North America Egg White Powder Market Forecast to 2030 - Regional Analysis - by Type (High-Whip and High-Gel) and Application [Food and Beverages (Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Meat and Meat Substitutes, and Others), Pers

North America Egg White Powder Market Forecast to 2030 - Regional Analysis - by Type (High-Whip and High-Gel) and Application [Food and Beverages (Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Meat and Meat Substitutes, and Others), Personal Care, and Others]

The North America egg white powder market is expected to grow from US$ 546.75 million in 2023 to US$ 787.52 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2023 to 2030.

Growing Utilization of Egg White Powder in Dietary Supplement Industry Fuels North America Egg White Powder Market

Egg white powders are economical, hygienic forms of value-added egg products, which find applications in industries such as food & beverages, pharmaceuticals, and nutraceuticals. Egg white powder can be stored conveniently due to its extended shelf life, ensuring its feasibility across various applications. The powder contains amino acids, calcium, and cholesterol-free protein required by the body for tissue repair and growth. Egg white powders are extensively used as dietary supplement bases. They provide functional properties such as foaming, emulsification, and gelling capabilities to dietary supplements that are beneficial in adding texture to certain supplements and formulations. Egg white powder is a diet-friendly product and an alternative to dairy proteins, which are included in weight management diets. Manufacturers are adding egg white powder in the preparation of dietary supplements and pharmaceutical products. Egg white powder has high nutritional value as it consists of amino acids and naturally occurring sulfur-containing proteins, which help build, repair, and recover muscles.

Egg white powder is a highly bioavailable protein choice which is low in carbohydrate and free from lactose content. Unlike other protein powders, egg white powder is fat-free, making it an excellent choice for consumers looking to cut down on their total fat intake. Moreover, rising consumer expenditure on nutraceuticals and health supplements will drive the product adoption rate in dietary supplements. Several manufacturers provide dietary supplements containing egg white powder under distinct brand names, such as BSN Syntha 6, Naked Nutrition, NOW Foods, Jay Robb, HealthyHey Nutrition, and MRM Nutrition. Health supplements formulated with egg white powder help enhance the consumer’s daily nutrient intake, which is particularly helpful for fitness enthusiasts. Consumer wellness companies focus on building their medical credentials and capabilities and achieving high-profit margins from egg-based dietary products. Thus, the growing utilization of egg white powder in dietary supplements drives the North America egg white market.

North America Egg White Powder Market Overview

The North America egg white powder market is segmented into the US, Canada, and Mexico. North America is one of the prominent regions for the growth of the egg white powder market, owing to the increasing preference for dietary supplements and the rising consumption of nutritional supplements among the population across the region. According to the Council for Responsible Nutrition (CRN), in 2021, 80% of North Americans consumed dietary supplements, and 79% of Americans acknowledged that the dietary supplement industry is trustworthy; this belief has grown by 5% since 2020. Egg white powder is an excellent source of protein, and riboflavin (Vitamin B2) ensures lean muscle strength and aids in muscle repair and recovery. Due to the benefits associated with egg white powder, health-conscious consumers across the region are increasingly adopting the dietary supplements incorporated with egg white powder.

Egg white powder is gaining popularity in the bakery & confectionery industry across the region owing to its functional properties. Egg white powder is an excellent binding agent in the bakery industry. The presence of lecithin makes it an effective natural emulsifier. Moreover, whipped egg whites provide volume build-up, smooth mouthfeel, and lightness to the products such as sponge cakes, genoise, and angel cakes. It also participates in Maillard reactions and is essential in desirable flavor and crust browning. Additionally, egg white powder ingredients are used to process sports foods, sauces, and condiments. Thus, the above-mentioned functional properties have surged the demand for egg white powder among bakery product processors.

The region's booming personal care & cosmetics industry encourages beauty product processors to opt for natural protein-rich ingredients for manufacturing the products. Egg white powder possesses enormous quantities of proteins and collagen. Egg white powder incorporated beauty products for skin revitalization help boost skin elasticity and defend against wrinkles and fine lines; it also helps to shrink pores, lift skin, and reduce oily sheen. Hence, leading brands such as L'Oréal Paris and Caneggs Canada are incorporating egg white powder in their beauty products and offering a range of products such as Perricone MD OVM, Egg Pore Shiny Skin Soap, Black Egg Pore Serum, and Egg White Pore Foam. Therefore, all the above factors influence the demand for egg white powder across North America

North America Egg White Powder Market Revenue and Forecast to 2030 (US$ Million)

North America Egg White Powder Market Segmentation

The North America egg white powder market is segmented into type, application, and country .

Based on type, the North America egg white powder market is segmented into high-whip and high gel. The high-whip segment held a larger share of the North America egg white powder market in 2023.

Based on application, the North America egg white powder market is segmented into food and beverages, personal care, and others . The food & beverages segment held the largest share of the North America egg white powder market in 2023. Food and beverages segment is further sub-segmented into bakery and confectionery, dairy and frozen desserts, beverages, meat and meat substitutes, and others.

Based on country, the North America egg white powder market is segmented int o Canada, Mexico, and the US. The US dominated the North America egg white powder market in 2023.

Global Egg Corporation, Tecnovo SA, Veos SA, Wabash Valley Produce Inc, and Symrise Group are some of the leading companies operating in the North America egg white powder market.

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