Middle East and Africa Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillar

Middle East and Africa Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)

The Middle East & Africa oral care market is expected to reach US$ 2,042.8 million by 2028 from US$ 1,683.7 million in 2021. The market is estimated to grow at a CAGR of 2.8% from 2021-2028. Many oral care product manufacturers are focusing on high-tech product developments due to the increasing demand for innovative oral care products, such as electric toothbrushes. They are launching smart toothbrushes enabled with Bluetooth connectivity; the products can be connected with cellphones using the corresponding mobile apps. These toothbrushes combine and link various sensors incorporated in handles for real-time tracking support, and the data is then synced to the apps via Bluetooth. The technology provides 3D information about teeth. In addition, the apps provide progress reports to the users and instruct them regarding the need to change the brush heads. The synced data can further be transferred to dentists via mobile apps. In July 2018, Philips Sonicare launched the ProtectiveClean toothbrush range with unique pressure sensors to deliver gentle cleaning. Moreover, in January 2020, Colgate introduced a first-of-its-kind smart electric toothbrush—Colgate Plaqless Pro Smart—with new optic sensor technology. This technology helps detect biofilm formation in mouth and removes it while brushing. This innovative product is expected to revolutionize the oral care market by providing precise information in real-time.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.

The COVID-19 pandemic has reduce imports due to disruptions in global trade, which further lead to shortages of goods, resulting in increased prices. However, improved purchasing power and increased promotions of naturally sourced products raised awareness about the benefits of organic personal care products, including oral care products in Saudi Arabia, the UAE, and South Africa. As a result, consumers in these countries increasingly prefer products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Due to ease of restrictions, dental care is now available to patients in the UAE, which will drive the Middle East & Africa oral care market growth.

The overall Middle East & Africa oral care market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Middle East & Africa oral care market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the Middle East & Africa oral care market. Companies adopt a few strategies, such as mergers, acquisitions, and market initiatives, which promote market growth. Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc.; Unilever, Johnson and Johnson Services; Inc.; Perrigo Company plc; Lion Corporation; and Church & Dwight, Inc. are among the key players operating in the market in this region.

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