North America Adult Diaper Market Forecast to 2030 - COVID-19 Impact and Regional Analysis by Product Type (Pull-up Diapers, Tape on Diapers, Pad Style, and Others), Category (Men, Women, and Unisex), and End-User (Residential, Hospitals and Clinics, and

North America Adult Diaper Market Forecast to 2030 - COVID-19 Impact and Regional Analysis by Product Type (Pull-up Diapers, Tape on Diapers, Pad Style, and Others), Category (Men, Women, and Unisex), and End-User (Residential, Hospitals and Clinics, and Others)


The North America adult diaper market is expected to grow from US$ 4.51 billion in 2022 to US$ 6.52 billion by 2030; it is expected to record a CAGR of 4.9% from 2022 to 2030.

The growing geriatric population in North America is a significant driver for the adult diaper market. In addition to this, with sedentary lifestyles, high per capita income, and increasing consumption of frozen, packaged, and fast food, most of the population in the region suffer from obesity, which, in turn, is leading to a high rate of adult incontinence. As individuals age, the likelihood of developing incontinence increases. Incontinence refers to the loss of bladder or bowel control, leading to involuntary leakage of urine or feces. It is a common issue among older adults, primarily caused by age-related factors, such as weakened pelvic muscles and specific health conditions. The rising aging population directly correlates with a growing prevalence of incontinence, thereby driving demand for adult diapers as an effective solution. The rising aging population directly correlates with an increased prevalence of incontinence, thereby driving demand for adult diapers as an effective solution.

Additionally, many older adults require long-term care in their own homes, assisted living facilities, or nursing homes. In these settings, adult diapers are crucial in managing incontinence and maintaining hygiene and comfort for older people. The aging population's need for long-term care services has created a significant demand for adult diapers in North America, as they are an essential part of the care routine for older individuals with incontinence. Thus, the growth in aging population would create lucrative opportunities for North America adult diaper market growth in the coming years.

The North America adult diaper market is segmented on the basis of product type, category, and end-user. Based on category, the market is segmented into men, women, and unisex. The unisex segment held the largest share of the market in 2022, and is expected to dominate the market in the forecast period. Unisex adult diapers, also known as gender-neutral adult diapers, are designed to be worn by individuals of any gender who experience bladder or bowel incontinence. These diapers are typically designed with a unisex fit. They come in various sizes with varying absorbency levels. Additionally, some varieties have odor control technology to minimize unpleasant smells.

Based on country, the North America adult diaper market is segmented into the US, Canada, and Mexico. In 2022, the US accounted for the largest share of the North America adult diaper market. The COVID-19 pandemic led to unprecedented challenges for many sectors, such as consumer goods. Lockdowns, border restrictions, travel bans, the shutdown of manufacturing units, and other safety protocols under the guidelines of governments of different nations adversely impacted the operations of manufacturing companies. Moreover, the supply chains were disrupted during 2019, 2020, and 2021 due to nationwide lockdowns and border restrictions, hampered the production and distribution of various products. The surging elderly population primarily drove the adult diaper market along with increasing cases of incontinence before the onset of the COVID-19 pandemic.

However, the consumer goods industry experienced adverse impacts of the pandemic during the first quarter of 2020. Various industries had to slow down their operations due to disruptions in value chains caused by the shutdown of national and international boundaries. The pandemic led to social distancing restrictions and severe economic impact, hampered adult diaper manufacturing and distribution. The COVID-19 pandemic also led to an economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers. As a result, people only purchased primary essential products such as groceries and critical medical products, which reduced the sales of adult diapers.

Nippon Paper Industries Co Ltd; Drylock Technologies NV; Ontex BV; Health Care Products Inc; First Quality Enterprises Inc; Kimberly-Clark Corp; Principle Business Enterprises Inc; Essity AB; Abena AS; and Paul Hartmann AG are a few of the major players operating in the North America adult diaper market. These companies have their presence in both developed and developing countries, which provides lucrative opportunities for their growth, and further drives the North America adult diaper market growth.

