North America Frozen Sweet Potato Hash Brown and Tater Shots Market Forecast to 2030 - Regional Analysis - by Product Type (Hash Brown and Tater Shots) and End Use (Residential and Commercial)

North America Frozen Sweet Potato Hash Brown and Tater Shots Market Forecast to 2030 - Regional Analysis - by Product Type (Hash Brown and Tater Shots) and End Use (Residential and Commercial)


The North America frozen sweet potato hash brown and tater shots market is expected to grow from US$ 41.09 million in 2023 to US$ 55.76 million by 2030. It is estimated to grow at a CAGR of 4.5% from 2023 to 2030.

Escalating Sales of Frozen Snacks via E-Commerce Platforms Drive North America Frozen Sweet Potato Hash Brown and Tater Shots Market

The emergence of e-commerce has resulted in considerable changes in the way people shop and purchase food products. The growing penetration of smartphones and the internet, quick access to emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. According to the US Department of Commerce Retail Indicator Division, e-commerce sales in the US reached US$ 870 billion in 2021, up by 14.2% from 2020. Furthermore, online sales for groceries grew by 170% in 2021 compared to the previous year, accounting for 9.6% of total grocery sales in the US.

People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen food products, including frozen snacks, increased by 75% in 2020. The online sales of food and beverages grew significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments of various countries across the globe. With the rising penetration of e-commerce across multiple geographies, the manufacturers of frozen foods such as Conagra Brands Inc are also enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other well-known e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the rising sales of frozen snacks via e-commerce platforms are contributing to the growth of the North America frozen sweet potato hash brown and tater shots market.

North America Frozen Sweet Potato Hash Brown and Tater Shots Market Overview

Frozen potato products are among the widely consumed food in North America, as potato dishes are a staple food in the region. There is a high demand for frozen products such as sweet potato hash brown and tater shots due to the rising demand for nutritious and ready-to-eat products, owing to the busy lifestyle and shift in consumer behavior toward convenience food. According to a report published by the American Frozen Food Institute (AFFI) in 2021, several categories of frozen food such as breakfast foods, novelties, appetizers, and potatoes, witnessed growth in sales in 2020, which continued to rise in 2021. Additionally, a report released by AFFI in 2023 revealed that the sales of frozen food at retail increased from US$ 52.8 billion in 2018 to US$ 72.2 billion in 2023. The revenue generated from sales of frozen food through online outlets has grown from 0.9% in 2019 to 2.9% in 2023. Moreover, 29% of consumers have reported expanding their freezer capacity since the onset of the COVID-19 pandemic. North America marks the presence of several frozen sweet potato hash brown and tater shots manufacturers such as Lamb Weston Holdings Inc, J R Simplot Company, Handy Food Innovation Ltd, Dr. Praeger's Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc. Therefore, rising preference for frozen food consisting of breakfast options, shift in consumer preferences toward healthy food, and well-established frozen food manufacturing infrastructure in North America are a few of the key factors boosting the demand for frozen sweet potato hash brown and tater shots market.

North America Frozen Sweet Potato Hash Brown and Tater Shots Market Revenue and Forecast to 2030 (US$ Million)

North America Frozen Sweet Potato Hash Brown and Tater Shots Market Segmentation

The North America frozen sweet potato hash brown and tater shots market is segmented into product type, end use, and country.

Based on product type, the North America frozen sweet potato hash brown and tater shots market is bifurcated into hash brown and tater shots. In 2023, the tater shots segment registered a larger share in the North America frozen sweet potato hash brown and tater shots market.

Based on end use, the North America frozen sweet potato hash brown and tater shots market is bifurcated into residential and commercial. In 2023, the commercial registered a larger share in the North America frozen sweet potato hash brown and tater shots market.

Based on country, the North America frozen sweet potato hash brown and tater shots market is segmented into the US, Canada, Mexico. In 2023, the US segment registered a largest share in the North America frozen sweet potato hash brown and tater shots market.

Lamb Weston Holdings Inc, J.R. Simplot Company, Handy Food Innovation Ltd, Dr. Praeger's Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc are some of the leading companies operating in the North America frozen sweet potato hash brown and tater shots market.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America frozen sweet potato hash brown and tater shots market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the North America frozen sweet potato hash brown and tater shots market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth North America market trends and outlook coupled with the factors driving the frozen sweet potato hash brown and tater shots market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution


