South America Workwear Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type (Top Wear, Bottom Wear, and Coveralls), Category (Men, Women, and Unisex), and End Use (Construction, Oil and Gas, Chemicals, Healthcare, and Others)

South America Workwear Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type (Top Wear, Bottom Wear, and Coveralls), Category (Men, Women, and Unisex), and End Use (Construction, Oil and Gas, Chemicals, Healthcare, and Others)   

The workwear market in SAM is expected to grow from US$ 1,729.05 million in 2022 to US$ 2,417.57 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.
Introduction of Stringent Government Regulation
The lack of knowledge regarding workplace safety and probable health hazards at workplaces among workers is a significant concern. To raise awareness regarding the same, many government and non-government organizations are introducing various programs and campaigns related to the health and safety of the workers. The agencies most commonly refer to industry consensus standards issued by the International Safety Equipment Association and the American National Standards Institute. This is known as the ANSI/ISEA 107 Standard or American National Standard for High Visibility Safety Apparel and Headwear. These organizations guide industries such as construction, oil & gas, and manufacturing; mandate the use of protective workwear in the work environment; and impose other occupational safety standards. Thus, the introduction of a stringent regulatory framework for the industrial sector is supporting the market growth in the region.

Market Overview

The SAM workwear market is segmented into Brazil, Argentina, and the Rest of SAM. The COVID-19 pandemic resulted in the expansion of the healthcare workwear market in South America. For instance, the COVID-19 pandemic adversely affected the Brazilian population, which led to patient overflow in the hospitals and other public healthcare sectors. Brazil recorded more than 4.5 million cases of COVID 19 in September 2020. In April 2020, the National Health Surveillance Agency (ANVISA) issued a series of resolutions and announcements about COVID 19, that emphasized on the use of disposable hospital gowns as a part of personal protective equipment (PPE) kit to be used by healthcare workers at the COVID 19 centers. The PPE kit usually consists of a fluid-resistant or impermeable gown with long sleeves, which led to Brazilian artisans focusing on making protective gear to meet the high requirement of the country's pandemic situation, thereby bolstering the workwear market growth.
SAM Workwear Market Revenue and Forecast to 2028 (US$ Million)

SAM Workwear Market Segmentation

The SAM workwear market is segmented into product type, category, end use, and country. Based on type, the market is segmented into topwear, bottomwear, coveralls, and others. The topwear segment registered the largest market share in 2022.
Based on category, the SAM workwear market is segmented into men, women, and unisex. The men segment registered the largest market share in 2022. Based on end use, the SAM workwear market is segmented into construction, oil and gas, chemicals, healthcare, and others. The others segment registered the largest market share in 2022. Based on country, the market is segmented into Brazil, Argentina, and Rest of SAM. Rest of SAM dominated the market share in 2022.
3M, Aramark, Honeywell International Inc., and Lakeland Industries Inc. are the leading companies operating in the workwear market in the region.

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