Middle East & Africa Sports Nutrition Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Sports Supplements, Sports Food, Sports Drinks, and Others), Formulation (Powder, Tablets, Capsules, and Others), and Distribution Channel (Co

Middle East & Africa Sports Nutrition Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Sports Supplements, Sports Food, Sports Drinks, and Others), Formulation (Powder, Tablets, Capsules, and Others), and Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Specialty Stores, and Others)

The MEA sports nutrition market is expected to grow from US$ 930.84 million in 2022 to US$ 1,363.45 million by 2028. It is estimated to grow at a CAGR of 6.6% from 2022 to 2028.

Surge in Availability of Plant-Based Nutrition Products to Fuel Sports Nutrition Market during 2022–2028

Manufacturers in the MEA sports nutrition market are ramping up their R&D efforts to come up with plant-based nutrition products. Several plant-based products have been introduced in recent years. For instance, in May 2020, Danone made its Vega One plant-based protein products commercially available, with the Vega One Sport designed for sports enthusiasts. The product contains a mix of proteins derived from different sources, including pumpkin seeds, alfalfa, sunflower, and peas. Similarly, in March 2020, Myprotein, a sports nutrition brand, launched a precise plant-based protein shake. The Clear Vegan Isolate, which comes in powdered form, is available in two flavors: Coconut & Mango and Pear & Ginger. Thus, with the growing trend of consuming sports nutrition products to address mineral and vitamin deficiencies, the launch of plant-based nutrition products to meet the requirements of vegan populations is expected to boost the MEA sports nutrition market growth in the coming years.

Market Overview



The MEA sports nutrition market, by country, is segmented into UAE, Saudi Arabia, South Africa, & the Rest of MEA. South Africa dominated the market in 2022. The sports nutrition market in South Africa is expected to experience growth opportunities during the forecast period due to factors such as the increasing demand for health & wellness products in the country, growing penetration of international sports nutrition brands across the country, rising health consciousness among adults, changing lifestyles, growing household disposable income, higher demand for fitness services, and innovative promotion strategies being implemented by major fitness centers in the country. Moreover, the government is enduring initiatives, such as Vuka, to address the obese population with health awareness and suitable lifestyle adoption. Recently, numerous additional facilities have been provided to the members to satisfy them and boost their retention rate in certain fitness clubs. A few additional facilities are a diet consultant, nutrition specialists, sauna, spa, and others, which attract the crowd to participate in South Africa's fitness regime as a result driving the growth of the sports nutrition market.

MEA Sports Nutrition Market Revenue and Forecast to 2028 (US$ Million)

MEA Sports Nutrition Market Segmentation

The MEA sports nutrition market is segmented based on type, formulation, distribution channel, and country.

Based on type, the MEA sports nutrition market is segmented into sports supplements, sports food, sports drinks, and others. The sports supplements segment held the largest market share in 2022. The sports supplements segment is further segmented into protein supplements, vitamins, minerals, and others. Similarly, sports food segment is categorized into protein bars, energy bars, and energy gels. Further, sports drinks segment is categorized into hypotonic, isotonic, and hypertonic. Based on formulation, the MEA sports nutrition market is segmented into powder, tablets, capsules, and others. The powder segment held the largest market share in 2022. Based on distribution channel, the MEA sports nutrition market is segmented into convenience stores, supermarkets and hypermarkets, specialty stores, and others. The convenience stores segment held the largest market share in 2022. Based on country, the MEA sports nutrition market has been categorized into the UAE, Saudi Arabia, South Africa, and rest of MEA. Our regional analysis states that South Africa dominated the market in 2022. Abbott; Clif Bar & Company.; Glanbia Plc; GNC Holdings Inc.; Lovate Health Sciences International Inc.; MusclePharm Corporation; PepsiCo Inc.; The Coca-Cola Company; and Yakult Honsha Co., Ltd. are the leading companies operating in the MEA sports nutrition market.

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