South & Central America Automotive Seat Market Forecast to 2030 - Regional Analysis - by Technology (Heated, Heated-Ventilated, Ventilated, With Massage Functions, and Others), Adjustment Type (Electrically Adjusted, Memory Type, and Manual), Vehicle Type

South & Central America Automotive Seat Market Forecast to 2030 - Regional Analysis - by Technology (Heated, Heated-Ventilated, Ventilated, With Massage Functions, and Others), Adjustment Type (Electrically Adjusted, Memory Type, and Manual), Vehicle Type (Passenger Vehicle, Light Commercial Vehicle, and Heavy Commercial Vehicle), and Seat Type (Front Row, Second Row, and Third Row)


The South & Central America automotive seat market is expected to grow from US$ 1,709.18 million in 2022 to US$ 1,972.01 million by 2030. It is estimated to grow at a CAGR of 1.8% from 2022 to 2030.

Penetration of Heated/Ventilated Technology in Low Segment Cars Drive South & Central America Automotive Seat Market

The comfort of passengers and driver is a must to enhance safety and avoid accidents. This has led to the introduction of heated/ventilated technology in seats. The advantages of this technology in vehicles can be significantly experienced while travelling in extreme weather conditions. The heated/ventilated seats play an important role in ensuring optimal seat temperature. Ventilated seats are equipped with vents or small fans for forced air circulation, which helps in providing an immediate cooling effect. Heated seats are equipped with internal thermostats to maintain seat temperature. Although advanced technologies are widely adopted in high-end cars, they are likely to be introduced in low segment cars in the near future due to the growing demand. As air conditioners consume energy from the engine for its operation, it reduces fuel efficiency by 21–24% and increases carbon emissions by 120%. This could increase the expense of people using low segment cars. With the inclusion of heated/ventilated seats in low segment cars, significant fuel cost can be saved. Therefore, the penetration of heated/ventilated technology in low segment cars is anticipated to provide lucrative opportunities for the South & Central America automotive seat market during the forecast period.

South & Central America Automotive Seat Market Overview

The automotive industry in South & Central America is going through a transitional shift toward electric vehicle mobility. The government has played a substantial role in developing the automotive industry. The increase in commercial and passenger vehicle sales in Brazil over the past decade was primarily driven by national economic growth, favorable consumer credit policies, and fiscal incentives offered by the government. The growing production capabilities of electric vehicles from leading players are creating potential opportunities for market growth. For instance, Daimler Truck Holding AG, a German automotive manufacturer, started manufacturing its first Mercedes-Benz electric bus in Brazil between November and December 2022. The company projected that the demand for electric buses in Brazil would reach 1,000 buses in 2023 and 3,000 buses by 2024. As per a report by the Automotive Association of Peru (AAP), in 2021, the sales of hybrid and electric vehicles in Peru exceeded the sales in 2020 by 151.7%, the highest level yet recorded. Thus, the increase in the production of EVs in SAM is leveraging the demand for automotive seats, driving the South & Central America automotive seat market.

South & Central America Automotive Seat Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Automotive Seat Market Segmentation

The South & Central America automotive seat market is segmented into technology, adjustment type, vehicle type, seat type, and country.

Based on technology, the South & Central America automotive seat market is segmented into heated, heated-ventilated, ventilated, with massage functions, and others. In 2022, the ventilated segment registered the largest share in the South & Central America automotive seat market.

Based on adjustment type, the South & Central America automotive seat market is segmented into electrically adjusted, memory type, and manual. In 2022, the manual segment registered the largest share in the South & Central America automotive seat market. The electrically adjusted segment is further segmented into 4 ways, 6 ways, 8 ways, 12 ways, and others. The memory type segment is further segmented into with memory function and without memory function.

Based on vehicle type, the South & Central America automotive seat market is segmented into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. In 2022, the passenger vehicle segment registered the largest share in the South & Central America automotive seat market.

Based on seat type, the South & Central America automotive seat market is segmented into front row, second row, and third row. In 2022, the front row segment registered the largest share in the South & Central America automotive seat market. The front row segment is further segmented into regular, bucket, and sports. The second-row segment is further segmented into bench and captain. The third-row segment is further segmented into bench and captain.

Based on country, the South & Central America automotive seat market is segmented into Brazil, Argentina, and the Rest of South & Central America. In 2022, Brazil registered the largest share in the South & Central America automotive seat market.

