Global Digital Signage Systems

Global Digital Signage Systems

The global digital signage systems market is projected to witness a compound annual growth rate (CAGR) of 9.1% in value terms during the forecast period, reaching an estimated value of USD 30,007 million by 2029.

This market encompasses various segments, including displays, services, software, and media players. According to Tanalyze, the displays segment alone is expected to reach a market size of USD 21,889 million by 2029, representing a CAGR of 9.6% from 2024 to 2029. The attractiveness of digital signage screens lies in their enhanced targetability, branding opportunities, and interactivity, drawing interest from advertisers and network owners. The primary customer verticals include the retail, transportation, corporate/finance, and hospitality sectors.

This report also examines the market segmentation by end-user for the forecast period. Key end-user segments include retail, transportation, finance, hospitality, education, government, restaurants, and others. Notably, the retail segment is projected to achieve a market size of USD 8,273 million by 2029, reflecting a CAGR of 9.2% from 2024 to 2029. This segment encompasses digital signage networks deployed in big-box stores, supermarkets, convenience stores, grocery and drug stores, shopping malls, and general merchandising locations. Retail is the largest vertical, offering network owners a wide array of monetization options through advertising, merchandising, branding, and entertainment.

Geographically, the Americas emerged as the dominant player in the digital signage systems market in 2023, followed closely by Asia-Pacific and EMEA. The Americas region is expected to maintain strong growth, with a projected CAGR of 10.3% from 2024 to 2029. The United States is anticipated to remain the largest market in the region, driven by significant spending, innovation, and adoption of advanced technologies.

Prominent players in the global digital signage systems market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sharp NEC Display Solutions, Ltd., Panasonic Corporation, Sony Corporation, Planar Systems, Inc., Guangzhou Shiyuan Electronic Technology Co., Ltd., Koninklijke Philips N.V., Omnivex Corporation, Advantech Co., Ltd., Toshiba Corporation, Cisco Systems, Inc., Verizon Communications Inc., Barco N.V., Microsoft Corporation, Intel Corporation, Daktronics, Inc., Christie Digital Systems USA, Inc., Broadsign International, Inc., Stratacache, Inc., Four Winds Interactive, LLC, Nanonation, Inc., 22 Miles, Inc., Xogo, Inc., ScreenCloud Limited, Navori SA, NoviSign Digital Signage Inc., MediaTile, Inc., ComQi, Inc., BrightSign, LLC, Userful Corporation, DynaScan Technology Corp., IntuiLab SAS, Extron Electronics, Ingram Micro Inc., Mvix USA Inc., and YCD Multimedia Ltd., among others.

This study aims to analyze the global market for various segments of digital signage systems, including:

Type: Displays, Services, Software, and Media Players.

End-User: Retail, Transportation, Finance, Hospitality, Education, Government, Restaurants, and Others.

Region: Americas, EMEA (Europe, Middle East and Africa), and Asia-Pacific.