High Demand for Gluten-Free Products Fuel the Middle East & Africa Bread Market
There is significance increase in the awareness and diagnoses of gluten-related disorders such as celiac disease and gluten sensitivity among the consumers. As a result, more individuals are seeking gluten-free alternatives to manage their conditions effectively. Celiac disease is an inherited autoimmune disorder. The symptoms are triggered by gluten, the name was given to specific proteins in wheat, including spelt and kamut, barley, rye, and a triticale—a cross between wheat and rye. In celiac disease, the body's immune system responds abnormally to gluten, resulting in inflammation and damage to the lining of the small intestine and reduces the absorption of iron, calcium, vitamins A, D, E, K, and folate. The bread varieties are often made of wheat, barley, and rye.
Consumers suffering from celiac disorder often opt for gluten-free bread. Consumer preference for gluten-free bread encourages market players to develop new and innovative health beneficiary products. Thus, the ongoing trend of adoption of gluten-free bread is influencing the manufacturers to focus on introducing clean labeled, gluten-free products that provide nutritional benefits to the consumer.
Middle East & Africa Bread Market Overview
The Middle East & Africa is experiencing significant growth in the bread market as the baked goods manufacturers strategically take initiatives to expand their customer base through acquisitions and mergers, product diversification, and innovation. For instance, in January 2022, Almarai, a leading Saudi Arabian-based food and beverage manufacturer, acquired Bake Mart—a bakery company (which is a pioneer in providing artisan sourdough, French loaves, and other types of bread) in the UAE and Bahrain for US$ 25.4 million. Hence, intensive strategic key initiatives taken by the Middle East & African bread manufacturers are expected to fuel the bread market growth during the forecast period.
According to the Canada Sector Trend Analysis, baked goods retail sales in the UAE reached US$ 671.7 billion in 2022, compared to US$ 51.8 billion in 2018. Hence, the bakery industry in the Middle East & Africa has been gaining traction, further driving the demand for bakery products such as bread. Further, consumers in Saudi Arabia, the UAE, and Africa increasingly appreciate the craftsmanship, unique flavors, and cultural heritage associated with such bread, resulting in the growing interest in artisanal and traditional bread varieties in the Middle East & Africa. Consumers are increasingly seeking bakery products, including bread made from natural ingredients, which have low sugar and sodium content and are free from synthetic food additives and preservatives. Despite the increasing demand for bread, health concerns related to high carbohydrate and gluten content have led some consumers to reduce their bread consumption, which is hindering the market growth. Moreover, manufacturers have responded by introducing products with added nutritional value, such as whole-grain, multigrain, and gluten-free bread varieties, further fueling the Middle East & Africa bread market.
Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
Middle East & Africa Bread Market Segmentation
The Middle East & Africa bread market is segmented based on type, category, distribution channel, and country.
By type, the Middle East & Africa bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. The loaves segment held the largest market share in 2022.
Based on category, the Middle East & Africa bread market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2022.
By distribution channel, the Middle East & Africa bread market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
In terms of country, the Middle East & Africa bread market is segmented into the UAE, South Africa, Saudi Arabia, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa bread market share in 2022.
Groupo Bimbo SAB de CV, Dr Schar AG, Almarai Co SJSC, and Al Rashed Food Co Ltd are some of the leading players operating in the Middle East & Africa bread market.
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- 1. Introduction
- 1.1 The Insight Partners Research Report Guidance
- 1.2 Market Segmentation
- 2. Executive Summary
- 2.1 Middle East & Africa Key Insights
- 2.2 Middle East & Africa Market Attractiveness
- 3. Research Methodology
- 3.1 Coverage
- 3.2 Secondary Research
- 3.3 Primary Research
- 4. Middle East & Africa Bread Market Landscape
- 4.1 Overview
- 4.2 Porter\'s Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 The threat of New Entrants
- 4.2.4 The Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Ecosystem Analysis
- 4.3.1 Raw Materials
- 4.3.2 Manufacturing Process
- 4.3.2.1 Mixing Ingredients
- 4.3.2.2 Rising (Fermentation)
- 4.3.2.3 Kneading
- 4.3.2.4 Proofing (Second Rising)
- 4.3.2.5 Baking
- 4.3.2.6 Cooling
- 5. Middle East & Africa Bread Market - Key Industry Dynamics
- 5.1 Market Drivers
- 5.1.1 Increasing Demand for Convenience and Ready-To-Eat Products
- 5.1.2 Rising Availability of Bread Through E-Commerce Platforms
- 5.2 Key Market Restraints:
- 5.2.1 Fluctuating Price of Ingredients
- 5.3 Key Market Opportunities:
- 5.3.1 Product innovation
- 5.4 Future Trends:
- 5.4.1 High Demand for Gluten-Free Products
- 5.5 Impact of Drivers and Restraints:
- 6. Bread Market - Middle East & Africa Market Analysis
- 6.1 Middle East & Africa Bread Market Revenue (US$ Billion), 2022 - 2030
- 6.2 Middle East & Africa Bread Market Forecast and Analysis
- 7. Middle East & Africa Bread Market Analysis - Type
- 7.1 Loaves
- 7.1.1 Overview
- 7.1.2 Loaves: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 7.2 Sandwich Breads
- 7.2.1 Overview
- 7.2.2 Sandwich Breads: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 7.3 Baguettes
- 7.3.1 Overview
- 7.3.2 Baguettes: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 7.4 Burger Buns
