South & Central America False Hair Products Market Forecast to 2030 - Regional Analysis - by Product Type (Hair Extension, Hair Wig, and Hair Pieces), Material (Human Hair and Synthetic Hair), End User (Men, Women, and Kids), and Distribution Channel (Sup

South & Central America False Hair Products Market Forecast to 2030 - Regional Analysis - by Product Type (Hair Extension, Hair Wig, and Hair Pieces), Material (Human Hair and Synthetic Hair), End User (Men, Women, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)


The South & Central America false hair products market was valued at US$ 573.54 million in 2022 and is expected to reach US$ 835.12 million by 2030; it is estimated to grow at a CAGR of 4.8% from 2022 to 2030.

Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment Fuels the South & Central America False Hair Products Market

Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem.

According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity.

The demand for false hair products has significantly increased due to the prevalent hair loss caused by cancer treatments. False hair products such as wigs, extensions, etc. provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, false hair products market players are offering a wide range of products, including natural hair wigs, synthetic wigs, synthetic hair extensions and hair pieces, natural hair extensions and hair pieces, and personalized designs. False hair products manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking false hair products that help boost their confidence during a challenging period.

The South & Central America false hair products market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs and extensions for cancer patients, encouraging them to embrace false hair products as an empowering option. Therefore, the increasing hair loss cases due to cancer treatments drive the false hair products market growth.

South & Central America False Hair Products Market Overview

The South & Central America false hair products market is segmented into Brazil, Argentina, and the Rest of South & Central America. The market is vibrant and growing at a fast pace, with great potential for innovation and expansion in the coming years. Rising disposable incomes of the population and the growing interest in personal grooming boost the demand for beauty and personal care products and accessories, such as false hair products, in South & Central America. False hair products have become popular accessories in the fashion industry, with celebrities and influencers endorsing them on social media and other promoting channels. The desire to keep up with fashion and beauty trends has led to an upsurge in demand for false hair products in the region.

South & Central America False Hair Products Market Revenue and Forecast to 2030 (US$ Mn)

South & Central America False Hair Products Market Segmentation

The South & Central America false hair products market is segmented into product type, material, end user, distribution channel, and country.

Based on product type, the South & Central America false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment held the largest market share in 2022.

Based on material, the South & Central America false hair products market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger market share in 2022.

Based on end user, the South & Central America false hair products market is segmented into men, women, and kids. The women segment held the largest market share in 2022.

Based on distribution channel, the South & Central America false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

Based on country, the South & Central America false hair products market is segmented to Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the South & Central America false hair products market share in 2022.

Br.Hair Company, Hair Argentina, HairUWear Inc, and Rio Hair are some of the leading companies operating in the South & Central America false hair products market .

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America false hair products market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in South & Central America false hair products market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution


