North America Sports Nutrition Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Sports Supplements, Sports Food, Sports Drinks, and Others), Formulation (Powder, Tablets, Capsules, and Others), and Distribution Channel (Convenien

North America Sports Nutrition Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Sports Supplements, Sports Food, Sports Drinks, and Others), Formulation (Powder, Tablets, Capsules, and Others), and Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Specialty Stores, and Others)

The North America sports nutrition market is expected to grow from US$ 20,244.66 million in 2022 to US$ 32,947.90 million by 2028. It is estimated to grow at a CAGR of 8.5% from 2022 to 2028.

Rising Consumer Base of Sports Nutrition Drives North America Sports Nutrition Market

The number of people participating in recreational sports, including high-impact sports such as tennis or soccer, is increasing in countries across North America. According to a study published by the National Federation of State High School Associations (NFHS), the participation of high school boys in soccer, wrestling, and tennis surged significantly in the US during 2018−2019. Also, according to the same study, in the country, sports participation at schools was at its peak for the first time in the past 30 years. According to a study published by Stanford Children’s Health in 2020, ~30 million children and teenagers participate in sports annually in the US. Nevertheless, sports are popular among people of all generations. Such an increase in participation in sports contributes to the growth of the sports nutrition market.

Moreover, with the growing criticality of wellness and mindfulness, fitness has become a more relevant goal for many people. Physical exercises increase cardiovascular fitness and boost overall health by developing a mechanism for coping with stress, anxiety, and depression. As a result, with a surge in the number of people going to gyms and fitness centers, the consumption of health supplements has increased in recent years. In addition, the rising cases of osteoporosis and low bone densities are encourage people to take health, diet, and fitness seriously. Musculoskeletal diseases are also the leading cause of years lived with disability (YLDs) across the region. Thus, owing to the increasing awareness of fitness and the growing prevalence of musculoskeletal disorders, osteoarthritis, and rheumatoid arthritis, the extending consumer base of sports nutrition—including athletes, bodybuilders, and non-athletes aspiring to adopt healthy lifestyles—drives the sports nutrition market growth.

Market Overview



The sports nutrition market in North America, by country, is segmented into the US, Canada, and Mexico. The US holds a significant share of the market. The country's market growth is primarily driven by the growing number of health clubs & fitness centers and emerging online fitness classes in the US and the increasing demand for flavored healthy drinks. Since 1983, each President of the US has proclaimed May as National Fitness and Sports Month to promote the importance of physical activity, fitness, and sport participation. During National Fitness and Sports Month, everyone can shed light on the importance of being physically active in maintaining the health and well-being of the nation. Such a significant number of initiatives by government are estimated to increase the awareness about sports nutrition, which would eventually drive the US sports nutrition market during the forecast period.

North America Sports Nutrition Market Revenue and Forecast to 2028 (US$ Million)

North America Sports Nutrition Market Segmentation

The North America sports nutrition market is segmented on the basis of type, formulation, distribution channel, and country.

Based on type, the North America sports nutrition market is segmented into sports supplements, sports food, sports drinks, and others. The sports supplements segment held the largest market share in 2022. The market for the sports supplements segment is further segmented into protein supplements, vitamins, minerals, and others. Similarly, the market for the sports food segment is subsegmented into protein bars, energy bars, and energy gels. Further, the market for the sports drinks segment is further segmented into hypotonic, isotonic, and hypertonic. Based on formulation, the North America sports nutrition market is segmented into powder, tablets, capsules, and others. The powder segment held the largest market share in 2022. Based on distribution channel, the North America sports nutrition market is segmented into convenience stores, supermarkets and hypermarkets, specialty stores, and others. The convenience stores segment held the largest market share in 2022. Based on country, the North America sports nutrition market is segmented into the US, Canada, and Mexico. The US dominated the market in 2022. Abbott; Clif Bar & Company.; Glanbia Plc; GNC Holdings Inc.; Lovate Health Sciences International Inc.; MusclePharm Corporation; PepsiCo Inc.; The Coca-Cola Company; and Yakult Honsha Co., Ltd. are among the leading companies operating in the North America sports nutrition market.

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