North America Conversational AI Market Forecast to 2031 – Regional Analysis – by Component (Platform and Service), Type (Chatbots and Intelligent Virtual Assistants), Deployment Type (On-Premise and Cloud), and Industry (Retail & E-commerce, Healthcare &

The North America conversational AI market was valued at US$ 3,235.60 million in 2022 and is expected to reach US$ 14,481.37 million by 2031; it is estimated to register a CAGR of 20.6% from 2023 to 2031.

Growing E-Commerce Sector Fuels North America Conversational AI Market

Since the COVID-19 pandemic, there has been a surge in online shopping across the world. According to the International Air Transport Association (IATA), in 2021, 2.14 billion people (i.e., ∼ 27.6% of the world ’ s population) bought products from online portals. In November 2024, the Census Bureau of the Department of Commerce announced that the estimated US retail e-commerce sales for Q3 of 2024 were US$ 300.1 billion. This represents an increase of 2.6% from the Q2 of 2024. Further, in Q3 of 2024, e-commerce sales increased by 7.4% compared to the same quarter in 2023. E-commerce sales in Q3 of 2024 accounted for 16.2% of all retail sales. The growing demand for online shopping is raising the demand for conversational commerce. Intelligent AI-powered shopping bots are revolutionizing the e-commerce industry by interacting with their customers, providing personalized guidance, and further driving sales. Also, by leveraging machine learning and natural language processing, conversational AI helps engage meaningful dialogues, understand customer needs, and nurture leads in real time. Thus, the growing e-commerce sector propels the conversational AI market growth.

North America Conversational AI Market Overview

The North America conversational AI market has been segmented into the US, Canada, and Mexico. Substantial investments by leading tech giants in research and development of AI-enabled solutions and services have facilitated continuous innovative developments in the US. Also, the high penetration of smartphone devices in the country propels the US conversational AI market growth. According to the Global System for Mobile Communications Association (GSMA), smartphone adoption in the US was 84% in 2022 and is expected to increase to 89% by 2031. In addition, the growing demand for superior customer experience, grievances addresses, technical support, and customer engagement without an increase in operational costs fuels the market growth. As a result, the market players are consistently developing numerous innovative and interactive chatbot-based solutions for their vast end-user industries, which propels the growth of the US conversational AI market.

North America Conversational AI Market Revenue and Forecast to 2031 (US$ Million)

North America Conversational AI Market Segmentation

The North America conversational AI market is categorized into component, type, deployment type, industry, and country.

Based on component, the North America conversational AI market is segmented into platform and service. The platform segment held a larger share of the North America conversational AI market share in 2023.

By type, the North America conversational AI market is bifurcated into chatbots and intelligent virtual assistants. The chatbots segment held a larger share of North America conversational AI market in 2023.

In terms of deployment type, the North America conversational AI market is bifurcated into on-premise and cloud. The on-premise segment held a larger share of North America conversational AI market in 2023.

Based on industry, the North America conversational AI market is segmented into retail & e-commerce, healthcare & life sciences, travel & hospitality, BFSI, IT & telecom, media & entertainment, and others. The retail & e-commerce segment held the largest share of the North America conversational AI market share in 2023.

By country, the North America conversational AI market is segmented into the US, Canada, and Mexico. The US dominated the North America conversational AI market share in 2023.

Alphabet Inc; Amazon.com Inc.; Artificial Solutions International AB; Cognigy GmbH; International Business Machines Corp; Kore.ai Inc.; Microsoft Corp; Oracle Corp; Rasa Technologies Inc; and SAP SE are some of the leading companies operating in the North America conversational AI market.

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