1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
3.2.8 Limitations and Assumptions:
4. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Landscape
4.1 Market Overview
4.2.1 Threat of New Entrants:
4.2.2 Bargaining Power of Buyers:
4.2.3 Bargaining Power of Suppliers:
4.2.4 Intensity of Competitive Rivalry:
4.2.5 Threat of Substitutes:
4.3 Expert Opinion
4.4 Ecosystem Analysis
4.4.1 Raw Material Suppliers
4.4.2 Manufacturers
4.4.3 Distributors/Suppliers
4.4.4 End Users
5. North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Frozen Food
5.1.2 Escalating Sales of Frozen Snacks via E-Commerce Platforms
5.2 Market Restraints
5.2.1 Lack of Cold Chain Infrastructure in Developing Countries
5.3 Market Opportunities
5.3.1 Increasing Demand for Healthy Alternatives to Potato Products
5.4 Future Trends
5.4.1 Growing Popularity of Plant-Based Frozen Products
5.5 Impact Analysis of Drivers and Restraints
6. Frozen Sweet Potato Hash Brown and Tater Shots –North America Market Analysis
6.1 North America Frozen Sweet Potato Hash Brown and Tater Shots Market Overview
6.2 North America Frozen Sweet Potato Hash Brown and Tater Shots Market –Revenue and Forecast to 2030 (US$ Thousand)
7. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Analysis – By Product Type
7.1 Overview
7.2 North America Frozen Sweet Potato Hash Brown and Tater Shots Market, By Product Type (2022 and 2030)
7.3 Hash Brown
7.3.1 Overview
7.3.2 Hash Brown: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
7.4 Tater Shots
7.4.1 Overview
7.4.2 Tater Shots: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
8. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Analysis – By End Use
8.1 Overview
8.2 North America Frozen Sweet Potato Hash Brown and Tater Shots Market, By End Use (2022 and 2030)
8.3 Residential
8.3.1 Overview
8.3.2 Residential: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
8.4 Commercial
8.4.1 Overview
8.4.2 Commercial: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
9. North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Country Analysis
9.1 Overview
9.1.1 North America Frozen Sweet Potato Hash Brown and Tater Shots Market, by Key Country
9.1.1.1 US: Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
9.1.1.1.1 US: Frozen Sweet Potato Hash Brown and Tater Shots Market, By Product Type
9.1.1.1.2 US: Frozen Sweet Potato Hash Brown and Tater Shots Market, by End Use
9.1.1.2 Canada: Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
9.1.1.2.1 Canada: Frozen Sweet Potato Hash Brown and Tater Shots Market, By Product Type
9.1.1.2.2 Canada: Frozen Sweet Potato Hash Brown and Tater Shots Market, by End Use
9.1.1.3 Mexico: Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
9.1.1.3.1 Mexico: Frozen Sweet Potato Hash Brown and Tater Shots Market, By Product Type
9.1.1.3.2 Mexico: Frozen Sweet Potato Hash Brown and Tater Shots Market, by End Use
10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 Merger and Acquisition
11. Company Profiles
11.1 Lamb Weston Holdings Inc
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 J.R. Simplot Company
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Handy Food Innovation Ltd
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Dr. Praeger's Sensible Foods LLC
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 B&G Foods Inc
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Conagra Brands Inc
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. North America Frozen Sweet Potato Hash Brown and Tater Shots Market –Revenue and Forecast to 2030 (US$ Thousand)
Table 2. US Frozen Sweet Potato Hash Brown and Tater Shots Market, Product Type – Revenue and Forecast to 2030 (US$ Thousand)
Table 3. US Frozen Sweet Potato Hash Brown and Tater Shots Market, by End Use – Revenue and Forecast to 2030 (US$ Thousand)
Table 4. Canada Frozen Sweet Potato Hash Brown and Tater Shots Market, By Product Type – Revenue and Forecast to 2030 (US$ Thousand)
Table 5. Canada Frozen Sweet Potato Hash Brown and Tater Shots Market, by End Use – Revenue and Forecast to 2030 (US$ Thousand)
Table 6. Mexico Frozen Sweet Potato Hash Brown and Tater Shots Market, By Product Type – Revenue and Forecast to 2030 (US$ Thousand)
Table 7. Mexico Frozen Sweet Potato Hash Brown and Tater Shots Market, by End Use – Revenue and Forecast to 2030 (US$ Thousand)
Table 8. List of Abbreviation
List of Figures
Figure 1. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Segmentation
Figure 2. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Segmentation – By Country
Figure 3. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Overview
Figure 4. The Tater Shots Segment Held the Largest Market Share in 2022
Figure 5. US Held the Largest Market Share in 2022
Figure 6. Porter's Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. Ecosystem: Frozen Sweet Potato Hash Brown and Tater Shots Market
Figure 9. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Impact Analysis of Drivers and Restraints
Figure 10. North America: Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
Figure 11. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Revenue Share, By Product Type (2022 and 2030)
Figure 12. Hash Brown: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast To 2030 (US$ Thousand)
Figure 13. Tater Shots: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast To 2030 (US$ Thousand)
Figure 14. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Revenue Share, By End Use (2022 and 2030)
Figure 15. Residential: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast To 2030 (US$ Thousand)
Figure 16. Commercial: North America Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast To 2030 (US$ Thousand)
Figure 17. North America Frozen Sweet Potato Hash Brown and Tater Shots Market, by Key Country - Revenue (2022) (US$ Million)
Figure 18. North America Frozen Sweet Potato Hash Brown and Tater Shots Market Revenue Share, by Key Country (2022 and 2030)
Figure 19. US: Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
Figure 20. Canada: Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)
Figure 21. Mexico: Frozen Sweet Potato Hash Brown and Tater Shots Market – Revenue and Forecast to 2030 (US$ Thousand)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings