North America Non-Alcoholic Beverages Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Carbonated Soft Drinks, Juices & Nectars, Bottled Waters, Dairy-Based Beverages, Dairy Alternative Beverages, RTD Tea and Coffee, and Others), Packaging Type (Bottles, Cartons, Cans, and Pouches), Category (Sugar-Free and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
The non-alcoholic beverages market in North America is expected to grow from US$ 309.80 million in 2022 to US$ 435.88 million by 2028. It is estimated to grow at a CAGR of 5.9% from 2022 to 2028.
Increasing Consumption of Bottled Water
The health priorities of consumers are changing dramatically. They are increasingly replacing sugary drinks with healthy, nutrient-enriched beverages. Bottled water has gained immense traction among consumers in recent years. It is purified drinking water free from calories and artificial ingredients, making it a healthier alternative to other beverages. Bottled water keeps the body well hydrated and boosts the body’s metabolism. It acts as an appetite suppressant, which aids the weight reduction process. Moreover, it helps in cleansing the gut, thereby boosting digestive health. According to the data provided by Beverage Marketing Corporation (BMC), the consumption of bottled water in the US accounted for 15 billion gallons in 2020, up by 4.2% from 2019. According to BMC, bottled water surpassed the sales of other packaged beverages by volume. People are choosing bottled water over other sugar-dense beverages, owing to increased health concerns. These factors are driving the demand for bottled water. According to a survey conducted by The Harris Poll on behalf of the International Bottled Water Association (IBWA) in January 2020, 9 out of 10 American consumers wanted bottled water to be available wherever other beverages are sold. Bottled water is also gaining traction, owing to the presence of added minerals and other nutrients. Manufacturers of bottled water are also adding different flavors with fruity and herbal notes that are alluring a large group of consumers. In recent years, sparkling water is becoming increasingly popular among consumers as it is free of sugar, calories, and other artificial additives, unlike other carbonated beverages. Bottled water is one of the important categories in the North America non-alcoholic beverages market, and it drives most non-alcoholic beverage sales. The consumption of bottled water is expected to increase prominently in the coming years, owing to changing lifestyle of consumers and increasing preference for healthy beverages.
Market Overview
The US, Canada, and Mexico are the key contributors to the non-alcoholic beverages market in the North America. North America is a significant region for the North America non-alcoholic beverages market due to the increasing number of individuals opting for healthier alternatives. According to the Bacardi Cocktail Trends report in January 2022 in partnership with The Future Laboratory, approximately 58% of consumers globally are shifting to non-alcoholic and Low Alcoholic Volume (ABV) cocktails and beverages. With the expanding acceptance of the non-alcoholic category by consumers, manufacturers in the market are offering innovative products and have been modernizing the current product portfolio, which is likely to increase future growth. With rising health concerns post-pandemic, consumers are shifting to healthy drinks for usual days and even on occasions. The rising demand for energy drinks and dairy alternatives is increasing, the big brands are jumping in with bulk offerings in categories, such as low-carb drinks, bottled water, and flavored mocktails options. Such factors are likely to support the growth of the North America non-alcoholic beverages market. The growing number of health- and fitness-conscious individuals has increased the demand for non-alcoholic beverages, impacting all menu elements; the beverage category holds the biggest opportunity for flavor innovation. Also, the popularity of zero-calorie, zero-sugar, low-carb soft drinks and plant-based beverages is growing globally and increasing demand for non-alcoholic beverages. Moreover, the rising vegan population and veganism are boosting the demand for non-alcoholic beverages, such as plant-based milk. According to the Plant Based Foods Association, plant-based milk sales in the US grew by 4% in 2021 and now represent US$ 2.6 billion categories. In the past three years, plant-based milk sales increased to 33%. The factors mentioned above boost the growth of the North America non-alcoholic beverages market.
North America Non-Alcoholic Beverages Market Revenue and Forecast to 2028 (US$ Million)
North America Non-Alcoholic Beverages Market Segmentation
The North America non-alcoholic beverages market is segmented into type, packaging type, category, distribution channel, and country.
Based on type, the market is segmented into carbonated soft drinks, juices & nectars, bottled waters, dairy-based beverages, dairy alternative beverages, RTD tea & coffee, and others. The carbonated soft drinks segment registered the largest market share in 2022.
Based on packaging type, the market is segmented into bottles, cartons, cans, and pouches. The bottles segment held the largest market share in 2022.
Based on category, the market is bifurcated into sugar-free and conventional. The conventional segment held the larger market share in 2022.
Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held the largest market share in 2022.
Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2022.
Asahi Group Holdings, Ltd.; Bolthouse Farms, Inc.; Califia Farms, LLC; Danone S.A.; Keurig Dr Pepper, Inc.; Nestlé S.A.; PepsiCo Inc.; Red Bull; SUNTORY HOLDINGS LIMITED.; and The Coca-Cola Company are the leading companies operating in the non-alcoholic beverages market in the North America region.
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