Middle East & Africa Frozen Potato Market Forecast to 2031 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End User (Residential and Commercial)

The Middle East & Africa frozen potato market was valued at US$ 4,037.27 million in 2023 and is expected to reach US$ 5,389.25 million by 2031; it is estimated to register a CAGR of 3.7% from 2023 to 2031.

Use of Innovative Technologies Bolsters Middle East & Africa Frozen Potato Market

The frozen potato industry has started to use innovative and advanced technologies to provide better quality to consumers. Manufacturers are increasingly using advanced refrigeration techniques in the frozen potato industry. Many of these innovative technologies are in the development stage and require high capital. Some of these technologies provide energy saving, while some provide high-quality advantages. Thus, the use of these technologies will help the manufacturers as well as the consumers and can be a win-win situation for both. Other innovative freezing technologies such as hydro-fluidization and impingement are also emerging at a rapid pace in the market. The manufacturers believe that fast freezing without the formation of small ice crystals offer quality advantages to frozen potato products. Thus, this is becoming a driving trend in the Middle East & Africa frozen potato market.

Middle East & Africa Frozen Potato Market Overview

The countries present in the rest of the Middle East & Africa have experienced moderate growth. Moreover, changing economic conditions and the emergence of small market players of frozen potato in the market are supporting the growth of the frozen potato market in the region. The shift in consumer dietary patterns and the rising disposable income of consumers in the rest of the Middle East & Africa countries are the major factors that are expected to fuel the growth of the frozen potato market in the coming years.

Middle East & Africa Frozen Potato Market Revenue and Forecast to 2031 (US$ Million)

Middle East & Africa Frozen Potato Market Segmentation

The Middle East & Africa frozen potato market is categorized into product type, end user, and country.

By product type, the Middle East & Africa frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held the largest share of the Middle East & Africa frozen potato market share in 2023.

In terms of end user, the Middle East & Africa frozen potato market is bifurcated into residential and commercial. The commercial segment held a larger share of the Middle East & Africa frozen potato market in 2023.

Based on country, the Middle East & Africa frozen potato market is segmented into South Africa, Saudi Arabia, the UAE, Iran, and the Rest of Middle East & Africa. The Rest of Middle East & Africa segment held the largest share of Middle East & Africa frozen potato market in 2023.

Aviko BV; Bart's Potato Co; Farm Frites International BV; Greenyard NV; JR Simplot Co; Kipco Damaco NV; Kraft Heinz Co; Lamb Weston Holdings Inc; and McCain Foods Ltd are some of the leading companies operating in the Middle East & Africa frozen potato market.

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