North America Eyelashes Enhancing Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Curling, Lengthening, Volumizing, and Others), Content-Type (Bimatoprost, Lash-Building Serum, and Others), and Application (Repairing Damage

North America Eyelashes Enhancing Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Curling, Lengthening, Volumizing, and Others), Content-Type (Bimatoprost, Lash-Building Serum, and Others), and Application (Repairing Damaged Eyelashes and Nourishing)

The North America eyelashes enhancing agents market is expected to reach US$ 253.05 million by 2028 from an estimated value of US$ 196.96 million in 2021; it is estimated to grow at a CAGR of 3.6% from 2021 to 2028.

The growth of the market is due to the rising prevalence of eye diseases and online availability and purchase of products. However, side effects such as skin allergies, swelling, hyperpigmentation, and excessive growth are hampering the market growth.

According to the American Optometric Association, blepharitis is an eyelid inflammation that causes redness, irritation, and itching to the eyes and the formation of dandruff-like scales on the eyelashes. It can further lead to the blurring of vision, missing or misdirected eyelashes, and inflammation of the cornea. According to studies cited in the review of Optometry, a huge number of Americans suffer from itchy eyes caused by allergies. As per experts, blepharitis is seen in people of all ages, ethnicities, and gender, but it is more common among individuals of age 50 and above. According to the survey conducted by the American Academy of Ophthalmology, 37–47% of patients had a sign of blepharitis in the US. Moreover, based on the estimation of Lemp et al, 86% of patients with dry eyes have concomitant blepharitis, while more than 25 million Americans suffer from blepharitis. Companies are focused on developing topical products for the cosmetic treatment of eyelashes. For instance, LATISSE, i.e., 0.03% bimatoprost ophthalmic solution, is an FDA-approved drug to increase eyelashes' length, thickness, and darkness in patients with hypotrichosis. Thus, the rising prevalence of eye disease is driving the growth of eyelash-enhancing agents' as these products are prescribed to grow thicker and longer eyelashes.

The changing and busy lifestyles of the consumers in North American countries led to a rise in demand for multifunctional beauty and personal care products as the consumers are following holistic approaches to beauty and health care. As a result, the region holds significant opportunities for various cosmetics brands for their innovation and expansion. Skin care and hair care are the major growing segments in this region. Moreover, natural and organic cosmetic products are gaining high prominence due to escalating preferences for luxury personal care brands. In the US, Canada, and Mexico, the consumption of beauty products such as hair care, skin care, eye care, oral hygiene, and perfumes & colognes increased significantly.

Within the cosmetics category, eye cosmetics was the most profitable segment in the US, as it generated US$ 1.96 billion in the country in 2020. Furthermore, facial cosmetics was the second most profitable segment, with sales revenue of US$ 1.9 billion in the same year. The growth of the market is also supported by the wave of innovation in the cosmetic industry. The introduction of nanotechnology resulted in the development of advanced eyelash enhancing agents. In July 2018, False Eyelash Innovation launched the Lash Liner Magnetic Eyeliner and Eyelash System on Kickstarter; it is a high-quality, latex-free, waterproof, smudge-proof product that is easy to apply and long-lasting. Therefore, the growing cosmetic industry and advancements in eyelash growth solutions are providing significant opportunities for the eyelashes' enhancing agents market.

North America Eyelashes Enhancing Agents Market Revenue and Forecast to 2028 (US$ Mn)

NORTH AMERICA EYELASHES ENHANCING AGENTS MARKET SEGMENTATION

By Type

Curling Lengthening Volumizing Others By Content Type

Bimatoprost Lash-Building Serum Others By Application

Consumer Electronics Automotive and Transportation Retail Healthcare Others By Country

US Canada Mexico Company Profiles

Abb Vie Inc.Estée Lauder Inc Athena Cosmetics, Inc.Athena Cosmetics, Inc.Skin Research Laboratories Skin Gen International Grande Cosmetics LLC.Ame Pure Rapidlash Rodan & Fields

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