Wallpaper Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Paper-Based, Vinyl-Based, Fabric-Based, and Others), End Use (Residential and Non-residential), and Geography

Wallpaper Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Paper-Based, Vinyl-Based, Fabric-Based, and Others), End Use (Residential and Non-residential), and Geography

The wallpaper market size was valued at US$ 30.55 million in 2023 and is projected to reach US$ 42.55 million by 2031; it is estimated to register a CAGR of 4.2% from 2023 to 2031.

Wallpaper refers to designer patterns, textures, and digital images that are used to decorate walls. It is commonly used for interior decoration in homes and commercial spaces, catering to different aesthetic preferences and functional requirements. It adds a touch of elegance to a residential space or enhances the ambiance of a non-residential environment; wallpaper can be tailored to suit various needs and design preferences. The manufacturers categorize their products based on residential or non-residential usage. Residential wallpapers are designed to meet the specific needs of home environments, with considerations for aesthetics, durability, and ease of installation. Commercial wallpapers, on the other hand, are engineered to withstand higher levels of traffic and wear and tear in public spaces such as offices, hotels, and restaurants. This classification is crucial as it influences the choice of paper, including factors such as thickness and weight, to ensure that the wallpaper meets the specific requirements of its intended environment.

The non-residential construction sector experiences a continuous need for non-residential developments. According to the US Commerce Department reported a 11.3% increase in total construction spending to $2.05 trillion as of November 2022. Actual construction spending reached $1.8 billion through November 2023, 6.2% higher than the previous year. Private non-residential construction spending reached $698.2 billion, private residential construction at $896.8 billion, and public construction at $455.1 billion. The construction of hotels, resorts, shopping malls, office towers, and entertainment complexes to cater to the growing influx of population and businesses has aided the demand growth of wallpapers. Furthermore, the increased demand for non-residential and institutional spaces, including offices, retail stores, hospitals, and educational facilities, has led to a surge in the need for quality and visually appealing wallcovering to enhance these spaces' interior design and ambiance. Manufacturers are responding to this demand growth by introducing innovative wallpaper designs, textures, and materials catering to the non-residential construction sector's aesthetic preferences and functional requirements. Thus, the proliferating non-residential construction sector drives the wallpaper market.

Based on type, the wallpaper market is segmented into paper based, vinyl based, fabric based, and others. The vinyl based segment held the largest share of the market in 2023. Vinyl-based wallpaper is the most widely purchased by customers among all types of wallpaper. Vinyl-based wallpaper is highly durable, making it an excellent choice for residential purposes such as decorating kid’s rooms, bathrooms, and kitchens. It is available in numerous styles, including pre-pasted, peel-and-stick, and textured, providing endless decorating options for home and commercial buildings. Vinyl-based wallpaper has a base with a vinyl film layered on its top. This base and layering process provides durability to wallpaper, making it thick, washable, and long-lasting. Vinyl-coated wallpaper is treated with a chemical form of vinyl, such as acrylic vinyl. This coating provides an additional layer of protection from humidity and moisture. Vinyl-based wallpaper is preferably used in public spaces, including hotels, restaurants, and shopping complexes.

A few players operating in the wallpaper market include Milton & King Pty Ltd, Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonné, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&decò S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne and Little, Cole and Son (Wallpapers) Ltd, and Holden Deco, and among others. Players operating in the wallpaper market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.

The overall wallpaper market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the wallpaper market.

Reasons to Buy

Progressive industry trends in the wallpaper market to help players develop effective long-term strategies
Business growth strategies adopted by developed and developing markets
Quantitative analysis of the wallpaper market from 2021 to 2031
Porter's Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
Recent developments to understand the competitive market scenario and the demand for wallpaper across the globe
Market trends and outlook coupled with factors driving and restraining the growth of the wallpaper market.
Decision-making process by understanding strategies that underpin commercial interest concerning the global wallpaper market growth
The global wallpaper market size at various nodes of market
Detailed overview and segmentation of the wallpaper market as well as its dynamics in the industry
The wallpaper market size in different regions with promising growth opportunities