Adient Plc, Forvia, Lear Corp, Magna International Inc, NHK Spring Co Ltd, Tachi-S Engineering USA Inc, Toyota Boshoku Corp, and TS Tech Co Ltd are some of the leading companies operating in the South & Central America automotive seat market.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America automotive seat market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the South & Central America automotive seat market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the automotive seat market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution


1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America Automotive Seat Market Landscape
4.1 Market Overview
4.2 South & Central America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. South & Central America Automotive Seat Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Premium Vehicles
5.1.2 Increasing Adoption of Powered Seats in SUVs and MPVs
5.2 Market Restraints
5.2.1 High-Cost Testing Processes for Startups and SMEs
5.3 Market Opportunities
5.3.1 Penetration of Heated/Ventilated Technology in Low Segment Cars
5.4 Future Trends
5.4.1 Adoption of ABTS
5.5 Impact Analysis of Drivers And Restraints
6. Automotive Seat – South & Central America Market Analysis
6.1 South & Central America Automotive Seat Market Overview
6.2 South & Central America Automotive Seat Market Revenue Forecast and Analysis
7. South & Central America Automotive seat Market – by Technology
7.1 Overview
7.2 South & Central America Automotive Seat Market, by Type (2022 and 2030)
7.3 Heated
7.3.1 Overview
7.3.2 Heated: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
7.4 Heated-ventilated
7.4.1 Overview
7.4.2 Heated-ventilated: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
7.5 Ventilated
7.5.1 Overview
7.5.2 Ventilated: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
7.6 With Massage Function
7.6.1 Overview
7.6.2 With Massage Function: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Automotive Seat Market – by Adjustment Type
8.1 Overview
8.2 South & Central America Automotive Seat Market, by Technology (2022 and 2030)
8.3 Electrically Adjusted, by Adjustment Type
8.3.1 Overview
8.3.2 Adjustment Type: South & Central America Automotive Seat Market by Electric Adjustment Type – Revenue and Forecast to 2030 (US$ Million)
8.4 Electrically Adjusted, by Memory Type
8.4.1 Overview
8.4.2 Adjustment Type: South & Central America Automotive Seat Market, by Memory Type – Revenue and Forecast to 2030 (US$ Million)
8.5 Manual
8.5.1 Overview
8.5.2 Manual: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Automotive Seat Market – by Vehicle Type
9.1 Overview
9.2 South & Central America Automotive Seat Market, by Vehicle Type (2022 and 2030)
9.3 Passenger Cars
9.3.1 Overview
9.3.2 Passenger Cars: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
9.4 Light Commercial Vehicle
9.4.1 Overview
9.4.2 Light Commercial Vehicle: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
9.5 Heavy commercial vehicle
9.5.1 Overview
9.5.2 Heavy commercial vehicle: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Automotive Seat Market – by Seat Type
10.1 Overview
10.2 South & Central America Automotive Seat Market, by Seat Type (2022 and 2030)
10.3 Front Row
10.3.1 Overview
10.3.2 Front Row: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
10.4 Second Row
10.4.1 Overview
10.4.2 Second Row: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
10.5 Third Row
10.5.1 Overview
10.5.2 Third Row: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
11. South & Central America Automotive Seat Market – Country Analysis
11.1 Overview
11.1.1 SAM: Automotive Seat Market, by Key Country
11.1.1.1 Brazil: Automotive Seat Market – Revenue, and Forecast to 2030 (US$ Million)
11.1.1.1.1 Brazil: Automotive Seat Market, by Technology
11.1.1.1.2 Brazil: Automotive Seat Market, by Adjustment Type
11.1.1.1.2.1 Brazil: Automotive Seat Market, by Adjustment Type, Electric Adjusted Type
11.1.1.1.2.2 Brazil: Automotive Seat Market, by Adjustment Type, Electric Memory Type
11.1.1.1.3 Brazil: Automotive Seat Market, by Vehicle Type
11.1.1.1.4 Brazil: Automotive Seat Market, by Seat Type
11.1.1.1.4.1 Brazil: Automotive Seat Market, by Front Row
11.1.1.1.4.2 Brazil: Automotive Seat Market, by Second Row
11.1.1.1.4.3 Brazil: Automotive Seat Market, by Third Row
