North America Hair Towel Wrap Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Material Type (Natural Fiber and Synthetic Fiber), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)   

North America Hair Towel Wrap Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Material Type (Natural Fiber and Synthetic Fiber), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)   

The hair towel wrap in North America is expected to grow from US$ 108.17 million in 2022 to US$ 163.44 million by 2028. It is estimated to grow at a CAGR of 7.1% from 2022 to 2028.

High Hair Health Consciousness Among Consumers

North America hair care is the second-largest personal care and beauty category after skin care. This is largely attributed to healthy living movements as consumers seek better products. Consumers are looking to embrace their natural hair and reduce the use of hair care products containing a high amount of chemicals that has resulted in the use of hair towel wraps. Moreover, changing lifestyles and rising stress levels in the working population have resulted in the occurrence of various hair health issues among consumers. Hair loss, dry hair, frizzy hair, and hygral fatigue are some common hair health problems faced by consumers. According to the Cleveland Clinic, more than 50% of women experience noticeable hair loss. One of the reasons for hair loss can be improper hair drying techniques such as rubbing the hair. Consumers' rising hair health consciousness has shifted their focus to using hair towel wrap. Hair towel wrap helps gradually absorb the moisture from hair without the rough-housing of rubbing. The microfiber material of hair towel wraps helps to gently dry hair and reduce hair problems such as hair loss, dry hair, and frizzy hair. Thus, high hair health consciousness among consumers is driving the hair towel wrap market.

Market Overview



North America is one of the most significant regions for the hair towel wrap market, with the US and Canada being the major contributors to the regional market growth. A hair towel wrap is lighter and more comfortable than ordinary towels. Moreover, it eliminates frizz and aids in faster water absorption. It also helps preserve moisture overnight. With the rising prevalence of hair damage due to poor nutrition and insufficient food intake, stress, and hormonal fluctuations, customers are becoming more accustomed to the advantages of specialized products such as hair towel wraps, which reduce hair breakage after washing. According to the Cleveland Clinic organization, hair loss is one of the most common side effects of chemotherapy. Alopecia areata affects up to 6.8 million people in the US. Also, baldness (androgenic alopecia) is the most common type of hair loss condition; it affects ~80 million men and women on average. Thus, the growing commonness of hair loss problems is propelling the demand for hair care essentials, thereby driving the hair towel wraps market in North America.

North America Hair Towel Wrap Market Revenue and Forecast to 2028 (US$ Million)

North America Hair Towel Wrap Market Segmentation

The North America hair towel wrap Market is segmented into material type, distribution channel, and country.

Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into supermarkets and hypermarkets , specialty stores , online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022. Based on country, the market is segmented into US , Canada , Mexico. US dominated the market share in 2022. Kitsch LLC ; Aquis Hair sciences Inc.; The Natural Sea Sponge Company Ltd; Supernova Pte. Ltd; Silke London; Boucleme Ltd.; Turbie Twist LP; The Perfect Haircare Holdings Corporation; Evolatree; Curly Girl; Bath Accessories Company; and Volo Beauty are the leading companies operating in the hair towel wrap in the region.

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