North America Hard Seltzer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Flavor (Citrus Fruits, Berries, Tropical Fruits, and Others), Packaging Type (Bottles and Cans), and Distribution Channel (Supermarkets and Hypermarkets, Special

North America Hard Seltzer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Flavor (Citrus Fruits, Berries, Tropical Fruits, and Others), Packaging Type (Bottles and Cans), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The North America hard seltzers market is expected to grow from US$ 1,772.08 million in 2021 to US$ 3,047.95 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.

Ready-to-drink (RTD) beverages are gaining popularity as they are convenient to consume and not restricted to a specific location or time. Due to hectic lifestyle and busy schedule, people prefer products in RTD packaging; it is ideal for on-the-go consumption. Additionally, due to COVID-19-induced lockdowns, alcohol consumption pattern has changed dramatically. Owing to the restriction to stay at home, visits to bar have decreased, resulting in a surge in the demand for products that could be consumed at home. According to ISWR Drinks Market Analysis, the RTD category—including hard seltzers—accounted for the highest rise in consumption in the US in 2020. Also, hard seltzers are available in various flavor combinations. Moreover, RTD beverages—including hard seltzers—usually come in cans that meet the sustainability concerns of consumers, as cans are easily recyclable. Additionally, cans are sleek and compact, as well as printed in vibrant colors, making them easy to carry and appealing to a wide range of consumers. These factors have significantly increased the popularity of RTD beverages across regions, thereby promoting the growth of the hard seltzers market.

The US recorded the highest number of COVID-19 confirmed cases than Mexico and Canada. The crisis adversely affected the manufacturing sector in the region due to a restricted supply chain, raw material shortage, and manufacturing unit’s shutdown. In addition, the overall disruptions in manufacturing processes and research and development activities restrained new developments in the hard seltzer market. However, due to the in-home consumption trend and RTD packaging of hard seltzer, the product demand remained significant even during the lockdowns. Moreover, due to the strong foothold of e-commerce platforms in the region, the market witnessed growth.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the North America hard seltzers market is expected to grow at a good CAGR during the forecast period.

North America Hard Seltzers Market Revenue and Forecast to 2028 (US$ Million)

North America Hard Seltzers Market Segmentation

By Flavors Type

Citrus Fruits Berries Tropical Fruits Others By Packaging Type

Bottles Can By Distribution Channel

Supermarkets and Hypermarkets Specialty Stores Online Retail Others

By Country

North America US Mexico Canada

Companies Mentioned -

The Boston Beer Company Anheuser-Busch In Bev Constellation Brands, Inc. Kona Brewing Co. Lift Bridge Brewing Co. Oskar Blues Molson Coors Beverage Company Heineken N.V

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