Middle East & Africa Bottled Water Market Forecast to 2028 - COVID-19 Impact and Regional Analysis – by Type (Sparkling and Still), Category (Functional and Conventional), Flavor (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarket

Middle East & Africa Bottled Water Market Forecast to 2028 - COVID-19 Impact and Regional Analysis – by Type (Sparkling and Still), Category (Functional and Conventional), Flavor (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)    

The Middle East & Africa bottled water market is expected to grow from US$ 17.71 billion by 2022 to US$ 21.82 billion by 2028. It is estimated to grow at a CAGR of 3.5% from 2022 to 2028.
There is an increasing demand for bottled water due to rising health concerns among consumers about consuming contaminated water. Access to safe and clean drinking water remains a challenge in many parts of the developing world. Such conditions raise consumers' hygiene standards toward drinking safe water to maintain a healthy life. In places where people have no access to a safe water system or their water system does not supply high-quality water, bottled water is used as an alternative. The heightened awareness of the need to stay hydrated has also been driving the Middle East & Africa bottled water market.
The rise in health awareness among consumers is leading to a surge in the adoption of new products with health benefits. Bottled water manufacturing companies are also extensively introducing new products to provide consumers with functional benefits, better taste, and convenience. For instance, in 2019, Nestlé launched Nestlé Pure Life Active—the first alkaline variant of the brand's bottled water produced locally. Such innovative products offer several health benefits to consumers. As a result, many health-conscious people are choosing bottled water over other beverages, which also contributes to the increase in sales. Thus, the Middle East & Africa bottled water market is expected to grow at a notable CAGR during the forecast period.
Middle East & Africa Bottled Water Market Revenue and Forecast to 2028 (US$ Billion)
Middle East & Africa Bottled Water Market Segmentation
The Middle East & Africa bottled water market is segmented on the basis of type, flavor, category , distribution channel, and country. Based on type, the market is bifurcated into sparkling and still. In 2022, the still segment held the largest market share.
Based on category, the market is bifurcated into functional and conventional. In 2022, the conventional segment held a larger market share. Based on flavor, the market is bifurcated into plain and flavored. In 2022, the plain segment held the largest market share.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. In 2022, the convenience stores segment held the largest market share.
Based on country, the regional market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East and Africa. The Rest of the Middle East and Africa contributed substantially in 2022.
Danone S.A.; FiJI Water Company LLC; Gerolsteiner Brunnen Gmbh And Co.Kg; Nestle S.A.; PepsiCo, Inc.; Voss of Norway AS; and the Coca-Cola Company are the leading companies operating in the Middle East & Africa bottled water market.

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