North America Infant, Child, and Maternal Probiotic Supplements Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Form (Capsules and Soft Gels, Gummies, Liquid, and Others) and End User (Infant and Toddler, Children, and Maternal Women)
The North America infant, child, and maternal probiotic supplements market is expected to grow from US$ 237.56 million in 2022 to US$ 386.82 million by 2028; it is estimated to grow at a CAGR of 8.5% from 2022 to 2028.
According to the World Health Organization (WHO), providing proper nutrition to babies in their first three years can reduce mortality and morbidity, decrease the risk of chronic diseases throughout their lifetime, and promote regular mental and physical growth. The poor nutrition of infants can cause serious health issues, including stunted growth and malnutrition. Additionally, poor nutrition during the first three months of a baby's life can increase the risk of death. However, the rising awareness of proper infant nutrition among parents has reduced the infant mortality rate. According to the Centers for Disease Control and Prevention (CDC), the infant mortality rate in the US in 2020 was 5.4 deaths per 1,000 live births.
Due to the benefits of infant and child probiotic supplements, it has also gained immense traction among parents. Probiotics help relieve acute constipation, acid reflux, and colic in healthy infants and children. Moreover, probiotics help build a strong barrier against distress, causing bacteria in the gastrointestinal (GI) tract of infants and children, improving their immunity and digestive health. Probiotic supplements also help in preventing children from eczema and other allergies. Parents are increasingly seeking supplements infused with probiotics to support a range of health requirements for their children. According to a survey conducted by Fonterra Co-operative Group Limited and Euromonitor, 52% of the surveyed population stated that digestive health is the primary reason for giving probiotic vitamins and supplements to their children, while 41% voted for general health and 38% voted for immune health. Thus, the rising importance of specific nutrition for children's proper development and well-being and the increasing demand for probiotic supplements in pediatric nutrition are the key factors driving the infant, child, and maternal probiotic supplements market growth.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America infant, child, and maternal probiotic supplements market growth at a notable CAGR during the forecast period.
North America Infant, Child, and Maternal Probiotic Supplements Market Revenue and Forecast to 2028 (US$ Million)
North America Infant, Child, and Maternal Probiotic Supplements Market Segmentation
The market for North America infant, child, and maternal probiotic supplements market is segmented into form, end user, and country. Based on form, the market is categorized into capsules and soft gels, gummies, liquid, and others. Based on end user, the market is segmented into infant and toddler, children, and maternal women. Based on country, the North America infant, child, and maternal probiotic supplements market is segmented into the US, Canada, and Mexico.
North America Infant, Child, and Maternal Probiotic Supplements Market - Companies Mentioned
Bayer Corporation; MaryRuth Organics, LLC; Mommy’s Bliss Inc.; Pharmavite LLC; Nestlé S.A.; BioGaia AB; Evolve Biosystems; Lovebug Probiotics; Biomeology; and Nordic Naturals are a few major companies operating in the North America infant, child, and maternal probiotic supplements market.
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