Middle East & Africa Audio and Video Editing Software Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component [Software (Audio Editing Software and Video Editing Software) and Services], Deployment (On-premise and Cloud), and End Us

Middle East & Africa Audio and Video Editing Software Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component [Software (Audio Editing Software and Video Editing Software) and Services], Deployment (On-premise and Cloud), and End User (Personal and Commercial)

The audio and video editing software market in Middle East & Africa is expected to grow from US$ 199.40 million in 2022 to US$ 252.77 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2022 to 2028.

Versatile benefits of Video Editing Software and Functional Requirements

Video editing software continues to provide robust, efficient, and powerful tools for professional and commercial media management-based end users, who use this software to develop seamless videos. Over the years, prominent market players have continued to develop improved and superior video editing software comprising sophisticated features. Currently, the video editing software provides a broad range of tools and controls for video editing-related operations such as rendering power, organizing complex projects, color grading panels, and optical flow, among other features that remain popular among several leading, emerging desktop-based video editing platforms. Although the cloud-based software application lacks complexity and competent features, it provides core video editing capabilities via a cloud environment for subscription-based business models. Additionally, due to their functional requirement in video content management across the broadcast, media, video advertisement, and selected other industries, video editing software is providing steady business growth opportunities for market players.

Market Overview

Saudi Arabia, UAE, South Africa, and rest of MEA are the key contributors to the audio and video editing software market in the Middle East & Africa. The Middle East & Africa audio and video editing software market is expected to be driven by the growing popularity of 3D movies and the opening of film bans in the coming years. In addition to the growing demand for music and movies, the launch of new marketing and distribution platforms, such as IPTV, DTH, and digital cable, is expected to drive the market over the forecast period. The trend of content diversification in film and television productions is gaining momentum in this regional market. Competitors are looking beyond traditional media to build stronger connections with their audiences. This has led to the emergence of several local media and entertainment players. Since due to budget-constrained small businesses prefer new audio and video editing software to develop professional High Definition (HD) videos that attract their target audience. This has resulted in the growth of the Middle East & Africa audio and video editing software market. Additionally, larger studios invest in and implement improved advertising and marketing strategies using advanced digital communication technology. The rapid growth in streaming music, movies, and TV series has opened up new opportunities for audio and video editing software vendors to grow their businesses across the region. The Middle East & Africa audio and video editing software market is highly fragmented. Adobe Inc.; Apple Inc.; Autodesk Corporation; Avid Technology, Inc.; Corporation Soft are a few major players in this market. Companies are focusing on organic growth strategies, such as product launches and expansions, to maintain their positions in this dynamic market. For instance, in 2020, Avid announced that it renewed its collaboration with Microsoft on the cloud. Throughout the 5-year strategic partnership agreement, Avid will continue developing and deploying cloud-based solutions on Microsoft Azure.

Middle East & Africa Audio and Video Editing Software Market Segmentation

The Middle East & Africa audio and video editing software market is segmented into component, deployment, end user, and country.

Based on component, the market is bifurcated into software and services. The software segment registered the larger market share in 2022. The software segment is further sub segmented into audio editing software and video editing software.

Based on deployment, the market is bifurcated into on-premise and cloud. The on-premise segment held a larger market share in 2022.

Based on end user, the market is bifurcated into personal and commercial. The commercial segment held the larger market share in 2022.

Based on country, the market is segmented into Saudi Arabia, UAE, South Africa, and rest of MEA. Saudi Arabia dominated the market share in 2022.

Adobe; Apple Inc; Avid Technology, Inc; Movavi Software Limited; Steinberg Media Technologies GmbH; Ableton; Animoto Inc; Autodesk Inc; MAGIX Software GmbH; Native Instruments; Serato; Sony Corporation; Splice.Com; TechSmith Corporation; and TRACKLIB are the leading companies operating in the Middle East & Africa audio and video editing software market in the region

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