- 7.4.1 Overview
- 7.4.2 Burger Buns: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 7.5 Others
- 7.5.1 Overview
- 7.5.2 Others: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 8. Middle East & Africa Bread Market Revenue Analysis - By Category
- 8.1 Overview
- 8.2 Middle East & Africa Bread Market, By Category (2022 and 2030)
- 8.3 Organic
- 8.3.1 Overview
- 8.3.2 Organic: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 8.4 Conventional
- 8.4.1 Overview
- 8.4.2 Conventional: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 9. Middle East & Africa Bread Market Revenue Analysis - By Distribution Channel
- 9.1 Overview
- 9.2 Middle East & Africa Bread Market, By Distribution Channel (2022 and 2030)
- 9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 9.4 Specialty Stores
- 9.4.1 Overview
- 9.4.2 Specialty Stores: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 9.5 Online Retail
- 9.5.1 Overview
- 9.5.2 Online Retail: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- 10. Middle East & Africa Bread Market - Country Analysis
- 10.1 Overview: Middle East & Africa Bread Market
- 10.1.2 Middle East & Africa Bread Market, by Key Country, (2022 and 2030) (%)
- 10.1.2.1 South Africa: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
- 10.1.2.1.1 South Africa: Bread Market, by Type
- 10.1.2.1.2 South Africa: Bread Market, by Category
- 10.1.2.1.3 South Africa: Bread Market, by Distribution Channel
- 10.1.2.2 Saudi Arabia: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
- 10.1.2.2.1 Saudi Arabia: Bread Market, by Type
- 10.1.2.2.2 Saudi Arabia: Bread Market, by Category
- 10.1.2.2.3 Saudi Arabia: Bread Market, by Distribution Channel
- 10.1.2.3 United Arab Emirates: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
- 10.1.2.3.1 United Arab Emirates: Bread Market, by Type
- 10.1.2.3.2 United Arab Emirates: Bread Market, by Category
- 10.1.2.3.3 United Arab Emirates: Bread Market, by Distribution Channel
- 10.1.2.4 Rest of Middle East & Africa: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
- 10.1.2.4.1 Rest of Middle East & Africa: Bread Market, by Type
- 10.1.2.4.2 Rest of Middle East & Africa: Bread Market, by Category
- 10.1.2.4.3 Rest of Middle East & Africa: Bread Market, by Distribution Channel
- 11. Middle East & Africa Bread Market - Impact of COVID-19 Pandemic
- 11.1 Pre & Post COVID-19 Impact
- 12. Company Profiles
- 12.1 Dr Schar AG
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
- 12.2 Almarai Co SJSC
- 12.2.1 Key Facts
- 12.2.2 Products and Services
- 12.2.3 Financial Overview
- 12.2.4 SWOT Analysis
- 12.2.5 Key Developments
- 12.3 Al Rashed Food Co Ltd
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
- 12.4 Grupo Bimbo SAB de CV
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
- 13. Appendix
- 13.1 Appendix
- LIST OF TABLES
- Table 1. Middle East & Africa Bread Market Revenue and Forecasts To 2030 (US$ Billion)
- Table 2. South Africa: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
- Table 3. South Africa: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
- Table 4. Saudi Arabia: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
- Table 5. Saudi Arabia: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
- Table 6. Saudi Arabia: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
- Table 7. United Arab Emirates: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
- Table 8. United Arab Emirates: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
- Table 9. United Arab Emirates: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
- Table 10. Rest of Middle East & Africa: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
- Table 11. Rest of Middle East & Africa: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
- Table 12. Rest of Middle East & Africa: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
- LIST OF FIGURES
- Figure 1. Middle East & Africa Bread Market Segmentation, By Country
- Figure 2. Porter\'s Five Forces Analysis
- Figure 3. Ecosystem: Middle East & Africa Bread Market
- Figure 4. Middle East & Africa Bread Market - Key Industry Dynamics
- Figure 5. Impact Analysis of Drivers and Restraints
- Figure 6. Middle East & Africa Bread Market Revenue (US$ Billion), 2022 - 2030
- Figure 7. Bread Market Share (%) - Type, 2022 and 2030
- Figure 8. Loaves: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 9. Sandwich Breads: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 10. Baguettes: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 11. Burger Buns: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 12. Others: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 13. Middle East & Africa Bread Market Revenue Share, By Category (2022 and 2030)
- Figure 14. Organic: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 15. Conventional: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 16. Middle East & Africa Bread Market Revenue Share, By Distribution Channel (2022 and 2030)
- Figure 17. Supermarkets and Hypermarkets: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 18. Specialty Stores: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 19. Online Retail: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 20. Others: Middle East & Africa Bread Market Revenue and Forecast to 2030 (US$ Billion)
- Figure 21. Middle East & Africa: Bread Market Revenue (2022) (US$ Billion)
- Figure 22. Middle East & Africa: Bread Market Revenue Share, By Key Country (2022 and 2030)
- Figure 23. South Africa: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
- Figure 24. South Africa: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
- Figure 25. Saudi Arabia: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
- Figure 26. United Arab Emirates: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
- Figure 27. Rest of Middle East & Africa: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
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