The overall North America adult diaper market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the North America adult diaper market.

Reasons to Buy

Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the North America adult diaper market, thereby allowing players to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.


1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Adult Diaper Market, by Product Type
1.3.2 Adult Diaper Market, by Category
1.3.3 Adult Diaper Market, by End-User
1.3.4 Adult Diaper Market, by Geography
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Adult Diaper Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Adult Diaper Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Geriatric Population:
5.1.2 Increasing Awareness of Benefits of Adult Diapers and Rising Acceptance:
5.2 Market Restraints
5.2.1 Stigma and Social Taboos Associated with Incontinence and Use of Adult Diapers:
5.3 Market Opportunities
5.3.1 Penetration of E-Commerce Industry:
5.4 Future Trends
5.4.1 Innovative Product Launches:
5.5 Impact Analysis
6. Adult Diapers – Global Market Analysis
6.1 Adult Diaper Market Overview
6.2 Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
6.3 Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
6.4 Market Positioning – Key Market Players
7. North America Adult Diaper Market Analysis – By Product Type
7.1 Overview
7.2 Adult Diaper Market, By Product Type (2022 and 2030)
7.3 Pull-Up Diapers
7.3.1 Overview
7.3.2 Pull-Up Diapers: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.3.3 Pull-Up Diapers: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
7.4 Tape on Diapers
7.4.1 Overview
7.4.2 Tape on Diapers: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.4.3 Tape on Diapers: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
7.5 Pad Style
7.5.1 Overview
7.5.2 Pad Style: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.5.3 Pad Style: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.6.3 Others: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
8. North America Adult Diaper Market Analysis – By Category
8.1 Overview
8.2 Adult Diaper Market, By Category (2022 and 2030)
8.3 Men
8.3.1 Overview
8.3.2 Men: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
8.3.3 Men: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
8.4 Women
8.4.1 Overview
8.4.2 Women: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
8.4.3 Women: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
8.5 Unisex
8.5.1 Overview
8.5.2 Unisex: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
8.5.3 Unisex: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
9. North America Adult Diaper Market Analysis – By End-User
9.1 Overview
9.2 Adult Diaper Market, By End-User (2022 and 2030)
9.3 Residential
9.3.1 Overview
9.3.2 Residential: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
9.3.3 Residential: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
9.4 Hospitals and Clinics
9.4.1 Overview
9.4.2 Hospitals and Clinics: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
9.4.3 Hospitals and Clinics: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
9.5 Others
9.5.1 Overview
9.5.2 Others: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
9.5.3 Others: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
10. North America Adult Diaper Market – Geographic Analysis
10.1 North America: Adult Diaper Market
10.1.1 North America: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
10.1.2 North America: Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
10.1.3 North America: Adult Diaper Market, by Product Type
10.1.4 North America: Adult Diaper Market, by Category
10.1.5 North America: Adult Diaper Market, by End-User
10.1.6 North America: Adult Diaper Market, by Key Country
10.1.6.1 US: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
10.1.6.2 US: Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
10.1.6.2.1 US: Adult Diaper Market, by Product Type
10.1.6.2.2 US: Adult Diaper Market, by Product Type
10.1.6.2.3 US: Adult Diaper Market, by Category
10.1.6.2.4 US Adult Diaper Market, by Category
10.1.6.2.5 US: Adult Diaper Market, by End-User
10.1.6.2.6 US Adult Diaper Market, by End-User
10.1.6.3 Canada: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
10.1.6.4 Canada: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
10.1.6.4.1 Canada: Adult Diaper Market, by Product Type
10.1.6.4.2 Canada: Adult Diaper Market, by Product Type
10.1.6.4.3 Canada: Adult Diaper Market, by Category
10.1.6.4.4 Canada Adult Diaper Market, by Category
10.1.6.4.5 Canada: Adult Diaper Market, by End-User
10.1.6.4.6 Canada Adult Diaper Market, by End-User
10.1.6.5 Mexico: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
10.1.6.6 Mexico: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
10.1.6.6.1 Mexico: Adult Diaper Market, by Product Type
10.1.6.6.2 Mexico: Adult Diaper Market, by Product Type
10.1.6.6.3 Mexico: Adult Diaper Market, by Category
10.1.6.6.4 Mexico Adult Diaper Market, by Category
10.1.6.6.5 Mexico: Adult Diaper Market, by End-User
10.1.6.6.6 Mexico Adult Diaper Market, by End-User
11. Impact of COVID-19 Pandemic on Adult Diaper Market
11.1 Overview
11.2 North America: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 New Product Development
13. Company Profiles
13.1 Nippon Paper Industries Co Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Drylock Technologies NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Ontex BV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Health Care Products Inc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 First Quality Enterprises Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Kmberly-Clark Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Principal Business Enterprises Inc