1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America False Hair Products Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
5. South & Central America False Hair Products Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment
5.1.2 Rising Prevalence of Alopecia and Hair Damage
5.2 Market Restraints
5.2.1 Hair Damage Concerns Surrounding Hair Extensions
5.3 Market Opportunities
5.3.1 Growing Utilization of False Hair Products in Entertainment and Fashion Industry
5.4 Future Trends
5.4.1 Increased Promotion of False Hair Products on Social Media
5.5 Impact of Drivers and Restraints:
6. False Hair Products Market - South & Central America Market Analysis
6.1 South & Central America False Hair Products Market Revenue (US$ Million), 2022 - 2030
6.2 South & Central America False Hair Products Market Forecast and Analysis
7. South & Central America False Hair Products Market Analysis - Product Type
7.1 Hair extension
7.1.1 Overview
7.1.2 Hair Extension Market Revenue and Forecast to 2030 (US$ Million)
Hair Extension segment was valued at US$ 345.36 million in 2022 and is expected to reach US$ 510.70 million by 2030. The growth rate of this segment is projected to be 5.0% during the period of 2022-2030.
7.2 Hair Wig
7.2.1 Overview
7.2.2 Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
7.3 Hair Pieces
7.3.1 Overview
7.3.2 Hair Pieces Market Revenue and Forecast to 2030 (US$ Million)
8. South & Central America False Hair Products Market Analysis - Material
8.1 Human Hair
8.1.1 Overview
8.1.2 Human Hair Market Revenue and Forecast to 2030 (US$ Million)
8.2 Synthetic Hair
8.2.1 Overview
8.2.2 Synthetic Hair Market Revenue and Forecast to 2030 (US$ Million)
9. South & Central America False Hair Products Market Analysis - End User
9.1 Men
9.1.1 Overview
9.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Women
9.2.1 Overview
9.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Kids
9.3.1 Overview
9.3.2 Kids Market Revenue, and Forecast to 2030 (US$ Million)
10. South & Central America False Hair Products Market Analysis - Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Overview
10.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
10.2 Specialty Stores
10.2.1 Overview
10.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
10.3 Online Retail
10.3.1 Overview
10.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
10.4 Others
10.4.1 Overview
10.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
11. South & Central America False Hair Products Market - Country Analysis
11.1 Overview
11.1.1 South & Central America False Hair Products Market Revenue and Forecasts and Analysis - By Countries
11.1.1.1 South & Central America False Hair Products Market Breakdown by Country
11.1.1.2 Brazil: South & Central America False Hair Products Market Revenue and Forecasts to 2030 (US$ Million)
11.1.1.2.1 Brazil: South & Central America False Hair Products Market Breakdown by Product Type
11.1.1.2.2 Brazil: South & Central America False Hair Products Market Breakdown by Material
11.1.1.2.3 Brazil: South & Central America False Hair Products Market Breakdown by End User
11.1.1.2.4 Brazil: South & Central America False Hair Products Market Breakdown by Distribution Channel
11.1.1.3 Argentina: South & Central America False Hair Products Market Revenue and Forecasts to 2030 (US$ Million)
11.1.1.3.1 Argentina: South & Central America False Hair Products Market Breakdown by Product Type
11.1.1.3.2 Argentina: South & Central America False Hair Products Market Breakdown by Material
11.1.1.3.3 Argentina: South & Central America False Hair Products Market Breakdown by End User
11.1.1.3.4 Argentina: South & Central America False Hair Products Market Breakdown by Distribution Channel
11.1.1.4 Rest of South & Central America False Hair Products Market Revenue and Forecasts to 2030 (US$ Million)
11.1.1.4.1 Rest of South & Central America False Hair Products Market Breakdown by Product Type
11.1.1.4.2 Rest of South & Central America False Hair Products Market Breakdown by Material
11.1.1.4.3 Rest of South & Central America False Hair Products Market Breakdown by End User
11.1.1.4.4 Rest of South & Central America False Hair Products Market Breakdown by Distribution Channel
12. Industry Landscape
12.1 Overview
12.2 New Product Development
13. Competitive Landscape
13.1 Heat Map Analysis- By Key Players
14. Company Profiles
14.1 Hair Argentina
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 HairUWear Inc
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Rio Hair
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Brazilian Hair Co
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
15. Appendix
LIST OF TABLES
Table 1. South & Central America False Hair Products Market Segmentation
Table 2. South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 4. South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - Material
Table 5. South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - End User
Table 6. South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 7. Brazil: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
Table 8. Brazil: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 9. Brazil: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By End User
Table 10. Brazil: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 11. Argentina: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
Table 12. Argentina: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 13. Argentina: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By End User
Table 14. Argentina: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 15. Rest of South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
Table 16. Rest of South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 17. Rest of South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By End User
Table 18. Rest of South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
LIST OF FIGURES
Figure 1. South & Central America False Hair Products Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: South & Central America False Hair Products Market
Figure 4. South & Central America False Hair Products Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. South & Central America False Hair Products Market Revenue (US$ Million), 2020 - 2030
Figure 7. South & Central America False Hair Products Market Share (%) - Product Type, 2022 and 2030
Figure 8. Hair Extension Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Hair Pieces Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. South & Central America False Hair Products Market Share (%) - Material, 2022 and 2030
Figure 12. Human Hair Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Synthetic Hair Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. South & Central America False Hair Products Market Share (%) -End User, 2022 and 2030
Figure 15. Men Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Women Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Kids Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. South & Central America False Hair Products Market Share (%) -Distribution Channel, 2022 and 2030
Figure 19. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. South & Central America False Hair Products Market, by Key Country- Revenue (2022) (US$ Million)
Figure 24. South & Central America False Hair Products Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 25. Brazil: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Argentina: South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Rest of South & Central America False Hair Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Heat Map Analysis- By Key Players

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