11.1.1.2 Argentina: Automotive Seat Market – Revenue, and Forecast to 2030 (US$ Million)
11.1.1.2.1 Argentina: Automotive Seat Market, by Technology
11.1.1.2.2 Argentina: Automotive Seat Market, by Adjustment Type
11.1.1.2.2.1 Argentina: Automotive Seat Market, by Adjustment Type, Electric Adjusted Type
11.1.1.2.2.2 Argentina: Automotive Seat Market, by Adjustment Type, Electric Memory Type
11.1.1.2.3 Argentina: Automotive Seat Market, by Vehicle Type
11.1.1.2.4 Argentina: Automotive Seat Market, by Seat Type
11.1.1.2.4.1 Argentina: Automotive Seat Market, by Front Row
11.1.1.2.4.2 Argentina: Automotive Seat Market, by Second Row
11.1.1.2.4.3 Argentina: Automotive Seat Market, by Third Row
11.1.1.3 Rest of SAM: Automotive Seat Market – Revenue, and Forecast to 2030 (US$ Million)
11.1.1.3.1 Rest of SAM: Automotive Seat Market, by Technology
11.1.1.3.2 Rest of SAM: Automotive Seat Market, by Adjustment Type
11.1.1.3.2.1 Rest of SAM: Automotive Seat Market, by Adjustment Type, Electric Adjusted Type
11.1.1.3.2.2 Rest of SAM: Automotive Seat Market, by Adjustment Type, Electric Memory Type
11.1.1.3.3 Rest of SAM: Automotive Seat Market, by Vehicle Type
11.1.1.3.4 Rest of SAM: Automotive Seat Market, by Seat Type
11.1.1.3.4.1 Rest of SAM: Automotive Seat Market, by Front Row
11.1.1.3.4.2 Rest of SAM: Automotive Seat Market, by Second Row
11.1.1.3.4.3 Rest of SAM: Automotive Seat Market, by Third Row
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product Development
12.4 Mergers & Acquisitions
13. Company Profiles
13.1 Lear Corp
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 TS Tech Co Ltd
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Adient Plc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 NHK Spring Co Ltd
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Magna International Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Forvia
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Toyota Boshoku Corp
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Tachi-S Engineering USA Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. South & Central America Automotive Seat Market Revenue and Forecast to 2030 (US$ Million)
Table 2. South & Central America Automotive Seat Market, by Electric Adjustment Type – Revenue and Forecast to 2030 (USD Million)
Table 3. South & Central America Automotive Seat Market, by Memory Type – Revenue and Forecast to 2030 (USD Million)
Table 4. South & Central America Automotive Seat Market, by Front Row – Revenue and Forecast to 2030 (USD Million)
Table 5. South & Central America Automotive Seat Market, by Second Row – Revenue and Forecast to 2030 (USD Million)
Table 6. South & Central America Automotive Seat Market, by Third Row – Revenue and Forecast to 2030 (USD Million)
Table 7. Brazil: Automotive Seat Market, by Technology –Revenue and Forecast to 2030 (US$ Million)
Table 8. Brazil: Automotive Seat Market, by Adjustment Type –Revenue and Forecast to 2030 (US$ Million)
Table 9. Brazil: Automotive Seat Market, by Adjustment Type, Electric Adjusted Type –Revenue and Forecast to 2030 (US$ Million)
Table 10. Brazil: Automotive Seat Market, by Adjustment Type, Electric Memory Type –Revenue and Forecast to 2030 (US$ Million)
Table 11. Brazil: Automotive Seat Market, by Vehicle Type –Revenue and Forecast to 2030 (US$ Million)
Table 12. Brazil: Automotive Seat Market, by Seat Type –Revenue and Forecast to 2030 (US$ Million)
Table 13. Brazil: Automotive Seat Market, by Front Row –Revenue and Forecast to 2030 (US$ Million)
Table 14. Brazil: Automotive Seat Market, by Second Row –Revenue and Forecast to 2030 (US$ Million)
Table 15. Brazil: Automotive Seat Market, by Third Row –Revenue and Forecast to 2030 (US$ Million)
Table 16. Argentina: Automotive Seat Market, by Technology –Revenue and Forecast to 2030 (US$ Million)
Table 17. Argentina: Automotive Seat Market, by Adjustment Type –Revenue and Forecast to 2030 (US$ Million)
Table 18. Argentina: Automotive Seat Market, by Adjustment Type, Electric Adjusted Type –Revenue and Forecast to 2030 (US$ Million)
Table 19. Argentina: Automotive Seat Market, by Adjustment Type, Electric Memory Type –Revenue and Forecast to 2030 (US$ Million)
Table 20. Argentina: Automotive Seat Market, by Vehicle Type –Revenue and Forecast to 2030 (US$ Million)
Table 21. Argentina: Automotive Seat Market, by Seat Type –Revenue and Forecast to 2030 (US$ Million)
