North America Packaged Salad Market Forecast to 2031 – Regional Analysis – by Product Type (Vegetarian & Vegan and Meat-Based), Category (Conventional and Organic), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail

The North America packaged salad market was valued at US$ 4,410.81 million in 2023 and is expected to reach US$ 8,851.71 million by 2031; it is estimated to register a CAGR of 9.1% from 2023 to 2031 .

Consumer Inclination Toward Healthy Diet Fuels North America Packaged Salad Market

With an increasing awareness of the importance of nutrition and wellness, consumers actively seek convenient and nutritious food options, and packaged salads perfectly fit this demand. Packaged salads offer a convenient solution for individuals striving to maintain a healthy lifestyle amid busy schedules. Pre-cut vegetables, washed greens, and often included dressings provide a quick and hassle-free way to incorporate essential nutrients into one's diet.

The rise of urbanization has significantly contributed to the popularity of packaged salads. As more people migrate to urban areas, they often face limited time for meal preparation due to demanding work schedules and fast-paced lifestyles. Packaged salads offer a time-saving solution, allowing people living in urban areas to access fresh and nutritious meals without extensive cooking or meal planning. The convenience factor of packaged salads resonates strongly with urban consumers, driving the market expansion in densely populated areas. According to a survey, 91% of health-conscious consumers report that they actively pursue health and wellness.

In addition to convenience, the health-conscious mindset of consumers plays a pivotal role in fueling the growth of the packaged salad market. With the increasing concerns about obesity, heart disease, and other diet-related health issues, many individuals are actively finding ways to improve their dietary habits. Packaged salads offer a guilt-free option, as they are perceived as healthier alternatives to fast food or processed snacks. The inclusion of various vegetables, often sourced from organic or locally-grown sources, further enhances their appeal among health-conscious consumers. Overall, the combination of health consciousness, convenience, and urbanization has established packaged salads as a staple in modern dietary preferences, contributing to the market's continuous expansion. Therefore, the inclination toward a healthy diet has been a significant driver for the global packaged salad market in recent years.

North America Packaged Salad Market Overview

The surge in demand for packaged salad in North America can be attributed to several factors, reflecting evolving consumer preferences and lifestyle changes owing to a rising emphasis on health and wellness. Various campaigns are being conducted in the region that encourage people to follow a healthy lifestyle, which includes consuming a nutritional diet. For instance, Healthy People 2030, a campaign in the US, focuses on helping people get the necessary amounts of healthy foods such as fruits, vegetables, and whole grains to reduce their risk for chronic diseases and improve their health. Such government initiatives lead to a growing inclination of consumers toward convenient and nutritious food options such as packaged salads.

A few strategic initiatives such as mergers and acquisitions, expansion, partnerships, and product launches taken by various key players in the region also contribute to the packaged salads market growth. For instance, in 2023, Dole Food Co and Charlotte Hornets collaborated to host a power-up event for Charlotte School to promote healthy eating habits and active lifestyles among students. This created awareness of eating healthy among the students, which ultimately increased the sale of packaged salads. Also, in 2021, Square Roots, a New York City-based indoor grower, launched two new salad mixes. Similarly, in 2022, BrightFarms introduced Chickpea Caesar and Sunny Bacon salad kits. Such innovations allow consumers to choose from a broad range of options as per their requirements, taste, and budget. Additionally, in 2021, BrightFarms opened a new 6-acre greenhouse in Hendersonville, NC, aiming to produce 2 million pounds of lettuce annually for the Southeast region.

North America Packaged Salad Market Revenue and Forecast to 2031 (US$ Million)

North America Packaged Salad Market Segmentation

The North America packaged salad market is categorized into product type, category, distribution channel, and country.

Based on product type, the North America packaged salad market is bifurcated into vegetarian & vegan and meat-based. The vegetarian & vegan segment held a larger market share in 2023.

By category, the North America packaged salad market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.

Based on distribution channel, the North America packaged salad market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America packaged salad market is segmented into the US, Canada, and Mexico. The US dominated the North America packaged salad market share in 2023.

Dole Plc, BrightFarms Inc, Fresh Express Inc, Taylor Fresh Foods Inc, Eat Smart Inc, Bonduelle SA, ORGANICGIRL LLC, and Misionero Inc. are some of the leading companies operating in the North America packaged salad market.

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