Southeast Asia Spices and Herbs Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Chilies, Turmeric, Ginger, Garlic, Cumin, Oregano, Basil, Parsley, Bay Leaves, and Others),

Southeast Asia Spices and Herbs Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Chilies, Turmeric, Ginger, Garlic, Cumin, Oregano, Basil, Parsley, Bay Leaves, and Others), Category (Conventional and Organic), and End Use (Food Processing, Food Retail, and Food Service)


The Southeast Asia spices and herbs market size is expected to reach US$ 3.51 billion by 2031 from US$ 2.35 billion in 2023; the market is estimated to register a CAGR of 5.1% from 2023 to 2031.

Spices and herbs have been in use for centuries for both culinary and medicinal purposes. Spices not only enhance the flavor, aroma, and color of food and beverages, but they can also protect from acute and chronic diseases. Herbs and spices consist of various parts of plants cultivated for their aromatic, pungent, or otherwise desirable substances, including rhizomes, bulbs, barks, flower buds, stigmas, fruits, seeds, and leaves. Technically, herbs come from aromatic plants grown in the temperate zone, while spices are products of tropical plants. Both are used to flavor food and are rich in phytochemicals, which are healthful plant chemicals. Spices and herbs possess antioxidant, anti-inflammatory, antitumorigenic, anticarcinogenic, and glucose- and cholesterol-lowering activities, as well as properties that affect cognition and mood. They are also excellent sources of antioxidants with their high content. Additionally, herbs and spices have been widely valued for centuries for their healing properties and their flavor. Moreover, modern research has found numerous evidences for health benefits. The use of certain spices and herbs alone or in blends can replace or reduce salt and sugar in foods, contributing to their increased demand. All these factors are supporting the Southeast Asia spices and herbs market growth.

The Southeast Asia spices and herbs market is segmented on the basis of type, category, and end use. Based on type, the market is segmented into chilies, turmeric, ginger, garlic, cumin, oregano, basil, parsley, bay leaves, and others. Other types of spices and herbs are lemongrass, galangal, kaffir lime leaves, pandan leaves, black pepper, and cinnamon, among others. As global culinary trends evolve, there is a growing appreciation for diverse and exotic flavors, encouraging consumers to explore a wider variety of spices and herbs in their cooking. The increasing curiosity and openness to experimenting with new ingredients have increased the demand for spices and herbs beyond the traditional staples. Further, the growing awareness of antioxidant and anti-inflammatory properties in many spices and herbs has contributed to their demand as consumers seek flavorful additions to their meals that promote health benefits.

Based on region, the market in Southeast Asia was valued at more than US$ 2,351.64 million in 2023. The upsurge in demand for whole spices and herbs in Southeast Asia can be attributed to the region's cultural exchange and culinary diversity. Southeast Asia is at the crossroads of cultures, influenced by various ethnic groups, migrations, and historical trade routes. The cultural exchange has enriched the region's culinary landscape, resulting in a vibrant fusion of flavors and ingredients. Spices and herbs give tantalizing flavors and aromas to various cuisines. As a result, there is a high demand for a wide variety of spices and herbs to recreate traditional dishes and experiment with new flavor combinations. The region's openness to international influences has also led to a growing interest in global cuisines, further driving the demand for diverse spices and herbs. Lemongrass, bird's eye chili peppers, galangal, Thai basil, kaffir lime leaves, torch ginger flower, Vietnamese mint leaves, coriander root, tamarind, pandan leaves, and curry leaves are among the common spices and herbs used in Southeast Asia.

Southeast Asia's cafe and casual dining market is experiencing an increase in the demand for spices and herbs due to a culinary renaissance emphasizing diverse and flavorful dishes. The region's growing preference for innovative cafe concepts, fusion cuisine, and vibrant dining experiences has propelled the need for various spices and herbs to enhance the flavors of dishes served in these establishments. Factors such as rapid urbanization, a rise in the middle-class population, and the influence of Western dining trends contribute to the Southeast Asia spices and herbs market growth. At the same time, the region's rich culinary heritage and the growing interest in food tourism propel the expansion of cafes and preference for casual dining. Additionally, the increased visibility of Southeast Asian cuisine on social media and food tourism platforms attracts locals and tourists toward Southeast Asian dishes, stimulating the demand for authentic spices and herbs to replicate the region's unique flavors.

