South & Central America Hair Towel Wrap Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Material Type (Natural Fiber and Synthetic Fiber), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and O

South & Central America Hair Towel Wrap Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Material Type (Natural Fiber and Synthetic Fiber), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The hair towel wrap in South & Central America is expected to grow from US$ 23.95 million in 2022 to US$ 28.87 million by 2028. It is estimated to grow at a CAGR of 3.2% from 2022 to 2028.

High Hair Health Consciousness Among Consumers

South & Central America hair care is the second-largest personal care and beauty category after skin care. This is largely attributed to healthy living movements as consumers seek better products. Consumers are looking to embrace their natural hair and reduce the use of hair care products containing a high amount of chemicals that has resulted in the use of hair towel wraps. Moreover, changing lifestyles and rising stress levels in the working population have resulted in the occurrence of various hair health issues among consumers. Hair loss, dry hair, frizzy hair, and hygral fatigue are some common hair health problems faced by consumers. According to the Cleveland Clinic, more than 50% of women experience noticeable hair loss. One of the reasons for hair loss can be improper hair drying techniques such as rubbing the hair. Consumers' rising hair health consciousness has shifted their focus to using hair towel wrap. Hair towel wrap helps gradually absorb the moisture from hair without the rough-housing of rubbing. The microfiber material of hair towel wraps helps to gently dry hair and reduce hair problems such as hair loss, dry hair, and frizzy hair. Thus, high hair health consciousness among consumers is driving the hair towel wrap market.

Market Overview



The hair towel wrap market in South & Central America is further segmented into Brazil, Argentina, and the rest of South & Central America. A rise in population and continuous developments in different sectors support the growth of the Brazilian and Argentinian economies. A shift in consumer lifestyles and an increase in disposable incomes are the two major factors contributing to the growth of the hair towel wrap market in South & Central America, especially in Brazil. Manufacturers catering to customers in this region have started investing in branding, developing, planning, designing, and expanding existing products and services, along with the acquisition of other players to extend their reach. They are also enhancing their product portfolio to improve their revenue share. Although there is a great emphasis on cost–benefit ratios, customers choose to spend a little bit more to buy products of higher quality in some subcategories, such as hair care products.

South & Central America Hair Towel Wrap Market Revenue and Forecast to 2028 (US$ Million)

South & Central America Hair Towel Wrap Market Segmentation

The South & Central America hair towel wrap is segmented into material type, distribution channel, and country.

Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into supermarkets and hypermarkets , specialty stores , online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022. Based on country, the market is segmented into Brazil , Argentina and Rest of South & Central America. Brazil dominated the market share in 2022. Kitsch LLC ; Silke London; Turbie Twist LP; and The Perfect Haircare Holdings Corporation; are the leading companies operating in the hair towel wrap in the region.

Reasons to Buy

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