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Essity AB
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Paul Hartmann AG
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Abena AS
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
Table 2. Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
Table 3. North America Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 4. North America Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 5. North America Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 6. North America Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 7. North America Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 8. North America Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 9. North America Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 10. North America Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 11. North America Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 12. North America Adult Diaper Market, by Category– Revenue and Forecast to 2030 (US$ Million)
Table 13. North America Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 14. North America Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 15. US Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 16. US Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 17. US Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 18. US Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 19. US Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 20. US Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 21. Canada: Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 22. Canada: Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 23. Canada: Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 24. Canada Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 25. Canada: Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 26. Canada Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 27. Mexico Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 28. Mexico Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 29. Mexico Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 30. Mexico Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 31. Mexico Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 32. Mexico Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 33. Glossary of Terms, North America Adult Diaper Market
LIST OF FIGURES
Figure 1. Adult Diaper Market Segmentation
Figure 2. Adult Diaper Market Segmentation – By Geography
Figure 3. North America Adult Diaper Market Overview
Figure 4. North America Adult Diaper Market, By Product-Type
Figure 5. North America Adult Diaper Market, by Geography
Figure 6. Porter's Five Forces Analysis
Figure 7. Ecosystem: Adult Diaper Market
Figure 8. Expert Opinion
Figure 9. North America Adult Diaper Market Impact Analysis of Drivers and Restraints
Figure 10. Geographic Overview of Adult Diaper Market
Figure 11. Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
Figure 12. Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
Figure 13. Adult Diaper Market Revenue Share, By Product Type (2022 and 2030)
Figure 14. Pull-Up Diapers: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 15. Pull-Up Diapers: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 16. Tape on Diapers : Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 17. Tape on Diapers : Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 18. Pad Style: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 19. Pad Style: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 20. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 21. Others: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 22. Adult Diaper Market Revenue Share, By Category (2022 and 2030)
Figure 23. Men: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 24. Men: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 25. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 26. Women: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 27. Unisex: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 28. Unisex: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 29. Adult Diaper Market Revenue Share, By End-User (2022 and 2030)
Figure 30. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 31. Residential: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 32. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 33. Hospitals and Clinics: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 34. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 35. Others: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 36. North America: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
Figure 37. North America: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
Figure 38. North America: Adult Diaper Market Revenue Share, by Product Type (2022 and 2030)
Figure 39. North America: Adult Diaper Market Revenue Share, by Category (2022 and 2030)
Figure 40. North America: Adult Diaper Market Revenue Share, by End-User (2022 and 2030)
Figure 41. North America: Adult Diaper Market Revenue Share, by Key Country (2022 and 2030)
Figure 42. US: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
Figure 43. US: Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
Figure 44. Canada: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
Figure 45. Canada: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
Figure 46. Mexico: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
Figure 47. Mexico: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
Figure 48. Impact of COVID-19 Pandemic on North American Country Markets

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