McCormick & Co Inc, Molinos de la Especia Inc., Badia Spices, Inc., PT. Aroma Maharani Rempah, PT. Sari Bumbu Indonesia, Gyllmarc Ingredients Incorporated, PT. Terra Madia Selaras, PT. Supa Surya Niaga, Natraco Spices Indonesia, and East Java & Co are among the key players profiled in the Southeast Asia spices and herbs market report. The market players focus on providing high-quality products to fulfill customer demand.

The overall Southeast Asia spices and herbs market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants, including valuation experts, research analysts, and key opinion leaders—specializing in the Southeast Asia spices and herbs market.

Reasons to buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Southeast Asia spices and herbs market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Southeast Asia spices and herbs market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Southeast Asia market trends and outlook coupled with the factors driving the spices and herbs as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Southeast Asia Spices and Herbs Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Materials Supplier:
4.3.2 Manufacturers:
4.3.3 Distributors:
4.3.4 End User:
4.3.5 List of Vendors:
4.4 List of Potential Buyers
4.5 Number of Establishments in Philippines, by End User Type – (2022)
4.6 Sales Channel: Qualitative Analysis
5. Southeast Asia Spices and Herbs Market – Key Market Dynamics
5.1 Southeast Asia Spices and Herbs Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Wide Range of Applications in Food & Beverage Industries
5.2.2 Health Benefits Associated with Spices and Herbs
5.3 Market Restraints
5.3.1 Challenges Associated with Supply Chain
5.4 Market Opportunities
5.4.1 Rising Preference for Fair-Trade and Sustainably Sourced Spices and Herbs
5.5 Future Trends
5.5.1 High Demand for Organic Spices and Herbs
5.6 Impact of Drivers and Restraints:
6. Southeast Asia Spices and Herbs Market Analysis
6.1 Southeast Asia Spices and Herbs Market Revenue (US$ Million), 2021–2031
6.2 Southeast Asia Spices and Herbs Market Forecast and Analysis
7. Southeast Asia Spices and Herbs Market Analysis – by Type
7.1 Chilies
7.1.1 Overview
7.1.2 Chilies: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Turmeric
7.2.1 Overview
7.2.2 Turmeric: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Ginger
7.3.1 Overview
7.3.2 Ginger: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Garlic
7.4.1 Overview
7.4.2 Garlic: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Cumin
7.5.1 Overview
7.5.2 Cumin: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Oregano
7.6.1 Overview
7.6.2 Oregano: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.7 Basil
7.7.1 Overview
7.7.2 Basil: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.8 Parsley
7.8.1 Overview
7.8.2 Parsley: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.9 Bay Leaves
7.9.1 Overview
7.9.2 Bay Leaves: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
7.10 Others
7.10.1 Overview
7.10.2 Others: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
8. Southeast Asia Spices and Herbs Market Analysis – by Category
8.1 Conventional
8.1.1 Overview
8.1.2 Conventional: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Organic
8.2.1 Overview
8.2.2 Organic: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
9. Southeast Asia Spices and Herbs Market Analysis – by End Use
9.1 Food Processing
9.1.1 Overview
9.1.2 Food Processing: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Food Retail
9.2.1 Overview
9.2.2 Food Retail: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
9.3 Food Service
9.3.1 Overview
9.3.2 Food Service: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10. Southeast Asia Spices and Herbs Market – Country Analysis
10.1 Southeast Asia Spices and Herbs Market Overview
10.1.1 Southeast Asia Spices and Herbs Market Revenue and Forecast and Analysis – by Country
10.1.1.1 Southeast Asia Spices and Herbs Market Revenue and Forecast and Analysis – by Country
10.1.1.2 Indonesia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.2.1 Indonesia: Southeast Asia Spices and Herbs Market Breakdown by Type
10.1.1.2.2 Indonesia: Southeast Asia Spices and Herbs Market Breakdown by Category
10.1.1.2.3 Indonesia: Southeast Asia Spices and Herbs Market Breakdown by End Use
10.1.1.3 Singapore: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.3.1 Singapore: Southeast Asia Spices and Herbs Market Breakdown by Type
10.1.1.3.2 Singapore: Southeast Asia Spices and Herbs Market Breakdown by Category
10.1.1.3.3 Singapore: Southeast Asia Spices and Herbs Market Breakdown by End Use
10.1.1.4 Malaysia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.4.1 Malaysia: Southeast Asia Spices and Herbs Market Breakdown by Type
10.1.1.4.2 Malaysia: Southeast Asia Spices and Herbs Market Breakdown by Category
10.1.1.4.3 Malaysia: Southeast Asia Spices and Herbs Market Breakdown by End Use
10.1.1.5 Thailand: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.5.1 Thailand: Southeast Asia Spices and Herbs Market Breakdown by Type
10.1.1.5.2 Thailand: Southeast Asia Spices and Herbs Market Breakdown by Category
10.1.1.5.3 Thailand: Southeast Asia Spices and Herbs Market Breakdown by End Use
10.1.1.6 Philippines: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.6.1 Philippines: Southeast Asia Spices and Herbs Market Breakdown by Type
10.1.1.6.2 Philippines: Southeast Asia Spices and Herbs Market Breakdown by Category
10.1.1.6.3 Philippines: Southeast Asia Spices and Herbs Market Breakdown by End Use
10.1.1.7 Vietnam: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.7.1 Vietnam: Southeast Asia Spices and Herbs Market Breakdown by Type
10.1.1.7.2 Vietnam: Southeast Asia Spices and Herbs Market Breakdown by Category
