South and Central America Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancil

South and Central America Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)

The South & Central America oral care market is expected to reach US$ 2,771.4 million by 2028 from US$ 2,309.9 million in 2021. The market is estimated to grow at a CAGR of 2.6% from 2021-2028. The popularity of online shopping has grown in the recent years owing to its convenience. E-commerce platforms help businesses maximize their customer reach. The tips and strategies provided on these platforms for attracting customers help boost the sales. Moreover, rise in the use of computer and cellphone apps support the trend of online purchasing. It also proves to be a cost-effective option for sellers. Further, online searching for products can save money and time spent by consumers on finding the best prices. There has been a remarkable shift in the retailing of oral care products in South & Central America in recent years as consumers can make easy and quick purchases from e-commerce platforms, compared to that at shops or supermarkets. The availability of multiple brands on single platform and options such as free shipping also contributes to the popularity of online shopping. Growing digitalization has led Procter & Gamble to sponsor its products on social platforms, such as Wechat, and e-commerce platforms such as Tmall. Hello sells its products via e-commerce merchants such as Amazon.com Inc., iHerb.com, Thrive Market, and Grove Collective, as well as via its own direct-to-consumer site—Hello-Products.com—along with retail sales. Thus, the increasing popularity of online purchasing is providing novel opportunities to the oral care products market players.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.

The COVID-19 pandemic reduce imports due to disruptions in global trade, which further increases the shortages of goods, resulting in a considerable price increase. However, rapid urbanization improved purchasing power, and increased promotions of naturally sourced products have been boosting the awareness about the benefits associated with organic personal care products, including oral care products in Brazil and Argentina. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products.

The overall South & Central America oral care market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the South & Central America oral care market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the South & Central America oral care market. Companies adopt a few strategies, such as mergers, acquisitions, and market initiatives, which promote market growth. Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc.; Unilever; Johnson and Johnson Services, Inc.; Perrigo Company plc; Lion Corporation; and Church & Dwight, Inc. are among the key players operating in the market in this region.

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