Table 22. Argentina: Automotive Seat Market, by Front Row –Revenue and Forecast to 2030 (US$ Million)
Table 23. Argentina: Automotive Seat Market, by Second Row –Revenue and Forecast to 2030 (US$ Million)
Table 24. Argentina: Automotive Seat Market, by Third Row –Revenue and Forecast to 2030 (US$ Million)
Table 25. Rest of SAM: Automotive Seat Market, by Technology –Revenue and Forecast to 2030 (US$ Million)
Table 26. Rest of SAM: Automotive Seat Market, by Adjustment Type –Revenue and Forecast to 2030 (US$ Million)
Table 27. Rest of SAM: Automotive Seat Market, by Adjustment Type, Electric Adjusted Type –Revenue and Forecast to 2030 (US$ Million)
Table 28. Rest of SAM: Automotive Seat Market, by Adjustment Type, Electric Memory Type –Revenue and Forecast to 2030 (US$ Million)
Table 29. Rest of SAM: Automotive Seat Market, by Vehicle Type –Revenue and Forecast to 2030 (US$ Million)
Table 30. Rest of SAM: Automotive Seat Market, by Seat Type –Revenue and Forecast to 2030 (US$ Million)
Table 31. Rest of SAM: Automotive Seat Market, by Front Row –Revenue and Forecast to 2030 (US$ Million)
Table 32. Rest of SAM: Automotive Seat Market, by Second Row –Revenue and Forecast to 2030 (US$ Million)
Table 33. Rest of SAM: Automotive Seat Market, by Third Row –Revenue and Forecast to 2030 (US$ Million)
Table 34. List of Abbreviation
LIST OF FIGURES
Figure 1. South & Central America Automotive Seat Market Segmentation
Figure 2. South & Central America Automotive Seat Market Segmentation – by Country
Figure 3. South & Central America Automotive Seat Market Overview
Figure 4. South & Central America Automotive Seat Market, by Technology
Figure 5. South & Central America Automotive Seat Market, by Adjustment Type
Figure 6. South & Central America Automotive Seat Market, by Vehicle Type
Figure 7. South & Central America Automotive Seat Market, by Seat Type
Figure 8. South & Central America Automotive Seat Market, by Country
Figure 9. South & Central America – PEST Analysis
Figure 10. South & Central America Automotive Seat Market- Ecosystem Analysis
Figure 11. South & Central America Automotive Seat Market Impact Analysis of Drivers and Restraints
Figure 12. South & Central America Automotive Seat Market Revenue Forecast and Analysis (US$ Million)
Figure 13. South & Central America Automotive Seat Market Revenue Share, by Type (2022 and 2030)
Figure 14. Heated: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 15. Heated-ventilated: Technology Market – Revenue and Forecast to 2030 (US$ Million)
Figure 16. Ventilated: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 17. With Massage Function: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 18. Others: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 19. South & Central America Automotive Seat Market Revenue Share, by Technology (2022 and 2030)
Figure 20. Adjustment Type: South & Central America Automotive Seat Market, by Electric Adjustment Type– Revenue and Forecast to 2030 (US$ Million)
Figure 21. Adjustment Type: South & Central America Automotive Seat Market, by Memory Type – Revenue and Forecast to 2030 (US$ Million)
Figure 22. Manual: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 23. South & Central America Automotive Seat Market Revenue Share, by Type (2022 and 2030)
Figure 24. Passenger Cars: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 25. Light Commercial Vehicle: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 26. Heavy commercial vehicle: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 27. South & Central America Automotive Seat Market Revenue Share, by Seat Type (2022 and 2030)
Figure 28. Front Row: South & Central America Automotive Seat Market– Revenue and Forecast to 2030 (US$ Million)
Figure 29. Second Row: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 30. Third Row: South & Central America Automotive Seat Market – Revenue and Forecast to 2030 (US$ Million)
Figure 31. SAM: Automotive Seat Market, by Key Country - Revenue (2022) (US$ Million)
Figure 32. SAM: Automotive Seat Market Revenue Share, by Key Country (2022 and 2030)
Figure 33. Brazil: Automotive Seat Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 34. Argentina: Automotive Seat Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 35. Rest of SAM: Automotive Seat Market – Revenue, and Forecast to 2030 (US$ Million)

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