10.1.1.7.3 Vietnam: Southeast Asia Spices and Herbs Market Breakdown by End Use
10.1.1.8 Rest of Southeast Asia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.8.1 Rest of Southeast Asia: Southeast Asia Spices and Herbs Market Breakdown by Type
10.1.1.8.2 Rest of Southeast Asia: Southeast Asia Spices and Herbs Market Breakdown by Category
10.1.1.8.3 Rest of Southeast Asia: Southeast Asia Spices and Herbs Market Breakdown by End Use
11. Competitive Landscape
11.1 Heat Map Analysis
11.2 Company Positioning & Concentration
12. Company Profiles
12.1 McCormick & Co Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Molinos de la Especia Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Badia Spices, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 PT. Aroma Maharani Rempah
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 PT. Sari Bumbu Indonesia
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Gyllmarc Ingredients Incorporated
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 PT. Terra Madia Selaras
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 PT. Supa Surya Niaga
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Natraco Spices Indonesia
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 East Java & Co
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
LIST OF TABLES
Table 1. Southeast Asia Spices and Herbs Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. List of Potential Buyers: Southeast Asia Spices and Herbs Market
Table 4. Number of Establishments in Philippines, by End User Type – (2022)
Table 5. Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Table 6. Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 7. Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 8. Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 9. Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 10. Indonesia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 11. Indonesia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 12. Indonesia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 13. Singapore: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 14. Singapore: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 15. Singapore: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 16. Malaysia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 17. Malaysia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 18. Malaysia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 19. Thailand: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 20. Thailand: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 21. Thailand: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 22. Philippines: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 23. Philippines: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 24. Philippines: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 25. Vietnam: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 26. Vietnam: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 27. Vietnam: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 28. Rest of Southeast Asia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 29. Rest of Southeast Asia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 30. Rest of Southeast Asia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million) – by End Use
Table 31. Heat Map Analysis
LIST OF FIGURES
Figure 1. Southeast Asia Spices and Herbs Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: Southeast Asia Spices and Herbs Market
Figure 3. Ecosystem: Southeast Asia Spices and Herbs Market
Figure 4. Sales Channel
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Southeast Asia Spices and Herbs Market Revenue (US$ Million), 2021–2031
Figure 7. Southeast Asia Spices and Herbs Market Share (%) – by Type, 2023 and 2031
Figure 8. Chilies: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 9. Turmeric: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 10. Ginger: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 11. Garlic: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 12. Cumin: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 13. Oregano: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 14. Basil: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 15. Parsley: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 16. Bay Leaves: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 17. Others: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 18. Southeast Asia Spices and Herbs Market Share (%) – by Category, 2023 and 2031
Figure 19. Conventional: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 20. Organic: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 21. Southeast Asia Spices and Herbs Market Share (%) – by End Use, 2023 and 2031
Figure 22. Food Processing: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 23. Food Retail: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 24. Food Service: Southeast Asia Spices and Herbs Market– Revenue and Forecast to 2031 (US$ Million)
Figure 25. Southeast Asia Spices and Herbs Market Breakdown by Key Countries, 2023 and 2031 (%)
Figure 26. Indonesia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Figure 27. Singapore: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Figure 28. Malaysia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Figure 29. Thailand: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Figure 30. Philippines: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Figure 31. Vietnam: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Figure 32. Rest of Southeast Asia: Southeast Asia Spices and Herbs Market – Revenue and Forecast to 2031 (US$ Million)
Figure 33. Company Positioning & Concentration

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