Middle East & Africa Non-Alcoholic Beverages Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Carbonated Soft Drinks, Juices & Nectars, Bottled Waters, Dairy-Based Beverages, Dairy Alternative Beverages, RTD Tea and Coffee, and O

Middle East & Africa Non-Alcoholic Beverages Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Carbonated Soft Drinks, Juices & Nectars, Bottled Waters, Dairy-Based Beverages, Dairy Alternative Beverages, RTD Tea and Coffee, and Others), Packaging Type (Bottles, Cartons, Cans, and Pouches), Category (Sugar-Free and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

The non-alcoholic beverages market in Middle East & Africa is expected to grow from US$ 75.54 million in 2022 to US$ 107.27 million by 2028. It is estimated to grow at a CAGR of 6.0% from 2022 to 2028.

Rising Demand for Non-Alcoholic Beverages with Functional Benefits

Over the past few years, awareness regarding health and nutrition has increased significantly. Due to hectic working schedules and busy lifestyles, people cannot concentrate on their health and fitness. This has led to various health issues such as diabetes, obesity, skin diseases, eye problems, heart diseases, and cancer. The growing prevalence of such diseases has increased health awareness among consumers. Consumers are increasingly spending on health-boosting products to reduce the risk of chronic diseases. Functional beverages usually contain one or more nutrients such as proteins, vitamins & minerals, good carbs, and probiotics that address specific health concerns of consumers. They enhance the overall physical state of the body and reduce the risk of disease progression. Moreover, functional beverages keep the body well-hydrated and enhance immune health. Functional beverages also support targeted and personalized health goals such as weight management, enhancing gut and immune health, and improving skin and hair health. This factor has enhanced their popularity among consumers of various age groups. Functional beverages also help boost mood and control stress and fatigue. Many people deal with different kinds of stresses every day related to work, family issues, financial obligations, and health problems. According to a whitepaper published by Kerry Group Plc in 2021, 40% of adults experience stress every day. Stress leads to problems such as improper sleep, loss of appetite, headache and dizziness, and digestive problems, which cause significant harm to the body. People, especially the younger population, are extending their health priorities toward mental wellbeing and including functional beverages in their regular diet. Functional beverages are witnessing tremendous demand among all categories of non-alcoholic beverages, owing to their numerous benefits, which is propelling the overall growth of the Middle East & Africa non-alcoholic beverages market.

Market Overview

South Africa, Saudi Arabia, UAE, and rest of Middle East & Africa are the key contributors to the non-alcoholic beverages market in the Middle East & Africa. Energy drinks are becoming widely popular in the region as individuals indulge in more physical activities. The number of gym memberships is increasing in Middle Eastern countries, indicating that people are becoming more interested in staying fit. Moreover, fermented, and functional probiotic beverages, such as drinkable yogurt, kefir, and buttermilk, are popular among consumers in the region, while fortifying probiotic cultures in fruit and vegetable juices is one of the primary elements propelling the Middle East & Africa non-alcoholic beverages market. Drinkable yogurt is the most popular choice among Middle Eastern consumers. The probiotic drinks segment is also expected to witness many new buyers due to the growing concern about strengthening immunity. Consumers in Saudi Arabia and other gulf countries prefer coffee as it is their traditional drink. Saudi Arabia's Public Investment Fund (PIF) data indicates that coffee consumption in Saudi Arabia raised by ~4% a year between 2016 and 2021 and is expected to increase further by 5% annually to 2026, reaching an expected annual consumption of 26036.20 metric tons. However, as consumers pay for premium products, the demand for coffee is projected to grow significantly. RTD coffee is an excellent source of antioxidants and instant energy. Thus, it has gained immense traction among the region's youngsters and middle-aged working professionals. Brewed or extracted RTD coffee is available in hot or cold form. Manufacturers are trying to improve their sales and distribution network and focusing on introducing innovative products with different flavors to expand their business. For instance, in 2020, The Coca-Cola Company launched Coca-Cola with Coffee in Saudi Arabia, which combines regular Coke with Brazilian coffee. The product is available in three different flavors Dark Blend, Vanilla, and Caramel, which will be offered in 12-ounce cans. Thus, the rapidly increasing demand for RTD coffee in the Middle East & Africa is expected to favor the Middle East & Africa non-alcoholic beverages market growth over the forecast period.

Middle East & Africa Non-Alcoholic Beverages Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Non-Alcoholic Beverages Market Segmentation

The Middle East & Africa non-alcoholic beverages market is segmented into type, packaging type, category, distribution channel, and country.

Based on type, the market is segmented into carbonated soft drinks, juices & nectars, bottled waters, dairy-based beverages, dairy alternative beverages, RTD tea & coffee, and others. The carbonated soft drinks segment registered the largest market share in 2022.

Based on packaging type, the market is segmented into bottles, cartons, cans, and pouches. The bottles segment held a largest market share in 2022.

Based on category, the market is bifurcated into sugar-free and conventional. The conventional segment held the larger market share in 2022.

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held a largest market share in 2022.

Based on country, the market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Rest of Middle East & Africa dominated the market share in 2022.

Asahi Group Holdings, Ltd.; Bolthouse Farms, Inc.; Califia Farms, LLC; Danone S.A.; Keurig Dr Pepper, Inc.; Nestlé S.A.; PepsiCo Inc.; Red Bull; SUNTORY HOLDINGS LIMITED.; and The Coca-Cola Company are the leading companies operating in the non-alcoholic beverages market in the Middle East & Africa region.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America social media analytics market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the North America social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America social media analytics market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution