North America Meat Snacks Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Jerky, Meat Sticks, Sausages, and Others), Source (Beef, Chicken, Pork, and Others), Category (Plain and Flavored), and Distribution Channel (Supermarkets

North America Meat Snacks Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Jerky, Meat Sticks, Sausages, and Others), Source (Beef, Chicken, Pork, and Others), Category (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

The meat snacks market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.

Surging Popularity of Chicken-Based Meat Snacks

Most of the meat-based snacks available in the market are made from beef and pork. However, with increased health and wellness concerns, people are opting for leaner sources of animal protein. The consumption of beef, pork, lamb, and other meat containing high saturated fats increase blood cholesterol levels, which would eventually promote risk factors for heart diseases, obesity, and high blood pressure. Therefore, consumers are increasingly preferring chicken-based meat products to fulfil the protein requirements while keeping the calorie count in control. Moreover, beef, lamb, and pork account for majority of carbon footprints among all meat sources. The conscious consumers are preferring chicken as it accounts for around 90% less carbon emissions than beef, lamb, and pork meat. This has created a massive demand for chicken-based snacks across the region. With the rising demand for chicken-based meat snacks, producers are launching newer products to appeal to a large chunk of consumers. In May 2021, Brave Good Kind, a US-based brand of meat snacks, launched tender chicken bars in three flavors, Original, Teriyaki, and Hot Honey. Since, the product is made using antibiotic-free chicken, it is gaining popularity among health-conscious consumers. Similarly, in October 2020, Foster Farms launched high-protein chicken snacks in five flavors—Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. Thus, the immense traction of such flavored meat products is triggering the meat snacks market growth.

Market Overview

North America is one of the prominent regions for the meat snacks market due to the increasing consumption of healthy and protein-rich food, including meat-based products. The region has also been a desirable market for meat snack producers, as there is a huge presence of consumers leading hectic lifestyles seeking processed ready-to-eat food products such as meat-based meals, soups, and snacks. Further, the growing consumer preference for leaner meat options, such as poultry meat, due to changing dietary patterns of consumers boosts the demand for chicken-based meat snacks in the region. Also, the US is one of the world’s largest exporters of poultry meat. The North America meat snacks market growth is attributed to the factors such as a rise in the demand for high-protein snacks, increasing spending on healthy and nutritious food products, and rapid urbanization. Several major players such as Tyson Foods, Inc.; Bridgford Foods Corporation; and General Mills Inc. are operating in the North America meat snacks market. Further, the key producers in the market are constantly focusing on introducing meat snack products with low-fat and protein-rich content to meet the health concerns of consumers. For instance, in September 2019, Werner Gourmet Meat Snacks, the US-based beef jerky and meat snack manufacturer, launched a new product in the meat snack category with a zero-sugar jerky made with grass-fed beef. The company offered meat snack bags in three flavors—original, salt & pepper, and unsweetened teriyakis style. The products are formulated with zero sugar, zero carbs, and 18 grams of protein per serving. Hence, the launch of innovative and nutrition-rich new products by the key players is expected to boost the demand for meat snacks among North American consumers, thereby driving the market growth.

North America Meat Snacks Market Revenue and Forecast to 2028 (US$ Million)

North America Meat Snacks Market Segmentation

The North America meat snacks market is segmented into type, source, category, distribution channel, and country. Based on type, the market is segmented into jerky, meat sticks, sausages, and others. The jerky segment registered the largest market share in 2022.

Based on source, the North America meat snacks market is segmented into beef, chicken, pork, and others. The beef segment registered the largest market share in 2022.

Based on category, the North America meat snacks market is segmented into plain and flavored. The flavored segment registered the larger market share in 2022.

Based on distribution channel, the North America meat snacks market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment registered the largest market share in 2022.

Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2022. Bridgford Foods Corporation; Conagra Brands, Inc.; Country Archer Provisions; General Mills Inc.; Hormel Foods Corporation; Link Snacks Inc.; Organic Valley; Premium Brands; Tyson Foods Inc.; and Werner Gourmet Meat Snacks are the leading companies operating in the meat snacks market in the region.

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