.7.2.1. By Product Type; 9.3.7.2.2. By Organization Size; 9.3.7.2.3. By Offering; 9.3.7.2.4. By Application; 9.3.7.2.5. By End User
10. South America Augmented Reality & Virtual Reality Market Outlook: 10.1. Market Size & Forecast; 10.1.1. By Value; 10.2. Market Share & Forecast; 10.2.1. By Product Type; 10.2.2. By Organization Size; 10.2.3. By Offering; 10.2.4. By Application; 10.2.5. By End User; 10.2.6. By Country; 10.3. South America: Country Analysis; 10.3.1. Brazil Augmented Reality & Virtual Reality Market Outlook; 10.3.1.1. Market Size & Forecast; 10.3.1.1.1. By Value; 10.3.1.2. Market Share & Forecast; 10.3.1.2.1. By Product Type; 10.3.1.2.2. By Organization Size; 10.3.1.2.3. By Offering; 10.3.1.2.4. By Application; 10.3.1.2.5. By End User; 10.3.2. Argentina Augmented Reality & Virtual Reality Market Outlook; 10.3.2.1. Market Size & Forecast; 10.3.2.1.1. By Value; 10.3.2.2. Market Share & Forecast; 10.3.2.2.1. By Product Type; 10.3.2.2.2. By Organization Size; 10.3.2.2.3. By Offering; 10.3.2.2.4. By Application; 10.3.2.2.5. By End User; 10.3.3. Colombia Augmented Reality & Virtual Reality Market Outlook; 10.3.3.1. Market Size & Forecast; 10.3.3.1.1. By Value; 10.3.3.2. Market Share & Forecast; 10.3.3.2.1. By Product Type; 10.3.3.2.2. By Organization Size; 10.3.3.2.3. By Offering; 10.3.3.2.4. By Application; 10.3.3.2.5. By End User; 10.3.4. Peru Augmented Reality & Virtual Reality Market Outlook; 10.3.4.1. Market Size & Forecast; 10.3.4.1.1. By Value; 10.3.4.2. Market Share & Forecast; 10.3.4.2.1. By Product Type; 10.3.4.2.2. By Organization Size; 10.3.4.2.3. By Offering; 10.3.4.2.4. By Application; 10.3.4.2.5. By End User; 10.3.5. Chile Augmented Reality & Virtual Reality Market Outlook; 10.3.5.1. Market Size & Forecast; 10.3.5.1.1. By Value; 10.3.5.2. Market Share & Forecast; 10.3.5.2.1. By Product Type; 10.3.5.2.2. By Organization Size; 10.3.5.2.3. By Offering; 10.3.5.2.4. By Application; 10.3.5.2.5. By End User
11. Middle East & Africa Augmented Reality & Virtual Reality Market Outlook: 11.1. Market Size & Forecast; 11.1.1. By Value; 11.2. Market Share & Forecast; 11.2.1. By Product Type; 11.2.2. By Organization Size; 11.2.3. By Offering; 11.2.4. By Application; 11.2.5. By End User; 11.2.6. By Country; 11.3. Middle East & Africa: Country Analysis; 11.3.1. Saudi Arabia Augmented Reality & Virtual Reality Market Outlook; 11.3.1.1. Market Size & Forecast; 11.3.1.1.1. By Value; 11.3.1.2. Market Share & Forecast; 11.3.1.2.1. By Product Type; 11.3.1.2.2. By Organization Size; 11.3.1.2.3. By Offering; 11.3.1.2.4. By Application; 11.3.1.2.5. By End User; 11.3.2. South Africa Augmented Reality & Virtual Reality Market Outlook; 11.3.2.1. Market Size & Forecast; 11.3.2.1.1. By Value; 11.3.2.2. Market Share & Forecast; 11.3.2.2.1. By Product Type; 11.3.2.2.2. By Organization Size; 11.3.2.2.3. By Offering; 11.3.2.2.4. By Application; 11.3.2.2.5. By End User; 11.3.3. UAE Augmented Reality & Virtual Reality Market Outlook; 11.3.3.1. Market Size & Forecast; 11.3.3.1.1. By Value; 11.3.3.2. Market Share & Forecast; 11.3.3.2.1. By