North America Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and

North America Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)

The North America oral care market is expected to grow from US$ 10,566.3 million in 2021 to US$ 13,492.0 million by 2028; it is estimated to grow at a CAGR of 3.6% from 2021 to 2028. Proper oral and dental hygiene is essential for human well-being, as it helps prevent several oral diseases. A few of the oral and dental care issues that affect people include bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, especially to the lips, are a few risk factors associated with oropharyngeal and oral cancers. Administrating the HPV vaccine and scheduling regular dental hygiene visits can reduce the risk of cancer. Many private and government organizations organize surveys and programs globally to raise awareness about oral hygiene. Bright Futures—a national health promotion and prevention initiative led by the American Academy of Pediatrics (AAP)—provides “Periodicity Schedule,” the Preventive Pediatric Health Care recommendations, to offer a schedule of assessments and screenings. This schedule helps maintain oral hygiene in each visiting well-child from their infancy through adolescence. Thus, the rise in such initiatives with the growing awareness regarding oral care is fueling the North America oral care products market growth.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/rinses, dental accessories/ancillaries, dental prosthesis cleaning solutions, and other dental products. In 2021, the toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. Increased use of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste, such as mint, lime, and strawberry, with various forms of toothpaste, such as gels, pastes, and powder, also boosts demand. Furthermore, the increasing prevalence of oral conditions and growing disposable incomes are anticipated to drive the growth of cosmetics segment.

The COVID-19 pandemic could lead to potential disruptions in the distribution channel during the lockdown, resulting in the imposition of restrictions on travel in North America to and reduce the spread of SARS-CoV-2. Social distancing protocols and quarantine measures led to a shift in consumer purchasing patterns from in-store to online portals, affecting the sales of oral care/oral hygiene products. Major players in the market have continued their production activities during this period. Colgate-Palmolive Company, an American multinational consumer products company, suggested that its oral care products may play a role in temporarily reducing the amount of SARS-CoV-2 in the mouth. Laboratory tests found that specific toothpaste, mouthwashes, and mouth spray neutralized SARS-CoV-2 by more than 99%.

The overall North America oral care market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the North America oral care market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the North America oral care market. Companies adopt a few strategies, such as mergers, acquisitions, and market initiatives, which promote market growth. Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc.; Unilever; Johnson and Johnson Services, Inc.; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A.; and Church & Dwight, Inc. are among the key players operating in the market in this region.

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