Product Type; 11.3.3.2.2. By Organization Size; 11.3.3.2.3. By Offering; 11.3.3.2.4. By Application; 11.3.3.2.5. By End User; 11.3.4. Israel Augmented Reality & Virtual Reality Market Outlook; 11.3.4.1. Market Size & Forecast; 11.3.4.1.1. By Value; 11.3.4.2. Market Share & Forecast; 11.3.4.2.1. By Product Type; 11.3.4.2.2. By Organization Size; 11.3.4.2.3. By Offering; 11.3.4.2.4. By Application; 11.3.4.2.5. By End User; 11.3.5. Turkey Augmented Reality & Virtual Reality Market Outlook; 11.3.5.1. Market Size & Forecast; 11.3.5.1.1. By Value; 11.3.5.2. Market Share & Forecast; 11.3.5.2.1. By Product Type; 11.3.5.2.2. By Organization Size; 11.3.5.2.3. By Offering; 11.3.5.2.4. By Application; 11.3.5.2.5. By End User
12. Market Dynamics: 12.1. Drivers; 12.1.1. Expansion of the Gaming Community; 12.1.2. Growth in Use of Smart Phones; 12.1.3. Rise in Internet Penetration; 12.2. Challenges; 12.2.1. Challenge to adopt the augmented and virtual reality technology in underdeveloped areas; 12.2.2. Lack of good user experience design
13. Market Trends & Developments: 13.1. Progressing adoption of AR VR by enterprises; 13.2. Rise in Technological Development; 13.3. Government Initiatives; 13.4. Increased Adoption in SMEs; 13.5. Cost-effective advantages of augmented and virtual reality-based solutions
14. Company Profiles: 14.1. Alphabet Inc.; 14.1.1. Business Overview; 14.1.2. Key Revenue and Financials; 14.1.3. Recent Developments; 14.1.4. Key Personnel; 14.1.5. Key Product/Services; 14.2. DAQRI LLC; 14.2.1. Business Overview; 14.2.2. Key Revenue and Financials; 14.2.3. Recent Developments; 14.2.4. Key Personnel; 14.2.5. Key Product/Services; 14.3. Facebook Inc; 14.3.1. Business Overview; 14.3.2. Key Revenue and Financials; 14.3.3. Recent Developments; 14.3.4. Key Personnel; 14.3.5. Key Product/Services; 14.4. HP Inc.; 14.4.1. Business Overview; 14.4.2. Key Revenue and Financials; 14.4.3. Recent Developments; 14.4.4. Key Personnel; 14.4.5. Key Product/Services; 14.5. HTC Corporation; 14.5.1. Business Overview; 14.5.2. Key Revenue and Financials; 14.5.3. Recent Developments; 14.5.4. Key Personnel; 14.5.5. Key Product/Services; 14.6. Microsoft Corporation; 14.6.1. Business Overview; 14.6.2. Key Revenue and Financials; 14.6.3. Recent Developments; 14.6.4. Key Personnel; 14.6.5. Key Product/Services; 14.7. Samsung Electronics Co. Ltd.; 14.7.1. Business Overview; 14.7.2. Key Revenue and Financials; 14.7.3. Recent Developments; 14.7.4. Key Personnel; 14.7.5. Key Product/Services; 14.8. Sony Corporation; 14.8.1. Business Overview; 14.8.2. Key Revenue and Financials; 14.8.3. Recent Developments; 14.8.4. Key Personnel; 14.8.5. Key Product/Services; 14.9. Magic Leap Inc.; 14.9.1. Business Overview; 14.9.2. Key Revenue and Financials; 14.9.3. Recent Developments; 14.9.4. Key Personnel; 14.9.5. Key Product/Services; 14.10. Toshiba Corporation; 14.10.1. Business Overview; 14.10.2. Key Revenue and Financials; 14.10.3. Recent Developments; 14.10.4. Key Personnel; 14.10.5. Key Product/Services
15. Strategic Recommendations
16. About Us & Disclaimer